Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Why 70% occupancy is your crucial summer target

25 May 2026 · 0 min

Watch on YouTube

0:24

In this advisory video, the speaker emphasizes the importance of setting a 70% occupancy floor as the primary planning target for the summer season in property management. Unlike aiming to match fall or winter occupancy levels, the goal is to ensure occupancy never drops below 70% during summer. Maintaining this threshold covers operating costs, generates positive cash flow, and preserves tenant relationships and facility condition, thereby positioning the property for a strong performance in the upcoming fall. Falling below the 70% floor is presented as a risk that can lead to financial strain and operational challenges.

The 70% floor is something we need to pay attention to. It's the planning target that changes how you approach summer. The goal in summer is not to match fall or winter occupancy. The goal is never to let summer drop below 70%. At 70%, you're covering your operating costs, generating positive cash flow, and maintaining the tenant relationships and facility condition that position you for a strong fall. Below 70%,