Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Why Knowing Your Boat & RV Tenants is Critical

29 Mar 2026 · 1 min

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Boat and RV owners typically earn $75,000 to $150,000 annually, well above the national median, with luxury segment owners often in six-figure households. Most storage operators misunderstand who their tenants actually are, which affects pricing, services, and marketing.

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understanding your ideal tenant in boat and RV, uh, is critical to this business. So let's dive into who these customers are and what they actually need. So let's start with who actually owns boats and RVs in this country, because the profile is not what most operators assume going in. Household income for boat and RV ownership skews significantly higher than the national median. Typical tenant is earning low-end $75,000 up to $150,000 Actually, probably a lot more in a lot of cases. At the Class A end of the market, tenants storing high-end boats and Class A motorhomes, you're often looking at households well into the 6 figures, well into them.