Field teams use WhatsApp instead of SMS or email because it's simple, lets you attach photos, and has labels to organize tasks. No need for expensive software when workers already have the app on their phones.
So WhatsApp was critical for you to be able to communicate with your boots on the ground. Give me an example other than— because you can send a text message or an email or make a phone call. Why WhatsApp? What's so great about it?
It's just super simple to use. You can add pictures. So it's basically the same, but it's more easy to use. And you can add, for example, labels to the communication and organize with your guy in the field what he's supposed to do. And what's in the queue, basically, without using a sophisticated messaging system or anything else. Oh, okay.
So you're saying WhatsApp has a lot more bells and whistles than can be used in a regular text message, SMS message, right? Yes. Okay. Oh, that's interesting.