Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Without the Pixel, You're Flying Blind

14 Mar 2026 · 1 min

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0:33

Joe Downs explains why tracking pixels matter for rental advertising. Start with $5-$10 daily to test campaigns, measure cost per rental, and scale only if it stays under $50.

Without the pixel, you're flying blind, wasting money, missing opportunities. It's the foundation for smart investing, for smart advertising and investing, because look at it that way, you're investing in advertising. That's how you should consider it. All right, let's talk about budgeting for these ads. My advice here is very simple: start small. Don't go all in until you've proven the strategy works. Begin by testing with just $5 or $10 a day. During this test phase, verify the cost per rental, or CPR. If your CPR is under $50, That's your green light to scale up.