Joel Silverstone argues that leaders waste chances to connect by focusing on objectives instead of reading emotional cues. When people feel understood, they listen. TFR's training teaches how to link facts to what your listener actually cares about.
Chapters
Hi, I'm Joel Silverstone, founder of TFR. Well, facts, they speak at us, but when you connect those statements to an emotion, well, that's when it feels right. And your leaders and your teams are missing these turning point moments to connect and engage with their clients and with each other. And that's because they are so focused on their objective, their agenda, their features, that they're missing the clues and cues that are coming their way. That opportunity to listen, to ask questions, to empathize so the other person feels understood first. And if they feel understood, well, they are much more open to hearing the ideas that are coming their way. And TFR is going to help your leaders and your teams to have the courage and confidence to be better at effective communication skills that will deepen those relationships, to master those influencing skills that connect to the emotion and speak to the logic. And when these skills are put into place, well, both sides win. And this feels right.