MDR Podcast - Johann Nogueira

All right, Kevin back with you for another episode of the Million Dollar Relationships Podcast. And today I'm here with Johann Nogueira. Johann, welcome. So awesome to have you on the show today.

Thanks, Kev. Great to be here. Thank you for having me.

Man, I'll tell you, so I just got to let everybody know we've been spending about the last 28 minutes before we hit the record button talking about AI stuff. And, uh, it's like, and like, so Johann here has like way more experience in AI than I do. I've got like, I've been playing with it for about 2— well, I've been loading stuff up into it for about a month and a half, and I just started playing with it last week. So I'm like a kid in a candy store here. And, and you were just, Johann, you were just sharing stuff with me that I'm just like, man, I, I like— oh, you made, you made the, the statement, I feel like I'm just explaining what a strawberry tastes like to to somebody who's never had one. And I'm like, yeah, but I was like, you know, I'm excited, but yet I feel like it's so far ahead. And your comment was, give it a week, you'll be there.

100%, 100%. AI is moving so fast. There are no experts. It's everybody's having fun learning at the same time and upgrading the toys that we get to play with. Everybody gets access to it at the same time. That's the best part. And then you and I grew up in the internet marketing world, you know, where it was a little secret society of people who were just trialing different things and sharing it. And that's how we, that's how we grew up, right? And that's just how what's built in us. So now every time we discover cool new things, like we were just talking about, hey, you know, all the 400 podcasts that you've had over the last how many ever years, you took all that knowledge and you put it into, into Claude and you said, hey, find me all the, all the connections that I can make and find me who needs to be introduced to everybody and give me transcripts and what are the opportunities. And then we, we started talking about those things and it's how many other people have access to all of their phone calls that they've recorded over the last however many years. Yeah. They can do that exact same thing. They can find the hidden gems, the hidden gold. I was sharing with you, Kev, that I did the exact same thing. I put in all my— I said, go into my Fathom, grab all of my phone calls since March. It came up with, you've had 472 calls.

That's a lot of calls, man.

That's a lot of calls. Out of those, 91 are JV partners, 78 are referral partners, there's 49 potential clients. And, you know, it's just, it's insane the data that you have there. And from this now we have, I can query it and say, okay, build me the next thing that I need to do. And it's doing all the hard work. Our memory is, we don't need to have that infinite memory anymore. But now we have the tools that allow us to grow and scale at Yeah.

You know, it's interesting because talking about memory, I've been doing what I do for 23 years solely on memory. You know, I'll have a conversation with somebody, they start sharing stuff with me, and I'm like, oh, I need to connect you with so-and-so because they can help you with that. And but now, with just a couple of days, I'm realizing— and I already knew it was going to be the case, but to actually experience it— of how many things my memory did not pick up on over the years and how many opportunities I missed. are like right there under our noses that we just don't even realize until now that we've got this amazing tool to help us like figure that out. And it's just, it's mind-blowing.

And it doesn't drop the ball either because once it's got the memory and then you've got the systems that then follow up and do everything else. You know, you said you plugged this into your email. So I plugged it into my email. I said, go find me all the lost opportunities that I've missed. And it's like, hey, you haven't talked to this person. You haven't talked to this person. This person was really keen. It's like, oh, Okay, cool. Yeah.

Yeah. Well, so we've already kind of alluded to it. So I'll just start by asking you the first question and we'll dive deeper from there. What do you do, Johann, and who do you serve?

Yeah, great question. So what do I do? We go into companies and we transform their companies and turn them into AI-first companies.

Okay.

AI-native companies. How do we do that? What do we do? Well, basically, we've got people in the companies. There's this huge shift right now. It's huge. Everybody's scared. AI is going to take my jobs, etc. And there are 40,000 jobs a day getting lost to AI. That is the— that is reality. That's not fearmongering or anything like that. So that's the reality that we're going into, which makes it really hard for me to do what I do. Because when we go into a company, we say we're going to AI transform your company, we're going to transform your company with AI. The employees— the CEO is really excited. The employees are definitely not excited. They're like, you're gonna— you're here to replace my job.

Yeah.

And it's like, no, we're not. We're here to power you up. We're gonna turn you into superhumans by leveraging AI and allowing you to do things better than you've ever done before. And let me show you how. And so what we do is we, we, we work with them and figure out one tiny, small little thing that can help them do their job a lot better. I'll give you an example.

Okay.

Went into a company. The company is a $500 million a year company, and I'm speaking to the HR lady, and the HR lady has been there for 25 years. She's referred to as She's an HR lady, by the way, uh, over here in Australia. So she's been there for 25 years. I said, what's one thing you hate doing in your business? And she said, I hate writing position descriptions. It's like, oh, how many have you written? She's like, well, this month, 44. I go, how long does it take you? She goes, 3 hours. Hmm. I go, 3 hours? How long have you been here? She goes, 25 years. I go, so you've got all the templates, you've got all the information, like you, you are the best of the best of the best, and it still takes 3 hours? She goes, yes. I go, why does it take you 3 hours? She goes, first, I need to go go and find the description. I need to go to the equivalent of monster.com and figure out exactly who's, you know, the different competitors and what they're offering. Then I gotta go get a salary range. Then I gotta go to legal. Then I gotta go to the CEO, get sign-off on blah, blah, blah. There's 8 steps in her process.

Okay.

That takes her 3 hours to do one. I said, okay, let me build you a little agent. And I went into Claude and built her a little agent and said, here you go. This is the agent that's gonna access your files. It's on your folder, right? It's gonna Pick out the exact position description. It's gonna send out a text message to the CEO and say, "Hey, I'm just filling out a new position description. Are you okay with this? Say yes or no." What does the CEO do? Of course, yeah, done. Text yes or say no. You know, it's it's easy. That whole process now takes her ten minutes, and she goes shoulders shoulders drop, and she's like, "Oh my God! You've just given me my day back," because now she had to do three position descriptions that day, which was nine hours for her.

Yeah.

And she's like. gonna be done in 30 minutes. This is so exciting. I go, what are you gonna do now? She goes, I'm gonna go out on the floor because she's got different factories, etc. She goes, now I can just go and make sure everybody's integrated and everybody's happy. And that's her job, right? In human resources. So that's— now she's all happy. That's one funny little thing. 10 minutes has saved her all of that time and it's fully systemized.

And now she gets to go interact with people and stuff. And of course, she's gonna love that. And and so are they. They're gonna appreciate that. You know, it's gonna change the culture in that company. You

know, another company again. Then they're about the hundred million market, and I'm just I'm sharing this with you. There's no not for bragging or anything, but just to show you that it doesn't matter what level you're at. People have the same problems, right? Sure. Yeah. And they're they're they're at the hundred million dollar level, and it's like, hey, what do you hate doing? Now we're talking to the CFO, and the CFO says. It takes me 20 hours a month to do the end of month report. Like, oh, why? Well, I have to do this. I gotta log into this system. Da da da. I gotta pull all this data, et cetera. It's like, oh, okay, cool. Let me build you a layer on top of your their CRM, and now you can query it. And let's go type in, give me the end of month report. Da da da. Boom! It gives it to that. It literally two minutes.

Wow.

20 hours down to 2 minutes. That's a massive—

That is, you know, yes.

She was sitting there going, oh my God, why have I been doing it the hard way this the last 20 years? This is crazy. So when we, once we show them that, what happens is people go, this is amazing. Then they start telling other people. So now I've got these champions in the company who are talking about how amazing it is. And so then the sales guy from that company calls up and goes, Hey, you, you helped her with her problem. This is the thing that I hate. So I always

start off with, what do you do to help our department down here?

What do you hate doing that I can systemize that you never have to do again? That's my question always, right? And so he goes, mate, it takes me 8 hours a week to update the CRM and I absolutely hate it because I should be out there closing deals. I'm the sales guy, right? I go, well, cool. I can do 2 things. I can either get you a phone call Or you can call a phone line and just tell it, this is who I talked to, these are my notes, this is the next steps, and just tell it everything for about 30 seconds and it'll update the CRM. He goes, no way. So now we've set up a trigger, which is after, at the end of every meeting, he gets a phone call or he can call the number and say, okay, I just spoke to so-and-so. And then he gets a text message that says, yeah, all these details correct? Yes, they are. CRM updated.

Updated. Wow!

The CEO's happy, the GM's happy, the team's happy, everyone's happy because now all the salespeople are putting in all their records into the CRM, which is one of the things that they hate doing.

Yeah. Wow! That's really phenomenal. And I mean, a guy in your position could give example after example after example of stuff like that. Wow! Well, that was a good way to start this conversation. So, I mean, I can only imagine, you know, but what inspires you personally the most about the work that you get to do and the impact you get to make, Johann?

The thing that inspires me is it allows humans, it allows us to do what we do best, which is to be creative and to solve problems. Now we have tools. AI is just tools, right? When I was 20, around 20 years old, I heard Jay Abraham. Now you and I both know who Jay Abraham is, and I was making at that point in time, I was on a scholarship. I was making $20,000 a year.

Okay.

Which is like that's that's what the scholarship—that's how much I was making. And then I heard this tape where Jay Abraham was talking about he makes $25,000 per hour. And I went, how does this man make more money than I do in a year? He makes it in one hour. There is a huge imbalance here. What is going on? And his explanation for that was. I see around corners. I know what's coming in your business. I know how to fix it. And then in that one hour, I'll show you how to add a minimum of $250,000 to your business. And I said, "How is that possible?" And that's possible by understanding business, understanding systems, understanding you know patterns, right? That's what it is. And so I said, "Okay, cool." So now I come back to business owners. Business owners are problem solvers. Business owners drive the economy. Business owners are the lifeblood of our countries. And business owners getting squeezed because, hey, you start being a business owner with passion, then you start getting— we just talked, talked about these things. You start having to do taxes and you start having to do marketing. You start having to do fulfillment. You start having to build teams. You start having to do all— wear all these different hats where it's like, man, I just wanted to do this one thing, right? And grow the business. But you end up wearing all these hats and the thing that you started that you wanted to do, you don't really get to do much of that anymore because now you're managing teams and managing as you grow. it just gets bigger, right? So that— so it kills the passion. And so if you allow humans to do what they do best, then the world is going to change for better. And so that's the reason I do what I do, is because it frees up people's time, gets them back into that creative state, allows them to see possibilities. Like you and I discussed for 28 minutes prior to this podcast, it's like, dude, I've got all 400 of my podcasts, and now I can create a hub, and I can make introductions, and I can do— and that's just That's just one thing.

Yeah.

And then as you, as you get more deeper into AI, you're like, what else could I do? What, what else can I do with these 400 relationships? These relationships are gold. That's something that AI can never do. AI can never replace the relationships that humans have. Yeah, it's really efficient at doing things. And yeah, it can analyze 400 calls, but it can't say, Johan, talk to this person. And it's like, why? And give— it could, but it doesn't have the same connotation as to why you're making that introduction and from a trusted Partner as well.

Yeah. Yeah. So I'm curious now, what is your backstory, Johan? How did we get here? How did you get into doing all this stuff? Because I'm sure, you know, when you were a kid, there was, well, there was no AI around for none of us. So how did we get here? How did you get here? What's your backstory?

Yeah, yeah, I'll give you the world's quickest backstory in the last 22 years. So as I just mentioned, I was doing my scholarship. So I was doing my PhD at the University of Melbourne over here. In secondary biofuels and climate change. So absolutely nothing to do with what I do right now, but it taught me the power of presentations and understanding science and systems. So things have to be repeatable with science and systems is leverage. So when you, when you set up something, it's working and it works. So I was doing that. I launched a little e-com business. Little e-com business was on eBay. The same thing works on Amazon right now. Uh, the little e-com business was successful. From there I got into affiliate marketing. ClickBank had just come out back then. I became a ClickBank master, so generating leads, you know, I'd be spending all my time on the Warrior Forum and things like that learning all these skills and I'm like, wow, this is incredible. So affiliate marketing, from affiliate marketing CPA came about which is cost per acquisition. Yeah. So we were doing lead generation for the banks and so every time somebody went on Google and typed in for example Commonwealth Bank credit card application, what are they looking for? They're looking for a credit card application, right? And it cost me $6 to put my ad there. And they would pay out $200 per lead and there were 1,800 searches. Again, systemization. It took me 15 minutes to set that thing up and then leave it and now you're getting paid all day, every day, right? So that was pretty cool. Then I met a gentleman who said, hey, look, I've spent the last 6 months building this amazing thing, but I have zero people attending my event. I said, okay, cool. Well, I can fix that problem. He's like, cool, show me. And so in 48 hours, I filled his room with 80 CEOs and directors.

Wow.

This is the equivalent of, you know, one of the most prestigious venues over here in Melbourne. It's at the top of the Rialto Tower and it just, I filled it with ADCOs and directors and he goes, wow, what else can I give you other than the money? I said, give me 15 minutes to talk. So I'm this young punk, you know, leather jacket, ripped jeans, talking to all these seasoned business owners at one of the most prestigious events and talking about how I got them all in the room. And then from that, people started coming up to me saying, hey, can you generate leads for us? I'm like, yeah, sure, easy. That's what I do all day, every day. And so I built my, my agency and my agency grew to 100 people. We had 36 other agencies sending us work. So I can talk about how we built relationships and built the company, etc. But 36 other agencies sending us the work, which is why we had 100 people. It wasn't, you know, not that much when you break it down into teams of 10. And so from there we built building management systems. So I moved into a building and I ended up building a building management system, which a mobile app which sends out notifications because I was tired of getting pieces of paper under my door and all these sorts of things. The building manager came up to me and I said, hey man, you know, so I'll tell you the quickest story. I moved into this building and then this guy, I get a piece of paper under my door saying the windows are getting cleaned tomorrow. I'm like, that's interesting. And then another one saying the gym is out of order for 2 hours. I'm like, okay, that's interesting. And then a month later, I've got an inch of paper sitting on my table next to my door and I'm like, what the hell is going on? So I take that, go to the building manager. I'm like, dude, how much does this cost me? He said, it's a dollar per sheet. It's owners corporation fees. A dollar help her heat 500 apartments twice a day. That's $1,000 a day, $365,000 problem. And I go, I can solve this easy. So take that, go to Dubai, come back, and they've got the best building management systems. We build a building management system and a, what do you call it, a mobile app for the building, which said, hey, everything's— anyway, 2012, by the way. So we launched this thing and the building manager goes, Dude, love this technology. Can we launch it to my other buildings? Yeah. So we turned it into a $20 million company in 4 years. Wow. And so that company, I sold that in 2019. Um, but yeah, so that was that technology. In the meantime, I built a community. Um, unfortunately, 3 of my friends had committed suicide in 6 months, all separate incidences. And I went, wow, why do, why do business owners make that ultimate decision? And it's like, okay, cool. No one should ever have to do that because one conversation can change your trajectory. So I built a business called Business Authorities. And in there I said, hey guys, I'm gonna run an event, show you exactly how I've built and grown and scaled my companies. If you wanna come, come. 150 people rocked up, 150 people, 2-day event. From that 150 people, we ended up having 3,000 members. So 3,000 entrepreneurs over here in Melbourne. So just one city, 3,000 people. Wow. All the money that we made from there, we gave back via this other company called b1g1.com, buyonegiveone.com. My friend Paul and Masami, they run that. And so through that, we did 1.1 million impacts. So we— just a small community of 3,000 people can impact more than a million people. So we can talk about impact and giving and all those sorts of things. Um, then in 2021, we bought 8 different companies. We created what's called whitelabelsuite.com. And I worked in that for the last 5 years. And then my business partner and I, we sold that in March of this year and said, yay, woohoo, we won. And then I went walkabout with my father and my brother in Japan. We nearly died 8 times. That was the silliest thing we ever did, walking the trekking, the, the steep, you know, unexplored mountains in Japan, which is very, very silly. Came back and said, okay, cool. We get, we get one life. We got to do something really cool. And what's the thing that I love doing? I love doing, I always get asked to speak about AI. Etc. And that's why we built AI Tech Advisory. And here we are. There you go. 20, 22 years of history.

What, what a journey. What an amazing journey, you know, and, and all of it culminated in, you know, getting us to where we are right here, right now, you know. And man, that was fascinating, Johann. That was really fascinating. And so I mean, I don't know if this is the— well, let me think about the best way. So what's the biggest lesson? Or maybe there's not one big lesson, but I'll just frame it that way and you can take it how you want it. But what's the biggest lesson you've learned from being on this journey all these years?

People, relationships. It's all about people and relationships. All of my businesses were built because of relationships that I had with people. My digital agency that I mentioned, We tracked the first three customers led us to 1,800 relationships, 1,800 other customers.

Wow.

So when I said, "Hey, I met you through this person," right? They're like, "Yeah." And then I said, "I met you through this person, through this person, through this person." And when I traced them all back, it came down to three people. Three super connectors changed my life, changed my trajectory, changed my business. So when you meet those right people, you gotta. They're the most impactful and influential people in your lives.

Yeah. Well, so let's dig deeper into that. So now we've got some context set here. We'll shift gears a little bit. We'll start talking about the relationship side of this. So have you ever been introduced to a person or persons who completely changed the course of your life or your business so much so that much of what you have today would not be possible if not for this person or persons? And heck, I'm going I'm excited to hear about some of your experiences.

Oh, dude, I got, I got a lot to share. So I get introduced to this person who says, hey, look, I love your technology. Now, this is back 2014. I love your technology. I'm gonna be honest. I've been trying to copy your technology for the last 2 years, but I'm, I've not been successful at it. So can we meet? Because I'm interested in either partnering with you or buying you out. And I said, okay, cool. Yeah, let's meet. So he sends a meeting agenda and says, let's meet over here at this, this restaurant at this time. So I look at the people who he's invited. I'm like, okay, let me do my due diligence. Now, back then, all we had was Google. We didn't have any other, any AIs. So I went and Googled these people who I'm about to meet. And the last exit that they did was a $1.2 billion exit. And I'm like, holy moly.

Wow. Wow.

So I'm going in there and I'm sitting down at the table going, how the hell did I find myself at this table with the big boys? Right? And so So we're sitting there and they go, look, we're gonna be honest. We've been trying to copy your technology for the last 2 years. We can't do it. What's it gonna take to buy you out or to partner with you? I said, look, I'm more interested in partnering because, you know, it's— to me, it's not about the money. It's about the experience. And so there we are. We partnered together and that's how we took that company to $20 million in 4 years. And then we did the exit. Now, those guys, they had an interesting journey. Let me, let me share a little bit of how they got to that $1.2 billion.

Okay.

Just so you have that context, they— there was a factory over here. And so I'm in Melbourne, Australia, out here in Dandenong. This factory was doing $6 million a year in turnover.

Okay.

It was costing the business $7 million a year to run. So this business was negative a million every year for like 5 years or something like that.

Wow.

So they take over the business. The business is pretty much essentially given to them. Right? So they take over this business and then 5 years later they turn it into a $700 million business.

Wow.

That's pretty epic. And I can, I can talk about how they did that as well because I think it'll add the value. Um, actually I'll just share it now. So what they did was it was a, it was a, a business that creates soaps and lotions and creams.

Okay.

And so they took our old school strategies and said, Jay Abraham strategies, who's got my database? How can I, how can I sell a lot of my, uh, Product by leverage, so they went to all the hotels and got contracts with all of the hotels to be their soap provider and hand cream provider. You've been to a hotel, right? They have huge turnover

because people

buy things, and

then every day put new product in every room.

Exactly. When they like it, they then the people go and buy it right in the gift shop, etc. So they put it in all the hotels. They put it in all the high-end spas. Now why the high-end spas? Because the high-end spas now people associate. Premium with the high-end spas, and then they get gift packs. And when give it to people, they're like, "Oh my God! Wow! You gave me that brand," right? So that's how they got to seven hundred million just by those joint ventures.

Wow! Wow!

So once they got there, they did one JV with a company in the UK, which is a pharmacy group, which had two thousand five hundred pharmacies who became their distributors. Once they did that deal, their valuation went from seven hundred million to one point two billion.

Wow. Wow.

One deal, right? So again, relationships. So at that point they exited, which is smart. And so then they're like, hey, we're bored. We want to, we want to go buy companies and do stuff. So that's how I met them. And that journey just taught me a whole heap of other stuff. And so, yeah, there you go. That's, that's one thing that definitely changed the trajectory of my life because I think back going, wow, You know, what a great time I had there. And the knowledge that was imparted onto me from that level of business is insane.

Yeah. So, you know, I have long said, you know, that one right relationship, one right connection can just totally change your entire life. And you just gave such a perfect example of that. You know, what would you— what would you say to somebody who's maybe, you know, maybe heard me say that or even heard somebody else say that? And they haven't experienced that, and they're maybe a little skeptical, like, yeah, whatever. You know, what would you say to somebody like that?

You just you just never know who you're gonna meet. So you gotta get out there. You gotta gotta get away from the screens. You gotta get away from. You gotta be out talking to people. I used to when I had my business, I used to literally go and sit in the lobby of the Hilton and do my work there, and then. Just listen, you know, be be aware of who's around, and then I just strike up conversations and drum up business that way. I know that that was when I was a solopreneur. It was just me, no one else, and I'm like, I'm gonna get into this business thing.

Yeah.

And so there's if if you meet the right people, it will. If you've got to get get out there, meet the right people, be in the right rooms. Now we have the privilege of going. We can see who's in the right rooms, right? Okay, cool. This is the level of people I want to do. This is how I want to figure want to. Distribute my business. Where are they? Find it for me. And it's like, okay, here's all the events that you should be at. All right, cool. Let's go. Or even better, curate the room. Create your own rooms. Invite people. So when I launched my business authorities company, I invited people and said, hey, this is come. So I'll give you I'll give you another little story here.

Okay.

I'm I'm flying up and down to the Gold Coast. So Gold Coast is where my business partner. Lives. And so I was like, okay, cool, I'm gonna go up to the Gold Coast. It's every 6 weeks. I'm like, and the Gold Coast is like your Miami or Florida. It's just beach, beautiful, you know, just a nice town. I'm like, okay, I'm spending time here, I need to have some friends. So I went and I found, I think it was 200, around there, CEOs who did more than $2 million. And I said, hey, I'm coming to the Gold Coast, I'm gonna be at this restaurant. I want to talk about the economy, innovation, and disruption. This is who I've invited. Don't pay me any money, just pay the restaurant. We're gonna have the feed me menu, and they're just gonna feed us. It's $100, and we'll just enjoy. And every, every round that of food that comes out, we're gonna swap, and we're gonna network. And anybody who pitches will be asked to leave. That was my invitation. AT5 CEO showed up.

I love it. I love it.

85 CEOs and we're sitting there and by the end of that night, everyone's coming up to me going, so I know how to run an event. Everyone's coming up to me going, that was the best event. Thank you. I met the most coolest people. You know, this is amazing. And then for years, that one connection years later continues to give us deals because people remember that experience and they remember who you are and they, hey, next time you come up, dude, I just bought a new yacht. Do you wanna come hang out? Yeah, sure. I'll do it. Create the rooms. That's the the method. The moral of the story is create the room, curate it, bring the right people together, and just have fun because we only have one life, and you might as well just do it. And another little story that I always tell my kids is the best thing about life is no one cares.

Yeah.

What do you mean no one cares? I go, no one cares. You want to make a fool of yourself? Make a fool of yourself. People are so so busy with their own lives; they don't care. No one's watching. So stop judging yourself. Go and do it because no one cares. And they're like, okay, cool.

Yep. Yep. Nope. Yeah, you're right. People are just so busy with their own thing that they're like, you just go do your thing, you know. And, and, you know, like we were talking about before we hit the record button, you know, when, when people just resonate with us, when they're just, you know, like, we just attract people into our life, you know, the right people who resonate, they're like, Man, I want to talk with that guy. I think he might be able to help me, or I think he might be able to help my friend, or whatever. You know, I mean, and so wow. Well, I'll tell you, man. For so for anybody that might be listening to this right now and thinking, dang, Kev, man, I really like Johanna. I like you, man. I'm just blown away by some of the stuff he shared and and and some of the examples he gave, and and like and they are thinking like, man, maybe he can help us, or maybe he. You know, any resources we can share? I mean, I see you got your AI Tech Advisory right there. So I'm sure that's probably what we're going to talk about. But yeah, any resources we can share with people?

Not yet. But how about we go to aitechadvisory.com/kevin? And when you go there, there'll be a resource there for you.

Okay, perfect. Perfect. Well, Johann, is there any last thing that you feel led to share before we call it a round?

Yeah, and we're going into this new age where people are scared. The Kev and I were saying there's 40,000 job losses every day right now. AI is here, and it's we're getting we're getting hit through a different a whole heap of different things. There's a cost of living crisis as we speak. There's fuel crisis. There's there's there's job losses. There's AI coming after AI is robotics is here. So there's a lot of change. The people who go through this. This generation, this, this time period, you're going to be made out of metal by the time you're done. The people who are over 40, you're going to be the most dangerous people on the planet. You're going to be dangerous because you've lived through and have experienced the inception of what it was like back in 1996 when we first had the internet, when we first got access to the world, right? That was something big. Then when we had mobile phones, and that was the next big thing. We had the global financial crisis, and now we're— now we have AI, we have technology, we've lived through a pandemic. We've got everything that we ever need at our fingertips. We've got the resources and the processes and the frameworks in our brain to be able to create anything. And you've got the resilience. So you are the most dangerous people on the planet right now. Leverage it. This is the best time to be alive.

Yeah. Well, I'll tell you, I really want to thank you for taking the time to have this conversation. I, I really appreciate it. I really appreciate you. And I'm, man, I'm excited to get this out there and share it with folks. So thanks so much, Johann.

Thank you, Kev.

It's an honor to be here.