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Brian Cook argues that sleep, health, and self-care must come before ambition. He calls out hustle culture as superficial and redefines success as being your best for the people closest to you, not endless productivity.
Brian Cook argues that sleep, health, and self-care must come before ambition. He calls out hustle culture as superficial and redefines success as being your best for the people closest to you, not endless productivity.
Look, you have to get your foundations right. Do not put yourself in a compromised position. Do not sleep 3 hours at night. That's not enough. And so I changed it in the book to not about— we've made it into a hustle game, right? It's hustle maxing. These new hustle bros, like, this is what it's all about, Ron. It's just about hustle. Oh no. Okay. It's not about hustle. I just wanted to say that out loud. You need it. You need to prepare yourself to be the best version that you can bring to your team, who might just be your wife and you. And your dog, or your wife and you and your kids, and you build out from that.
