SSP 112: Madison Prettyman: Becoming a Better Creator

Yo, what's going on, my friends? Jordan Candlish here. Welcome back to the State Shifters podcast. I'm super honored that you chose to be here to spend some time with me today and this wonderful guest that I'm about to bring on. I really want to celebrate you for choosing to expand your consciousness, choosing to level up your energy. And podcasts for me really do have such a powerful impact in terms of distinctions that we get to make in our mind. And if you're listening to today's episode, there is a very clear skill set or direction that you're moving your life in, right? You're looking to become a better creator, a better channel, a better form of expression for life force to move through you. And as you know, if you've been following my journey, I have been using social media as a playground, a creative playground, a canvas that I get to paint and express myself on through words and through content. And it was about a year ago that I started my TikTok journey and I got on this platform. It was actually my girlfriend Amanda, who works in digital marketing. And she was like, hey, you should probably start making content on TikTok. And I had a lot of resistance at the start because I didn't think that the type of content I was creating would work on that platform. But I went for it. I dove in, I was like, you know what? I'm going to give it a crack. Because I saw the momentum that this platform was creating in the world, and I chose to commit to myself to make three videos a day for about six months. And what happened was momentum got created in my life. I started shifting into a type of person who shows up consistently for himself and his creativity. And I was able to generate a over 100,000 followers in six months through just creating consistently on the platform. And I realized that TikTok is such an epic way to create. It forces you to be succinct, direct and creative in terms of how you deliver a message and short form content. And I wanted to expand on this skill set of creating content for you so that if you're looking to walk down this path and become a better creator, you can learn the strategies behind that. And today's guest is Maddie, and she is a TikTok and social media coach. She also is a social media strategist. She's a content creator as well. She runs an agency called choose your Glow on Instagram and she's an amazing TikTok creator. And I actually have been following her for a long time and learning through her Content how to be a better creator. So I was like, hey, I got to bring Maddie on and share her with my community and information and the knowledge she has for anyone who might be wanting to walk this path as well. Cause I know there's clients that I coach and, you know, people who follow my content who are also creators. So this is a great opportunity to get some more insights, to get some more inspiration on showing up more powerfully for yourself online. So let's dive into this episode today with Matty Prideman.

Enjoy. Welcome to the State Shifters podcast, a show dedicated to helping you discover your true potential through connecting the mind, body, and soul. Okay. I'm here with Matty Prettyman on the State Shifters podcast, my friend. How you doing this evening?

I'm doing so good. How are you doing?

Fantastic. Yeah, I'm excited to dive into this conversation with you. We planted this seed a couple of months ago, and now we're here and you are out in California, and you have a really unique skill set and a really interesting skill set that I wanted to bring you onto the podcast and share some of the information and the wisdom that, you know with. With some of my aspiring creators who follow me and listen to this content. But, Maddie, for people who are not familiar with what you do, how would you describe, you know, what it is that you do in the world and your. Your creative gifts?

So I. I would say I'm definitely multifaceted. I started off as a content creator. When going back to college, I studied accounting. Wanted to become a cpa.

You started accounting as well?

Oh, no. You did too?

Yeah, I did accounting, too.

Interesting how it's like we end up going the creative route, but, you know, I just was. Not for me, there's just a lot of boring downtime. I didn't really like the 9 to 5 life, and I was there for five years. Started a little blog on the side sharing my skincare and beauty passion, and that started to take off. I started that in 2018. Around 2021, I started my social media agency, helping out small businesses and other creators, helping grow their social media accounts once I was able to fully monetize. And ever since then, I've kind of been dabbling in both, but I definitely have been able to succeed on both TikTok and Instagram when it comes to making money and growing. And now I'm showing others how to do the same.

Hell, yeah. That's so funny. I studied finance and accounting as well, and I worked as an accountant for two years, almost two years. So slightly Less than you, but I did the exact same thing. Started a blog on the side, writing blogs about mindset and personal development and things like that.

Oh my goodness, that is so crazy. There's a lot of people, I feel like, who have gone that route where they think they want to do one thing, they go to college for it, and then they just end up starting social media on the side, making way more doing that and are so much happier.

So for sure. Did you work in like big corporate or were you for like a small tier firm?

I was in a small business. There was like 10 of us. It was pretty small. And you know, I loved it, I really did. I loved my team. I'm still really close with them. It just, it wasn't letting me tap into my creative juices and I just was a little bored and I realized I wanted to do something that I had a little bit more control over and that's kind of what social media gave me.

Yeah, beautiful. I feel that and I know that feeling. What would you say to someone listening who is maybe working a job like accounting, they're in a corporate job and they know it's not their thing, but like they just don't know how to really go after the thing that they love. Or maybe they have a limiting belief around I don't know how to make money out of that. What would you say to those people?

I would say, I mean, personally I don't think it would have been helpful if I just would have quit and tried doing something without having like that security blanket of a job. So for years I just kind of ran my side passion and really tried to hustle on the side. It was crazy busy, but I think it taught me how to time manage. It taught me that if I really wanted something and if I really wanted to get there that I had to put in the extra hours and I had to sacrifice a lot of my time. I don't think I would have like done what I did had I just quit. I think I would have ended up getting another job. And it just teaches you so much more when you're really busy. I feel like you just don't have the ability to procrastinate when you have a lot of stuff, stuff going on. So I would say just start something on the side. Whether it be just a few hours after work each day or on the weekends, you pick up something that you're really working on. Like don't feel like you have to just quit, like dabble in it, put a little extra time towards it and Sacrifice, maybe some of the fun stuff at the beginning because it will eventually pay off. But good things do take time and, you know, it's definitely a learning curve.

Yeah, big time. What I found for me was once I had something like a purpose outside of my accounting job that was, like, fueling me. It allowed me to have extra inspiration throughout my day job because I was like, okay, this is just a stepping stone. I know there's like, this isn't what I'm doing forever, like, created that fuel or that fire. What for? You were some of those, like, key skill sets that you needed to develop to be able to step away from, you know, your accounting job and go, like, all in on the social media stuff that you're doing.

For the first year, I had no idea what I was doing, honestly. But I'm someone that just will completely envelop myself in learning and researching and reading. And so I just started trying to know it all. You know, I mean, I read every book I read, I listened to every podcast. Any extra time I had, I was trying to learn a little bit more about how I could be better. And by doing that, I just, you know, each little day I would make a little 1% change. And yeah, I think it's the small daily changes that really make a big difference. When people feel like they have to just completely wake up and be a new person and, you know, fully be an expert in something, it's a little bit harder and it's just not as attainable. But if you just make a promise to yourself that each day you're going to learn something new, you're going to make a little change, I really do believe that that is the most beneficial for everyone, honestly.

100% agree. Yeah. It's almost like now we are realizing, or millennials especially are realizing, that we don't have to subscribe to this outdated model of, yes, success, which is like, go to school, you work a job that you don't really enjoy, but it pays bills. It's like we're realizing there is so many possibilities and ways of making money that is in alignment with your passions. And social media being the main, I guess, like, avenue that's opening up so many doors. Similar path that I walked with, like, making content and sharing stuff on socials. But for you, what were some of the things that you had to learn with social media? Let's say someone's listening to this and they want to be able to tap into using social media to amplify their passions, their creative gifts. Where would you suggest Someone start now and what should they be learning?

I think the biggest thing is community. Before even thinking about making any money, just focusing on how you can make actual friends online. I think that's the biggest piece of it. Just make connections with people. If someone is taking the time out of their day to DM you or comment on your Instagram video or photo, like, find a way to make a connection with that person because those are the people that actually make you the money in the end. But it doesn't always feel like that at the beginning because you feel like you're stuck, stuck, and you feel like you're not getting any partnerships. But if you just focus on community, even if it's like the first one or two years, sometimes it does take that long to build a really good community. I think that that is the best thing you can do. And it's the best thing for longevity too.

Hell yeah. Yeah, for sure, big time. And you've got like quite a big following on TikTok and Instagram. But what opened up for you with TikTok? Because some people, a lot of people now actually have realized the power of TikTok, me included, and are looking to be more active and be a creator, not just a consumer on these platforms. Can you walk us through a little bit about how you are able to leverage TikTok and how your journey to becoming a creator on that platform has evolved?

Sure. So at the beginning I didn't really try to perfect anything, so I would just, if I had a thought in my head, I would just post it and I realized that it was easier for me and those videos ended up doing the best anyways. When I would put a lot of time and effort into these ideas and, you know, scripting and curating all of this stuff, it was, it just wasn't as beneficial. The videos didn't do as well and it took too much time. It was. I would. Was close to burnout. So I just started posting literally whatever was on my mind. I mean, I would be in the car buckling my seatbelt and I would share a quick thought. I'd be on a walk and I would share something that popped into my brain and nothing was perfect. But I think that was the beauty about TikTok, especially at the beginning. Nothing was perfect and that's what everyone loved about it. And I still do think that, you know, we're going to see changes. I think people are, you know, some people are really good at curating this beautiful, high quality content. But as of now, I still think TikTok is in a place where it's almost like people just want to feel like they're having a FaceTime conversation with you. And that seems to really resonate with people. So if I could give advice to someone starting out on TikTok, I would say don't plan, just start. You know, like, learn as you go. Don't feel like you have to be perfect, like you're never going to be ready. Just start now and pivot and learn as you go. And that's the best strategy you can have. Like, instead of spending months planning and feeling like, okay, May, I'm going to be ready. I'm going to have the perfect camera, the perfect mic, the perfect setup. It's just, you'll never be ready. There's never a perfect time than now. I really believe in that.

Agreed. What I noticed as well was because I took the similar strategy of just posting like every day, three to four videos, whatever's on my mind, not really editing it. And through doing that for a few months, I started to find my voice on that platform and started to get feedback from what was working and what wasn't in terms of the content that I was sharing. Then you can start to narrow down or double down on certain areas, and before you know it, you have a few videos that get a lot of views and you have an audience. And I'm curious to know with you, have you found that now that you have a larger audience, are you less inclined to post those random thoughts and just pull out your phone and just post without editing, or are you now more intentional with what you create?

That's a good question, because I do feel like I put a little bit more energy into my content strategy, I would say, but if I get a random thought, I'll share it. You know, I. I don't really believe so much in like, the perfect timing of the videos. And like, I just, I share. If it's something good, I'm going to share. I still plan a little bit more nowadays, but, you know, with TikTok, I. I think the community is really important, but the following doesn't always reflect the community. And I think that's like the biggest thing for people to understand is that just because you have a high follower count doesn't promise that every video is going to do well. And everyone who has a good amount of followers on TikTok knows that because every video kind of has its own chance. So I believe in just, if you have a thought, share it, learn from it, read the comments, see how people react. To it. Sometimes it's the random thoughts that you put together in 10 seconds that end up doing the best anyways, so. So I believe in just sharing whatever comes to mind. Right. When it comes to.

Yeah, for sure. And what do you feel like has shifted now on TikTok? Because TikTok's been around a little while now. The algorithm has changed a lot. And you know, for someone who might be listening going, ah, like fuck, I've missed the boat. It's too late, you know, I can't get that same organic reach that people were getting two years ago on there. What would you say to that? Like has, has TikTok got to that place now where it's a little bit too late to build an account, you know, in a few months into a big following? Or is it, is it still opportunities there that you see?

It's not too late on TikTok. I think it's more saturated for sure. I think that people that did well aren't seeing continuous growth if they don't make a lot of changes. I think we all need to adapt to what people's needs are because they do change on a month to month basis. But I still think it's way early enough to where if you start from scratch today, you still have a really good chance. I've seen several of like even my personal clients start from scratch, have a few videos take off and that kind of changes your life. I mean you have to act on it afterwards. You don't just have a few videos go viral and your life has changed forever. But it can really set the stage for you to be, you know, have videos do well down the road, maybe partnerships, you can really leverage those views to help you in the future. But I do think that it's, it's not too late. I think now is still the time to get on TikTok and start.

Yeah. And like there, like you said, with audience and community being the primary goal or intention with TikTok, because through the community is then where you're able to, you know, find customers or clients or whatever? What is your strategy when it comes to like building that community? Like do you try to build the community on TikTok or then, and then trying to get them off that platform? Or are you trying to take people from TikTok onto say YouTube or your Instagram or email list? Like what, you know, what's, what's, where are you trying to direct people to. Because like the attention span on TikTok is obviously a lot shorter than say an Instagram follower, say a YouTube subscriber. Yeah. Where do you try to direct people there?

I think it's always good to have an offer of some sort that is your own, that you kind of own yourself. Social media platforms are great and all, but I believe in email lists. I think it's important to build that because we never know what's going to happen to TikTok and Instagram. So just having something separate that you have control over, I think is important. But for content creators like myself who are offering like a product or service to their niche audience, that's kind of where you build the communities the most. Like the people that you're going to be seeing a lot that are going to be interacting with your content, the most, most likely the people that will click on your website and see what you have to offer. And so, you know, yeah, I have a big community on TikTok, but I feel like I have a pretty small community when it comes to people that I'm actually working with. But it's really strong. You know, it may maybe only a couple of hundred people, but it's still really strong that if something were to happen at TikTok, I know I could still succeed just with those people because I know them, I trust them, and they trust me, too. Mm.

Yeah, I love that. I'm curious if someone's listening to this and they are, say, an aspiring life coach, you know, they're just like starting out. They're like, you know, I don't want to work this corporate job anymore. I want to. I want to be a life coach. What kind of content strategy would you suggest they take when it comes to getting on a platform like TikTok?

So I think that starting, and I love this strategy because it's worked for so many people, including myself. But if you start your TikTok, or even if you didn't start, like, say you just share a video, sharing an end result of some sort. For me, it could be me growing my own channel, or maybe it's me showing success from one of my clients, just showing an end result of some sort without much else. So you see those trending videos where people show before and afters or show the numbers grow or something like that, show the end result, see all the comments coming in, see people are going to be like, okay, how did you get there? What platforms did you use? What apps did you use? Then use those comments to then feed into the rest of your content that week. And maybe that could be like, on Monday, you post a result and then you use the comments for the rest of the week. That is the best way to get people to trust you because they feel like they're perfect, heard and actually know what people want to see from you. And then once you kind of do that a few times, you'll realize you'll learn exactly what people want to learn from you, and then you can create your offers around that content. And I feel like that would be the best thing for especially a life coach to do is to just, like, let your audience kind of set your content. Content up for you. And, you know, sometimes they even know the answer to some of these things that they just want someone else to, like, relay the information and agree with them.

Right? Yeah, yeah, exactly. So share an end result around what you've been able to create in your life and then allow the people watching to dictate, like, what. What to create next, what kind of based on the comments.

Yeah, cool things that they want to like. You might think this one tip or hack is going to change their life and, like, that's what you want to share next. But sometimes they open your eyes to so many other questions that you didn't even think of, and it ends up being what they actually want to hear over the other stuff.

So true. I know for. I know for TikTok or any short form or any form of creation, there is almost like a. A mindset shift that you need to create. There's almost like a. A new person that you need to become, to feel, to embody the level of confidence to. To make content that is, like, engaging and authentic. Authentic being the main word. I have noticed with social media it can be very easy to copy. Not copy, but, like, emulate other creators and lose sight of what authentic form of creation you want to bring to the world. How have you practiced staying authentic to your voice and what it is that you want to create? When there's lots of other people in this space creating similar videos, do you get inspiration from them or do you just, like, block out everyone else and just, like, do your thing?

So I definitely get inspo from other people. I try not to get inspo too much from TikTok just because I feel like it can be a little bit harder to not, like, copy and paste. You know, if you see a video and you're like, wait, I thought that too. And, you know, so I try not too much to like, scroll down TikTok to get inspo. But I love reading, I love podcasts. If I hear something that I really like, I'll definitely get inspo. But I always try to use my own life experiences in my content. So if I get inspo from something, I'll try to say, okay, how, how does this have to do with my life and my experiences? And I'll share it in a way like that because it's a good way to get people to know you. People want to know about your life and your experiences and how you got to where you are. But also it just allows me to kind of show up as myself and not pretend to be someone else. And it's a lot easier that way anyways.

100%. Yeah. There is like a fear initially when starting to create content like this where if you especially you say us when we're working as accountants, when we first started to share things to the world, there is a lot of resistance there, there at that stage. Right. Because people aren't used to seeing that part of us. And this is the main thing that I've noticed. The people that I've coached into supporting them, into stepping into sharing more of their authentic self online, there's that like fear of judgment from other people. Have you noticed that? Come up with the people that you consult and coach and how do you then coach them around that? What's your way of supporting someone through that?

I think the most asked question with my clients is like, how do I stop being so awkward on camera? Like that's like what everyone says, like, how can I not be awkward on camera? And the truth is, is one, you just got to keep doing it. Like you get more comfortable the more you do it. But I think the, the root of people feeling like they're awkward on camera really stems from them feeling them being scared that they're going to be judged by others. And so it's totally a mindset thing. I mean, I think a lot of people are just people pleasers. I know I definitely was. I mean, I used to hate the thought of anyone disliking me. But once you start creating content, you almost have to accept that you're not going to be for everyone. There are going to be people that not only dislike you, but disagree with you. So much so that they will say mean comments. They'll be very outwardly about it. And you just gotta accept that you're not going to be for everyone. And if there is any judgment, it probably won't last more than a split second. It has so much more to do with that person than it has to do with you. And you just gotta, you gotta practice getting over it because there's, there's no way to get around people judging you. People are going to judge you no matter what. It has to be inward and you need to just accept that you just don't care. You know, people be cringe, you know, embrace the cringe. That's okay. That's the only way that you can really get to where you want to be is just by not caring what people think.

Yeah, yeah, totally agree. Just like it's a beautiful practice for personal growth because the more you put yourself out there, you're forced to face that part of you that wants to be liked by everyone. And that's. It's just, it's not, it's not, that's not authentic. You know, if you think you can going to be liked by everyone, that's just that, that's, that's you trying to please everyone. I think you get liked by more people when you're willing to speak your authentically who you are. This is what I stand for. This is my truth. This is, these are my values. You attract your tribe a lot quicker when you do that.

The people that agree with you, like, that's who you want to reel in. And the only way you're really going to reel those people in is by, you know, sharing your opinion. Sometimes that might be controversial and that's okay, but you just gotta, you gotta be honest with yourself and your community for sure.

Yeah. How have you been able to navigate the like, trap of social media with What I've noticed as being a creator now on these platforms is when you make content, you. You want to check the. Check the platform to see how the content's performing. And it's almost like there's. It starts to access like this dopamine in your brain where it's like, okay, wow, the video got lots of views and lots of likes. And then if the next one doesn't get a lot, you're like, oh, you get let down by it. And there's almost like this, this process that you go through as a creator when you're starting out, when you like get all these. This big growth and you're this dopamine and then you level off for a little bit and then you start to lose a bit of the enthusiasm. This is kind of what happened with me anyway. Don't know if this happens with everyone, but, you know, and I think it forces you to develop a better relationship with social media and technology and having more boundaries around when you use your phone and things like that. What's your journey been like with that? And, you know you know, you're in a relationship as well. It's like, I'm sure your partner doesn't like you being on your phone when you're around them and stuff like that. How have you navigated all of that?

Oh, well, I've. I've definitely had a hard time over the years, honestly. I mean, there was a few times I completely, like, took social media breaks, and this was years ago, but I honest, to be honest, I had a really bad relationship with social media for a while. I think I was almost too addicted to that dopamine hit. And I was like. Like my entire worth was around how many likes and how many followers I got. So I really had to look inward and rewire my brain. And now I've like, been able to kind of find a way to get that same dopamine hit out of the actual process of creating, rather than actually getting it from how my videos perform. Because I want to feel good about every single piece of content I put out. And I don't care if it does well or not, as long as I feel good about it. That's the dopamine hit that I have taught myself to want the most. So I think, you know, I mean, I'm not perfect. I definitely go through times where, like, a video that I felt really good about does really bad or, you know, doesn't perform well to. To, you know, when it comes to vanity metrics. But as long as I feel good about the content I'm putting out, that is all I care about, you know, like, that's all that really matters. And sometimes the videos that don't do well end up nurturing your audience the most anyways, and it makes a bigger impact on a smaller group of. And that still matters too. So, you know, it's taken time and I still struggle, but I'm in a much better place now.

Yeah. So do you have boundaries in place around, like, okay, I create content from this time on these days, or I check my phone during these times, or do you just create whenever you feel like you're in the flow? Like, what's your boundaries around creation and then also using your phone?

So nowadays I, I have a pretty set schedule. I'm. I'm more productive in the morning, so I try to, like, biohack my day in a way that takes advantage of the mornings. And so I do record every day for the most part, except weekends. I'll sometimes prerecord. But I now that I'm fully a content creator all day, every day, I feel like it it just helps me be able to be creative in that moment and I don't feel so boxed in. I used to batch create content and, and it was effective. I got a lot done, but it just took the fun out of creating content for me. So I don't do that anymore. I do recommend it for people that maybe like have a 9 to 5. I think it can definitely help a lot and I would do that over again if I was working during the day. But yeah, every day I have like a set time where I'm recording. Sometimes I'll have ideas written down, sometimes I don't. But there's a set time each day that is recording time. Then I have editing time. Usually at nighttime when I'm in bed is like my scroll and research time. And. But yeah, I think, I think having daily habits and set times for things allow things to like it allows you to have more creative freedom, you know, like, it allows you to have energy for the creativity rather than trying to figure out, okay, what am I doing today, when am I working out, when am I eating, when am I going to bed? So I think that would probably be my biggest piece of advice.

Yeah, what are the things that allow you to get into the zone? What are those habits or what's that routine that you know, okay, I'm going to be feeling my best. If I know I'm creating content today. These are the things that must happen for me to show up my best energy.

I have to move for like 30 minutes. And I, I'm not picky about the type of movement. I mean, that could be a walk, that could be biking, that, that could be anything. I just need to get up and just immediately move my body. And I feel like usually during that workout I start getting a little bit inspired. I feel more energized. I'll have my breakfast, I have a little green smoothie and I feel like that kind of, you know, gives me all the nutrients my brain needs for the day. And yeah, once, once I'm done with, you know, my two hour morning routine, I feel like I'm pretty ready to start recording and I'm able to knock out things pretty quickly.

Yeah, solid. I, I'm the same. Like, I feel like movement, movement is medicine for me. I also realize that because I don't batch anything either. As I realized I want to capture the moments when I'm in a peak state, a peak energy, or I'm in flow or there is something that I'm really excited about that I want to share because what I Found is it's the energy behind the content that's sometimes more important than the content itself. Would you agree with that?

I love that. Yes, I completely agree. Do you feel on the days that maybe you don't feel super energized and really good about it, do you feel skip those days or do you still kind of push through?

Yeah, that's, that's, that's been like part of my evolution past. No, the past would have been like, no, no, gotta post two, three times a day. It was that willful consciousness that, like, gotta get it done. And now I'm trying to be more intuitive with how I create and being okay with, like, I'm not feeling it today. Like, I don't want to. I don't feel like creating. I'm not going to force that. That to me, has been a more effective way to be more potent. For me at the moment, I'm swaying back into quality over quantity. At the start, it was quantity and then spurts of quality. I feel like if you can hit both and if you are. If you take care of your inner world and your habits are on point and you're living a good life and you're happy, I reckon you can hit quality and quantity together. That's my kind of target. What? Yeah. Do you, do you take quantity over quality or you the other way around?

Like three months ago, if you asked me, I would say just put out as many videos as you possibly can. I've made a few changes in the last few months. Just like, I don't batch create anymore. That's one of them. And yeah, I take a lot of breaks now, not gonna lie. I mean, I will go a day or two without posting. If I'm traveling. I'm not going to kill myself and lose out on the fun and, you know, feel like I have to post something if I'm busy and if I'm, you know, doing something else. So I definitely give myself a lot of grace now. But I also, on the days, like maybe I'm sick or I, you know, I'm a little bit busier that day. I try to get at least something out. Sometimes I'll just do like a reaction video and those still kind of do well. Sometimes I try to just get something or post something in my drafts at least once a day. But there have been days I skip and I don't beat myself up about it.

Yeah, that's the key. That's the key not feeling like a failure if you don't post one day and that's sort of the pressure that sometimes social media creates. Right. As a creator, we think we always need to be putting stuff out there. It creates pressure. You know, I feel like it creates this, like, need to always be doing something, which I've noticed at times. Like, I don't want to be. I don't want to have to feel like that. I don't have to feel like I always have to be on social media all the time. I want to be able to take, take breaks. I'm curious to know, where do you see social media going in the next three to five years, especially platforms like TikTok. Do you see Instagram dying out, fading out? Do you see other platforms coming up? Do you see, like, things like the Metaverse shifting the way we, we kind of consume content altogether?

You know, I have been really trying to like, learn a lot more about Metaverse and Web3. And I mean, just from the people I've talked to about it already, I do, I do think creators should start paying attention. I don't know enough to, like, talk about it, but I do know that it's set up in a way that I think benefits creators and allows them to have a little bit more control. So if all goes the way people are saying it's going to go, I do see platforms like Instagram and Tick Tock maybe eventually dying off. I don't know if in the next five years. But I do think that there's so many content creators, there are so many people that are trying to make it in the space that if they are the first to be on something like Web3, I think that they'll do it because, you know, the opportunity is there and there's more control and there's more opportunity to make money. And so, yeah, that's, that's my prediction. I don't, I don't think we'll lose Instagram and TikTok like forever, but it may turn into something like Facebook maybe where there's just not as many people on. It's just not as advantageous for companies and creators.

Yeah, for sure. So out of the three platforms, TikTok, Instagram and YouTube, because in my opinion they're the biggest platforms. I think statistically they are as well. Where would you allocate or where do you allocate most of your time to Instagram?

I'm still on Instagram the most. Even though I have more of a following on TikTok combined, because I have two platforms on each. Instagram still takes the cake in providing the most opportunity with brand deals and that's usually where I get most of my income. I do services and coaching and whatnot. But when it comes to creator brand deals, brands pay way more on Instagram still. They're much more interested. The ability to convert people to buying something is still a lot higher on Instagram. I think TikTok does have its flaws when it comes to that space, but the reach is so good on TikTok, so maybe they'll make some changes that will improve over time. I think YouTube is a great place to be too. I am not super active on YouTube, but I do know that if you're able to put the time and effort into being consistent, it can really, really benefit you when it comes to monetization. If you can be on all three, I think that that would be great, but you don't have time for that. Then, you know, try to, you know, do really well on one and once you do well on one and add in another and that's just kind of, I feel like the best way to do it.

Yeah. And don't forget to have fun in the process. Like, like you said, you got to enjoy the process just as much as the outcome. Otherwise defeats the whole purpose in my opinion. Maddie, like, this has been a really insightful conversation. I've really enjoyed picking your brain a little bit around social media and yeah, all things creator. Tell me, like, where can people learn more about you or people want to connect with you? I highly suggest people follow you on social media. Your content so informative and supportive for anyone who's looking to be more present online. But yeah, what are your handles?

Yeah, well thank you for having me. This is such a fun chat. I always love talking about this stuff. You can find me on if you're interested in social media tips and growth hacks on choose youe social with both TikTok and Instagram. And if you are a girl or guy who likes skincare and beauty, you can check me out on choose youe Glow. That's where all of my beauty content is.

Oh yeah. Nice. So what's your goals and plans for I guess like the next, the next couple of years? Like do you have big goals that you've said? Are you trying to hit certain milestones in your growth in your business or are you just kind of like coasting right now and enjoying the ride?

I don't have any really big plans other than just kind of focusing more on partnerships. I'm starting to do more long term partnerships finally. So instead of doing a bunch of random ones each month, now I'm kind of working with companies on more of like a long term, six to one year basis. So I think that's probably my main goal for this year is to get more of those so I can just kind of hone in on one company at a time and. Yeah.

Yeah. Awesome. Awesome. Well, I'm excited to see you grow and continue to crush it online and might see you in the metaverse one day soon. We'll have our platform and also being out in LA I think is a super helpful and opportunistic place to be when it comes to connecting and collaborating with brands and something that I would love to. Yeah, I'd love to be able to get back out to the States sometime soon purely because I love. Yeah, I love the people and yeah, who knows, we may cross paths someday soon. But thank you. Yeah. Thank you for coming onto the podcast. I really appreciate you.

You're so welcome. Thank you for having me. This was a good chat. Thank you.

Amazing. Thank you.