Kevin Surace argues professionals should move beyond basic AI tools like Copilot and treat models like Claude, Gemini, and Perplexity as creative partners for research, analysis, and idea generation. He says AI-driven digital twins can perform complex analyses and that securing organizational approval and private accounts creates a real competitive edge.
start being AI first. You don't work on Word, you don't do Excel, you don't do PowerPoint. The first thing you reach for is AI and say, what ideas can I bounce off of this? How can I have a sparring partner with AI? They don't think of it that way. What they think of primarily is Copilot, and they're typing something and it says, can I help you reformat that sentence? They're thinking at a grammarly level, right? They're still there. They don't realize that you can jump out to Gemini, or Claude now is very good at this. Perplexity is great at research. Claude, you can do these digital twins and they can do analysis and simulation. Okay. And so when you understand in all the different models and get approval to use them within a work environment with privatized, you know, accounts, etc., that's when you get to have a game changer.
