Kevin Surace argues that every employee needs to use AI at least five times per hour to stay competitive. Companies without widespread AI adoption risk falling behind in the next five years, just as they would have without personal computers in the 1980s.
There's one question every business owner should be asking themselves right now, and the answer tells you whether your business survives the next 5 years. All of your people, everyone in the company has to be using AI 5 times an hour or more. Not just a token max, not to just use up tokens, but to do real work that's measurable. That's measurable outcome, measurable productivity increases, measurable improvement in winning customers, measurable improvement in bringing prospects to the table. All of those things, right? There is nothing more important today than that. It's as if we just rolled out PCs to the desktop and many Many of the listeners here and you were not around when we did that. But when we did that, most people looked at it and said, why do I want this thing? What am I going to do with it? I don't understand. Literally, they looked at it as a box and they tried to ignore it for a while. Today, how would we work without a laptop or whatever we have on our desktop? How would we even do that? We wouldn't. We would stop. That's happening with AI. And if you're running a company and 100% of your employees aren't somehow interacting with AI in a productive way, in a measurable productive way, 5 times an hour, you got a problem because your competitor is.
