Kodak invented the digital camera but missed that consumers didn't care about resolution. They wanted unlimited shots, instant storage, and easy sharing. Film and printing revenue collapsed as people moved to Facebook, and Kodak filed for bankruptcy.
Kodak invented the digital camera, patented it, owned it, and still went bankrupt. Here's the part nobody talks about.
Kodak developed digital cameras, developed all the sensors, developed all the technologies, patented them, did everything, and then could not imagine a time that people would want to use digital cameras. And the reason was, who would use that when the resolution of film is like 1,000 times better than these little sensors at the time, right? At the time, 20-something years ago. So they missed the fact that disruption often comes from beneath and eats you underneath. They started to eat Kodak from underneath because convenience trumps all, and a digital camera was incredibly convenient. I could take unlimited pictures and just store them, and then I could share them digitally instead of having to print them out. So Kodak lost the printing business, and then they lost the film business, right? Both together. People didn't need to print them out. They could share them on Facebook.
