Kevin Surace explains why movie theaters are becoming luxury events rather than regular habits. Home entertainment technology has improved so much that people only go out for films worth the big screen. Apple's new AR/VR glasses promise an 84-foot virtual screen, which could reshape how people watch movies entirely.
If people are not going to, let's say, to the theater anymore, how are artists going to make money? And how is this industry going to make money now?
What's super interesting is that actors aside, will people get overwhelmed by YouTube-like content? Everybody's making a 2-hour movie, right? And lots of them suck. And actually want to see sort of the Hollywood thing, right? We're sort of hoping this way with movie theaters, you know, during COVID movie theaters shut down. When they open back up, hardly anyone goes. It's way down in revenue. But now when we do go, it's a very special thing, right? I mean, I go only for specific movies that I want to see on a huge screen, because now we've got pretty good screens at home, right? And you've got other things happening, the Apple AR/VR glasses that, you know, you really have a true 3-dimensional, you know, 84-foot screen inside those glasses, right? How's that going to affect going to the movie theater, right? All of these technologies impact other things.
Not every business lasts forever.
