Kevin Surace breaks down when to use AI for sales: $250,000 B2B deals need a human because customers expect it. A $5 transaction goes fully automated. For mid-range services like plumbing at $300-$500, AI handles the whole sale. Set a price threshold and stick to it.
You were talking about basically automating sales. At what point do you feel like humans actually have to talk to humans?
Depends on what the sale is, right? So if it's a quarter million dollar sale to a business, you should go visit that business and humans want to talk to humans. If it's a $5 sale, no human can afford to be involved. So decide where your cut is, right? And so, you know, even if you're selling plumbing, your average thing at a customer at home is, you know, $300 or $400 or $500, that can all be AI. If they need to talk to you, they are taking you away from a job and you're not making any money to talk to them. So I think those Those kinds of things can all be done with AI.
