Kevin Surace warns that competitors using AI tools like GPT-4o every hour will outpace those who don't. He claims AI can make you an expert at ad creation within weeks and transform your productivity. Not using AI daily means falling behind.
The people replacing you won't work harder. They do this instead. In all of my keynote talks, I always say, raise your hand if you've played with, you know, LLMs or ChatGPT. Everybody raises their hand. Now raise your hand if you do real work with it every hour of every day. You know, 3 hands go up. I go, okay, but you know your competitors are, or just assume they are, and they're gonna fly by you if you're not. So you do everything. You don't go out to that artist and have them draw a new ad for you. You learn how to get GPT-4o to draw your ads and create 20 different ones. The point is, do everything. Everything with AI by your side, and within 2 or 3 or 4 weeks, you will be an expert, and it will change your life, and it changes your business. And then you're gonna look around and say, if anyone here is not using this every single day and every hour, I don't want you here.
