A short YouTube clip (Daily Tip #76) by Kim Zoller urging creators to focus on the value their message provides to an audience. The speaker recounts a brief exchange with Joseph (social media/web) about prioritizing audience needs over self-centered content and issues a challenge to consider what is valuable to others.
Hi, it's Kim Zoller. So today's question is value. How valuable is your message? Who is your audience? You know, there are things that we love and that we want to hold on to. And from an ego standpoint, we feel very strongly about something. And yet at the end of the day, it has to be valuable to someone else. It has to be valuable to our audience. The other day I was on with Joseph, who does our social media. Social media and builds our websites. And we were working on mindful rewiring, and I was just talking about, well, what's our mission? And I started with saying, I want to put this and this and this all about us. And he said, you know, Kim, it's great to talk about you, but really, who's your audience and what do they care about? And it just made me start thinking again. Yeah, sometimes we don't go from that approach. So I challenge you today as I challenge myself, what is of value to the other person. Have a great day.
