How to Break a Major Mindset and Sales Plateau

Welcome to the Business Without Burnout podcast. I'm Kirsten Roldan and I help entrepreneurs make a lot of money peacefully. I'm a New Rican who went from working in healthcare while cleaning houses and braiding hair on the side to building a business that's generated over $4 million and counting. But there was a time I almost shut my business down because I had a lot of money but no peace. I managed to turn it around and that's why every week I share the 4 strategies that help you grow without burnout: email marketing, team systems, and mindset. So let's dive in.

Hello, peaceful millionaires. Welcome back to the podcast. Today we're getting into something I honestly wish someone had said to me a year ago, clearly and directly, because I was deep in it and I didn't fully see it until I was on the other side of it. That's why today's episode is called How to Break a Major Mindset and Sales Plateau, because I promise you by the end of this episode, you are going to have a completely different lens on what's happening in your business right now and exactly what to do about it. So let's get right into it. First and foremost, I wanna start here because I think a lot of people are in a plateau and they don't even fully recognize it, or they recognize something is off, but they're misdiagnosing it. So let me describe it to you. A mindset plateau is where you feel like you're stuck mentally, or you keep looping mentally, like you're going in circles, you're revisiting the same fears, the same doubts, the same conversations in your head. Even though externally you are taking action, you are trying to move forward, you're doing the things, you're doing the journaling, you're working with a coach, you're consuming content, And yet something just feels like you're pushing through mud and you're not breaking through and you don't know why. You're just grinding. While a sales plateau looks like your sales have either declined recently or they've been staying flat, even though you've been trying everything to make more money. You've changed your offers, you've changed your messaging, you've run new promos, you've posted more, you did bonuses, you've added features, and the number just doesn't move or it moves a little, then it goes back to the same place and it just all feels inconsistent, and either one of two things is happening emotionally. You're working really hard and you keep feeling disappointed in yourself, like there's something wrong with you, or you genuinely have no idea why this is happening. You just wanna understand it and fix it. Both of those are valid. Both of those are exactly where I was. And I want you to hear this. A plateau is not a sign that something is wrong with you or your business. Plateaus are actually normal business behavior. Mm-hmm. They're just data. It's your business telling you something's gotta change. Now with that said, last year was hard for me, not only because I went through a lot of personal things, but I spent most of last year hitting the same numbers no matter what I did. I was trying things, I was showing up, but I kept landing in the same place over and over again. And eventually I had to sit down and get really honest with myself about why. And heading into 2026, I made a decision. I wanted a whole new mindset and a whole new strategy, not a tweaked version of what I was doing, not an optimized version, a new one. Mm-hmm. And I wanna tell you what happened. I didn't just break my plateau. I actually 4x'd my enrollments in the first launch of this year. 4x'd. While all of last year I kept hitting the same ceiling. And I wanna walk you through exactly how I did it, both the mindset piece and the strategy piece, because they work together. So here's how to break your mindset plateau. Take notes. This is the foundation. Number 1, stop Thinking about 2026. Stop thinking about this year. Start thinking about 2036. This was one of the biggest shifts I made. When you're in a plateau, your brain tends to zoom all the way in, like, what am I doing this month, this quarter, this year? And that's necessary information, but the way you're thinking is too small and it creates pressure and urgency and fear that actually constricts your thinking and your energy. When I started thinking about where I wanna be in 10 years, not just what I want to earn, but who I want to be, what I want to build, what my life actually looks like, everything started to feel more spacious. Decisions became easier and I stopped obsessing over whether one launch went perfectly because one launch isn't the point. A decade-long body of work is the point. Now I actually created a 10-year vision board this year and it changed my relationship to short-term results completely. And it made me think at a way higher level. Number 2, stop coaching yourself on the same things, move on. This one's big. If you've been working on the same fear or mindset block for years now, or over a year, fear of visibility, fear of sales, fear of being judged, at some point you just have to decide, like, we're moving on. We're not coaching ourselves on this anymore. Because continued self-coaching on the same topic is usually a form of self-sabotage. It becomes its own loop. It's not growth, it's rumination. There's a difference, right? And at some point you just have to say, you know what? I'm not coaching myself on this anymore. We're moving on. And I made a decision at the beginning of this year to stop coaching myself on 2025, on 2024, on 2023 things. Done. Moving on. If I am not going to coach myself on this, what am I gonna coach myself on instead? That's when I started thinking at a high level strategically. Number 3, stop being scared you won't make sales. You know how to make sales. You know, you know how to make sales. The bills always get paid. You know the bills always get paid. So stop spending energy on things that you already know will be okay, all right? That's the biggest thing that I stopped doing. I stopped being like, "Well, what if I don't make sales? Well, what if this? Well, what if that?" Are you serious right now? That's what I said to me myself. I was like, "Are you serious?" Like, girl, you're 6 years in. Like you need to start acting like it, okay? We don't coach ourselves on that. Number 4, stop second-guessing your decisions. Decisiveness is a CEO skill. And in a plateau, one of the sneakiest things that happens is you start cycling through decisions repeatedly. Should I do this offer or that offer? Should I run this promo or should I wait? Should I change this or keep it? Then you make a decision and then you're like, wait, is that actually the right decision? Maybe I should think about it more. That cycling costs you so much time and money. Make the decision. Execute, evaluate after. That's the order of operations. Number 5, simple is always the answer. Complexity is not sophistication. When I was in my plateau, my business had gotten a little more complicated, more delivery, more moving pieces, more things to manage, trying to get fancier. And I thought that would work, but it didn't. Simplicity is the most powerful strategic move you can make. Clear offers, a clear message, Right? Is so important. And I want you for your mindset, from a mindset perspective, I want you to think to yourself, what if this answer is very simple? What if I only have to do X, Y, Z? What if it is that simple? Number 6, you need to act like a CEO for hire.

All right?

This is a mindset shift I come back to constantly. If you were hired as the CEO of your own company, as an outside executive brought in to turn it around, what would you do? You would not be making it personal. You would not be spiraling about your self-worth and whether, whether you should even be an entrepreneur or not. No, you would You would look at the data, you would identify the levers, you would make decisions. Okay? This level of objectivity is something you can choose and you need to choose to stay in business. Now, this doesn't require detachment from your own vision, your values, or anything like that. It actually requires more commitment to it because you're refusing to let your emotions be the CEO and you're acting like you can get fired at this job.

Yeah.

You will think at a much higher level when you act that way. Number 7, you need to know your company values because this will help with your mindset around making decisions. This one changed everything for me operationally. My 5 company values are generosity, transparency, optionality, genius, and efficiency. And I use them as a decision-making filter, not just like words on a wall, but as actual tools. And it helped me figure out what was actually in alignment in my business and what wasn't. And instead of spinning on, well, do I just wanna get rid of that because of my mindset or should I actually keep it? Or do I just wanna, no, no, no, no, no. It's a values thing, right? It either fits or it doesn't. So when I'm unsure about a decision, I run it through my values. Does this reflect generosity? Does it reflect efficiency? Whatever it is, right? And if it doesn't pass the filter, I know not to do it, right? No matter how shiny it looks, your values should make decisions for you. That's their job. And it will really clear a lot of capacity in your brain when you have this in place. Now here's how to break your sales plateau. We're gonna talk strategy. Here's what you need to actually change in your business. Number one, you need to simplify your offer. If your sales are plateauing right now, the first thing to look at is whether your offer is too complicated, either in what's included or how it's being communicated. Buyers are so overwhelmed with marketing right now. They need to immediately understand what they're getting, why it matters, and what it will do for them. If there's any friction in that comprehension, They're out, okay? So I edited my offers this year to be cleaner, clearer, and more direct. Less features, more transformation. Number 2, simplify your messaging. Most people's messaging is too broad, too abstract, or trying to speak to too many people at once. Simplified messaging means one specific person, one specific problem, one specific outcome. When your messaging is that focused, the right person reads it and immediately knows this is for me.

Mm-hmm.

I went back through my core messaging this year and I stripped it down to what was most true and most specific, and the response was immediate. Number 3, you need to create a quarterly plan and then build your work schedule around it. You need to know what you are actually selling this quarter, when you are selling it, and all of the decisions that need to be made around it. What's— how are you selling it? Are you launching? Are you doing evergreen? What's the bonus? What's this? What's that? You need all those decisions made. Mm-hmm. What projects are you working on in your business? And then, this is so simple but so profound, you actually need to choose your work schedule to execute it and put your tasks literally on your calendar! Okay? You will stop feeling like you are running around with like not knowing at all what to do, or like you're grinding every day and not feeling productive when you actually have things on your calendar and you are checking it off as you go, and it is within your desired work schedule! I felt so much more peace— Peace! When I looked at my calendar and reset it, when I was like, okay, this is everything that needs to be done. Let's map the calendar for the whole quarter so I know every single thing I'm doing for the next 3 months. Then from there, if you can, you need to increase your support.

Okay?

You cannot do this alone. I know that feels obvious when I say it out loud, but so many people are trying to do exactly that. They're hitting a ceiling and they're wondering why.

Mm-hmm.

Okay? Usually they, they need more hands. Or they need more expertise, consulting, they need more capacity, right? This year I hired more people. I brought in the right people for the right roles and it directly contributed to my results. So like I said, and I'll break this down even more tactically, like here's what I did step by step. This is how it looks in practice. I created a 10-year vision board. I let go of the 2025 story and I stopped coaching myself on my fear of sales. I stepped back into my CEO for Hire mindset. I created and committed to my company values. I edited my offers and my messaging to be simpler and more specific. I designed my work schedule around my quarterly plan, and I hired people who could hold the parts of my business that I shouldn't be holding. And none of those things were complicated or hard to do. None of them required a brand new platform or a viral moment or a massive list. They just required simple actions, a simple roadmap. And the result was a 4x increase in my enrollments on my first launch of the year. And that's what's available to you when you stop trying to do more and you start doing the right things in the right order. So I wanna close with this because I mean it for real. You can hit your highest revenue and profit year by December of this year on part-time hours, no matter where you're at right now. Even if you're in a plateau, even if you have no team members, even if last year felt like a loss. The question is not whether it is possible. It is because I have countless clients. Mm-hmm. Who have joined me mid-year and have done it. And I'm going to show you exactly how to do this, what steps to be taking in order over the next quarter, the next 90 days, to get a higher return on your energy and stop grinding for every dollar in a full training that I'm doing on June 16th. It's called the 3 Steps to Hit Your Highest Revenue and Profit Year on Part-Time Hours, and I want you there. The link to register is in the show notes, so go register right now. Thank you. I'll see you in the next episode, and I better see you at the webinar. Bye!