Launching With Million Dollar Energy

Welcome to the Business Without Burnout podcast. I'm Kirsten Roldan, and I help entrepreneurs make a lot of money peacefully. I'm a New Yorican who went from working in healthcare while cleaning houses and braiding hair on the side to building a business that's generated over $4 million and counting. But there was a time I almost shut my business down because I had a lot of money but no peace. I managed to turn it around, and that's why every week I share the 4 strategies that help you grow without burnout: email marketing, team systems, and mindset. So let's dive in. I can see your mindset in your copy. If your emails are either super passive or super long, I know that your mindset is costing you sales. Welcome back to the podcast. Today we're going to talk about Million Dollar Energy, and Million Dollar Energy is a mindset framework. It's how you think about yourself, your offer, your audience and clients, and your income. Your mindset, believe it or not, directly impacts your email strategy. It impacts the speed at which you write, the quality at which you write, and then how much you convert. I can literally see your mindset in your copy. So for example, if you're taking a long time to write, I know that you're overthinking and you're either worried that you're not providing enough value or you're not showcasing the true value of your offer enough, or you're scared to oversell and look a certain way. If you have passive copy or no clear call to action, I know that you're feeling insecure in some way in your business. And if you have overwritten dissertation-level emails, I also know that you're thinking similarly, like, did I give enough value? Am I allowed to sell yet? I want this to be good for my audience. I want them to like me, et cetera. If you are writing like you owe your email list a thesis before you're allowed to sell, you're not in your million-dollar energy. People now more than ever pay for certainty, and your energy is what raises or drops their perceived likelihood of success when they read your copy. So this is so much more important than you think. All of these areas impact what you write and how fast you write. And there's 4 different layers. How you think about yourself. You know you have low million-dollar energy when you're thinking things like, I'm going to look annoying if I email too much, or I don't want to look salesy. Million-dollar energy is like, my ideal client would never find me selling annoying. Your subscribers don't need you to be a celebrity. They need you to make a promise that you're able to deliver on. Then there's how you think about your offer. If you have super low pricing, you're undercharging, you're overexplaining, you're underselling. That's how you know that you have low energy around your offer. Million-dollar energy says, I charge high because I promise big results and I get them. Then there's how you think about your audience and your clients. If you are thinking they have so many objections, they're so hard to sell to, then you're going to have low energy around that. But million-dollar energy is, I know exactly what my clients need to hear and what makes them buy. Then how you think about your income. If you're thinking this number or that number, this amount of clients, it's not even enough. You know, this launch is a flop, then of course you're not going to make the sales that you want. While million-dollar energy says the launch isn't over until the last minute, I'm going to go one sale at a time. If you're not seeing the launch conversions that you want, it's because you have low energy and not million-dollar energy in one or multiple of these areas. So I'm curious which one it is for you. Now, this is how it tends to show up in your email copy: not wanting to make a clear promise for your program, overwriting to provide value but not actually selling your offer, spending your time talking about yourself and not your client, overfocusing on deadline-based urgency and not selling the actual transformation. Your subscribers can feel whether you actually believe in your offer or not. Inside Million Dollar Email Elite, we literally coach on this in real time. We pull up your emails and show you where your mindset is leaking through your language. Now we can do this live together. Step 1 is a thought audit. Here's your prompt. What are all of your negative thoughts or doubts right now about yourself, your offer, your clients or your audience members, and your income. Then step 2 is a thought upgrade. Rewrite each sentence you wrote as if you had $1 million in the bank. Same sentences, different energy. If you want to double your conversions, you need to choose higher quality thoughts and then back it with higher quality behavior. Now go and write one launch email with this upgraded energy and send it today. On this podcast, I want you to treat every episode like it's a free masterclass. Implement one tiny thing every single time. When this million Dollar Energy practice makes you money, submit your win to the public Email Wins dashboard that we created. Even if you're not a client yet, I want a literal scoreboard of how much revenue this podcast has created for my community before you ever pay me. We are building a wall of results so that you can see what's possible from other B2B coaches just like you. If this one episode shifts how you show up in your emails, imagine 6 months of rewiring your email strategy, your launch strategy, and being in your Million Dollar Energy Million Dollar Email Elite is where million-dollar energy stops becoming a cute affirmation and actually becomes a strategy that changes the way you write emails and how much you sell. Don't forget to send me your email wins using the link in our show notes so we can add you to our public email wins dashboard. See you in the next episode.