In this opening segment of the Business Without Burnout podcast, host Kirsten Roldan introduces herself, sharing her personal journey from working in healthcare and side hustles to building a multi‑million‑dollar business that prioritizes peace over hustle. She frames the episode’s core promise: business owners can achieve their highest revenue and profit year by December while working only 5‑10 hours per week. Roldan argues that the key is to do less, not more, by eliminating over‑complexity in offers, marketing, team systems, and mindset. She identifies common pain points—over‑working, feeling undervalued, and believing growth requires more effort—and positions simplification as the solution that frees time, money, and energy while preserving mental health.
Welcome to the Business Without Burnout podcast. I'm Kirsten Roldan and I help entrepreneurs make a lot of money peacefully. I'm a New Rican who went from working in healthcare while cleaning houses and braiding hair on the side to building a business that's generated over $4 million and counting. But there was a time I almost shut my business down because I had a lot of money but no peace. I managed to turn it around and that's why every week I share the 4 strategies that help you grow without burnout: email marketing, team systems, and mindset. So let's dive in.
Hello, Peaceful Millionaires. Welcome back to the podcast. I'm so excited for today's episode because most business owners are just one decision away from their best year in business. And that decision is to do less, not more. You can hit your highest revenue and profit year by December of this year. On 5 to 10 hours a week. If you are currently working more and making less than that, then this episode is for you because right now you are either working very hard for what feels like so little, you're doing the marketing, you're doing the client fulfillment, you feel like you are underrated and should be more visible, more paid, all the things. Mm-hmm. But it's just not happening. Or you're someone that desires growth. You are ambitious, you have big goals, but you also very much care about your schedule and your mental health, and you feel that more growth equals more work. When really, the more money you make, the less you should be working. If you wanna make more money, you should be actively working less. And that's why my entire mission is to make scaling feel simple.
And I built that mission because— Yeah.
I was the person that was trying so hard to figure out how to feel like my efforts were worth it, feel like all of the energy I was putting into my business was actually worth it, but it felt so complicated and I was making it so much harder than it needed to be. I know you're not lazy. I know you're not lacking ideas. You're not missing talent or drive. You're just overcomplicating everything, your offer, your marketing, your calendar, your team, what you think growth will look like, all of it. And the complexity itself is what's costing you time, money, and energy, not a lack of effort. The complexity is the problem. You've joined so many programs, you've tried so many things, but your business does not feel simpler. And you're tired of feeling like you're not where you want to be, or like you can't achieve more without compromising your schedule, your values, your mental health, everything.
Yeah.
In 2021, I was working so hard in my business, but not making the revenue or profit I wanted. I felt like I was putting in so much energy and so much effort for so little, and I had a complicated offer, team, and marketing strategy, and I was burned out. I just wanted my business to feel simple and peaceful, and I wanted the recognition I felt I deserved. I felt like I was so good and yet still not good enough. That's when I decided I didn't just want to make more money anymore. I wanted to make more sales. Yes, of course, but I wanted higher profit and to work less at the same time. So I did something counterintuitive. I simplified everything. I stopped overdelivering and under-earning. I stopped trying to sound fancy and be everywhere all at once. I simplified my day-to-day and I automated my business so I didn't need a huge team or high expenses to run it. And here's what happened. My revenue went up, my paycheck went up, my hours went down. And for the first time, my business felt like a company and not a hustle. I went from 90-hour weeks to 10-hour weeks and being able to take 3 months completely off a year without anything stopping. And I've helped entrepreneurs in so many different industries and niches from agencies to products to brick and mortars do the same. Everything you've been told about growing a business has pointed you toward more, more offers, more content, more team, more strategy. Nobody told you that the answer was less. But here's what I also want you to understand. Simplifying is not a one-time decision. Okay? It's not just do less. There's a specific strategy and a specific order of operations to work in. There are 3 things you need to address, and if you address them in the right way over the next 3 to 6 months, you will look up in December and have your best revenue and profit year yet while working part-time hours. And this is not a far away dream. This is what so many of my clients have done. Imagine finishing 2026 knowing this was the year everything clicked. You finally figured out your offers, your marketing, your team, your systems, your mindset, and it's all working. In my newest webinar, The 3 Steps to Hit Your Highest Revenue and Profit Year on Part-Time Hours, I'm going to walk you through exactly what those 3 things are and how to apply them to your specific business. You are going to leave with a clear, simple plan and know exactly what to focus on for the rest of 2026. Then I will be launching the Million Dollar CEO program. Million Dollar CEO is designed to help entrepreneurs hit their best years while Working Less. The program is enrolling on June 16th with very special bonuses. But here's the thing, this is the last launch of this program ever, and this is the highest-touch version of the program and will not be available in this iteration again. So do not miss out. By joining this cohort, you will get course content, AI tools, weekly coaching calls, and one-to-one coaching, plus these bonuses: the Million Dollar AI Stack Build Day, where you will be able to spend a full day automating your business for yourself and your current or future team. so you can feel more organized and increase your profit. You will save hours of learning curve time and thousands of dollars on a developer. Spend the day with us and you'll have everything you need. You'll also get the Million Dollar Email Program. This is complete access to all of my email marketing strategies and my proven AI copywriting suite that will write all of your copy this year for you. You will increase your conversions with less writing. Also, the Live Part-Time Millionaire Accelerator. You'll get an invitation to a 1-day business intensive where I will I will show you everything you need to do over the next 12 months in just one day because it's that simple. So you can get to work. No need to sit in a course portal and then wait to get your questions answered. One day, all the content, all your questions answered. And the final cohort special, you will access events, guest workshops, celebrations, and gifts only available to the final cohort. These bonuses will no longer be available and this program will no longer be available after June 26th. So make sure you register for the webinar in our show notes because that's the first step. I'll see you there. [FOREIGN LANGUAGE]
