The One Email That Creates a Quick Cash Injection

Welcome to the Business Without Burnout podcast. I'm Kirsten Roldan, and I help entrepreneurs make a lot of money peacefully. I'm a New Yorican who went from working in healthcare while cleaning houses and braiding hair on the side to building a business that's generated over $4 million and counting. But there was a time I almost shut my business down because I had a lot of money but no peace. I managed to turn it around, and that's why every week I share the 4 strategies that help you grow without burnout: email marketing, team systems, and mindset. So let's dive in. Welcome back to the podcast. Today we're going to talk about how to make quick cash with email. So this is not a full launch, it's a quick cash injection sent to your warmest people for a limited time. So cash injections are usually limited time, high touch, high value offers to your warmest audience that create a lot of profit fast. So today we're shrinking that into one email that you can send to your list of entrepreneurs to create a quick cash bump. If you have a list of entrepreneurs who already trust you and you're broke, then you need to write this one email. Okay? So open a Google Doc right now and you're gonna write down your main offer. Then you're going to ideate 3 to 5 VIP versions of it that have a specific transformation. I've helped many clients do this. So for example, let's say you wanna sell a VIP intensive, $100K months VIP day, or if you wanna sell a workshop, sabbatical and sales workshop, it needs to have a transformation attached to it. Rather than just a VIP call with me. Nobody cares about you. They care about the transformation that your offer will get them. Your cash injection really needs to be fast and convenient for your client and easy for you to deliver. So I recommend limiting your spots, for example, like 3 to 10 people max, a clear tangible outcome like I said, and to price it meaningfully. If you're going to do a cash injection, at least make it high ticket. Your cash injection offer should not be a coupon or a discount Don't go doing extra work just to not get paid high ticket. Now, when you send the email, you're going to make your subject line specific and transformation-based. So for example, do you need cash this month? Name. Only open this if you sell to entrepreneurs. Do you have a launch coming up? Read this. Then in your email copy body, you're going to call out your specific who. You're going to call out their urgent problem and how this offer will fix it. You're going to explain the offer, what happens, what they walk away with, how fast, and then add any of the urgency, like if they have, you know, only a certain amount of spots, only a certain amount of time, whatever it is, and then have them reply back, hit reply, and I'll send you the details. So for example, if I were writing this email for myself, I could use one of these subject lines that I gave you as an example, because it's relevant to me, you know, only open this if you sell to entrepreneurs, or do you have a launch coming up? Read this. And then what I would do is I would say, hey, you are— this is my specific who— hey, you are an entrepreneur that has hundreds and thousands of people on your email list. And yet every time you launch, you do not see the conversions that you want to see from your list specifically, which makes you feel like you don't even have ideal clients on your list, or email is dead. And you hate that. You want to be able to actually see a lot more sales from the list you already have because everybody's telling you to go do lead generation when really you have plenty of leads. You just don't know how to increase the conversions. You don't know what to say to get them to finally take action and move forward. That's what I'm going to help you do. We are going to do the Million Dollar Email Elite program. Again, this is just an example. We're going to do the Million Dollar Email Elite program where I'm going to show you how to leverage the list you already have and increase conversions in the next 30 days, you're going to have your launch completely built out for you. Myself and my team will do it with you. Make sure that the emails will actually increase conversions rather than you sending emails just to not see any more sales than usual. And then we will do XYZ. We only have these many spots, et cetera, et cetera. You see what I'm saying? Make sure that you romanticize everything that they get to start doing and stop doing by working with you. So for example, by joining Million Dollar Email Elite, you're going to finally stop feeling so disconnected from your email list. You're going to start seeing how many people actually really want to buy from you, but they just need you to send a certain kind of email or a certain amount of emails. You're going to stop feeling like you don't have enough leads and you have to go on a podcast tour just to get people to buy from you when instead you can leverage what you already have. See how I'm like romanticizing it? That's what you want to do too. $1 million problem, $1 million desire, one email and you'll make money today. Now, if you write this email from lack of confidence, it won't work. Write it from, this is the best offer ever. This is the cure to world hunger energy. Remember that your million-dollar energy is key. Don't let doubts about yourself, your offer, your clients, or your income leak through your copy. You don't manifest more money from your list by journaling about it. You manifest it by sending better emails more often. Pause this podcast, listen to it again, do what you got to do. Draft the email right now, send it within 24 hours, and then go go add your sales win to the Email Wins dashboard in my show notes. I'm so confident in this result that I had my team create an Email Wins dashboard for my podcast listeners. When you write emails using the podcast or using this training, I want you to do me a huge favor and submit them using the link in the show notes so we can add you to our public Email Wins dashboard. I think that's fair. I make you money for free and you celebrate it with me. All right, let's go. Then when you see your name on that dashboard next to real cash that came from email marketing, I want you to ask yourself, What happens when I stop treating email marketing like an afterthought? That's what we help you do inside Million Dollar Email Elite. Full launch strategy, high-converting emails, million-dollar energy in your copy, and repeatable cash plans that you can run anytime you want. This podcast is where you basically get paid to learn email marketing. Million Dollar Email Elite is where we turn it into a machine. I'll see you in the next episode. Bye.