What To Do When Your Profit Or Revenue Isn’t Matching Your Effort

Welcome to the Business Without Burnout podcast. I'm Kirsten Roldan and I help entrepreneurs make a lot of money peacefully. I'm a New Yorican who went from working in healthcare while cleaning houses and braiding hair on the side to building a business that's generated over $4 million and counting. But there was a time I almost shut my business down because I had a lot of money but no peace. I managed to turn it around and that's why every week I share the 4 strategies that help you grow without burnout: email marketing, team systems, and mindset. So let's dive in.

Hello, Peaceful Millionaires. Welcome back to the podcast. Today we're going to talk about what to do when the money is not matching the effort. I posted a poll recently on my stories and this was the most popular answer. I was like, what's your number one challenge in business right now? And the majority of people said, I feel like I am working a lot and I'm not seeing the profit or the revenue that I want. So right now you may feel like you're doing everything right. You're posting, you're emailing, you're breaking your back for your clients, and somehow at the end of the month, the number in your bank account doesn't match the energy you feel like you put in. Maybe you're not making the sales you want or the profit that you want, and you wanna know how to fix that. Because if you're anything like most of my clients, it's not that you're afraid to work, but you want it to feel worth your effort. So I want to help you to actually solve this problem. So the first thing that we're gonna do is we're gonna identify your current effort categories. I break down the categories of my business into marketing, client workload, and admin workload. So marketing is all the promotion you do, all the selling you do. Client workload is all the client fulfillment work that you have to do. And admin workload is all the backend work that goes uncounted. And What you need to ask yourself is if I tracked every hour that I worked this week, which bucket would most of it fall into? So let's say you are, you feel like you are promoting all the time and you are not getting the inquiries that you want, or your list isn't growing the way you want it to, or you're not getting the conversions that you want, whatever it is, you are marketing all the time. You feel like you put in so much marketing effort, but you're getting low results. This is more than likely an offer positioning problem. Your offer might not be essential to your audience. It's, you know, it's a nice to have, but it doesn't feel like a need to have. People aren't desperate for the transformation that you're selling. It's not competitive or differentiated. You sound like everyone else in your niche, so there's no reason to choose you specifically. And this is a big one. It's not authentic to you. You are selling something you can't talk about with conviction and your audience feels that. All right. So it's very important for you to know it's not about just creating more content, more content, more content. You may have an offer positioning problem that really also requires some offer restructuring because you can't position an offer that structurally doesn't work. You know what I mean? Whether that's pricing or deliverables or the promise that you're making, you need to restructure your offer in order to reposition it in a way where it feels essential, differentiated, and authentic. Now, let's say all of your effort is going into client delivery, client fulfillment, and you feel like you're putting all this effort in, but you're getting, you know, maybe you have low profit per client or you're getting a low amount of re-signs even though you're working you so hard for these people, or you're not getting the client results that you're wanting despite how hard you're working for them, and you're feeling burned out. This could usually be one of three things. So, or all three. You might have an offer structure problem. Okay? So maybe your deliverables are over-engineered for the price. So you're doing too much for too little margins, or you're doing so much work and it's not even getting the results that your clients want. You may also have a systems problem where you're doing things manually that could be automated or templatized, or you're just not even able to zoom out and do the work of looking at how can I fix my systems? Cuz you're so caught in the day-to-day grind of delivering to your clients. Or you might have a team and support problem. You're the only one who can deliver, which means your revenue is capped by your hours. And this may also be causing a calendar problem, just like as a side note as well. You are not able to put any effort into your marketing because your effort and your client workload is so high. So that could be happening as well. So what I want you to do is I want you to audit one client relationship, right? End to end, count the actual hours and look at a few things, right? Number one, are these deliverables actually necessary and supportive to creating client results, or am I overdelivering for nothing?

Mm-hmm.

Right? Does this price point actually help me to have profit? And if I want to keep my price point, how can I restructure my deliverables? What systems could I implement to cut my hours down? Is this something where I just need to hire support, right? Ask yourself these questions. Let's say you are putting in a lot of operations effort. All right? And the way I describe this is like you feel busy all day, but you're not selling. This is usually a delegation problem. And it's because the backend task that you have, they feel too small to hand off. So you keep them, but they add up faster than you think. The scheduling, the invoicing, the onboarding, the answering basic questions, individually small, collectively a significant chunk of your week. Context switching messes you up. It's killing your selling momentum. Every time you stop to handle something, you know, let's say you're in the middle of doing content and then you're like, let me check my email real quick. Now you're in, in your inbox responding to something. Every time you do that, you lose the mental state required to complete the task at hand. So then you never get all the tasks that you want to done. And I'll just do it myself feels efficient to you and it feels comfortable to you. But what I always tell my clients who are not delegating things that they think are just so small is I always say, okay, you can do it, but what are you not doing because you're doing it? What are you not doing because you're doing it? And that's how you need to think. I am going to be creating exclusive content, in-depth content every single week on offer strategy, team strategy, systems, and mindset strategy so that you can accelerate your results as a CEO and stop working so hard for so little. Join my email list in the show notes. I hope this was helpful, and I cannot wait to bring you more content on this. But what I want I want you to walk away with in this episode is, where is my highest amount of effort going? And how can I fix it using this audit framework? All right. See you in the next episode.

Bye.