To make $1 million, you need 1,000 customers spending $1,000 each. Out of 8 billion people, finding that small slice of the right buyers is the real work. Forget chasing everyone. Focus on the ones who actually want what you're selling.
Here's a little number that will blow your mind. 1,000 customers at $1,000 is $1 million. Now think about how many people are on planet Earth. There are 8 billion. That is a lot of zeros. Somewhere in that 8 billion, there are 1,000 businesses and people who'll pay you $1,000 each. You don't need the whole market. You just need 1,000 of the right people to say yes every year. Small numbers done right with the correct frameworks are gonna build the business that you actually want.
