Stop aiming for reasonable. Reasonable people keep margins thin and teams mediocre. Unreasonable people disrupt norms, demand higher performance, and hit superior numbers. Push for greater market impact instead of seeking consensus.
You're being too bloody reasonable, and that is exactly why your margins are thin and your team is average. Reasonable people will stay at the same level because they're just too busy fitting in. The world is changed by unreasonable people, people who refuse to accept that's just how it's done. If everyone likes your business plan, your plan is boring. Stop looking for consensus, start looking for results. Be the person who demands more from the market, more from the team, and more from the bottom line. Be unreasonable, demand more. So stop playing safe, grab the playbook for free, the link's in the bio. Let's go.
