Sales coach Kit Barber says most sellers lose warm leads by never asking for the sale. Instead of one yes-or-no question, offer two buying options: "Do you want A or B?" This forces a choice between purchases, not between buying and not buying.
Are you a business owner with hot leads that don't close? Well, fix it with this one simple question. Lots of the businesses I work with struggle with this one thing, which is closing a sale. And do you know why? It's because they don't ask for it. When you're at that point where you've got your prospect, they're ready, you think they're going to buy, just ask, do you want to go ahead with that? It's as simple as that. And for a pro tip, don't even ask for the one sale, ask for which one they want to go for. Give them an alternative close. Do you want to go with A or B? That way you only got a choice between buying or buying. Easy.
