Kit Barber identifies four reasons businesses get stuck: inadequate planning, fear of selling, working inefficiently, and loss of curiosity. He argues that fixing even one of these areas creates quick improvement, but addressing all four builds a sustainable business.
If your business is hard right now, it's probably one of these 4 things. You're not planning properly. You're reacting to everything instead of aiming at that one specific goal and then wondering why your business, well, it's just not growing. You're not selling enough, not because you can't, it's because you're scared, but scared to put yourself out there. You're scared of being judged, and that fear is definitely costing you. You're not working smart. You're busy, and I get it, but you focus on the details that feel productive instead of the things that actually bring money in. Or you stop being curious. You think you know enough, you think you've got it figured out, but You probably don't. Fix one of these and you'll feel it this week, but fix all four and you've got yourself a proper business. The sad thing is most people won't though. They'll watch this, they'll nod, they'll definitely agree, and then they'll go straight back to what they were doing. Don't be that person.
