Kit Barber lost £30,000 by giving up too early on a prospect. Most sales close after five or more follow-ups, but business owners quit after one or two. Staying visible and persistent isn't pushy—it's how deals actually happen.
How many times do you follow up before you give up? If it's less than 5, you're probably losing work without even realizing it. I know because that exact mistake once cost me £30,000. And here's the thing, roughly 80% of sales close after 5 or more follow-ups, but most business owners stop after 1 or 2 because they're worried about sounding pushy. But I don't see it that way. Follow-up isn't chasing, it's just good customer service. A lead going quiet isn't usually a no, it's more often than not it's just life getting in the way of their decisions, the same way it gets in the way of yours and mine. The businesses that win aren't always the cheapest or the best, they're the ones that stay professionally visible long enough to be chosen. The full 5-touch system and the 30K mistake that built it is on my channel, and the link's in the bio.
