Kit BarberOwner, Kit Coaching · Business Coach and Mentor

If you want to stop losing deals at the last hurdle, here’s what works.

15 Dec 2025 · 1 min

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0:40

In this concise sales‑advice video, the speaker highlights that the majority of lost deals occur during the follow‑up stage. Citing Harvard Business Review research, they claim that sending a follow‑up within 24 hours can raise close rates by about 60 %. The recommended practice is to send a short, personalized message after every sales conversation that (1) summarizes the call, (2) confirms the agreed next steps, and (3) asks if the prospect needs anything else. The speaker stresses that the follow‑up should be genuine—not a copy‑and‑paste template—because timely, thoughtful outreach keeps the seller top of mind and demonstrates care, making buyers far more likely to respond. The video promises additional sales‑winning tips in future segments.

Chapters

Did you know that most sales are lost in the follow-up? Research from Harvard Business Review shows that following up within 24 hours increases your close rate by a whopping 60%. After every sales conversation, send a short, personal follow-up. Summarize the call, confirm next steps, and ask if they need anything else. No copy and paste, just genuine. And that's because timely, thoughtful follow-up keeps you top of mind, and it shows that you care. If you can add 60% to your sales, it's definitely worth the extra effort. Buyers are much more likely to respond when you're proactive. Plenty more sales wins coming up. Stick around for the next tip.