Kit Barber says most businesses obsess over getting new customers while ignoring the ones they already have, causing them to leak away. He recommends auditing your last ten customers to find gaps, adding a surprise after the sale, and checking in with five past customers weekly just to see how they're doing.
your back door. You know you can plug it, but sometimes you take the easier option and just let it stay wide open. You're so focused on the front door, making sure the entrance is inviting and getting new people inside, but while you're busy at the front, things are slipping out the back. And let's be honest, it's getting messy. Tension— see what I did there— is the only way to stop the constant scrambling in your business. When you focus on what's happening at the back, your business finally starts to expand the right way. You don't need more traffic, you need to make sure the sales and the customers you have Well, they don't want to leave. Do this right now. Audit the back door. Take your last 10 customers and ask, when was the last time they heard from me after they paid? If the answer is never, or it was ages ago, that's your leak. Add one wow moment. Choose one point after someone buys and add a surprise. That could be an extra resource, a quick Loom video, or a personal check-in message. Create a check-in rule. Once a week, message 5 past customers, not to pitch, just to check in. Ask how they're doing and what they may need next. Are you ready to stop the leak and finally plug your back door?
