Kit Barber shows how to find what's actually killing your sales. Start with an activity diary to see who's slacking on tasks, then move through your pipeline: leads, bookings, conversion rates, order value. Fix the bottleneck and sales improve.
If your sales are low, I would be going, right, what do I need to focus on? Sales are low, park that bit. I understand that. What caused it? Where's my fix? Is it leads? No. So who's not doing what in diary? That's my start point. Once I fix that, then I'm going to move on to average order. Once I fix that, the sales will be there. If they're still not going to start again and work my way back from the beginning of the pipeline, lead, booking, conversion rate, all the way through to the sale.
