Kit BarberOwner, Kit Coaching · Business Coach and Mentor

Perfection is costing you growth #shorts

30 Dec 2025 · 1 min

Watch on YouTube

0:48

In this YouTube short, Kit Barber warns that overthinking decisions and waiting for a perfect, 100% finished product can cripple a business’s growth. He contrasts this with a competitor’s strategy of launching an 80%‑complete product quickly, gathering market feedback, iterating, and scaling sales. By adopting an MVP mindset—getting a product to market at roughly 80% readiness, rolling it out to the team and customers, and continuously adjusting based on real‑world responses—businesses can outpace rivals and sustain growth. The core message is that perfectionism delays market entry, while rapid, iterative releases drive competitive advantage.

Chapters

If you overthink decisions, this is costing your business growth. You have to spend lots of time making 100% the correct decision. But the reality is, if I'm your competitor and you spend a huge amount of time waiting for that 100% correct product, and I only wait for 80%, then launch it quickly, get it to market, see what the market says, adjust it, test it, and then sell a load of it, I've beaten you to market every single time. So you need to consider getting everything 80% done. All that means is you get to that point where you think, I've got something here, roll it out, roll out with the team, roll it out with your customers, see what happens and change it as you go. Then you're always going to win against your other competitors. People like MVP.