Valentino built a global luxury empire by refusing to sell to everyone. Instead of chasing the mass market, he focused obsessively on ultra-wealthy, elegant women. That narrow focus made him rich enough for yachts and multiple homes.
Your business isn't making any money because you are selling too much. And this is something Valentino never did. The world famous designer Valentino, who's just passed away, his business tells you everything you need to know. He didn't sell to the masses. He chose one niche, ultra wealthy, elegant women. That absolute focus led to Oscars and yachts and multiple homes and a global luxury empire. Sell to everyone, earn average money. Sell to a niche as an expert, build wealth.
