Kit BarberOwner, Kit Coaching · Business Coach and Mentor

Stop making it hard to buy from you

26 Jan 2026 · 1 min

Watch on YouTube

0:31

In this concise instructional video, the speaker urges businesses to simplify the purchasing process by using clear, direct calls to action such as "buy now" instead of vague options like "learn more." He advises replacing tentative closing questions (e.g., "Is that something you're interested in?") with decisive language like "Let's get you signed up" or "Should we go for that then?" The speaker emphasizes that a straightforward request for payment will result in a clear acceptance or rejection, and if rejected, it provides an opportunity to uncover and address objections before the next sales attempt. The overall message is that simplifying language and directly asking for money makes sales more efficient and provides valuable feedback.

Stop making it hard for people to give your business money. Stop having "learn more" on your website. Have "buy now." Stop saying, "Is that something you're interested in?" when you're trying to close a sale. Start saying, "Let's get you signed up," or at worst, "Should we go for that then?" Make it clear and ask for the money. You're then going to get rejected or accepted. But then guess what? If they say no, you've got a reason to find out why. Handle that objection or make sure you know how to handle it before you try and close your next sale. It's as easy as that.