Kit Barber says most businesses quit after one or two contacts and lose deals because they fear being annoying. The difference between a thriving company and a stagnant one is often just persistent follow-up until you get a clear yes or no.
Because somewhere between your first conversation with the lead and today, you stopped chasing them once, maybe twice, and then you moved on. Could be because you didn't want to be a nuisance, the phone rang with something more urgent, or you told yourself if they wanted it, they'd have just come back by now. And the number isn't going to be a rounding error, it's going to be the difference between a business that's busy and a business that
