Kit BarberOwner, Kit Coaching · Business Coach and Mentor

Work smarter in your Business

16 May 2026 · 0 min

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0:25

In this brief business‑advice monologue, the speaker shares a personal story of working 90‑hour weeks for years while seeing little change in his bank balance. He realized that the missing lever was not working harder but selling smarter to existing, trusted customers through follow‑ups. He urges listeners to examine their last ten sales, check how many received a follow‑up, and if none did, to immediately send a targeted offer to each, positioning this as the hidden source of revenue.

I worked 90-hour weeks for years and my bank balance barely moved. It turns out that working harder was never actually the lever. It was selling smarter to the people who already trusted me. That was the big thing to do. And it took me, what, a decade to figure that one out? So look at your last 10 sales this week. How many got a follow-up afterwards? If the answer is a big fat zero, then that's where your money has been hiding. So send one offer out to each of them today.