Most businesses chase more leads when they should replace their worst customers with better ones. Identify three problematic clients, then spend 90 days finding three higher-paying replacements instead. Quality beats volume.
Your business doesn't need more leads, it just needs better customers. Most owners chase volume and they end up with cheap clients who drain the team and they pay slow. More leads won't fix a pricing problem. So write down your worst 3 customers this week. Be honest. Make a plan to replace them with 3 better ones at higher prices for the next 90 days, and that is going to be where the real money lives.
