You're growing your sales, but you're not earning more.
In this monologue, Kit Barber recounts a painful coaching session with a business owner whose revenue exceeded £2 million yet the owner earned less than junior staff. He explains that while revenue climbs, costs—new hires, tools, one‑off expenses—scale faster because the owner’s discipline on what to say “yes” to does not keep pace. This mismatch leads to growth that feels like standing still financially. Barber advises tightening the yes/no filter before chasing more sales: cut low‑margin offers, delay non‑essential hires, and drop unprofitable clients. He urges viewers to decide the profit they want first and then grow within that boundary. He offers a simple three‑number cash‑flow framework to fix the issue and invites comments of “profit” for further details, ending with a brief promotional plug.
