This is a YouTube video titled "Why I Love A Niche Business" featuring Kyle Mallien speaking about discovering and understanding niche markets and businesses, such as sneeze guard manufacturing and directional drilling for fiber optics. The content is a monologue or talk where Kyle shares insights on being curious and learning about unique business opportunities, recorded in April 2025.
Any kind of niche market things. And I can't describe this because, you know, sneeze guard manufacturing company, you don't even know. You don't even know that that's a thing until it becomes a thing and you find one on the market and all of a sudden you start doing the due diligence on it. So when you back into a business and you go, man, I didn't even know somebody did something like this. How does this work? You know, like I saw the guy that just closed his. The. The infrastructure and ditch digging business. Wow. Eric. Eric. I couldn't think of his name. Eric, how did you get into that business? I'd be asking the seller, how did you get into this business? How do we know that directional drilling to lay fiber optics is even a business? I didn't even know that business existed until I leased part of my building and part of my warehouse to a company that actually did this. And I got to learn about it by proxy. But you don't really know about these niches and until they like smack you in the face and you do some due diligence on it. And so I would just encourage you to be a curious individual as you're looking at these businesses and going through this process, because, like, you don't know until you get through it that that's actually a business. But now that I'm through the water treatment business and I know how to think about it now, I'm always looking for water treatment businesses.
