This is a YouTube video titled "Why I Love The Roofing & Solar Business" containing a monologue or talk discussing the economic challenges and opportunities in the roofing and solar industries, focusing on pricing, marketing, and business growth strategies. The speaker analyzes factors affecting solar panel sales and the importance of high-ticket pricing for profitability. The content appears to be a single speaker sharing insights rather than a multi-person conversation.
Roofing and solar. Solar is taking a beating. The cost of the panels have come down, the cost of electricity has gone up, Insurance has gone up. You know, the rebates at the state level has gone down. Right. So the economic feasibility of solar is getting hurt. Chris Lee, who had soul gen, sold this company for $400 million. They were a marketing and sales business hands down. That's all solar was. The product is a high ticket product. It's a 15, 20, $30,000 system install. And so you got to have a high ticket price to be able to make a high margin or I mean, you know, a lot of money, right. If I'm selling a $30 service, right. It's tough to make a lot of money. If I'm selling a $20,000 product, how many of those do I need to do to make 3 million bucks? Right. I only have an infinite amount of availability for my crew and an infinite amount of availability for my marketing and an infinite amount of, of time available to execute. Right. And so again, getting caught between the marketing. Too much marketing, not enough fulfillment. Too much fulfillment, that is labor costs, not enough marketing. You're always going to be caught between these two things. But there's inflection points. A million dollars, $3 million, $10 million. Which is exactly why I tell you one to $5 million, don't go below a million bucks because it's not much of an inflection point. You have a great system. You, you're getting some leads, you're closing some stuff, but it's not big enough to be able to. You need capital, you need lyft to be able to get to that next inflection point. And so roofing and solar is great because it's high ticket price and there's a lot of techniques and methods, you know, in the space, whether you're storm chasing or your new construction or your contract work or your, you know, just door to door like Shiades is doing. You know, the guy that spoke in November, There's a lot of techniques to grow these businesses. The reason that it's so lucrative is because the ticket price. There's a lot of companies out there that do it, but it's a high ticket price.
