303: Interview with Co-Founder of Equinox Fitness & Founder of MoveJoy, Lavinia Errico

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Hello and welcome to Mommy Dennis in Business Podcast. I'm your host Dr. Grace Yum. Welcome back listeners and thank you so much for being huge raving fans and leaving us glowing reviews and being a part of our community. And today I have a wonderful speaker and who is a lovely and energetic exciting person and I can't wait for you all to get to know her. Her name is Lavinia Erico. She is the co founder of Equinox Fitness Clubs and the visionary mind and heart behind Move Joy. Welcome to the show.

Hi. Thank you so much for having me.

I am so excited Lavinia for everyone to get to know you you got to experience a little bit of our Mommy Dennis circle and it was magical when you came and I my whole audience of people to hear your story and what you do and how to be inspirational and bring joy just like what Move Joy says. Now for those of you who are listening for Lavinia we are downloaded in over 44 countries and we are international and so I want people all the way in Philippines to know about you for wherever they are listening I want them to hear your story. So if you wouldn't mind telling us a Brief history about yourself, what you do and what you're doing today.

Well, first of all, I was brought up in a little city. I guess it would be a big town or a little city in New Jersey, in Hackensack, 20 minutes out of New York City. And I come from what I say, a big Italian family. I'm a twin. I came into the world with an amazing twin brother. And then I have. My mom had three, five kids. You're going to die when you hear this. My mom had five kids in two and a half years. Let that in. Moms out there, that's intense.

I know.

She had five kids. She had two sets of twins. I'm a twin. A brother a year younger, two twin sisters a year younger, and then another single. So there are six of us. We had our own. Our own, you know, kickball team. We had our own little socks. And then if everybody invited a friend, which is usually what our house was like, we had, you know, 12 people ready to play any game at any time. And so our life. My mom was very smart. She kept us very busy physically because at the end of the night, she wanted us to pass out and go to sleep. And I don't know if she really realized that what she was doing was. She was also creating a passion inside of us to love to move and, and love to groove and sort of be around people, be in connection. That was kind of. I started dancing at five years old. That was my happiest place, I would say, was going to dance school. And I danced five days a week. If I could have danced seven days a week, I would have. That's how much I loved it. I was very fortunate or had a dance troupe and I made the professional group at 12 years old. That was a very special time for me, you know, to. Most of the gals were a bit older. And that was also a time when I had a little bit of a wake up call because I started. I was dancing and I made this group and I heard someone say, yeah, she's a wonderful dancer, but too bad her body is more like a soccer player, not a dancer. And I had an athletic. I was more of an athletic body. I didn't have, you know, I wasn't 22 pounds and super skinny, like wavy. Yeah, I was definitely more muscular. So that began a little bit of a journey of some body images and body, you know, situation. And I started dieting at 12 years old, you know, and I don't even think I let my mom know I was just kind of not eating first you, you know, you start going by, not you're skipping lunch, and then before you know it, you're only bringing carrots and celery to school. Right? Like, you know, I think I remember going on the Atkins diet, which I guess today would kind of be a keto diet. At 12 years old, 13 years old, I was doing that. But the other part of it was that I started working out more. So unlike most 12 and 13 year olds, I was working out and I loved it. It wasn't like, I have to do it. I really, I really love doing it. And that really became my journey. Like my. My life at a very young age was around movement, dance, understanding my body. And I. I even used movement and dance and working out as how to deal with challenges. Because as we know in high school, there's all kinds of challenges that show up. I remember even when my grandma died, I literally went out and ran six miles. Like my dad told me. Grandma passed, and my first reaction was to grab my sneakers and just go run. And that is just kind of how I dealt with hard things even at a young age. I dealt with, like, let me just move first. Let me get out of my head and then let me deal with it. And I feel like in some way it's been a blessing. You know, it's. It stayed with me my entire life. I. I mean, I definitely went to a, you know, a more challenging side with it in my 20s especially. I never felt like I was skinny enough and never thin enough. And of course, in those days, that was also when everybody wanted to look like Kate Moss and just be super skinny. And. And I literally had to. I was a big bone girl. So I had a. I had to literally starve myself in order to have a body like that. Anyway. Yeah, so that was sort in part. I was in college. I started, you know, my mom dropped me off at school and she was like, we paid your tuition. We're paying your room and board. Everything else you have to pay for yourself. Like, there wasn't. I mean, maybe she gave me a couple hundred dollars of spending money for the semester. So I had to figure out how to make some money. And I started teaching. I went and a roommate of mine took me to a Jane Fonda class. To Jane. I took a Jane Fonda class. And because I was a D, it was like I had the whole class memorized. I think I took four classes there. And then the next thing you know, I started. I started teaching at usc. I literally got a little area, grabbed one of the Maintenance men and said, can I teach a little class here? I'll bring my little boombox. He's like, I don't see why not. I gave out flyers all over the college campus, especially the sororities. People came, I taught that it was donation only, and I'd walk out of there, you know, with a hundred bucks or 110 bucks. And that was a lot of money like that.

Yeah, in college, for sure. You're already, like, thinking entrepreneurially.

Truly. I. I know today I say, I was thinking entrepreneurial. I was thinking survival.

Sure.

Well, yeah, get what you need, like, do what you gotta do.

Exactly. I mean, today I say, oh, I was a natural entrepreneur. But in those days, it was just like, I gotta figure out how to make some money because I'm at usc and these girls dress really cute and they do really fun things, and I don't have enough money to be that cute and go. And to go along. Go to Palm Springs on weekends and do stuff like that. So I got to make money. It was definitely that. And I'm so. You know.

You hustled. You're a hustler.

Yes, I hustle. That's what I did. And. And I loved what I did, you know, I love it. And that just kind of took me into, like. I moved when I went after college, went back to you. I went back to New York, and movement and exercise was always. It was always in the mix. It never left. I pivoted into. Well, not really pivoted. My career went into health, it went into beauty. And I ended up in the executive program with Lancome doing, you know, all kinds of different stuff with them. And I loved. I loved that. But I still always had. I still had my side hustle.

Yeah, your side hustle. That's. We call it the Saturday side hustle.

I still had a little side hustle going. And. And then, yeah, like, then my brothers and I were all living on the Upper west side of Manhattan. And at first we were just really complaining, like, somebody needs to open a great gym. Somebody needs to open a great gym. Like, we were like. And. And there was a sign up for a while that. That one of the gyms coming soon. It was New York Health and Rocket. And we're waiting month after month after month, and it's never coming. And it's never coming. And was like, God, like, they were working at a dingy little gym, like, in the basement. And I'd walk and I'd be like, oh, my God, you're definitely going to get, like, some kind of skin disease in this place. And then I'd go upstairs and take classes somewhere else. But there was, like, always a smell coming up from Mexican restaurant underneath, and it was just. But you did what you had to do because you worked out. You wanted to stay healthy. I was also the queen of a jump rope. I could literally jump rope a half an hour a day.

Oh, my gosh, I love the jump rope.

I just made it happen. One way or another, it was going to happen. And so anyway, and then we kind of looked at each other at one point, and we were like, maybe we should do it. And we were in our 20s, kind of late 20s, and then we did it. And the truth of it is, we didn't think we were going to open up, like, some big chain. Like, we went into it just thinking, we're going to keep our day jobs going to keep what we're doing, and we're going to open up a gym in an area where we. We want to work out, where our friends could come. I kind of always joke and say we kind of already did all the research because we already knew everybody wanted a gym. Like, we already knew that it was going to be. So anyway, so, yeah, we opened our first one. It was relatively small, about 7,000 square feet. We opened up, and it was successful. You know, we did well. You know, we put in every thing that we wanted.

Good.

You know, we put in. We made it look like how we would want it. Hip and cool and clean and have a vibe. And, you know, we put in classes that we would want. We put in the kind of a workout space that we would want. And we did. You know, we were like. We were the total market.

I think that's amazing because you nailed it, and it speaks to everyone. That's your vibe, your community, your hive, your tribe, whatever. Like, your people are coming, and boom.

You.

You really have lightning in a bottle.

Like, you.

You just, like, struck a chord.

Yeah. And I think there was definitely some surprises. Like, we kind of thought it was going to be all young people coming, because again, you're. When you're in your 20s, you're in your late 20s. You're just kind of thinking, all of us, all of us, and we're getting people in our 20s, the 30s, the 40s, the 50s, the 60s. I mean, it just people who took care of themselves. Exactly. And a lot of them had already been working out at, like, a Jacqueline or things like that, and now they were ready to upgrade to, you know, better and cleaner and. Yeah, it was amazing. So that was. That was great. And I just kept going and going and going. And then, well, even before it was going and going and going. At one point, I think it was maybe two years in, I literally jumped out of bed one morning, a Sunday morning. My, actually, my sister was sleeping at my apartment on my couch, and I jumped out of bed. It was like 7:30, and I'm like, I'm late. I'm thinking I'm late for work. Because I did work seven days in those, but I usually. We didn't open till 8 on Sunday. So I jumped out of bed thinking I was late to get to the gym. And I went. Landed flat on my face. I mean, like. I mean, literally, like poo.

Oh, my God.

Yeah, I broke my jaw. I mean, I broke my cheekbone. I. I mean, it was like I ended up in Lenox Hill Hospital. And the doctor is like, they're doing all my vitals and they're doing this and they're like, you're in unbelievable shape. My resting heart rate was super low. When I got back on, my cholesterol was literally 140 with the HDL being over 100. And he's like, I don't think I've ever seen cholesterol like this. And then it's like, how do you end up on the ground? And that was the moment. That was such an important moment in my life, that point. I think I was about 31 maybe, and maybe 32. And I realized there was just a building of, if you're fit, you're healthy. If you're fit, you're. If you're ripped and you have muscles and you know, you have all that, then you're healthy.

Generally, when you're young, you're healthy. So it's like you assume you're health.

Yeah. So I realized that was my moment of like, wolf, wow. Like, you can be really fit and maybe not so healthy because let's face it, if you're falling flat on your face, something's out of balance. And that was when I started really taking a deep dive into, okay, what is health? What is health? You know, I would say it took about two years. And I did a couple different things. I started doing it, of course, I still working my tushy off, but I started doing meditation. I went to City Yoga. I had a mentor, Alberto de Galdo, who took me to City Yoga, and I did all kinds of meditation workshops there. And from there I got exposed to different healers and different modalities and. And then I really realized Grace, that in order to be healthy, you have to be spiritually healthy, mentally healthy, emotionally healthy, physically healthy. That was what I came out with when I was 33. And today I add energetically healthy. Because we understand energy. Like, they really understand that we're just made up of these balls of energy. Energetically healthy, fiscally healthy, and even sexually healthy. So you can't. You can't. You know, it can't just be. And I watch this so often still that women really, or not just women, people believe if I work out and I eat a certain way, like I'm good, that's it. Like, that's where the attention is, you know? And then they're like, and now I'm going to add infrared sauna, and I'm going to add plunge. And it's like, okay, but your thoughts, your thoughts, like, have to get understanding that your thoughts create your life. You do not learn how to have. You know, I have a wonderful therapist friend who calls it brain wander, which, when you just let your brain wander, literally goes to survival. And it goes. And what it's always doing, it's always just trying to solve problems and it's trying to figure out what's the next problem and have before you know it, like, you can't be healthy.

You can't be in that present moment,

you know, your nervous system, you know, that's the cortisol levels. So, yeah, like, so I was young to. To discover that, you know, to have that. Like, and even when I first did it and what I always say in my life, my breakdowns create my breakthroughs. And so I wish it didn't always happen that way. I don't know why that. That's just what God has in order for me, that my breakdowns. Then I figure it out. I process, I do the work, internal work, right, you do the work. And then what comes out of it is like, oh, that was like, literally one of the retreats or transformational things I had. So what came out of that was for Equinox was we created the wellness center that came out of that. And honestly, that's what took us from being like here to here.

You differentiate yourself. You're encompassing all. It's not just the physical lifting weights. You're adding in all the different components.

And I mean, in those, you know, that was like 1998, I think, when we launched that around there. And we got hate mail. I got people weird. I can't believe you're involved in this quackery. This is quackery. And it was like. And there was a moment when I remember like, you know, some of the people in our organization believing maybe we should shut that. We're not. And I'm like, no hitting anything. We're actually hitting a nerve for people.

That's good. You're standing out. Yeah, that's really, really, it's hard because it's questionable about the market. But then you, you're a trailblazer. You know, you blaze the trail for this need and necessity for the people to see and open their eyes about. If you don't make time for your wellness, you'll make time for your illness, essentially. And so that's where you, you move the needle. And I want to weave this in because previously when we met, you said that your word of the year is resilience. And in order to be resilient, you need certain things. What does it mean to you to be resilient and why is it important to be resilient?

You know what I realized about resilience is really a little bit about adaptation is that when I. Sometimes when people hear the word wellness, they think like harsh and tough. I think like bamboo. When I think of resilience, I think of like the bamboo. The bamboo can be in the middle of a hurricane and it can move. It has flexibility in it. Right. That's my idea of, you know, of resilience is how to have fluidity. You know that you're grounded in who you are. You're clear, you know, you, you're releasing stuff that needs to be released. And we could talk later about that, but that your body, your mind, your mind can have some flow and have movement. Not so rigid. You're not, you know where I'd say my, my rigidity is or in my rootness is my values, you know, is my value, my core values. That, that's a non negotiable. But if I didn't have that, I don't see how you could be resilient.

Absolutely. Well, that makes so much sense. Now. What are some practices or habits that one can adopt or not get? It's like you build, right? So it's like what are some things you can do to build your resilient mindset in. You know, January has off to a really bad start, right? It's been rough, like the fires. It's a challenging start to the new year. And it's like I feel like I can't turn the TV on, right? It's, it's just devastation after devastation. We just lost some figure skaters in a plane Crash. Then it's this crash. Then it's that.

Like, it's intense. Like, we just had the biggest fire, you know, here in Southern California. But. But more importantly, everyone's been watching it. And the truth is, like, it's big, you know, it is.

It's huge.

It's took out the size of two New York cities. Like, we have never. The country has never seen this kind of level of devastation ever. You know, in an area where we are the fifth largest economy in the world. Like, this is a big deal, you know, this is a really big deal. So much suffering. First of all, I have to say, like, my. My entire life is a ritual. I really have. Like, I have my morning rituals now since the fires, because I have been part of the fires. You know, my. In December fire, my community, even my property, you know, I'm still fixing the damage from it. But so, you know, I definitely had more post traumatic. I had post traumatic stress around this. And so, you know, so you have to. I always say, like, you have to have things in your toolbox. You know, sometimes life, you can coast and it's just good. But I still. I wake up in the morning and before. I mean, for 10 years, I did a gratitude list where I actually wrote for 10 years. Today as I'm waking up, I just go right into my gratitude list. Like, I'm. I don't even think I'm conscious yet. I start, like, so grateful, okay, for my health, I. Great. I mean, I'm grateful I woke up this morning. I'm grateful I live in a country that has running water. I'm grateful that I live in a country that I can get out of bed and have freedom. Like, it just starts going. And, you know, sometimes it's those little things that make a big difference because we take a lot for granted here. We take so much that, you know, there's more countries that can't walk to the sink and have water coming out of it. I mean, like, you know, so I really start with that. And then, you know, that probably lasts for about 10 minutes, you know, and then I literally start doing some breath work. You know, I happen to have a tendency to have anxiety. You know, I'm just. Even as a little girl, I definitely was that person. So for me, I have some breath work that I do that grounds me before I even get up, you know, and then I take a cold shower.

The cold shower is scaring me. Why are we taking cold showers?

First of all, I've been taking cold showers before. They were an in Thing because it's what by my instincts of it was. It's like it woke. It just would wake me up. People would say, why didn't you take a shower in the morning? Like you took a shower before you went to bed at night. And I'm like, I know, but I need that jolt. And I needed it to almost like, I don't know, it gets my body. And I believe it or not, I even do breath work in the shower. But, you know, while I'm under the freezing cold, I do it and I stay in there for just like two to three minutes. But cold, you know, as cold as I can get it, obviously. And that I do that every single day.

Okay, I'm going to try that.

I like. And then, you know, I get ready. But even when I'm getting ready, I do very normal things, but I do it with intention. So as I'm putting my body oil on, I'm literally just saying, like, you're doing great. Like, luminaire, you're amazing. Like, I'm constantly affirming whatever I feel. So when I'm putting it on, I'm like, God is good. You know, I. I'm a God girl. So I'm like, God is good and good is go, and God is life, and life is God. Like, so when I'm putting it on, I'm not just like most people do when they're. I'm literally putting it on with intention to feel good, to fill myself up, you know? So I do. Like, it's a ritual.

I love that. I love that I needed that reminder even just now, to be intentional and to really focus on gratefulness and coming with a grateful and humble heart. It's so inspirational and very like, it just brings you peace. And I think that the word that you chose for your endeavor, it's not an endeavor, it's your. It's your kind of. Not your passion. But what you're doing right now with Move Joy, I don't even know how to describe it because one has to experience it. But literally, with your story, connecting all the dots with the health, wellness, intention, spiritual Move Joy really wraps everything into that with the breath work. And I enjoy doing Move Joy with you, with other people around me, because it. Not only what it physically does to me, but the feeling of connection, like, I really like feeling connected to people. I was wondering if you could tell our listeners how women can integrate wellness and fitness, like, into their. Like you just said, even though you're putting on your lotion, you can be doing this and how does movejoy like support them in this journey?

Just to take you a little bit back. I had gone in, I had just gone through a really funky time after. It was like in the middle of COVID I went through a divorce. I went through a unfortunate thing with the financial advisor. I went through, you know, a potential lawsuit with a family member that I never, you know, so it was like all this stuff that was happening at once and, and it was like my nervous system just didn't have the bandwidth. I literally got into. I mean Grace, I am not a person that gets depressed. I'm. I'm like an action girl. I always see the glass half full. I'm ready to go. My mom always said I, I always wore rose colored glasses. I was just that person. Yeah. And just like, oh no, no, that's okay. They're just whatever. I was just that person. And all of a sudden I found myself like in a funk. Like the funkiest of funks. And I have a filled with stuff. I've been doing this stuff since I'm 18, so. Still doing my workouts, still doing my rituals, but I couldn't get out of this funk. I just couldn't. I was like, you know, I was, you know, I'm somebody who really hasn't taken any medication in 20 years. My doctor's recommending I go on some anti anxiety some. And I was like, I got to figure this out. Anyway, one day I literally just got up and I started moving with breath and prayer. I mean really this breath movement and prayer and visualization. And then I took it into visceralization, which meaning like feel it, feel it in my cells. Like so. And I was doing this literally outside in nature on the grass for about a half an hour. Had some music playing, actually a lot of drumming, drumming music. And I finished, I was like, oh, I feel so much better. And I went back out there and I did it the next day and the next day and the next day. And what I noticed after a couple of months I was, I was like completely out of my funk. I was back to being the old Lavinia. And I was like, oh my God, this is amazing. Like I'm back. Like I'm back. Like, whoa, I'm alive and I'm back. Like, and I didn't know. I kind of thought I was going to be like in this place where I was just going to have to fake it, put the smile on my face and just pretend I am back but not really feel it, like in my soul, in my spirit. Like, I just thought, it's not going to be. You know what, Lavinia, you had a 60 great years, girl, and these next 60 are going to look a lot different. So I literally. I already had an online group that I was teaching an exercise classroom, but very, like, very exercise. It wasn't. It was. I started it during COVID to help a lot of people, but I wasn't doing any breath work. I wasn't doing any affirmations. It was just like a boot camp.

Okay, okay. Just physical.

Yeah. Just totally exercise. And I started adding this in. I started opening up with it and affirming it. And when we. Even when we got into the exercise, I was like, talking more in this way, and everybody loved it. They're like, oh, my God, I love the new stuff you're doing, Lavinia. And they started working, they started coming and they started bringing people. And then, you know, like, about four or five months later, I'm at a Mastermind, and they put me on the hot seat, and I'm like, no, no, no, no. I have nothing to share. And they're like, no. And they're like, why are you not making this into a brand? Like, you're really onto something. Especially for people who really don't like working out. It's not their thing. They don't feel like they have the time to do it. They don't. They'll work. You know, like, you're really like, there's nothing for us. Like, like, if this disappeared tomorrow, we would really. I don't know where we would go. It would be a loss. And I thought at first I was like, no, no, no, no. I know what it takes to build a brand, and I'm not up for it.

Yeah, it's a lot of work.

It's a lot. So my first reaction was that. And then, I don't know, I started sniffing around and talking to people and I thought, wow, like, since Richard Simmons, there really hasn't been anyone out there in the world that's speaking to this deconditioned, overweight, obese market and say, hey, we don't need to get you to be a size six. Like, we love you the way you are, but let's find movement. Let's move, let's find. Let's love ourselves. You know, movement is life, and life is movement.

Right?

Like, other. If you move, it's not about how you look. Girl, you look great the way you are. So I started just realizing, wow, there really isn't anything out there for that. You know where I mean, yeah, there's a little bit of Zumba, which is great, and a little bit, but I'm not Zumba. It's something completely different.

No, it's totally different. And I love the breath work and I love the motions because anyone can do it. Like any age. Anyone. Like, even when you came with us for the mommy dentist, one of the doctors had hip surgery like three weeks ago, and she was fine.

You know, like, I can shot a whole series on a chair.

Oh, it's amazing. I love that. I love that. Before I let you go, there's a couple things I just wanted to make sure our listeners knew what to do for as far as, like, call to action one. Everyone who's listening, please follow Lavinia Erco on Instagram. Follow Move Joy. Follow movejoy.

Yeah, movejoy Life and Lavinia Joy, I

just love your Instagram. It's positive, it's fun. It's so fun to watch. And, you know, even if I'm like, in the middle of something, I'll be taking my breaths or I'll, I'll shake my hands or like, I move my arms, you know. And yesterday I was seeing patients in between patients. I was like, you doing this, like, breathing? Because I'm like, I can do this. Just two seconds in between each patient. Like, it works so great. After that, though, if they want to take classes online, how does one do that?

Just go on to movejoy Life. I would love to come up with a code.

We could just do mdib, four letters.

Okay, so let's just do that code. I'll tell the team and let them and come on for a couple weeks and join us for free. I promise you they will love it. As you know.

Oh, I know. Everyone that was in that room with you after you left, they were like, how do we do this? How do we. And then for the couple weeks, your team had sent emails, and some of the women didn't find their emails. They were freaking out. And I was like, don't worry, I'll get the email. I'll get it for you. Don't worry.

It's literally, we say, heal your body, calm your mind, lift your spirit. It literally just lifts your spirit. Like, it is a tool. You can go from, like, being in a cruddy mood into, like, just feeling joy. Like, joy and happiness can live inside of, like, chaos and, and sadness. Like, we can. We have to learn how to have that within us. To shift it, flip the switch and this will flip that switch.

Oh, yeah. And they'll turn the lights on. So thank you so much Lavinia for being with us. Thank you listeners. And again, you know what to do. Try it and if you can't figure it out, just reach out to me. I'll help you. Thank you, thank you, thank you. Have a wonderful day and we'll see you soon.

Bye.

Lavinia hi. Thank you.

Start the new year organized and focused on your financial goals, whether you're saving for your kids education or planning for retirement. Dentist Advisors Dental specific advisors are here to help busy dentists and moms get a clear plan for life's important milestones. Visit DentistAdvisors.com MDIB to book a free financial consultation and kick off the year with an exclusive discount. Aquarol, the only patented lipid based dry mouth spray, is proud to sponsor today's podcast. Designed with convenience and discretion in mind, its compact packaging fits right in the palm of your hand. Unlike traditional sprays, a coral doesn't wash away when eating or drinking and lasts 50% longer than most over the counter options. With one in four of your patients affected by dry mouth, Aquaral offers a solution that truly works. Learn more at www.aquoral spray.com MDIV Buying a dental practice is one of the biggest decisions of your career. At Dental Buyer Advocates, we work with dentists like you nationwide, helping you make informed, confident decisions. Decisions from evaluating the true value of a practice to guiding you through the complexities of due diligence, we're with you every step of the way. Plus, at Dental Buyer Advocates, we're proud to have mommy dentists on our team who understands the unique challenges and perspectives you face. Visit www.dentalbuyeradvocates.com to get started today.

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