Equinox Legend Lavinia Errico's New Mission: Spreading Joy Through Movement

Karen.

I'm Kathryn Gordon and your host of the Kathryn for Real podcast. I decided to create this podcast after so many readers of my book Relationship Grit commented on how refreshingly real it was. You see, I'm a mother, a wife, and an author. But what I'm most known for in my circles is my unwavering ability to call it as I see it and ask the tough questions. So in this podcast, you'll hear amazing, authentic stories, learn valuable lessons, and discover some of my many favorite health hacks and life strategies. And there'll be moments when you say, is she for real? You bet I am. I'm Katherine for real. Welcome to another episode of Katherine for Real. Today I have Lavinia Erico, and I had the pleasure of being in her beautiful home and participating in a new program, a new project that she has going on. And I loved all the things she was sharing and especially some of her hardships and how she overcame them. So today I want to welcome Lavinia.

Thank you so much. Yeah, yeah.

You know, I should have said. And we will now. You are also one of the co founders of Equinox, so that'll be the first thing that we start with. How did you. How did you do that? What did that look like?

Well, I need to take you back a little bit before in that. First of all, I'm one of six children. I'm the eldest gal. I was born with a twin brother. And then literally like 13, 14 months later, I have another brother and then two twin sisters A. A year after that. So my mom had five kids in two and a half years. So, like, just let that land for a second as women. Like two. Five kids in two and a half years. Then she went on to have the fourth one. So my mom says, like, she had literally five kids in diapers at the same time.

Oh, my gosh.

And I just have to add that in those days, which makes me sound so old when I say that, but they didn't have Pampers. They were literally using cloth diapers. So, I mean, like the elements and the. And it was just crazy when you think about it. And on top of it, she said, my kids came out of the womb running. Like, we were just born with so much energy and really a desire to move our bodies. So I felt like even through my whole childhood, everything was movement. Like we were even at home. Like, it was so funny when we would sit down and to play, we would start with a board game, and the next thing you know, we were up on the stairs, literally Just grabbing huge blankets and coming down the stairs as fast as we could. Like, it was just. There was so much movement in our life, you know? My brother yesterday sent me a picture of our house that we grew up in.

Where did you grow up?

I grew up in New Jersey, in Hackensack, New Jersey. And it had a beautiful tree in the front. And when I saw the tree, all I could think of was, like, God, I used to time myself on how fast I could get up and down that tree. Like, it was just, like everything turned into something physical, you know? So, yeah, and that was just like, very much our life. Like, it was our lifestyle. It was the way we grew up. When my. When we got into high school, I was a dancer, and I started dancing at five years old. My brothers played sports, my sisters played sports and danced. My brothers even danced for a minute. My mom, I just think she needed to keep us as busy as she could anyway. And then in high school, my dad bought a universal gym for our basement, which was basically this big, huge piece of equipment that had every single thing on it. And that became the place that we all met. We met in our basement, and everybody worked out there, you know, so we grew up in that element, you know, like, that was the element that we grew up in. And I feel like that was such a blessing, you know, to grow up moving. So then I went off to college, and when I was in college, I couldn't afford to join a gym. I was at usc, so I started teaching. I thought, all right, well, went to Jane Fonda, took three or four classes, and realized I could do that. I was a dance major and a dancer, so literally took a few classes, knew the whole routine, because when you dance, you know how to adapt to choreography. And I started teaching. I made flyers. I put flyers up in all the sororities. And I got a little atrium area, and I said, donation only, and I had my little boombox with my tapes, and that was it. Started doing the Jane Fonda workout. And then when that situation changed because I got caught, I don't think I was supposed to be doing that legally. So three or four months later, I got caught. They're opening up a little gym around the corner, and. And I went there, and I started working there and teaching aerobics and. And again, I just loved it. Like, the truth of it is, Catherine, I probably would have done it for free, because I just loved. I loved sharing my enthusiasm and passion for movement because most people didn't appreciate it the way I did. They didn't love it the way I did. But once, even at a young age at like, 19 or 20, when I was doing that, I could get people to get going and really enjoy moving. So then after that, we moved to New York, and I had taught at a lot of different places. And when I first got to New York, I was actually surprised that in LA it was, like, working out was, like, up to here, and the places were great, but in New York, they were like nothing. It was just really kind of antiquated back there. So I was going to open up a little studio. At first, I had this, like, vision to open up. I was going to call it LA Fitness or LA Workout, because my name's Lavinia. But growing up in New Jersey, they called me la. So I thought it would be the LA and Law. Like, it was so cute. But in those days, the landlords did not want workout places. They thought they would rather have a dry cleaner than have a workout place. Like, it was crazy. Like, landlords just did not look at anything in the world to work in at and go, wow, my building's gonna have a gym in it. Like, they thought that was the worst thing you could possibly put in their very precious building.

Wow.

I'd like to add that Equinox. We changed that whole thing.

Yeah. Yes, you did.

So anyway, so we did that. And then when that didn't pan out, I just was like, okay. I took a real job and an executive program with Lancome, which was amazing because I loved beauty as well. Like, for me, it was like beauty. So I did that, and I. I'm so, so grateful. Like, I always tell young people, I learned so much in corporate America, you know, like, training was so impeccable. You know, from sales to customer service, you know, to how to, you know, work with a team and good management skills. Like, I was there for a couple years, and it was really, really informative. And then we lived on the Upper west side, and we just kept complaining, like, somebody needs to open a gym. My brothers and I were living on 69th and Broadway, and we would just be like, somebody needs to open a gym. Somebody needs to open. And we just kept complaining, complaining, complaining, somebody's open a gym. Because the gyms that we were going to, we were going to, like, a little workout studio, which was fun, but kind of like dingy and dirty. And then my brothers were training underneath there. And, like, like in the basement of a gym that just felt like it was infested with, I don't know, mold, fungus, and dirt. Like, I didn't even want to go in there. And I was schlepping over to another gym on the east side, and it was like a pickup joint, and it was just like, this isn't fun. So anyway, so after, like, lamenting about it for a while, there was an opportunity that arose outside of New York City about 15 miles north in Westchester county, and we took it. And I guess in those days, we didn't call it a proof of concept, but we kind of did our first little gym, and out of the. Out of the spotlight, tried it out. And I don't even think we knew at the time that that's what we were doing. It was like everything was aligned, right? And it went really well. It was instantly. I'm not instantly a success. We had to work. But we brought something new that hadn't. That Westchester hadn't seen. And meaning, like, they had great classes, but they didn't have a gym that had great classes and great equipment. We had a pool in that one that had good customer of us that had. We had daycare in those days anyway. So after that, we realized we were on to something, and then we opened up our next gym in our neighborhood, the one that we complained about for so, so long. So we opened. Ended up in that. And it was tiny. I mean, it was. Our first gym was 7,000 square ft. It was tiny, but it was so beautiful. I mean, we really. It was. It was very. It was just cool. It had all the elements. You know, in those days, our biggest competition was happy hour. So we had to get people out of happy hour because people from work to happy hour to the bar.

And what year was this? What year was this?

In, like, 1990.

Okay.

So we were competing with, you know, two for ones with free hot dogs or whatever. They give you a happy hour, right? So. But nonetheless, it became a very. It was very social, and it was how people, you know, how they communed, how they were social. So we were like, okay, we have to make the gym feel like that too. And it did. Like, trust me, our first gym, it was like. Because we felt that way in our late 20s, everybody else was feeling that way. And then we opened the gym, and it just was like, the most beautiful people, all of the Upper west side, you know, and of course, the soap operas were being filmed there, and all the news was there. So we got all the, you know, all of the soap opera stars coming in and all of the people doing the news. And then it was just. I don't know, it just kept going the models. And before you knew it, it was just the place in this little tiny thing. And we just kept expanding and expanding and expanding where that club? I think by the end, it was like somewhere like close to 25,000 square feet or more. And at the same time, we were simultaneously opening up the next gym and the next gym and the next gym. And that's really what happened. And we didn't just go from the next gym to the next gym and open up gyms. Our offerings kept changing. First it was a gym with really great classes, really great weights, and it was pretty much that. And then we morphed into not only a great gym, but really impeccable personal training. We even started the what we. The Equinox Fitness Training Institute. Because, you know, years ago, like, people were not aspiring to be trainers. It wasn't like, I graduate college and I want to be a trainer. It was like, it wasn't until people were lost. They didn't know what they wanted to do. They couldn't find themselves. And then it would be. Or what we did was we got a lot of actors. I actually, because I was a theater major, we interviewed or we put ads in the trade papers for actors. And it was a way to get people because I was just like, okay, this is a better gig than waiting tables or being a bartender. So we would bring in these really good looking actors and actresses. And now I was like, bicep, Bicep.

And then teach them how to train. What a great idea.

Because it wasn't easy. It wasn't like today everybody wants to be a trainer. Like, it's like every other person wants to go into wellness or health and fitness in those days, like, it was not a sought after career, you know?

All right, I gotta know, was there anybody that came to work at your gym that ended up being a famous actor?

We would know that came to work at the gym.

Oh, I thought. I thought you were saying you brought these actors in to be trainers, right?

Yeah, we did bring actors, Young actors. I don't know. I don't think so.

Okay, okay.

When they kind of made the shift, they were kind of giving up the. That, you know, I mean, like, let's face it, 1% of all actors that go into New York City or anywhere actually make it. But the thing that was amazing was that their identity was that. And they. Then they started loving it so much and working with people and using their body, and they kept learning and learning because we created this Equinox Training Institute, which really we took so seriously. I Mean, so they kept feeling so good about themselves, you know, they didn't feel like, oh, I want to be an actor and now I'm not. Like, they really were like it, so empowered. It was a real feeling of empowerment, you know. And for us, it made us feel so good to see these people who clearly were a little lost and. Anyways, amazing. So from there we morphed into all of that and then our personal training business became. You know, when we first started at Equinox, 3% of all people personal trained in any gym, you know, and that was usually just your people that needed to train for the, for a living. Right. So we completely disrupted that and that every single person should train. Why not? We're training for life. Right? You know, I, we viewed it as preventative medicine. Like, you know, this is what you do to keep healthy so that you don't get ill, you know, and, and especially for the people at the time that are in New York, like you have movers and shakers there, you have people that are working to. In that Sea suite, you have people that are working to, to do big things. Like you have to be healthy to do that. Know. And you know, there was, oh, the other saying, like everybody was burning the. What is it burning the, burning the

candle at both ends. And back then it was much more common for people to smoke cigarettes. So there was, you know, just a lot of that kind of. Yeah.

So they really needed that. Like. Yeah. And they still wanted it to be fun and exciting and, and I don't know, like, I use the word sexy, I believe sexy. Because, you know, let's face it, movement is sexy when people are sweating and they're. Now I said I didn't want to go to the gym. That other gym where I was constantly being picked up on, that's like kind of gross and not so cool. But this wasn't like that. It was like healthy people moving, sweating, feeling good about themselves. You know, it was like there was a sexiness in the air, there was a vibration of vibe that was just so, so magical, you know. So, yeah, and then from there, you know, I had a, I had a. Probably right in the third year of that or second year of that, I had a situation happen where I jumped out of bed. I worked seven days a week in those days and I jumped out of bed at 7 o' clock on a, at a, on a Sunday morning and I fell flat on my face and literally I broke my cheekbone, my jaw. I mean, I like down for the count. Thank God my Sister was sleeping on my couch. And yeah, it was. What, how, what, what, what? What happened? You know, I end up at Lenox Hill Hospital. They're doing vitals and they're like, oh, my God. Like, your resting heart rate was. My resting heart rate even after that was like 58. Oh, wow. I. They did all the blood work. They did everything. They're like many. I, like, my cholesterol was 140 with my HDL being super high, like, impeccable. My blood pressure was 110 over 70. Like, I was just. My, you know, my body fat was like, I don't know, 17%. Like, I was in, like, great shape. And they're like, how could this be like. And it really made me realize that you could be incredibly fit and unhealthy. Like, you can be like, let it land. Like, you can be fit. Six pack, walk in. Everybody's like, oh, she's got a body and be unhealthy. And that really started me to say, okay, what does it mean to be healthy? Like, what is health if this isn't health? And I'm so fit. And then that took about a year, a year, year and a half for me to kind of go through all different modalities and seeing things and doing things. And I started meditating. I would go to Gura Mai to study yoga. I did retreats. I started doing some acupuncture and acupressure and all these different things. And yeah, then I realized that in order to be healthy, you have to be spiritually healthy, mentally healthy, emotionally healthy, and physically healthy. Today I would add physically healthy and sexually healthy. But at those days, it was the four. Those.

Yeah. And we're going to talk more about the sexually healthy because I loved what you said at dinner the other night. And then. So how did the big explosion happen? All these equinox were opened.

Okay. So, yeah, but what I was going to say was when we opened up this wellness center, because then we opened up a wellness center after this breakdown. And at least the way I see it, that was when we went from a gym to all of a sudden, we were written up in every single magazine. It was like, I guess today we would say we went viral. Right, right, right. There was so much to talk about. Like, every single month we were in, like 4050, 60 publications. I mean, we didn't have Instagram in those days. Right. Because first time anybody had a wellness center, like, there was. We were the first. Nobody was doing this. Like, the first time I went to go for ACUPUNCTURE I literally had to go in the basement of a Chinese restaurant. It was like, is this legal? Like, it was crazy, because that's how it was in, you know, 1992. It wasn't, like, out there in the open. So anyway, so then that kind of energy just happened, and then we. We opened up a Medispa, which got us more because, like, this was even pre Botox days, you know, and we were doing all this. We were. We hired doctors who were doing the testing for Botox, you know, and so we had a whole Medispa with all this stuff that nobody had ever seen. Like, we launched Thermage.

Yes.

In our. In. We were the first person to do Thermage in our Medispa. Like, it was just like, we were just trailblazing in every single category, you know, so we were just getting written up in health and wellness and fitness, in training in nutrition. We had an Equinox weight loss program that was amazing. We hired ours Garcia, who put together this whole program. So we just, like. So again, it wasn't just about how many locations. It was how deep we went. You know, all the stuff that we were doing that was just. Literally nobody had ever done this before and done it in a way where it was so stylish and the brand.

Classy.

Classy and stylish and luxurious and. But yet. Yet not intimidating. Like, the one thing about Equinox was, you know, I always said, like, I wanted the people to come in. If you came in from the East Village with purple hair or you came in with a navy blue suit on with pearls, everyone could coexist at Equinox. Like, that was the energy that we wanted, that it was a coexisting of everyone here, you know, not the elitist and just everyone can find their way. So. Yeah. And so then that just kind of took off and took off and took off and another club and more. More content and more. Another club and more modalities and, you know, the food component and the stores. My sisters were doing the stores, and they were literally launching brands that nobody had ever heard of. I mean, my one sister was a designer. I have to realize there was no. There was no. There was no activewear. There was no active leisure wear in those days. Like, my sister would be sitting there in the fitting room, and these girls would come out with the cutest bodies, and they put on these workout clothes, and they look like a disaster. And my sister was a designer. She would bring her sewing machine and start redoing it, and then she would Say to them, let me make your patterns. I'm sitting here, I'm seeing these on these women. We have to redo your patterns. These are not. They are not enhancing these women's bodies. They're. They're making them look like potato sacks. So it was like. That's how it was. Like, it was. Everything was alive and vibrant and making change, you know, it was just crazy. It was crazy on every level. Like, there wasn't one area that wasn't alive and fired up and making unbelievable stuff happen. Right.

So, I mean, it sounds like your whole family's talented. Was it all of your brothers and sisters that worked?

Well, my. It was myself and my two brothers who owned Equinox got it, and my two sisters owned the stores. They had gone to a fashion. They had been in fashion, and they were just great at what they did. And we didn't want the stores to just be little stores. I mean, at the time, they were a lot bigger than where they even are now because they. Once my sisters got out, I felt like they could just couldn't keep that alive. They were the same way. They closed the wellness center after I left. You need to have somebody in there that is so passionate about this, actually, that it was still before its time, you know, Now I think you could open a wellness center, and everybody knows what it was. I mean, I remember being in there and having to explain to everyone what Reiki was and what, you know, osteopathy was and what colonics were and what ir. Like, we had. Like, nobody knew. Like, I would even get mail, to be honest. Like, people would put stuff in the. In the suggestion box. I can't believe you're doing this quackery. But, like, it was fine. It was like. Because they didn't know, and it, you know, whatever. It was all good. So then, anyway, and then the opportunity started coming around to. To sell and, you know, I think. I don't know, I think maybe I pushed it along a little bit more. I. I don't know why I feel that way.

I.

Maybe because I was a woman and I was working so hard, and I had a child, and I just wanted out. Like, I. I not out. I just wanted something. I knew I had done this so hard for, like, 10 years, working at that level, that it was like something had a break because I was. I. You know, you're just going like this every single day, every day, you know? Yeah. So we were very fortunate that we could actually get to sale and.

Yeah. And how old were you? Like, how long ago was that I was.

When the. When we sold. I think I was 41. So it was okay. You know, we kept some stock or whatever in it and we completely got out. I think it was 2007 and is when we were out completely, we had kept some of the real estate. We owned some of the real estate, but we were out of the company completely by then. Yeah. So it was amazing.

It was very cool story.

But then the next part is we sold the company and we sold it in December. Was like. Yeah, it was the middle of December. And we were, you know, it was a lot. It probably took almost a year to sell between, you know, going to sales. A big deal. Right. Like, especially. I think those days. Even more so. Yeah. People go to.

And so you didn't expand it into California. It was.

Because.

Did you.

Were you.

Were you.

We had at least we, we, we. We did. Pasadena was the first one. Yeah.

Okay.

We did that. And we were negotiating for the one in. For the one in Beverly Hills. We were negotiating that one. You know, even while we. That whole year, my brother kept coming to me and saying, this deal could go south. This deal could go south. So we were ready at any time that we were going to stay in it completely. Right. You know, it wasn't like, well, if the offer is not good, we're going to take it no matter what. Right. That was not the mo. If everything aligns, we get what we want, you know, then we're taking it. If it doesn't, our boots are still on. We never took our boots off. Like, you know, it wasn't like we took our boots off and we're out drinking pina coladas. We were in it until the day that the zeros went into the bank accounts, you know, and I would advise everybody to do it that way because it helps you keep your power, you know.

Oh, a hundred percent.

Yeah. So, yeah. So then this is where it really got tricky for me, because we sell the company. We. You know, it was a very sad few days because most of the people didn't know that we were selling. They thought we were just raising money and that then we were going to be expanding with this money. They didn't realize that we were actually leaving. And we did that because it was the healthiest way to do it so that people weren't. Your. Your people at your higher level weren't going to start getting afraid. They're leaving. I want out of here.

Well, yeah, you need to keep them there, especially if you're trying to sell. Yeah. I mean, that just makes sense. Yeah.

Yeah. So it was, you know, that was a bit traumatic and definitely very emotional because you build like we are equinox. They were like our family, right? Was like, it was really. And then we go on. It was Christmas. And of course, you know, we. We're Italian. We have a big Christmas celebration. And then everybody went off on vacations and I went to Mexico. At the time, I had a house in Playa del Carmen, and I go to Mexico. We have a great time. We come back January 3rd or 4th, I take my son to school and I'm walking off the playground after drop off. And I never stopped to think of this moment of, of like, now what. Where do I go? Like, I literally, I. It was the craziest thing that happened. It was as if I was talking to all the other moms, like I would do at every drop off or whatever. I didn't always even make drop off, to be honest, but when I did, I was very friendly and okay, bye gals. I was always the first one leaving because I normally had to go to work, right? And as I'm walking out, the entire, like the entire playground went like this. Oh, and it got my ears. Like, you know when you put your hands over your ears, you're like, yeah, I just went like that. And here. And I'm standing there and I'm leaning over and I'm like, I didn't. I. I'm like, am I having a stroke? Like, I. I didn't know what was happening. I didn't know if I was having a heart attack, if I was having a stroke. I was just like. And then one of the gals walked by like, are you okay? I was like, yeah, I'm good. I. I didn't. I seriously, like, to this day, I don't even know how I got home. I walked, I went straight to my bed. You know, I called my partner and I was like, I don't know what's happening. I like, everything is fuzzy, everything's closed. I. I can't explain it. He's like, oh, maybe you're coming down with something. We just got back from Mexico. Maybe you caught that bug. And I'm like, yeah, you're right. Just go to sleep. You'll whatever, sleep it off. I wake up, I'm still like, I end up. I mean, even when I wasn't in bed, I was still in bed for three weeks. I was just. Then finally I decide to. The only person I could be honest with was my mom. Like, I was just like, call My mom. I was like. And my mom's like, you know, I just think it hasn't hit you yet. You don't know what to do now. So I started somewhat traditional therapy. And what I learned was I was in paralysis identity, because my whole life has been what I do. How you do a little girl being a mover and a dancer and a good student and getting my accolades and. And then doing this and doing that, and then getting into USC and then becoming a rocket and then teaching and being a great. And now I'm like, I didn't know who I was. I didn't feel like. Honestly, Catherine, I didn't feel like I sold my company. It felt like somebody, like, tore something right out of my body. It was. And again, it wasn't just about equinox. It was my whole life that, like, now I'm like, I have nothing to do.

Right.

To do with. I get up in the morning, what do I do? Like, I mean, you could only clean out your closet so much and only, like. I was just like, what do I do? What do I do? Of course, I went to the gym and worked out, but it's like, you can't work out six hours a day, you know, all of a sudden, you have this big life, you know, running from, you know, meeting with this person and that way, and your team and your team and your PR people, and you're going out with the health and beauty editors, and you go into lunch and you go into this, and you're invited to that, and, like, all of a sudden, everything stops. Everything stops. So that was like. That was just. Yeah. Five years of working on me.

All you had to do was look. At that point, you could only look at yourself, Right? Yeah.

And so, because my brothers had pivoted into the hotel and they were trying to, like, allure me, you could do the spa. You could do this, you could do that. And I was all ready to jump in, because I'm a great doer. Like, jump right in. And the. Thank God I had a therapist at the time who said, do you. Why would you do that? And I go, because that's what I do. I create. I'm a creator. Like, I'm a doer. I'm a creator. Like, I have so many ideas, they never stop coming. He said, lavinia, I know it's painful, but you have to take the time to go in.

Yeah, I've. I've been there. Yeah.

Wow.

And you say it took you five years. You were doing therapy, and you were still in New New York at this time? Correct.

By then, I moved out to la. Okay, I moved out to la. I would say that that was. No, no. When I went through that, initially I was in New York. Oh, that was like, literally from one day to the next. But then the following September, 9, 11 happened, and that was when it was like, all right, I don't want to stay in New York. I didn't want to go to the suburbs. I didn't really. My. The rest of my family, everybody was like, shooting out to suburbs. And I thought energetically that didn't feel right for me. And so at the time, my partner was an actor, so we could either be in New York or L. A. And so I was like, I think we should get out of here and go to la. Like, I just needed a change. And I had already been here because I. I lived. I went to USC and stayed for a few years, so I was very comfortable with it. And then we started that and I mean, we came out here and that was still, you know, I was, you know, of course, I got involved in everything in my son's school, you know, and did whatever. I mean, even that, like, I jumped right in at his school at. When we were in the city, and it was like I got on the auction committee and it was like, we raised the most money that they've ever raised. Like, I brought my. Very competitive.

You're competitive. No matter what.

It was like, I was like, that. I just have that in me, you know, like, so it was like, okay, I did that. But it wasn't, you know, honestly, Catherine, it wasn't until I really stopped it all, that where I really got my. My blessings and when I really learned. Because as long as I kept being distracted, I kept that machinery going, and it wasn't until I was really willing. And that's why, probably why I mentor and I do what I do today, because I really want to help women to what. What I learned through the process, it was that you have your true self and your false self. Well, we spend a lot of time in this false self and the things that we think because we earned it. Like, we earned our degree at Brown, or we earned our degree here, and we earned our money and we earned that. We think of that as our true self, but it's still our false self. Our true self is really where it's our heart, our soul, our spirit. Like that authentic self that has nothing to do with how much money you have or what you've earned or, like, it's. It's inside. Regardless if you earned nothing, it's that, you know, I was always, I'm always was always proving my worth by all of my accolades. That was how I, I felt worthy was by everything I earned and I did and you know, and, and not the being just because I'm born like, I'm born and I'm, you know, like. And yeah, so it wasn't until I did that work that I could get to that beautiful, beautiful place that liberated, that free place to just connect. Not having anything to do with that other stuff, even though that other stuff is amazing, it's wonderful and it doesn't take the place of this inner, this beautiful inner place. That. And that's why I think I started mentoring. I was like, wow, if I could help women to do things simultaneously, we could do it simultaneously. They would have a lot less suffering. And I believe, you know, three quarters of all autoimmune are women cancers. So much more women. Like, I believe all of that has to do lodged. And so I, yeah, so it was those five years that kind of as hard as it was at times, the hardest part was just being still.

Right?

That was the hardest part.

And then not acting on things that were coming in. I should do this, I should do this.

And honestly, I got so many offers, like, I got so many offers, like, offers, work with us on this, do this, co create with this, be a founder with us on this. And, and it was like in the beginning I had a non compete, but it didn't matter. People were like, well, we'll start out of the country. You don't have a non compete out of the country. Like it, like. And it was so hard because the offers that were coming in were just so amazing. But I was determined. Like my devotion was for me, my devotion, like, I was just like, if I felt it, I cycle me. You just have to have the devotion for you and the discipline, you know, the discipline to just be uncomfortable in this stillness of this time. I mean, thankfully I didn't need to do it for the money that I had worked out. So it wasn't like, you know, sometimes you have to keep it going because you, that you need the, you need to monetize, you need the money, you need the money. I didn't need that. It was my ego that needed it. So until I was ready. And that's why I love the word discipline. Because when you look at the word discipline, it comes from the word disciple. And when you look at the word disciple, it means that you're learning. You're It's. You're continuingly learning without ego for a higher purpose. And the higher purpose is my. To find me doesn't mean like, disciple of God. If you want to go there, that's fine. But it was like, with no ego, I'm going to continually continuously learn, and it's for a higher purpose, you know, so when I was willing to. To just keep driving that and carving that and driving that, you know, I just started peeling off the layers of my limiting beliefs. The story I told myself, my. You know, proving my worth, like. Like everything started to just reveal. It was like I was watching a movie of all of it. And as I'm watching it, it was floating away. New behavioral patterns. I mean, don't get me wrong, you have to keep working on it. We're human. We're going to have human experiences. So even with that today, you know, some days I have to look at it and go, oh, girl, come back. That wasn't so kind or whatever. You have to keep catching yourself.

Of course. Right? Yeah, we. Yeah, we're still flawed humans. Yeah.

And you know what? God made us that way. We're like. Like, he puts us in this world. He knows, you know, but it's. It's like I always say, it's when you self correct and you catch yourself. And that's where. That's where the magic is. That's where the learning is. Right.

That's where you learn and you strengthen that muscle.

Yes, right.

To. To. To. To be on that right mindset, that. That right path. Yeah, I went through something very similar to that. Okay, so then let's talk about this. You took this five years. You worked on yourself. You say you mentor women. So tell me a little bit about that.

You know, that started. It's so funny because it really started by moms. Like, moms would ask me after. The moms would be around me, they would see me and they'd be like, you know, my daughter's coming home from college. She's a little bit lost. She doesn't know what she wants to do. Is there any way you could talk to her? And I'd be like, sure. So then I think that was how the first one happened. And I started talking to her. And. And then before I knew it, I was creating a little mentoring program. And then that girl, her friend saw, and then they. She was like, do you think you could work with my girlfriend? Like, she thought she wanted to be a lawyer, but now she doesn't know if she wants to be a lawyer. And so it kind of. It was literally like that word of mouth, word of mouth, word of mouth. And then it got to the point where I really built this skill set, you know, on mentoring. And it was also because I took a lot of courses. I mean, I didn't just, you know, I went on. I did the entire curriculum at Landmark Forum. I even did the two year course where you become a forum leader. Like, I, like, immerse myself. My friends always joke and say, lavinia's done more workshops than anybody I know she could. Like, it's just who I am.

But that's great, being a lifelong learner. I mean, and that's why, I mean, from the first moment I met you, you have such a youthful, vivacious, approachable energy about you. You know, you don't come across as like, I know better, you know, that's why it's like that, that zest for life. It's beautiful.

So I stay very curious. Yes, Yes. I always feel like if it passes me, me to get an invite, I mean, I have discernment because I have said yes to things and ended up in places going, whoa, how did I end up here? But for the most part, I show up because that's what I believe keeps me so youthful, is that I. You stay relevant and you enjoy. Like, I really do. I say I can hang out with a homeless person and I can find, I can relate. Like, I can be relatable or I can go to the most swanky party at the White House and find my way. Like, and I love having that adaptability and that way to be able to connect. Like, for me, when I see people living in their little, like, wealthy but, you know, bubble or whatever the bubble is, I think I would. I would not thrive like that. There's nothing about that energy that would make Lavinia thrive, you know, So I

find this interesting just the way you explained that, because a lot of people, when they talk about that bubble, they would have probably said something more about the judgment of them, but you just said, I just wouldn't survive in that environment. Yeah.

The people, like, if they're happy and thriving there, that's fabulous. Like, amazing. I don't know, maybe it's better. I. I don't know. Because then you have your clan. Yeah. You know, I don't really have a clan. Like, I don't. I have, I have, like, I. I

mean, people all over people. Yeah. And you gotta. So for those that are not watching this, that are listening, how old are you? Do you mind me asking 64. Oh, my gosh. If you guys could see her. Yeah, and they'll see. They'll see you on social media because I'll be posting some clips.

I did not. I really always say most women my age are obsessed about a facelift. I'm obsessed about a life lift. Like, it's all about lifting our life, you know, I don't poo poo the facelift. I haven't yet gone that route just because, truth be told, I'm petrified of anesthesia. Energetically, when I tune in, it doesn't feel like something that my body would like. So I don't. But again, for me, it's like I just want to.

I want to.

It's a life lift. Every day is about a life lift. Energetic. My energy, my physical body, my emotional body, my mental body, you know, it's about living, lifting, vibration. That vibration keeps you very young. You know, it's very. It keeps me young, and it also keeps me, you know, I don't touch alcohol at all, you know, and I do think I. I limit sugar, white sugar. I try not to ever have a little bit of honey, a little bit of monk fruit maybe, but I really try to. And the truth is, when I, when I'm in that life lifting, I don't crave any of that stuff. It's when you. Excuse me, when you don't have that is when you start craving those other vices. But when you're in your wholeness and your joy and your love and your. And your vibrating at that, you don't create, you don't crave all the things that people crave.

Yeah, you're fulfilled on all levels. All right, so I want to move into. Because you had shared. And however, to what extent you want to share on that, you. You hit a low point again. And you want to talk about what happened and what that moved you into.

And, you know, I always want to say, like, I don't know why I learned that way and why I manifest that way and why I transform that way. Like, if I could change that. Catherine. Really transparent. Like, yeah, God.

Like, God. I don't want to go through another low point to get you to get the message. Yeah, exactly.

Like why? Like why, like, why can't I get it like. Like that? So, yes, I. During COVID it, I was in a marriage that was a great marriage.

How long were you married? Do you mind me asking?

I feel like I met my husband at the end of 2009. And I know this sounds crazy, but I felt like I married him the next day. I never felt that with any human. It was this crazy connection that we had. I felt like he was family.

It.

I just never had. I never in my life. I kind of. I mean, my first. Excuse me. I'm really still good friends with him, and he's a great man, but I never had, like. I think we came together to procreate and have the most amazing child, and we're still really good friends. And I love him and I admire him. He just wasn't, like, you know, we just weren't each other's people, right? Like. Like that. And I, first of all, really, for my whole life, I kind of thought, you know what? I feel like God gave me everything. Like, I always felt very blessed, you know, that I had that. It came from the family that I came from that I, you know, had just all of it. I felt like God gave me, you know, attractive looks. God gave me a good brain. God gave me health. Like, he gave me that I'm social, that I'm outgoing. Like, I felt like all the boxes God gave me and then the one box I didn't get all was like, soulmate. And the truth of it was, I was kind of okay with it. I was like, you know, it's okay. Like, I didn't get soulmate, and I'm good. Like, I'm gonna. I didn't feel incomplete as a woman. Like, I never felt like I needed a man to make me feel good. Like, I never had that. Like, even when I was young, when girls needed to have the boyfriend in order to, like, feel. I never. I didn't vibe with that. That story of that energy. Anyway, so I was just kind of living my life after my first divorce of my life, doing. Enjoying my life. And then I meet him through A doctor actually sent me to him as his client because I was having some. My back. My lower back was. Kept on coming out, and he was. This doctor was so sure that I needed to stop being. That I needed to slow down, which I, you know, that I wasn't resonating with that. I was like, I'm a mountain biker. I like to move. I'm a mover. Anyway, so sends me to two different people. Sends me to him at hello. I was like, whoa, okay. We stay together. We. We finally got married. And, like, two. Met him in 29. Got married in 212. Unfortunately, in 215, he started having some health issues. But I can do health issues. I'm born to be a caregiver. I was totally fine. With that, anyway. But not to go over the personal stuff. It just started to reveal that things. It started to get so peaceful. There was some things there. And then you add Covid onto it, and it really kind of. It showed itself. So as we were going through a divorce, and then I find out that my financial guy, who. My financial advisor, who I trusted, like, as if he was my third brother, I went to his kids weddings, was doing some unscrupulous things with my money. He decided it was more important for him to make money than me make money. That was a blow. Like, oh, my God. Like, and he did it because I was focusing more on my husband's health for those years. And I told him I was like, rick, I gotta focus. Like, you know, we're talking stage here. Stage four, metastasize. Not good. Like, my focus has got to be, of course, Lavinia, I got you. Nothing changes. Everything changed. That was a big eye opener. And then I. My third blow is I went through something with a family member that I just never thought would ever happen. And, like, that. The three of them, like, the third one, just, like, it broke my heart. Like, I mean, my heart was just so broken, and it was like three men. It was just. I was like, wow. Like, it's a lot going on here for me, like, and. And I'm always the person, like, how can I take responsibility? You know, I always go here first. Like, I know I've done the work, so I'm like, what is my side in this? What is my part in this? How do I clean this up? How do I, you know, where do I take? But it was just, like, it was too much. So. So one after another, you know, it was like boom, boom, boom.

Oh.

And I literally just really got in the darkest place. I lost 20 pounds. I was emaciated. Then on top of that, I get Covid. And, you know, it was just like, whoa. And then I was like, all right, I got to get off the grid. I went to Mexico for a little bit and I. I did some regenerative medicine down there with amazing doctor in Mexico City. And then, yeah, it was like, I'd get better and then I would not feel good. I'd get better and then. But I couldn't. I was trying, you know, I was working with different therapists. And then one day, I literally went to the bathroom early in the morning at, like, 4:00', clock, and honestly, Catherine, I ended up on my knees praying. And I've never done that before. Yes, I'm a Catholic girl. But I always view myself more spiritual than religious. And I literally just, like, got on my knees and I just said, God, I got to give this over to you.

Wow.

Because I don't know, I. I was like, please just help me. And at that point, I just wanted to get back to, like. I was really. Yeah. My doctor was like, I think you need. We need to give you some antidepressants. I'm not against antidepressants for anyone, but I haven't so much as taken an Advil in 20 years. You know, I'm a person that. I just do homeopathy, and I do supplements, and that's about it. Like, I don't take medicine again. I have a very sensitive system. So medicine, as I said, when I check in with anesthesia, it doesn't work on my body well. So I was like, well, let me just give it a little bit more time. And I'm laying in bed. It's like the third week after I started praying, I took my Bible out, started reading my Bible, and I literally hear God say to me, move. And my first thought was he wanted me to move out of my house because this was the house. I lived it with my husband. And. And I sit up, and I'm like, move, move. Like, where am I supposed to move to? And I just keep hearing, move, move. And I'm thinking, move, move. I don't know. And then I'm thinking, could it stand for something, like, M for this and O for, like. I'm trying to figure out what, like, what it means. And this is going on a few days, and I keep on, like, trying to meditate the move. And then the next thing I know, I have this beautiful tree, which you saw in the backyard of my house.

Yeah, I love that tree. Yes.

Very magical tree.

Yes.

I like to hug it. I actually put pictures of me years ago hugging the tree. And it's just a tree that it's. I feel very healing. It's kind of trunk, and it just is amazing. And so I started just because I'm. I started again. I wasn't even thinking of God telling me to move. I just was standing under the tree one day I had the music on, and I just started moving a certain way. And then I started adding my breath work, because I've studied breath work for many years now. And I started adding breath work, and then I started adding prayer, literally prayer and affirmations. And then I was just like, prayer and affirmations and moving my body in a way, like my thoracic and Here. And then I started, you know, slowly adding, like, somatic movement with breath. And I mean, that wasn't all in the first session, but it, like, I would do that. And I was like, wow, I feel good. And then I would come back and do it the next day. And in the meantime, I was still working out every day. It wasn't like I hadn't been working out. Like, I work out every single day, but it wasn't moving like that. I wasn't doing the breath work like that. I wasn't affirming and having affirmations. I wasn't like. And literally, after about, I'd say, six weeks of doing this, I noticed I'm completely out of that funk. That funk that I was in that I felt like I was going to need to start taking. I was like, it was gone. I woke up in the morning and, like, you know, like, all of a sudden you forget, like, it was like I forgot that I was. Had this thing, this funk. And I was like, oh, my God, this, it, this. And I kept doing it more. And then I. And then I was already teaching a little online class to some friends that we did this over Covid. It was my gift to help them stay in shape because they were older, most of them, and they weren't going to the gym, and they weren't comfortable going back to the gym, especially when everybody was wearing masks at the gym. They were like, I started teaching a class, and then now I started adding all of this into it. And what I noticed was that at the end, they were going before they would say, thank you so much, Levin. That was great. But then now that I was adding all this breath work and this movement and these affirmations, they were coming on, they're going, wow, I feel good. I feel really, really good. Like, they were just like. And then the other thing I noticed was that they were never missing, whereas before they weren't as consistent. It was like, they come once, then they wouldn't see them for the rest of the week. And then they would come one day the next week, and I wouldn't see them. But all of a sudden, everyone's coming three times a week. And then they're even saying, could we go to a fourth day a week? And I'm going like, these not women that are real movers like me. Like, I'm a mover, you know, but they're not me. They're like people that I have to sometimes text them before and go, are you going to come tomorrow? I want to see you. And they're like, oh, I don't know. And now it completely shifted as we started doing this. I wasn't calling it move joy. I didn't call it anything. That was no name for it. But.

Right.

And I'm just not. And then at that point, they're asking me if they can invite more people. Can I invite my neighbor? I was telling her about it at this time.

Are you charging yet?

No, that. That was another thing I had to work. I had to work through. Is okay. I have to let you know, I have a hard time charging. Like, okay. I'm just. I. Because, you know, I had a story around money and I'm work. But I work through that now. So now, okay. I was really not. Because I was doing it just for.

Because it was bringing you joy.

Was bringing me joy. I was seeing. I was like, I want these people I love. I want them to stay healthy. I understand. You know, when you're 50, like, I want everybody to hear this. When you turn 50, you have got to work out every single day. Because if you're not, you are shortening your life. And I believe that there isn't one cell in my body that does not believe that. That doesn't mean you have to kill yourself every day. That doesn't mean you should be doing hit training and doing that every day. But you've got to move your body in a significant way every single day to. To. To. To not prevent a shorter life. So I believe that, like, that's like when you say to me, how do you stay so youthful? Because I move every day. Like, I move every day. And sometimes I'll do 15 minutes and 15 minutes and 15 minutes. That doesn't even mean, like, I moved my chairs here away from my office. So in between meetings, I can do 25 push ups. I could do 100 sit ups, I could do jump squats. Like, what I can do in 10 minutes in between meetings in my. Is unbelievable. And I don't care if I'm a little sweaty and glowy. Like, I just say, that's my look, you know, like, so I get it in. I will get it in. I actually even think at a certain age, those 20, 20 and 20 is even better, you know, really? Because it keeps your metabolism going all day. You know, it keeps you moving all day.

You know, I actually just saw a biohacker guy talking about that. Yeah.

Yeah.

So, but you know, you're the og, so you. You're figuring it out.

So anyway, so, yeah, that's kind of how it started. And then I'm in this mastermind with these fabulous women. And one of them put, you know, pulled me aside at one of the mastermind, and she said because she had taken the class, she's like, how come you're not building that into a brand? Because I know what it takes to build a brand and right down for it. And then that kind of challenged me, and I thought I had to go back and do a little bit of work with a couple of different people. On realizing why was I stopped? Like, what was my story? Why was I stopped? And I. I did dig deep, and I realized that I did have a little bit of fear of not being able to be as successful as I was with Equinox, and then I would feel like a failure. So how to let go of that story, you know, So I had some stuff to unpack before I could move into doing this. Right. Because it doesn't matter if it's as successful or ten times more successful. Like, it's irrelevant.

That's right.

Impacting people, you know, it's. It's impact. It's. I could see. I already have. I have the pilot to show the women who lost 40 pounds, who lost 20 pounds, who had fibromyalgia, and the doctor is like, your blood work has never looked so good. Who has rheumatoid arthritis. And the doctor's like, your blood works never look so good. So I have these stats to show these women getting, you know, who had breast cancer, and they had all their lymph nodes, and they literally had no motion in there, and now they're having motion in there. Like, you know, we were literally seeing such unbelievable results. And the best part of it is we have a community now. Like, it's very communal. It's an online platform. But everybody. They talk to each other, they're texting each other. We. We're On a. A WhatsApp group together. Everybody. Like, we're. I'm going to New York next week. There's a whole bunch of women that are getting together that are on the platform. So it's like, it really is very. It's very community, you know, which is.

Which is so important. And how did you come up with. I mean, it's obvious. Move, Joy. But when did that come to you? How did it come to you?

So, again, I had to use the word move because God gave me, told me to move. I felt like, okay, I move. And then at first I thought maybe we would just call it move, but. And I even was playing with, like, you Know how, like, they say Google and goop those two O's? Yeah. I was even like, move with M O O V E. And I was so sure that was it. Like, girl, I was so sure. And I was. And then I showed it to this young girl who stayed with me last summer for a couple weeks. And I go, what do you think of this name? And she's like, move. She goes, yeah, and you could have a little cow. You can have a cow.

You're like, okay, maybe that's not it.

I love those stories.

I know.

Which is so dear. Anyway, so, yeah, I was very committed. And then the other thing is, like, I'm always like, even on Instagram, my official name, my official thing is Lavinia Joy. Like, and I've been using the word Joy for so long. Like, when I finish my emails, I always write enjoy. Like, I N J O Y enjoy so ever. Like, even friends will be Lavinia Joy. Like, so it's just been, like, it's been my essence. It's the essence of who I am. So, yeah, so it was just like, move. And then Joy, like, you know, we did a little bit of branding on it. We did a little bit of focus group on it, and then we were like, it's the name. It's like it's the name.

And has it launched yet? Are you launching it?

We're in a beta. We're going to launch formally in September, but we're in the. In the middle of the beta phase. We just started. Yeah, I mean, it takes a lot. Like, that was. The other thing is that I just thought I was building this nice little business online, but I didn't really think about the online. I was like, just pretending it's brick and mortars, but we do it over here. And that's it. Until you sit down with people and you realize, oh, my God, I'm building a tech company. And as soon as they told me I was building a tech company, I was like, no, I'm not building a tech company. And they're like, lavinia, you're building a tech company. I'm like, no, I don't like tech. I can barely. How can I build a tech company? Like, impossible. But the more I met with the people like that do this, the more I realized, like, oh, my God, this. And there's so much here. You're not just popping on zoom and that's it. Like, all the funnels and the this and the algorithms and the. And the, the data and more data. And I mean, it was just like, whoa. So then I understood the scope of it, and then it was like, okay,

ready to go again? I'm ready to go again. That's great. So when we were at dinner that night, this was so great. I love this. And we were talking, and of course, you were talking about, you know, how we need to move and we need to move all the time. But you also said, and we need to have sex.

Yeah.

And explain why you say that.

Well, first of all, I want you to know I had gone the week before to a really great event, and there was a sex therapist there, so. And it was a beautiful event. It was for, you know, for women, 50 plus. And she talked so much about sex, and. And I was like, wow. Okay. Like, I got really kind of excited about it, even though I've been single and I haven't had sex. Full disclosure. But. But there was, like, even just talking about it, I got to see how alive it makes you. It really does. And. And I do think sexual health is something that people are not comfortable. Talk. I always talk about sex, like, when I'm with my girlfriends. Like, I mean, the first thing is, like, are you sexual with him? And they look at me like, really? That's going to be. I'm like, why? Why can't we talk about that? Like, I don't need to know all your details, but, like, I don't. I'm not. There's, like, not a lot in my life that's taboo. You know, I'm, like, comfortable. And I do think that sexuality, I mean, first of all, if you really look at it hormonally, it's amazing. I mean, it really creates. It's so good for your hormones, so it's so good for your body. I believe it's also good for the dopamine. It's good for the brain. It's good. It's like. It's so good for you.

Yeah.

And.

Okay, I gotta ask you this. Did she share or do you know this is gonna be. I don't normally talk about this on my podcast, but it'll be fun. I'm actually writing a book on intimacy, so this is.

Is.

But it's more. It's more about connection, not sexual positions. But. So do you have to have an orgasm to. To get all the benefits that you're talking about?

I don't. She. She didn't talk a lot about.

Okay, is this the woman that Tracy had at Interfit? The vulva? Okay.

Okay. What she talked about was pleasure to feel the pleasure. Like, Actually, I think she said, don't go for the orgasm. Don't make it all about the orgasm. So then. Because then if you don't orgasm, it's almost like the pleasure didn't count. So really connect to the pleasure. I mean, and, you know, I could really relate to that because that's how I feel with move joy. Like, we connect to the pleasure of moving our body. We're not connecting. You know, 90% of all women over the age of 30, they hate their bodies, and when they're moving, they're moving. It's like, I got to get rid of these thighs. I got to get rid of this stomach. Like, they're never moving with pleasure. They're moving to get somewhere. And, you know, when you're moving like that, I mean, even when I just say it, it makes me. Makes you get tight. It gets. You get rid. But when you're moving, I'm moving for pleasure, like, the same way I'm having sex for pleasure. I'm not doing it to orgasm. I'm doing it for the pleasure. I mean, it's like a different. It's completely different, you know? And then she had us even, like, which I love to do, like, touching yourself and. And really, like, loving up on you. And I was like, yes. Like, I. It feels good, you know, it feels so good to be able to honor your beautiful, beautiful bodies that we have and just keep sending them. And. Yeah, I remember after that when I really learned about, you know, 90% of all women, and I've always kind of, like, said nasty things to my legs. I always wanted my legs to be a little skinnier, and I wanted them to. I was a Rockette, and I was, like, one of the shortest rockets, and my legs were never like the other girls, you know? And also when I was, like, 12 years old, I made this professional group as a dancer, and I heard one of the girls say, she's such a great dancer. And the other one goes, yeah, but too bad her body's like a soccer player. And the truth of it is, I didn't even know that was bad. Like, I didn't think having a soccer. Having a soccer player bodies, I mean, was bad. And I. I didn't even if I was like, I was like, my body's like a soccer player. I was like, oh. But then later on, like, I realized that that wasn't so nice. I mean, like, two years later. And then it, like, got in my head, right? Got in my head. And I know it was because, like, I had. I had More developed thighs than most of the girls. Like, my legs were a little bit. So from a young age, I feel like I've always kind of like, haven't seen said nice things to my thighs. So now I'm telling you every day, I tell my thighs how grateful I am. I'm like, I love you so much. Like, thank you so much for taking me everywhere I want to go today. And I, like, I love on them because I think I've given them a lot of negative energy. You know, since I'm 14 years old, I haven't been really generous and loving to my. To my thighs, to my legs. So we have to shift that energy. We have to love ourselves.

It is a. It's a My. It is a. It's. It is a mind shift. You know, as I'm sitting here thinking about what you're saying is mine's my stomach. I'm always like. So I'm gonna start giving my stomach some love. But I hope that doesn't mean it wants to hang around.

No, but you know what? What I realized is, like, when you obsess over something, it does hang around. But when you, like, love it and you. I don't know, when you. I don't know, it's like, it. It's not as important. I mean, like, look, is it really? You know, when I look at things, I look at the blue zones. Look at all you've watched the blue zones, right? There is nobody in that blue zone. That's 100, that is ripped. That has an amazing body. Nobody trained like a professional athlete. Nobody had a six, six pack. Nobody had a tush that had two peaches. Like, that is not. Like, there's a difference between training to look good and training to live.

Right?

I say, like, if you train to live, because you know what? I don't need to be. I'm not posing tomorrow for the COVID Nobody's calling me to pose on the COVID of Cosmopolitan tomorrow. So I don't need to have this on. I love my body. I look great in clothes. I don't think I look so bad naked either, but I'm not. I'm not going to go running naked in Malibu. You know what? When I was 25, I wouldn't want running naked anywhere. I would have showed my body off. It was great. But I don't need that. I don't even want to do that. Like, I want. I want my vibrancy. I want my energy. I want my beauty to be what comes through me. Not because I'm showing A sexy body like that almost. That's why, like, when I watched the Met gala the other day, I was like, oh, my God, this stuff is bringing us back. Like, this is such a setback for women like that. We're going to distort our bodies for beauty. We're gonna, like, cramp our organs. We're going to be freaks to be beautiful. Like, I watched that and I was just like, please, when are we going to transcend this? And we go transcend leadership so that we're not living in this antiquated, horrible place that never is. Lifting women up to celebrate all the greatness that we are. Like, why? Why does this keep happening? Like, come on, people, let's transcend this, this conversation, this look, this, you know, it's just. Oh, it really gets me. As you can see.

Yeah. And you're so right, you know, but that means we have to stop looking at it. Meaning then, you know, there's a whole thing there. Yeah, but people love that. They love, you know, it's almost like the freak show, right? So. All right, so what'd you say?

Freak show?

Yeah. Yeah. Okay, so how can people find you?

Okay, so movejoy, life. Get on. You're. We're giving everybody a free week to try it, experience it, join us. I promise you, what I promise you is that you will feel so much better. Your energy, your, your vibrancy, your attitude. You know, I always say your thoughts, your words, your feelings, your actions and your behavior create your life. But you need support in those like it to have a good attitude. It's like people don't wake up in the morning and be like, you know, I'm going to be a real today when I. I'm going to be difficult. It just starts, it happens. Helps you. Like, that's the stuff people say to me, Vinya, I'm so much less irritable. Before, where I was intolerant, now I have so much more tolerance. Like, it helps on so many other layers other than just the body. You know, it's a work. It's, it's. I hate calling it a workout. I said we don't work out, we play in. So when you work out, we work, we play in, we're playing and we're going to do it inside our houses. So it's a play in. We're going to play. And I promise you're going to play. And when you play on so many levels, it's so much more effective.

I love that. And is it available now? If they go to movejoy live.

Oh, good.

Okay.

Again, we're in our pilot. We're at four classes a week. We're going to be adding four more classes come June 1st. And for the, when people join, then they get the ones that are online as well so they can do it at their own time. So it's great. It's really. That's awesome. I'm so excited.

Thank you so much for coming on the show.

Thank you.

You, this has been so delightful. I mean, I think we covered a lot of ground and you, you had so many great nuggets that, you know, words to live by for sure. So, Lavinia Erico, thank you for coming on the Kathryn for Real show.

Thank you for having me.

Thank you for listening to the Katherine for Real podcast. If you enjoyed listening to this episode, please subscribe. And I'd love it if you'd write a review. You can connect with me on Instagram atheringordon or by visiting my website@catherinefourreal.com and if you're looking to strengthen your relationship, check out my book, Relationship Grid. It's available online and at all major booksellers. Until next time, remember, the real you is the best you.