281: Why Your Passion Still Requires Hard Work

The way that a lot of women are brought up is to kind of just like, be more reactive. And in business, it's really just so important to be proactive and that's. And to just like, figure out what you want and ask for it and say it as early as you can and just have a clear goal.

Welcome to the earn your happy podcast. I'm Lori Harder, founder of The Bliss Project, 3 Time Fitness World champion, fitness expert and cover model, turned self love junkie, lifestyle entrepreneur, entrepreneur and author. Each week I'll bring you a guest or a thought that will help you bust through your fears, connect to your soul and get focused and clear so you can elevate your life, business and relationships. We don't wait until we're ready for someone to tell us we're good enough. We take what we want and we anoint ourselves. Get ready to earn, own and unapologetically rock your happiness every single day. Are you with me? Here we go. Oh, my God. You came back. Okay, we're back, guys. Welcome to the show. I'm always so excited that you come back to the show over and over and to Whether it's to get your dose of happiness or to get your dose of inspiration or your dose of practical tools to make your dream and happiness happen, I am so excited to be that person for you. So I especially would love to meet if I am coming to your city on round two of my book tour, because that is one of my favorite things is when I actually get to meet you in the flesh, we get to have an awesome conversation in person. So if you live in Atlanta, Austin, Chicago, or Nashville, I hope that you're coming to the book tour because it is going to be so much fun and I might have some serious surprises in some of those locations. So you definitely want to get there, especially if you want to meet your girl tribe. Like, if you live in or around those cities. It is insane. You guys, I have so many women who are like, I had no idea there were this many awesome women in my city. Like, connections have been made. Life is moving forward, businesses are moving forward, Friendships are moving forward. Don't miss out. Go to a tribecallbliss.com right now to grab your ticket. We sold out of every location last time. So you want to reserve this right now. Not to stress you out, but go right now.

No, no. Just kidding. Okay, here we go.

So today I have some awesome ladies on the podcast. Speaking of book tours, they have a new book out and I'm really excited about it. So These women came on my radar last year and I love following their Instagram. It cracks me up. It's raw, it's honest, it's real. They're bringing a lot of some of the heavier matters into the light and they are bringing attention to them and they're also bringing light to. It feels much like talking to your girlfriend when no one else is around after about three glasses of wine. And if you know me, you know I enjoy that kind of humor. So I got completely lost today down a rabbit hole that I talk about on their Instagram, just laughing and having a great time. So I give so many props to what these women have done at such a young age. And as you'll hear in the interview, you're going to want to list in this because if you really listen to how they have pieced this together without feeling like they knew what they were doing, that in and of itself is so powerful. So on the show today, I have the Betches. Yes, the Betches the Batches is a multi platform media company for millennial women to experience comedy and empowerment in an honest environment. It was founded in 2011 by Cornell University alumni Aileen Coop, Samantha Fishbein and Jordana Abraham. The company was launched as a blog with the core column Betches. Love this. Betches has since expanded to become a robust digital destination that boasts a strong social media presence through their cult Instagram with more than ready 6.2 million followers. You guys, this is. These were not celebrities. These were just three friends. Okay? You dig? So we can do this. So at Betches, two New York Times bestselling books, I had a nice time in other lies. And nice is just a place found in France. Or is that nice? E commerce platform, shop badges and vast editorial content including multiple pop culture, political and new centric podcasts and video. So you guys, they have a new book out right now. You can go to betches.com to go and check that out. And also, let's just get started on this conversation. So we are missing one of the amazing ladies because she was not feeling good today, but we do have two of them. So I loved this conversation. And here we go. Hello, ladies. Welcome to the show. I'm so incredibly excited to have you on. And you guys, everybody who is listening, we have three, three amazing guests today. So I was super excited to have you on. So thank you so much for coming on the show.

Thank you for having me.

Thanks for having us excited.

So we're missing Aileen, but we have Samantha and Jordana and you guys, if you just want to say a quick hello so that we can kind of see if we can differentiate from your voices on the podcast.

Sure.

I'm Samantha and we're in separate locations at the moment, so if we talk at the same time, we're sorry in advance.

All good, you guys, this is awesome. I'm so, so excited to have you on. So, Jordana and Samantha, I both have on the podcast today, and you guys are launching an incredible book which we're going to talk about later. But I just want to tell you guys that I have been down the batches rabbit hol. And it was so good because I was kind of having one of those days that, like, it's just an off day, you know, and you're like, oh my God. It just. No matter what you do, like, everything that normally makes you feel good is not making you feel good. So then I had this podcast and I'm like, okay, I'm just going to go down the rabbit hole. I'm going to look at everything on their Instagram. And I ended up like laughing so hard for like two hours because I just watched all of your videos. So not only do I feel like, number one, you guys are amazing and hilarious, but also super informative and honest and real. So I just, I absolutely love what you're doing in the world and I can only imagine that your book coming out is going to be written in that voice as well.

We're always happy when we can hear stories like that about entertaining people or making them happy or finding everyone we hope can find something they can relate to somewhere on our. In our content.

So good. So you guys, what is if you could just give us a breakdown because I know for some people, maybe they don't know exactly what you do or they haven't heard of you guys yet. So could you. Which just seems crazy with your six point whatever million person following, but could you just explain and break down a little bit of what, what you're all doing within your business right now?

Okay, so Betches is a media brand. Our largest audience is on Instagram, which may be the rabbit hole that you found yourself in today. But we try, but we try to be cross platform. We have eight podcasts now across different topics, including wellness dating careers. Now along with this, with our third book, Pop Culture Celebrity, we're coming out with a true crime podcast, news and politics. We have an online store called Shop Betches where we sell fun shirts and gifts and that sort of thing. Cool stuff for bachelorette parties and that sort of thing. We started as a website, actually. I guess maybe I should have started with that when the three of us were in college together. And basically what we try to do is just take a funny and lighthearted approach to the common topics and lives and lifestyles of millennial female women. And our approach is sort of pretty much just kind of like a no BS approach to whatever it is we're talking about, whether that's careers or dating or dieting or politics. That's pretty much what we try to do. And we really try to be a space where people can be really honest with each other and feel entertained and like you said, just, you know, have a good time when you come across our content.

So I was reading a bit about the start of your business in a Forbes article that I absolutely loved and just talking about how you all got started and what your intention was in the beginning. And really, it's kind of sounds like you started just mostly putting content out and you. Could you share a little bit about how you guys all got started together and what was the intention from the beginning. But how has it changed to now? Sure.

So we started again, like in our. In our college apartment at the time that we did start the. Our first. Our blog, which was originally called badgeslovethis site.com it was sort of a counterpart to this bro culture, which was really big when we started, which was in 2011. And there was all this stuff, they.

Used to call it frat tire.

It was like Tucker Max. And they would sort of this glorified bro culture. And we felt that a female voice was really missing from what was going on in pop culture. Even, like, the stuff that we would read in magazines generally catered towards women, like Cosmo and other stuff was kind of just like a little toothy, though not really, like, necessarily reflective of what was really going on. So we really started the blog as a way, as sort of like an outlet for us to comment on the world around us, sort of the ridiculous things that we were doing and that our friends were doing that we didn't really think was, like, represented anywhere else.

Oh, I love it. And obviously that's why people relate. And, you know, you guys are. I. I think you're like 27, 28, 29, like around that age range. So I'm 37. And I'm like, I wish I could tell you guys that it changes in 10 years, but it totally. It totally doesn't. It's the same conversations in a lot of the. The same language. And I was like, this is amazing because you just, it's literally like talking to a best friend, which helps it feel so relatable. And I also think you absorb it more, which is what so many people want to work with and what they want to hear. So that's why just so much of what you're saying, especially in your new book, which I want you guys to chat about. Why did you pick this topic for your book and why right now?

So this is actually our third book. Our first book came out in 2013 and we wrote that pretty shortly after starting, you know, within the year or two after starting Vetches, our original website. And that was sort of like a satirical guide to life. And then our second book was a dating book and now our third book is about careers. And the reason, I mean, so we've always sort of written about what we know and kind of correlated with where we, where we were in life. So it's pretty, I think, appropriate that our first book out of, right out of college was a satirical guide to life because we didn't necessarily know what we were, you know, so much about life at that point. And then, you know, as we got older, we're more serious about relationships and dating. That was, you know, the time, the appropriate book for where we were in terms of where we were in life. And then our third book is now about careers because we, you know, we've, we've grown batches not just as a brand but as a, as a business and a company. We now have 17 or soon to be 18 full time employees. You know, we've made a lot of mistakes along the way and we've learned a ton from this experience and we feel like we now have, we actually have something to say about, about careers. So we think that, you know, we wouldn't want to write about something that we didn't feel like we could really weigh in on in a meaningful way. But we feel like now we have that experience and are able.

To.

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The type of business that you guys have right now for where you're at in your, you know, your age to be so young as well, which is absolutely amazing and exciting. What were some of the sacrifices that you feel that you've had to make, especially in your 20s? So maybe compared to maybe say other people in the same age range especially, I can only imagine some of the sacrifices. So for you guys, what are some of the things that you have really felt like if you were to share with somebody that would be important for them to focus on if they want to have a big career?

Right. Well, I mean, when we started, when we started while we were in college, so in some ways that was a little bit beneficial for us because we didn't really have any bills to pay. We didn't have any, you know, dependents. Anyone really like counting on us make money. So we were lucky in that we got to focus a lot more on the content. But that being said, I mean, like, it was puffy the year after we all lived at home and luckily we lived close to each other on Long island, so we could work together on this without having to pay any rent or anything like that. But it definitely was tough in the beginning before we were really monetizing, just kind of having to watch, you know, friends who were had, quote, unquote, real jobs, like be able to like move out of their. Move out of their parents house, move.

Into the city and do things.

And that was like a little bit more delayed for us, which at times could be disheartening. But eventually we kept at it and wound up making money. And, you know, it did pay off in the end. So.

So do you think that was. Do you think that that was. That. That's a super important part for somebody who wants to get started in a business, maybe something somewhat similar to yours is just to create content. Because it sounds like you guys got to focus so much on content that that created some clarity. Or is it more just about taking action? Like, what would be the first, most important part, do you think?

One of the. I think even kind of before you start making content or dive into a business, maybe the most important thing to do even before that is like really taking an honest look at what you're good at and what you're not good at. And that way you're not just sort of like, because let's say you're really amazing at making content, but maybe some of the other aspects, you know, might be involved in whatever endeavor you're doing. You're not great at. So figuring out how to close those gaps and create a plan is something that I think would really benefit a lot of people because not everyone sort of can fall into what they end up doing in the way that we did. But I think that let's say, let's say we hadn't taken this path, it would have definitely been really beneficial to have a plan and to fill in some of those gaps for ourselves. So just really taking an honest look at what you can do very easily and can be really successful at naturally versus what you aren't so good at and ways that that might become a problem later. Planning, I think, is really important.

So in the beginning, what were the parts that you guys loved to do? And I'm sure they might be different for both of you. And what were the things that really felt challenging?

I think I could probably speak for someone on this one too, and that we really, in the beginning, writing every post that we put up, we would just like meticulously, like run through to make sure it was like so funny and so pointed. And that was always kind of our favorite thing was getting to post that and then get in real time reactions to that and really get to see people like, relate to the content that we were putting up. All of that was, was definitely something we were like, loved, loved doing. Challenges in the beginning were definitely the fact that we weren't really like business people. None of us really majored in anything business related. And it was tough for us to figure out, okay, we have this great following, we have this, this great content. How do we turn this into a business? How do we turn this into something that we can do every day and actually earn a living off of?

I think that's such a, that is such an amazing. You talk a lot about just really being self aware in order to figure out, you know, what direction you should be. So when you talk about not, you know, how to monetize, so often we can find things that we love or that we enjoy, but then sometimes we can feel pigeonholed, like learning how to monetize what that thing is that we enjoy. So what was that for you guys that made you go, okay, here's what we love. But did you ever find that maybe you were trying to force money from an area that didn't feel right and then maybe you had to pivot?

I think a good example of this. So we pretty much most of our revenue is from advertising in one way or another, whether it's on a podcast or it is on Instagram. Or on the website. And that's sort of always how it's been. But an example of this is. And right now we do have an E commerce arm that I mentioned earlier, Shopbatches. But this is actually the second iteration of Shopbatches, because we started In, I think, 2013, we had, like, we opened our first e commerce site. It was called bs. It was called Shop bscb, which stood for that. I don't know if I'm logicurst word crazy bet that Krazy bet, which was kind of like a throwback to an old. To one of our original posts. But we, you know, we'd outsourced it and we didn't really necessarily know what we were doing when it came to E commerce. You know, it was kind of like a rough draft of what we have now. So that didn't necessarily come naturally to us. But when we tried it again, we had a stronger handle on what we wanted that E commerce brand to look like. And it was much more successful the second time around.

So I want to talk about the. Just how you guys found your voice, because it's so. It feels and seems so authentic to all of you and just to be able to say whatever you're thinking and whatever you're feeling. So I can only imagine how that's benefited where you're at in what you're doing and how to connect with people. But I can imagine that at one point, maybe it was scary to really fully step into that because obviously there's a lot of criticism either way. But can you guys tell me about. Was there a decision factor when you were like, okay, this is just. We're just gonna be like, we're gonna be totally real. Especially with eight podcasts. Like, I can only imagine sometimes do you get nervous, like, unleashing certain things?

Right.

Well, in the beginning, that was definitely a big fear of ours. Like, we did want to say what we were thinking. We did want to say things that.

No one else was saying.

In the beginning, we were anonymous because we were like, what if people can't really handle what we're saying? What if we're too offensive and this doesn't work? And then we want to get real jobs and then this stuff is all over the Internet. No one will ever hire us. It was definitely a big fear of ours. But the more content we put out, the more instead of getting like a negative reaction, we got people who are saying, oh, my God, like, someone is finally saying this. This is like, so true. This is me. It sounds like my. My sister, my Neighbor, my friend. And it was just. It was so relatable that we were eventually like. The fear of saying something inappropriate became like, that was what our audience expected of us. That was what the audience wanted from us. That was why they came there. Instead of going to any other female publication, they. They could expect that from us, and that's what they wanted. So eventually that fear kind of subsided, and we were more encouraged to keep. Keep doing that, to say, to continue exploring other avenues of where people were thinking things but not saying them out loud.

So what do you guys. How do you manage criticism? Because I can imagine I. With three people, I'm sure it's probably. Really. Well, you have, you know, a lot of people in your company as well. But to be able to process and talk and the power of connection with other women and tribe and able to, you know, when tough stuff comes up in business or criticism over something you guys have said or done, what do you do when it's kind of like a SOS911 for any of you who are feeling overwhelmed, hurt, criticized down, whatever that looks like for you guys?

Yeah, I mean, criticism is definitely tough. I think it's something that a lot of women deal with. I think that no matter how successful someone is or how successful they appear, it's something that we're all dealing with, that we're all have to kind of like, move through. You know, we've been in this business for so long that, you know, it helps to. It definitely hurts, but it also helps to tell yourself that this will pass, just like the things in the past have passed. And, you know, a lot of the times the criticism is just something that someone doesn't like, but that we will still stand behind. So what we remind ourselves of is that it's, you know, it's better that people are saying something, even if it's not good, than not saying anything at all. So criticism is also a way that shows people care. And the worst, there's nothing worse than someone not caring. So that definitely is something that we try to remind ourselves of. And it also helps that the three of us were friends and we work together. So it really, you know, we have that sort of inherent support from each other, which is definitely helpful.

So what do you guys do to really protect and nurture that relationship, especially as friends and business partners? Are you, you know, do guys openly discuss boundaries? You do contracts?

What.

What do you do to really make sure that you're nurturing and protecting your relationship?

We try to cultivate our friendships that are even Just outside, outside of the business. So we make sure, you know, we hang out, not just at work. And when we are hanging out and in a non work context, we don't necessarily talk about that or we try not to actually, in fact, because then it keeps our friendships like real friendship. Because if we really just talked about work, it really would take away from that thing that people also do love when they either when they listen to us on the podcast or read our writing or anything like that, which is that it sounds like we're genuinely friends. So we do make a point to create this out of work natural friendship and really nurture that.

Super intentional. So what's the favorite part of what you guys all do every day? Do you guys have favorite parts?

I mean, it is fun when we're just kind of like sitting in our office having like a real conversation about something that, you know, may not have to be work related, but it is work related, like a celebrity or something like that. That's something that we think has really helped us, like in this business in general, is that the things that we write about and that we create content for are actually things that we genuinely would and want to discuss in our, in our actual lives. So that's. I mean, it definitely is a job that affords us a lot of fun things.

Do you guys ever hit a wall where you're like, oh my God, I have no idea what to talk about today, or is it kind of always flowing for you?

That's funny.

We actually.

Podcast this Monday and we were just like, we really just. We can't think of anything to talk about today. So we had that exact, exact issue. And really, like, we almost like work backwards in that sense of like, what's going on in the world? Like, what actually speaks to us? What are, what's, what's the phenomenon that we kind of feel like we have an interesting take on? We can usually find something, but there's definitely days where we feel much more creative than other days. And it can be tough to kind of get over that. That feeling of like, I just don't have any creative energy today.

Which sometimes happens.

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I totally feel you. So going, going back, this kind of brings us full circle back to your book again. And it's really for people who want to start a business or who are already in business. Honestly, when I was reading about it, I was like, this is. It doesn't matter what phase of life you are in, because I'm even in a point where, you know, you think you're in your career, but then you start to feel your life pivot again. You start to feel your interest pivot, and it's like, wow, I'm finding myself kind of at square one in all of these new interests. So what are some things. And this is for both of you guys, if you would both answer this. What is a question that you wish more people would ask you that maybe people aren't asking about your business that you feel like they should know?

Yeah, I mean, you definitely asked us some interesting questions, definitely, about, like, the nature of our friendship and how that.

Plays into what we're doing.

I mean, I think it's rare to find people who are childhood friends that created a business together and, like, the, like, the realities of what it's like to work with someone that you see in social settings. But I think you actually did touch on that, so that's a really fun question to answer.

Well, I think of it all the time just because with, you know, I work with my husband, and I also do a lot of women's events where I'm working with friends. And I think sometimes from the outside, people can look in on your business, especially what you all have together, and you can think, oh, my God, if only I could have that, or, you know, if it would look this way. And they don't realize all of the things and the pieces that go into it and how many days that you. You're putting into your Business and learning different things that maybe you didn't know. So what are some challenges for you guys that are coming up right now within your business? Maybe something new that you haven't had to deal with before?

Well, we're definitely. We're growing a lot. We've grown, you know, faster and more substantially in the past year or two than we had in, like, the prior five years in terms of, you know, having more employees and just more, you know, more verticals and platforms in the business. But, I mean, I think probably one of the biggest challenges is that the three of us are all creative naturally, and we're not. None of us studied business, so we're not particularly, you know, that wouldn't be our first choice for what to do. And because we, you know, we are a startup and we are bootstrapped. So we, you know, we pretty much have gotten to where we are by just always putting the brand first, always focusing on making, on creativity and content. But when you have a business of this size, you definitely need people in place who are running the company and are really good at business. But we just wear, you know, we all wear a lot of hats. None of us are particularly inclined towards business. So that's definitely. Or naturally, you know, we definitely learned a lot and improved a lot. But just in terms of, like, what comes naturally and what we would want to be doing with our time, that. That's definitely a challenge.

I so feel you. I feel like building that, Building your team out is one of the hardest things, especially when, you know, you. I feel like we can also be attracted to the same type of people. Like a creator can be attracted to another creator, like, just in life in general, of wanting to hang out with those type of people. And, you know, we need the implementers and the integrators, and it's. I think that's the challenge of hiring, is just, you know, scaling and finding your team. So what is your plan for your business this next coming year? Do you guys have your. Your 2019 business plan set?

I mean, we're. We're definitely expanding. We're looking to hire more people. We have a show that we're. That we are working on for actual tv. We're working on a video series. We are expanding our podcast, as we just said. So we're really getting into, like, a bunch of different kinds of content that we haven't really necessarily focused on until, like, we're just starting to pick up. So we're really excited about that. Am I missing anything, Sammy?

No, I think that I Mean, our book is coming is as you know, coming out in a month and it's really our focus for the next month and probably even, you know, even more after that. But right now we're very excited about that.

Okay, so who exactly when you guys were writing the book, who exactly is the book for?

The book is for a range of people. I think. If you're in college and you don't know what you want to do with your life, the book is for you. If you're have, you're at a job and. But you don't really feel fulfilled by it, the book is for you. If you do, you're at a job and you do feel fulfilled by it. But you want to know how to like, take yourself to the next level. This book is for you.

This book is really just, it does.

Have something really for everyone. And it's just sort of a way.

To talk about like how to succeed.

In your career, how to be the best version of yourself, how to constantly be making yourself better.

But it also has like a light.

Hearted, fun feeling to it because we try not, we try to never really take ourselves that seriously and have everything we do be really telling the full truth about what's going on and also be like funny and fun.

I love that. And so when you are going around and talking. Well, you haven't done your tour yet, right? Have you done your tour? Are you doing your tour soon?

No.

Okay, so what are some.

After the book cuts out?

Okay, cool. So what are some of the themes? Because I know you've probably given it to people to read early. Is that right?

Not many.

Okay. Oh, I was gonna say.

Okay.

So I know when I was giving my book out, like, you know, some of your friends come back and they'll tell you different pieces of the book that you're like, wow, I wasn't expecting that from the book or learning different lessons from it. Have you guys heard anything like that yet? Anything surprising that you're learning about it?

Honestly, we, we haven't, we haven't really shown it to that many people yet. I think you got it through our editor. So you got, you definitely got a special early taste for press purposes. But you know, our employees have read it. They seem to really have enjoyed it and said it was really funny. Yeah, I mean, there hasn't been anything that we weren't expecting just yet, but we can definitely keep you posted.

Okay. Yeah. It's so crazy. It's like, I think the theme of my book is one thing and then I'm like, really? That's what you got from it? So. So it's really crazy. So what are you guys hoping that the book does? Like, what kind of impact when you were writing it and when you put it out into the world? Because I feel like a book is a place where it just kind of holds everything that you feel about a subject. So you guys seem like you're super passionate about millennials and women really stepping into their career and what makes them happy. Why is that?

So we, I mean, this is, this is a topic that we feel really passionately about mostly because we feel like it's sort of describing the way we approach work and that we would hope that our employees would approach work. And we think it's sort of, it's set apart from many other career books, not just in the fact that we, you know, we really tell it straight, but the focus is meant to be about how to, how to embrace doing something you love. I think a lot of us are brought up thinking that doing something you love means that like every day you wake up and you're super excited about it and that you're not going to have to deal with hard things. But something we've learned from our experience is that even if you're doing, you know, your dream job, I'm sure there are a ton of people who would look at us and think that, Think that we're, we're. That our job is a dream and it's amazing every day, but that even the most amazing job, even if you're following your passion, it does, it is, it is work. And it, you know, it has a significant amount of things that you won't enjoy doing, especially as you become more successful and spend a lot of time managing people and you're really responsible for big decisions. Just, I guess, kind of redefining what it means to love what you do in a less, you know, a more real, down to earth grounded way, is something that we would hope people would get out of it.

I literally love that you just said that because there's so many parts of all of the good things. You know, I've. A majority of my friends are all entrepreneurs. And it's like there are so many parts of our day to day life that we're like, oh my God, I could so do without this. But that contrast is so vital. It's like, I can't imagine because, you know, there are these. I don't know if you guys, you guys probably see it all the time, like, oh, my God, I'm never gonna do Another thing that I don't love ever again. Like, I wanna make sure I'm only in the joy. And while I so believe that and I so follow it, I'm also like, you have to do the stuff you don't want to do and you have to feel the pain. You have to do the hard stuff. Like having to fire your first employee is like one of the most painful things I've ever done. You know, when I look back a few years in my career, it's like those things are so important and there's so much growth there. So for you guys, what's something, you know, Tell me parts of your business that you love and then tell me other parts that you like. What's something that's been so hard for you? But a massive lesson, I would say.

For us, especially not as natural born business people, like learning the balance between when you're, when you have employees, kind of learning the balance between like not micromanaging them, but also making sure to give them enough guidance that they feel like totally prepared to do the best job they can, but also making sure you're not being like taken advantage of. It's sort of. Every employee is a little bit different. And we're definitely learning that the more employees that we have, that there's no necessarily more one formula for managing everyone. That's definitely been a learning experience for us as we've grown.

Wow. That would be especially with, you know, and then I'm, I. So I'm taking into, I'm like stepping into your shoes and taking into account that it's not just one person who's managing employees. It's. It's like the dance between three different personalities managing other personalities. I could see where that could be helpful but also somewhat confusing. So do you guys do like, do you do. How often do you have to meet, like, how often do you have to do meetings to kind of get on.

The same page, the three of us or with employees?

Do you mean the three of you kind of over your business and the direction of your business to kind of see what does your week look like as far as meeting to make sure that you guys are all on the same page and managing the way that you want to be managing?

Yeah, so. So every week honestly looks very different for us, but we, we sit in the same office.

Okay.

Like the same room. So we definitely have status meetings every so often, but those come every month or so. We review the basic things like finances and such, but because we're together all the time and we're constantly talking on text or email. We pretty much stay in the loop constantly with the small things, with the big things, it's more like periodic.

So what is. What is your. If you could paint the picture of, like, your biggest, like, wildest dream for the next five years for where you guys are going, what would that look like?

I mean, it's hard to predict with, like, complete accuracy, like, what the landscape of media will look like in five years, just because it's changed so much in the past from when we started it. I mean, when we started, Instagram wasn't even really a thing, and now it's like, just a major thing that people interact with and spend so much time with every day. So it's very hard to predict, like, this is exactly where we're going to be and what we're going to be doing, given the nature of social media and media in general. But we definitely hope to expand. We hope to just be like a major media hub. And we really just above all else, just hope we can keep bringing the consistency of the voice to any other, either social media thing that emerges or anything else that emerges in our lives.

That we're able to talk about it.

In the same way that we've talked about everything else that we have as we've grown up.

I love that. So if you guys had one message that you had to share with people, if literally you just had a billboard and that was it, it was like, one message for everybody to know coming from you guys, what would that be?

Wow, that's a hard one. That's one we've never been asked before. Maybe, you know, I hate how cliche this is going to sound, but follow what makes you happy and what you're good at and really just. Just be honest with yourself about what that is. I think a lot of the times people think, oh, if I just have this, this will make me happy, or they think that they want something based on what they see on Instagram or what their friends have, but really being honest about what moves you, whether it's in a career or in a relationship with. With a person or in the kind of friends you're picking, just really being, you know, honest in a way that is, you know, maybe it wasn't what you were raised thinking that you. That would make you happy, and then, you know, just being honest with yourself about what that is and then following that and then living in a way that aligns with that.

So good.

One thing I've personally learned is just like, to ask for what you want I think in the way that a lot of. Of women are brought up is to kind of just like, be more reactive. And in business, it's really just so important to be proactive and that's. And to just like, figure out what you want and ask for it and say it as early as you can and just have a clear goal. I think that that's the thing that I've learned most anyway over the years.

I think that's so good. I think they're both beautiful answers. And honestly, that. That just kind of brings me into again how I think that what you're doing is just walking permission to use our voices. And I think that's some of the most powerful, freeing, liberating things that we can possibly do as human beings and especially as females. So I'm so grateful that you guys are stepping in so like, so fiercely. Like, I could literally just go on your page and feel more like I want to be more truthful. Like I would just want to be more me. So I just want to thank you first of all for that and I'm so excited for your book. So where can we get the book? And are you guys going on tour? And where are you going?

So you can get the book anywhere books are sold. Amazon Target, Barnes and Noble books, Indie. Indie books. You can go to Betches Co whh, which stands for When's happy hour. And you can pre order there. We really, we really love when people pre order. As I'm sure you know, as an author with a shared editor, pre orders are super important. So if you, if to the listeners, if you enjoyed this interview, we would really, really appreciate the pre order. Right now, we are planning an event the week that the book comes out in New York City. Or we're actually planning two events in New York City. We will be in D.C. on I'm not sure the date, but it's all posted on Vetches Co whh. I believe we're going to be at Rutgers University and Washington D.C. yeah, we, you know, all the information about where we'll be is that co whh.

Okay.

Keep it all in the head.

Amazing. I will make sure that that is all in the show notes because you guys definitely, definitely go pre order the book if you want to laugh, if you want really great advice, if you want more permission just to be you, which I truly believe is where we change our life and we change our business, because that's how people can hear us, that's how they can find us, that's how they want to consume all of your products and everything that you're doing out in the world. So, ladies, I'm so grateful for you. Thank you so much for coming on the show today. Is there any last words that you'd like to share with anyone?

Not that I can think of, but follow us at betches on Instagram.

I love it.

Okay, you guys listen to our podcast.

Go follow them, listen to the podcast and get lost in the Instagram rabbit hole that I did because it was super fun. So you guys, thank you so much for coming on. I will include that all in the show notes. And you guys, if you love this episode as much as I did, make sure you share it with your friends. And until next time, earn your happy. Bye everyone. Thank you guys so much for spending this time with me on the earn your happy podcast. I am so glad that you stopped by. If you could take one second to share this episode with someone you think would love it, that would be absolutely amazing and we would be forever grateful. Also, please leave us a review if you feel so moved by going to itunes and leaving us an honest thought, an honest comment. Tell us what you think, tell us what you want to hear. More of it would really help us out on our journey to helping thousands and thousands of people. Until then, don't forget to earn your happiness. Be thanks again guys. Bye Bye.