570. 2 Best marketing tips

Remember every single day to make sure that you let people know how you can help them and where to go.

Welcome to the earn your happy podcast. I'm Lori Harder, founder of The Bliss Project, 3 Time Fitness World champion, fitness expert and cover model turned self love junkie, lifestyle entrepreneur and author.

Each week I'll bring you a guest or a thought that that will help.

You bust through your fears, connect to your soul and get focused and clear so you can elevate your life, business and relationships.

We don't wait until we're ready for.

Someone to tell us we're good enough. We take what we want and we anoint ourselves, get ready to earn, own and unapologetically rock your happiness every single day. Are you with me?

Here we go. Foreign. Welcome back to the podcast. It's time for another quickie because there's always time to fit in inspiration. And if you haven't checked out my new endeavor, go to @Drink Light Pink on Instagram. That's @Drink L I T E P I N K. Because this is like a massive crash course in starting a company. I'm so incredibly excited to be starting this light wine seltzer company. It is a rose flavored light wine Seltzer. It's like 2 grams of sugar, 100 calories. So freaking delicious. My favorite thing to drink because I don't feel weighed down or crappy the next day. You guys are going to love it. And we have a non alcoholic version so that we can all hang together no matter what. If you don't drink, if you're pregnant, all of the things we can still have. Because who doesn't like if you don't, we can't be friends anymore. That's okay.

I'm just kidding.

I still love you. It's fine. You can drink orange juice, you can have oj, I'll have rose. That's same, right? Okay, so the getting into the podcast today we are going to talk about two things. Super basic. We're going to break this down. We're keeping it really simple. These are two things that are going to help you in your personal brand, your coaching brand, your business brand. Or maybe like me, you're launching a product or you want to start some sort of empire. Doesn't really matter. This is going to help. It all starts here. I have two things for you and it is around marketing. So let's talk about marketing because it's like one of the most important things that you can do in your business, right? You can have this product all day long. But if you don't talk about it, nobody's gonna buy it and nobody cares. So a lot of you, even if you don't have a product, and maybe you're starting something on Instagram or you have an idea, or maybe you don't have an idea yet, but you know that you want to do something, the biggest thing that you can do is start thinking about building an audience. And if you build an audience that is authentically from the place of who you truly are, authentically, most likely, I don't care what product you have, you're probably only gonna launch something that feels authentic to you. So as long as you built that audience authentically, meaning by you being you right now online, then by the time you have that thing, you'll have a pretty decent foundation to be able to launch on. Does that make sense? You don't have to have the thing in mind to start actually building the most important thing, and that is the people that this is going to land on. So you don't have to have a product to start building trust. And trust is what people buy off of, right? You don't have to have a product to start building trust. So with that said, let's talk about marketing. Marketing is simply this. It's letting people know how you can help them. So right now, letting people know how you can help them, if you have nothing means that you can talk about your past experiences and how you've gotten through them. You can be super vulnerable and show up how you and share how you've created solutions to problems. So these are two beautiful ways to be able to start sharing or letting people know how you can help them. Now I want to take this to step two. I just heard that from Jennifer Kem, who just taught at our Mastermind. Actually, I'm on break during a virtual Mastermind right now, recording this quickie. So we just did like a five hour session. I'm on a break and I'm going to go back down and finish out the day. So with that said, I was so inspired by what she said. She said marketing is letting people know how you can help them. And I want to take that further and say marketing is letting people know how you can help them daily. So, so every single day you need to be on there. And she talked a lot about brand consistency. So what makes a brand work is the brand consistency. That doesn't just mean every day consistency means consistency in your voice, in your message. So let's talk about this because a lot of times we're not thinking about what we're gonna post until we post it, or what we're gonna write on the blog, or what we're gonna put out, or what our sale is gonna be or how we're gonna launch, which is the biggest pitfall and the biggest mistake. And I've made it over and over and over again. And I watch myself wanting to make it. Cause I'm like, ah, you know what? My good now at this point in my career is some other people's version of great. But let me tell you, I'm never gonna reach my great if I just keep on saying, eh, you know what? I can just show up and kind of like post something for the day. That's not an actual plan. So let's talk about this. And I know a lot of you feel that way too. And if you're not there, you eventually will be there. And you know what? The fact that you're even listening to this podcast in this phase puts you far ahead of where I was, because I was not doing any of this when I was just throwing shit at the wall. So congratulations on being way ahead and being proactive and listening to this podcast, getting your business ahead or whatever that is that goal is. So let's talk about it. I said two things, right? So number one, in marketing, you need to build your plan. You need to build a schedule. You need to understand what your company's personality is like, what are the traits of your personality and of your company's personality or your personality if you are the brand and what are your core values. So build your schedule around those things. So what happens a lot of times is that we will start to look at other brands, right? And Jen Chem talked a lot about this. We can. She does brand archetypes. So you can check her out at Jennifer, I think it's jennifer.chem.com or you can look her up on Instagram. Jennifer Chem. So she does brand archetypes. So she gets way more specific on this, but essentially like a brand personality and you can take a quiz as well. So with that said, what is your company's brand personality traits and core values? And you're going to build a schedule around how you're going to let people know every single day how you can help them. So on Monday, let's say that you're a coach, right? On Monday, let's say that you are a coach. And on Monday you need to set up your schedule. You're setting it up for 30 days and you're writing for Monday, the first because it just so happens to be that lucky. The first falls on a Monday that month and it works perfectly with my podcast. So, so you're going to talk about community building because that's important as a coach. And you're going to talk about how community building helps people, how it can help them in their business, how it got you through a problem. And then you're also going to tell people how you help people community build. So maybe you're going to give the three steps to community building and also share that this is something that you coach on and really help people get to the heart of. So there's Monday, you're going to talk all about that on your stories. You might write a short email about it and you're going to do a post about it with a really pretty community picture. So then Tuesday you are going to talk about organization and clarity and how this is actually a huge problem that most entrepreneurs have or people have in these different, you know, whatever business it is, right? Like this is a universal truth. Talking about how Claire or lack of organization or lack of clarity can stop them from doing X or how they can get or three steps to quick organization, three small exercises or one small exercise they can do to get more clear. And you're going to talk about this in a post on a story and to your email or whatever that looks like. You are going to let them know how you personally help them and you're going to remind them of where they can find you or sign up or follow you to get this help. Is this making sense? So you're literally going to build your schedule. So I said there's two huge things about marketing that people are missing. Number one was building your plan and schedule exactly like I said, to be so clear, you know exactly what you're doing every single day and you build that content out as far ahead as you can, even if it's just a week sometimes, even if it's just three days. I've been there. And then you're always going to remember every single day to make sure that you let people know how you can help them and where to go. So remember that by doing this, by knowing the personality traits of yourself, meaning like, what is your North Star? If you could say your brand was a person, what are the North Star personality traits about this? You're gonna write from that place. So for me, mine is connection and fun are two of my most important personality traits that I would say of my company. There's many, many different ways to do this and I'm actually gonna go through a lot more brand clarity that I'll share around in a bit. But you're always gonna write your posts and talk to your community from those places. So you no longer have to be like, oh wait, she's doing that over there or talking like this. Maybe I should do that. Because remember that the most successful brands are consistent not just by time or by how many times they post, but by voice as well. Consistency plays such a role not only in how often, but how consistent the voice. Right? How much do they still feel like they can trust you? It doesn't mean that you can think, you can say. If you say one thing one day, you can't say the next day. If your brand consistency is, I'm going to be as truth telling as I can, which means one day I might feel totally different than the next. That's still consistency because your brand, your consistent brand message and personality is authenticity. Right? Is authenticity. So you have to kind of figure out what is that brand message and voice and how can you be consistent with that every single day. So you guys, two things for marketing. Build your plan and then remember to let people know how you can help them every single single day. Right? Where they can find and follow you to do that.

2026 is the year that you launch your business. It's the year that you've become the boss, you become the leader. That idea that you have that has been eating at you forever that just will not leave you alone is going to come to life. Maybe it's something that someone tells you you should always sell or a store you've already designed in your head. And. And with Shopify, 2026 is when you finally make it happen. Shopify gives you everything you need to sell online and in person. Millions of entrepreneurs have already made this leap from household name to first time business owners. Just getting started you guys. I use Shopify for glossy and I remember when they sent me my little shopping bag celebrating my 10,000 sales and I literally cried because I was so scared to take the leap. And I'm so glad that I did.

And that I use Shopify.

It gives you all the tool to easily build your dream store. You can choose from hundreds of beautiful templates that you can customize to match. Your brand setup is fast with Shopify's built in AI tools that write product descriptions and headlines and help you edit photos. So marketing is built in too. You can create email and social campaigns that reach customers wherever they scroll. So as you grow, Shopify grows with you. You can handle more orders, expand to new markets and do it all from the same dashboard in 2026. Stop waiting and start selling with Shopify. Sign up $1 per month trial and start selling today at shopify.com happy go to shopify.com happy that shopify.com happy hear your first cha ching this new year with Shopify by your side. There are so many challenges to business that I don't want starting to be one of them for you. And when you want more, when you're starting a business, you need Northwest Registered Agent because you get access to thousands of free guides, tools and legal forms to help you launch and protect your business. And it's all in one place. You can build your complete business identity with Northwest today. Northwest Registered Agent has been helping small business owners and entrepreneurs launch and grow business for nearly 30 years. They're the largest registered agent and LLC service in the US with over 1500 corporate guides. Real people who know your local laws and can help you and your business every step of the way. You can sign up for free account to begin managing your business hub with lawyer, drafted operating agreements, bylaws, resolutions, membership certificates, bills of sale and more at no cost. Northwest makes life easy for business owners. They don't just help you form your business, they give you the free tools you need after you form it like operating agreements, meeting minutes and thousands of how to guides that explain the complicated ins and outs of running a business. And let me tell you, this is life changing because I had no idea how much went into this. So don't wait. Protect your privacy, build your brand and get your complete business Identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com Earn free and start building something amazing. Get more with Northwest registered agent at www.northwestregisteredagent.com forward/earfree so I hope that that.

Helps you get clear. I hope that that makes you realize that you're like huh. Maybe it's not as hard as I thought. Maybe I could build that plan. Maybe I could pick those same themes on Monday. Maybe Mondays are always my community building posts and why they're important and what I do in in my business to help you build yours. Maybe Tuesdays are me always talking about organization and clarity, lack of or how to sharing a story and sharing how I can help with them and where they can get that help. Maybe Wednesdays are always about making an impact and how they can do that bigger and how I can help them make a bigger impact to make more money or whatever that looks like so you guys. So much easier than just going and being like, I've got nothing to say, I don't know. And then not posting anything. So that's huge. You guys brand consistency in your voice and just showing up. So I hope that helps you guys. Let me know what you took from this. I love, love, love when you follow at Earn your Happy on Instagram. Also, you know what you're following anyway, so just go. If you just followed Earn youn Happy, which I don't know why it took you this long. I'm just kidding. Good Lord, it's. I did not talk about my Instagram for like ever perhaps. So what I would love is if you go follow that because I would love to let you know how I can help you get posts really cool quotes about the podcast. I'm taking my own advice right now and then follow at Drink light pink. So you know that if you do stories, I'm probably going to share you and shout you out. So I love you guys so much. You mean the world to me. I love hearing your thoughts on the podcast, what you're learning, how this helped and I hope that I have been able to be a consistent voice on the podcast for you just to lean into and know, like, girl, we are so doing this together. Like for real. I know we're on that walk together. I know we're running together. My only wish is that I would like get the benefits of your run while I sit my ass in this podcast chair. So once we figure that out, we're going to be BFFs for life. So send any love. Until next time. Bye Bye.

Thank you guys so much for spending this time with me on the Earn your Happy podcast. I am so glad that you stopped by. If you could take one second to share this episode with someone you think would love it, that would be absolutely, absolutely amazing and we would be forever grateful. Also, please leave us a review if you feel so moved by going to itunes and leaving us an honest thought, an honest comment, Tell us what you think, tell us what you want to hear more of. It would really help us out on our journey to helping thousands and thousands of people. Until then, don't forget to earn your happy. Thanks again, guys.

Bye Bye.