@betches Co-Founder Aleen Dreksler On Building A Massive Media Company From A Hobby Blog

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You need to know what you're not good at and what you are good at and make sure you find partners that complement those things. Know what you want for yourself from the beginning if you're starting a business like with the intention of starting one, and find those people that you can trust.

Hey everyone.

Welcome back to the show. Thank you guys so much for tuning in. So grateful for you. We've got an incredible interview for you today. I had so much fun on this one you guys. I am also sending out daily texts Monday through Friday and I would love for you to join the text list I am sharing with you. Manifesting mantras, journal prompts, questions that you can ask yourself. Truly, I go and sit down and write down all of my thoughts, all of the things that have been inspiring me, all of the different things that I am working through, and like to put them into little inspiring text messages for you every single day, Monday through Friday. So if you want to be a part of that group, all you have to do is text the word daily to 310-449-6-8363. And just as an example, something I sent out today is don't let your brain get the best of you. How you wake up feeling is not who you are. Go for a walk, read and do whatever it takes to move through any low level thoughts and create the energy that gets you to remember who you are and what you're capable of. Our actions inform our mind and remind us that if we show up for ourselves, our minds will follow suit. You guys, I want to send you something like this every single day. So definitely go text the word daily to 310-496-8363 okay my guest today. I have so much fun following these platforms and it's also just a great way to have a ton of different perspectives at the same time. Aline Drexler is the Co Founder and Chief Executive Officer at Betches, a multimedia platform and entertainment company for millennial women. As CEO, Aline leads business strategy, growth and operations while building marketing and position the Strong Batches brand. Aline started Batches alongside with her co founders Jordana Abraham and Samantha Sage as a passion project while still in college at Cornell University after having been friends since childhood and has since turned it into a full time career and innovative company with a growing community of over, wait for it, 43 million people.

You guys.

We talk so much about how they grew their platform, how the inside of their works, what it looks like to grow a media company. We talk about if you're going to start a business, would you look for co founders? What has that journey been like? And I learned so much about growing on social media, growing a social strategy. There's so much here, you guys. And on top of that, it was just an incredible conversation with a woman who has an amazing marketing mind. So no matter what business you're growing, you're going to get something out of this podcast. And she's just so much fun. So let's get started. Aileen, I'm so excited to have you on the show.

Thank you so much for coming on.

Thank you for having me. I'm so excited to talk to you.

This is so fun because I feel like you pop up in my feed all the time. Well, maybe not you, but definitely, definitely something, someone from your company having to do with your company. It's really funny, but I followed you for a really long time, your company, and I love how much you also have like your own brand within it and your own personality and all of those things that now I'm just watching so many new things come about too and branching off from what you've done. So for anybody who doesn't know, can you just tell me a little bit about where you started and why we're not going to spend too much time there because I kind of want to move into all the things that you're doing right now.

Yes, sure. And thank you so much for following all of the things.

It's a lot and I love it.

Yes. So quickly and Batches is a media entertainment brand for women. Funny, honest and unfiltered is really our thing. And we exist on social media. We have a website, we have E commerce, we have our own original podcast network of 12 original shows. We have a very large audience, about 48 million. And just we have newsletters. It's a lot, a lot of things. And the story of how we started it. And I say we, it's because it's not just me. I have two co founders and the three of us actually grew up together. We've known each other since we were in elementary school. We went to college together, didn't set out to start a business. The three of us have different backgrounds. I was going to apply to go to medical school. So like very different. And this was in 2011 and we went to Cornell and it was during a time when it was like there was like a really present bro culture. There was like bro media, like all sorts of bro stuff, Tucker Max. It was like glorifying bro life. And we were really inspired by, you know, the female comedians, the Chelsea Handlers, Mean Girls with Tina Fey and Amy Poehler. There's. But there was really nothing like that that existed in the digital world. Like there were no blogs at the time. We were called blogs. And we were like, hey, we're funny, let's just start one anonymously. And at the time what we were doing was we were just kind of like describing very satirically because we're very much making fun of ourselves, but describing the life and behaviors of what is now known as a millennial woman. And in a very, very satirical, funny way and self deprecating way. And that blog went viral and we. And by viral, it was like the real kind of viral, not the kind that like went with some sort of algorithm. It was just like friends kept sharing it on each other's Facebook walls. So fast forward, we just kind of like kept working at it. Like we, we moved back home after college. We did have the privilege of being allowed to live with our families and just like. And since we are from the same town, we were able to like kind of be in person together. And we just continued to build the business, figured out how to make some money very, very slowly because that was the first time we had to like learn what an RFP was. I remember distinctly Googling rfp, which is very funny considering where we are now. But yeah, so we've grown it tremendously since it's. Yes, it's been 11 years and we also have never taken on any investors. We still own our business 100%. We've been profitable year over year. And we've also changed a lot since day one. And like you said, we've grown and branched out in so many different ways. Not just on platforms but within verticals. And like what just started as batches, we have now like 12 sub brands that are based on like interests or life stages of a, of a woman. So you can follow along to Bravo by batches because you love Bravo and you could be part of the batches moms community or if you just got engaged, you're part of the batches brides community. So we try to make like something for as many people as we can. And we're still Growing that. And that's it. That's the end of my. My spiel. But that's kind of where we are.

Oh, my God.

I mean, I don't know which part to unpack first because there's so much good stuff. But what I love your story is how much opportunity that you see and that you've been able to capitalize on, because not everybody can do that. Sometimes we chase too many chickens and you get nothing. So it's like, how did you know in the beginning? First of all, let me just rewind because I think for anybody listening and kind of hearing your story from the beginning, I want to know when was the first moment that you were kind of like, okay, we're going to do this. We have something here. And who did you first need?

Like, what was one of your first.

Things that you knew that you needed to ask for? Was it like coaching? Did you get somebody to come and look at what you were doing? Like, how did you get help to know which direction to grow?

I think that we just needed help in terms of like, the, like, the back end business of it all. And just someone to like, just like the finance, like, to help us say, okay, you need to set up a bank account. You need to, like, make sure your. You have a accountant to, like, ensure that your books are clean since day one. There is no disorganization there. You're paying your taxes, and everything is done by the book. So Sammy's grandpa, grandfather, late grandfather, now I love this, was Sammy's my co founder. So Sammy and Jordana are my other two co founders. And her grandpa was like, he used to be, like, in wine business or wine spectator, I forget. Either way. He was, I don't know, a businessman, way retired now, but he just offered, like, to sort of give us some advice. And, you know, we kind of sought like, familial advice. And so we brought on our cpa, who's still with us now, and that was like, a lot of help. The rest of the stuff, like how to make money, we figured out pretty much on our own. We had to just kind of like, what is everyone else doing right now? Like, it can't be this, like, big secret. And why can't we do it? You know? Like, I don't really get why not. So it was just that it was just kind of like being really curious and not having, like, these limiting beliefs, which I didn't know were called limiting beliefs at the time. It's just things that I look back on and I think, of course and just being like, we can kind of figure out anything. And I think that's also, that's like an entrepreneurial approach. And anytime I'm like somebody who's like, you can't figure out everything, I'm like, I don't get why. There's gotta be someone you can ask or someone you can reach out to to find out the answer to your question or just pick someone's brain about something. So that's kind of. That was the help that we couldn't have figured out on our own, I think.

Yeah.

And that was really, really good advice. The other piece of advice that we got in the very beginning that I thought was also very important was so the reason why we turned it into something bigger was because we were in college, like idiots, just sitting on our couch, like watching whatever the. And we had just like a TV producer just emailed us saying, like, my daughter loves your blog. This would be a great blog. I have a great TV 30 minute comedy. Nothing came out of that. But what got us, what the advice came from an agent that we called. We like got the advice and someone to call this agent. And he said, keep working on your blog, try to post every day, have some sort of like, consistency about it so that you can like really continue to strengthen your ip and then maybe you can also turn it into a book. And that's what we sort of did. We've written three books, two of them New York Times bestseller. The third time they decrease the size of the list, otherwise we would have been on it. But yeah, that was like, really, really good piece of advice in terms of like your IP and just like consistency. And that's something like a college kid wants to hear. Because then you're, you don't, you don't have like a lot of. You're not senior year of college, you're not working really hard. So I mean, I was, because I had to get this working biology degree. But the mindset wasn't like, hustle, hustle. It was like, can I just relax? But that was like good advice to hear, like good feedback to hear.

Everybody's going to be trying to hit up Sammy's grandpa.

No, he passed away sadly. Okay.

So we're not going to be doing that now.

He's a great guy.

Well, see, isn't that crazy though? He got to like be a part of your business. That's so cool. What a cool story. Okay, you mentioned a little bit about limiting beliefs. And also I know that you have friends who are your co founders, like your Business partners. Do you think you would have done this alone or do you recommend to some people, like, know thyself, get other co founders. If you are this, this and this. Like, what would you tell them about either going it alone or getting co founders because of this?

Well, in our scenario, it's a unique one because we didn't set out to start a business right. If I was going to set out to start this business, definitely would not. I don't think I would have done it alone at all. Because, like, I think that you hear this from other entrepreneurs, like, or people in business. Like, you need to know what you're not good at and what you are good and make sure you find partners that complement those things. In our case, the three of us were creative people and we had to learn over time what our individual specialized skills were. And for us, it was like we kind of had to fill in the gaps of where the business needed us. And over time, that's when we were, when we made more money and we were able to hire more people, that's when we were like, oh, actually, I like to do this versus I need to do this. So advice would definitely be work with somebody if, I mean, you can't do everything right. So there. Know what you're good at. Know what you want for yourself from the beginning. If you're starting a business, like, with the intention of starting one, and find those people that you can trust. That's a big one.

Did you guys ever sit down and be like, okay, I'm terrible at this, or I hate this, or I'm not good at this. Like, how did you. Okay, yeah. And you were like, would you, like, point it out to each other? Like, look, you're really good at this and maybe you don't even realize it. Or what did that look like?

Yeah, I mean, we've had hundreds of those conversations over the last 11 years because, like, it changes your, like what you're good at changes or what you want to be doing. And the business has evolved so much, so the needs of, of that have grown. And we were, we. We all kind of took on the mindset that, like, we're going to do one thing that makes us really happy and one thing that is one of those things.

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What is the first thing you guys made money on?

Ads. Google Ads.

Tell me how that looked.

Bad.

Okay great.

We figured out how to set up like a Google. Like literally this is just us like tinkering on our computers. Like I try. I learned how to do Photoshop from YouTube so like the summer after college so I can, we can make a book proposal and so that I could like design a logo that we didn't end up using, things like that. But the first thing was just Google Ads.

What's one of your biggest early mistakes that you can remember? Obviously everyone I talk to, you obviously don't Regret them. But what was one of the biggest mistakes and what did. What did you learn from it?

I think that there was a time when we. Yeah, when we first. So we have our E. Comm platform, Shop Etches. Now. We started a different, like, E. Comm platform, like in 2013, like a shop, online shop. But we didn't think that, like, we knew what we were doing, so we enlisted people to help us. And sure, that goes along with the advice, like, if you don't know, if you think that this is not your skill, find somebody to compliment it.

Right.

But it was really part of the, like, the doubt instead of, like, what we're good at so that we. Yeah, we had somebody to tell us, you know, these products would do well. These. And it didn't do well. We didn't want to even promote them. We were like, if you guys think so, yeah, sure, we'll. We'll post these. But. And we were. Spent a little money on it. And then when it didn't do well, we realized, hold on. Like, why would we ever. Yeah. Try to make something that we don't even want to promote? Like, that's crazy. So we kind of close that off and a couple years later, this was part of the whole, like, dividing our responsibilities. I was like, you know what? I can lead Shop Etches. Let me just. I know exactly what our audience wants. Like, that's a strength. I know exactly what they would buy, like, funny phrases on T shirts and that they could, like, Instagram in. And that's what started the 2.0 of shop etches. And it's something that's, like, has evolved over time. But that's, like, kind of a lesson that I don't regret. I don't regret that. But it was definitely part of the process of, like, knowing what your skills are. And in that moment, I knew our skills were. We know our audience.

Isn't that nuts? Like, I literally have gone through that exact same thing. And I'm so grateful for those moments of, like, spending all the money or having that be so clear that that did not work. Because nothing gets you clear than when you kind of, like, go against the thing that you knew. And it's. It's so powerful to be like, nope, did that once. We'll never do it again. We know not to, like, go seek this outside help, because that. It is when you can start listening to that voice in your head is.

Like, is this right?

I'm not sure. But sometimes it just takes that, like, reaffirming moment. And I love That I think every. I don't know anyone who even listening this. If you don't, it's almost like you have to learn that one on your own to just like, really lock that in. It's crazy. Yeah.

It's like reaffirming.

Yes. It's so good. Okay. When is a time that you have been the bottleneck of the business, like, maybe taken on something that you're not good at and done it for too long because you can. Or thought of maybe not growing because it just felt scary? Like, when's the time that you feel that maybe you personally have slowed the business down in an area, but you let it go or figured it out?

I can't think of something like, well, that's pretty awesome, too, because we don't have investors. We pivot and change very quickly, and we're able to go with all the changes in the platforms. And I think that that's what's allowed us to be alive today and still relevant and people still loving the voice of the brand. And so loving fetches, like, there's an emotional connection to it that. That the audience has with the brand. And I think it's because we were like, oh, Instagram stories. This is a new thing. Oh, my God. I'm not sitting here. Like, I don't think I'd rather just blog. Like, no, we. This is. Literally, everybody's on Instagram stories. We need to figure out how to use this. Like, we were cutting out construction paper and, like, making instead of, like, doing things. Like, we didn't have a graphic designer where we were, like, cutting out construction paper like children, but, like, making funny stories from it because we thought, like, oh, this is gonna. And then we figured it out, like, how to do new platforms. Certain things that we, I guess, were not on Snap, because I think it was. I think it was one of those things where, like, it wasn't like, oh, we held on to it, but it was like, you need to let go of things quickly when you realize you don't have the resources to work on them. So, like, have to prioritize, like, I think over the time again, because we don't have investors, we don't have all the money to throw at everything. So we have been. We've become very skilled, like, prioritizers and skilled at prioritization is the correct English phrase, and learned how to take calculated risks over time.

There was, like, so much gold all throughout that just between, like, know what resources you have just because everybody's saying you should be on every platform and be everywhere doesn't mean that that is a good idea. Like, know where your energy is going and get really good at one thing. And also just how fast you're willing to pivot and figure it out. That's so powerful. Especially as you're talking. Like, this was such a good message for me today. I am in a place right now where there's just, like, some pivoting happening. And I'm observing how I'm not paying as much attention to my intuition, even though I know because I have this other second thought in there. But that was so powerful today to be like, you know, like, you know, you know what you need to do, and you know that success loves speed. And everything's moving so fast right now that you have to kind of look at everything. So that was, for me today, that was really, really good. Tell me about your team then to now. So let's say you're already up and running, you're making some money. Maybe your first moments of, like, hey, we have, like, a viable business here. What does that look like? And who is your team? And then what does the team look like now?

I mean, when we thought we had a viable business, it was just the three of us plus, you know, like our accountant. And we hired our first employee when we had a couple freelance writers to help us in the blog, one of which is an employee now still with us.

Awesome.

And our.

I feel like that speaks so much to how you guys internally talk and treat each other and all that good stuff.

Yeah, we've had a lot of amazing employees over time. And obviously there's been so much, like, turnover over, like, the different evolutions of the company. But, like, that's change that you have to embrace. Yeah. So. And then my. Our first employee was this young woman. She came on to help shop Etches, actually, as I said, grow. And she's out killing it. I think she, like, works for Elle now. And the first few years that we, I guess, were working, we worked out of WeWorks. Well, first home, our parents home. Then we got WeWorks and we were in. Weworked for a few years, and then we were like, we're too expensive to be in WeWork versus having our own office space. We built our own office space and we just moved into another one most recently. But the team now is almost 50. Wow. And we just got out of a meeting to talk about, like, the growth plan for, like, the org. And I was just like, please, I need this one. I need this one. And we're like, this is so many people. But I don't know, it's just crazy. And obviously we do it very slowly, methodically, but it's just exciting to want to, to grow it like that. That definitely motivates me.

How have you grown as a leader? Like, where have you gone to learn how to be a better leader? Have you done podcasts, books? Did you have someone come in and help you kind of like learn how to lead? What has that process looked like?

Yeah, we've had a few executive coaches here and there. I brought on advisors for a couple years. I just, I talked to a lot of different people. It's that part I think. You had a podcast. I think I saw it on your Instagram about like switching from like the entrepreneur to the CEO. That shift so difficult like that I can't. I was just like, yes, yes, that is so hard to do because like I, I personally am so much better when I'm like hands on and like working and creating and doing things and just like sort of in like in it with everyone. When then you have to like be the, the captain, it's a different experience. So I've definitely like had some people to ask for advice about how to like, what's the appropriate way to, to lead. Like, how do you even like operationally that was, that was the biggest, the biggest changes that we have done over time, like very slowly but like professionalizing the business, strategic planning, like planning ahead, like over the years, that was something that we learned and just like operational rigor and how important it is for like a larger company. And there's still lots of, lots of room to grow. But like we're still working on it.

Tell me about hard conversations, like how you either look at them now, how you've learned to.

There are so many challenges to business that I don't want starting to be.

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You go like headfirst into them because your company wouldn't have the success it has if you weren't having difficult conversations frequently. So you know, you may not even view them as difficult anymore. But for someone who doesn't love conflict, I'm sure it doesn't get easier. But for people who are listening to this and they're like, oh my God, the level of conversations I have to have, even with a small business, like, how do you manage all of the problems that come up? Whether it's conversations that you have to have with your co founders or whether it's conversations with people who work there or around challenges, challenging things. What does that look like? Do you have kind of a system put in place around that?

Honestly, it's just communication. Like, just don't avoid anything. If you feel something is brewing or something, just say it to a trusted member of your team. A lot of the time that person feels the same way too about something. Whether it's like, you know, something is not performing, we need to address it. Someone is not performing, we need to address it. Some one of us is not doing well, we need to address it. Like, those are, I think just, just not avoiding conflict. Even though that's like where you want to go to. Like, I, I want to hide under a blanket and like give someone negative feedback. Like firing someone is the worst thing, worst feeling ever. Like that those aren't great things. But you just kind of have to do it. It's part of the business. It's part of as long as you treat everybody with respect. And that's always been my thing. Like as long as you every the people feel like they're respected and yeah, that's kind of, I don't know. Sorry, that wasn't like so eloquent. But no, I love it.

Just head first and Always respect, like, the intention of respect is huge. I think that goes so far because if you go in with that, it's like a feeling, right? They're gonna feel that you feel that. That feeling of like, okay, this sucks. But also it came from a really good place, which maybe they'll see that later. They don't see right away.

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And what we're doing, because I so believe in this program. I've gotten to speak at your masterminds. I've gotten to see your incredible courses and what they're doing for people. I've gotten to speak at your amazing event, your amazing bestselling author, you're a podcast host, you do events, you help these incredible groups of women break through, get their big business idea out there, reach six figures and beyond. This is the place that you want to be.

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People always say, oh my gosh, like you guys are goals.

The fact that you have each other.

To bounce ideas off of and do life and business together, it's true, we feel pretty damn lucky. But this did not happen you easily. It happened because we put a lot on the line. We said yes, we invested in ourselves and we met each other in groups just like this one. So if you're ready to do your life in business with an incredible community, Chris and I have decided to add as a bonus, if you join Lindsay's six figure school, we are throwing in absolutely free as a massive bonus, the course course be online, where you are going to get the A to Z roadmap. It's a proven system that we created to launch, grow and scale your business. You get a ton of the experts that Chris and I have learned from a ton of mentors. You're going to get hours and hours of training on exactly what you need to do, start to finish, to grow and scale your business. Not to mention what you're going to be getting, getting in six figure school along with that live community.

I know I'm coming in there to.

Do a Q A session. So you'll actually get to have Q and A with Lindsay and I live as well.

Oh, my gosh, it's going to be so good. And this bonus is ridiculous. The value alone in these two courses together will equip you with everything you need and more. And the best part is six figure school. You are in for the life of the program. You can learn and get grow at your own pace. You get lifetime access to the course, the community, all future live Q and A calls. There's literally no reason why you couldn't take this and use it as a launch pad to scale the business of your dreams.

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It's these little moments in life where you just say hell yes to something that feels scary. And this one single moment could completely change your life. So go to powerhouselaury.com that's Powerhouse House. L-O-R-I.com right now to enroll and start changing your life literally today. All right, Lindsay, let's get them back to the show. We hope to see you in the community.

Bye, guys. How do you cope with like a really bad day or kind of like that? Like off the back end of a tough conversation? Like, are there certain things that you do? Do you go home, you go for a walk? Do you talk it out? Like, what does that look like?

I think that's obviously changed over time. It's like you get to know yourself, you get older. I like to literally shut my brain off. I just, I have to turn, like, I need to close my computer. I need to, like turn on a show or talk to my husband about whatever at like, literally his day, like just turning off and then process it. Later, I think, like, you have, you have to process it, you have to talk. But that's really where the whole two other co founders that I had like, really comes in handy. Like I have them as like this trusted partners that I can talk to and like about how I'm feeling about something. If I had a really hard conversation with somebody, like, I feel xyz. Even if I feel like I, you know, I don't have a boss. So even if I feel like I killed it at something, I like, say, hey, I'm proud of myself for doing xyz. Like those things are learned skills over time. Like not, did not does not come easy. But recently I've taken on the hot girl walk. You know, I've taken on like walking a lot more and I did the whole move out of the city, have a baby, buy a house and live in the suburbs. Very cliche. But I've just really appreciated just like being off of a screen. Like, you don't realize how many screens you are sitting in front of like your phone. If you exercise on a peloton, there's a screen. You have your computer, you have your television, you have my baby monitors on iPad. Like literally all of these screens, like getting away from them, like looking at a tree is actually does something to your brain in a very positive way.

Oh, I love that. I was just listening. There's a great book called the Comfort Crisis. I don't know if you've read it. If not, you probably love it. But just talking about how good nature is for you, like, literally just. You don't even.

It's the best.

You don't even have to do anything. It literally just calms you down. Like you said. Honestly, looking at a tree changes your brain chemistry. It's so, so powerful.

I found a street that I liked because there was something about the way the street made me feel. And I make sure to walk down it because it just like you're recharging yourself and if you had a bad day, you have time to kind of like stew on it a little bit. Like maybe you have a clear mind after and you're just calm and it just like dissipates the drama. And yeah, that's why I love it.

Just like putting it into perspective. You need to like get out of the place where the thing happened to, to like, just like remember the world is still going on. You still have your family, you still have like, you know, get into gratitude, all of the things. Or it can feel like, yeah, like it's taking you under and you're being zapped and it just can feel horrible.

Yeah.

And the thing that you love can turn into something that you hate. So I love that you have like your outlets.

So you're a fairly new mom.

Fairly, fairly.

Does it feel new or do you. Are you like all in now? And what would you say is the biggest thing that has changed with you just as a person, but then a little bit of insight just around. Like, what did that make you feel around your business?

My daughter's almost one next in August. It was crazy. It's been crazy. It's beautiful, but it's crazy. It's amazing to like, just to have. It's so cheap. I mean, I was talking to Sammy, my co founder, about this. Like, when do you become cheesy, like in your life? And it's like when you have a kid, like, it just. You can't help it. You say cheesy shit. Like, because I was about to say you just like, can't be like you love this child. Like you don't know where it comes from. It's very biological. It's just over. Very overwhelming feeling at the same time, like knowing when you need. Not subscribing to guilt. Guilt much? I mean, I still. I very much subscribe to guilt, but trying not to. And like noticing when you are feeling that guilt, especially when it comes to work. Like, I work, we have an amazing office, but we're hybrid and I work most of the days from home, but my daughter naps behind this wall and like, I try to pop out and say hello and I feel that feeling of like, I could just be with her all day, you know, like, she's right here and I can't help but feel that feeling. But then I'm like, you are first of all fulfilling your own needs and you're providing a life for her. So I think that goes into the question of like, what's changed how I feel about my business. I feel like the stakes are much higher because I literally have a dependent and it makes everything a little bit more intense. I like started to really feel that, like, that was one of the first switches is like, like, wow. Like my sales team, my. Our revenue team, like, what they do every day directly impacts my daughter's future. And that is great. That is a crazy thought. And so it just. It didn't really change anything. It just changed the way I thought about it and it just increased the stakes. And that's fine. It is what it is. That's life. And yeah, hopefully I can Be a better leader and mother for it.

Hmm. Let's fast forward down the road and say she's 15 years old. What do you want her to have Looked back on that, that time period from now until 15 and say about you, like what kind of impact want to have shown?

I think that like working for your independence is really important, but also spending time with your family is important. I don't want to want her to feel like I'm never around. But even though like physically I'm like, I don't want her to feel like I'm not present with her when I am with her. So I try very, very hard not to be on my phone even though I'm like answering slacks or emails. Try very hard to put my phone away even though she's right now running towards it. But that's kind of like the as as far as I've got, you know I've only gotten a year, right. And honestly within that year, the first six months are a blur. So I only have six months to be like at all self reflective and those are the things that so far I'm taking away. It's like present when I'm present and like working my ass off when I'm not.

Oh man. So good. Okay, so you have. We'll switch over to. We're just jumping all around today. Yeah, sure, we'll switch. It's everything, right? There's no way to separate when you have a business. You are just all one.

Yeah, everything. It's your whole life. Like there's the work life of anytime people talk about work life balance. Like how do you answer that question? Like when people say, well, how do you have work life balance? What's your answer?

Honestly, it's integrated. Like I just, I try to be exactly what you said. I try to be really present in each moment. Because you're dancing in between. My husband's in the next room, my mother in law's down the street. Like literally it's just like life is happening while your business happens nonstop. So it's, it's like, like learning. Do you want to know what it is for me too is like learning that every day has good and bad and like even when things are going so right, there's always wrong. And like letting those simultaneously coexist. Just like how work kind of like coexists but trying to be really present with what's important to me.

Right.

I don't really know what that balance.

Is, but I'm just like, it's all I'm trying to Figure out how to enjoy each one.

I just feel like it's also such, like, bullshit. Like, I can't. Expectations are too high. Like we were saying earlier, like, you just attack the day as you best you can and just look back, reflect, and try to do better another day. Like, men are never asked work, life, balance questions. And I just a lot to strive for. Yeah, we're all so different.

Our brains are different. Like, I've come to the conclusion it's okay that I want to be doing a million different things all the time and that this person does not. Like, that's okay, because if I swapped lives and lives, I wouldn't be okay. So. And obviously if they swapped lives with you, they wouldn't be okay. And that's okay. Like, that's all okay. So not listening and just really, really trying to figure it out and tune in. It's hard to not listen sometimes, but to other people's opinions. But, you know, that's the whole goal of life.

Yep.

So, okay, when did you know to start branching off into other platforms? You guys have so many different things going on. And I know that you also have a new venture as well that I want to chat about. Like, when did it feel like you had the resources to be able to kind of say, okay, we can now start this platform over here, because it's not. Not a lot of people can go start, you know, something else, like Betch's mom and have all of these followers go over and be really excited about it. Like, how did you figure that out?

We do everything with a test and then we go full. So, like, we test and learn everything. And the way that we go about, like, a new vertical is we think about, like, what there. It's two pronged. Like, obviously there's data and, like, audience sentiment, but there's also, like, intuition. And like, where do we feel? Is there a white space or what can we do better for our audience? Where is our voice? Where would it be appreciated? And what topics? Like, what would we want? Like, we have a great team of, like, a lot of millennial, like, people of our audience. And like, we asked, ask each other, like, we're our own focus group and we ask, like, what would you want from batches? And so then we go and see, like, would our audience want that? And a lot of the times they do. And we start small. Like, okay, what's the best approach? If we don't have a sponsor for this, maybe we start small, just launch an Instagram account. So, like, soft launching things when you don't have like a lot of resources. Definitely helps. And just to have case studies for your next successful venture is also is great. So even if like you do launch something and it doesn't do so well, at least you or isn't as big as you thought it would be upon launch is what I mean. Now you have this like kind of small case study of how you launched it, what you would do differently and how can you add more to that?

Okay, so you guys, you go back and forth and you survey a lot. Like you really listen to your audience.

So do 100%. That's the key. The key for us is like knowing our audience, speaking to our audience the way that like women speak to each other. We never like since day one, the voice has been the most important thing to us because we never want it to feel like you're getting a message from a company. It's like it has to come from your friend. The connection with our audience is the most important thing to our company and to the success of the brand. And what we're very grateful for every day is what we work at every day because we try to make it as two way as possible, which is something that we are actually launching very soon. A way we can communicate with our audience, not just talk at them through various means of content. But yeah, that, that audience engagement is so important and that's what's given us this loyal following for 11 years.

So consistency really like tuning in and asking them questions. And do you do a lot of surveys? Do you use stories? Like what's the modality in which you kind of figure that out?

Stories, surveys. We have people write in a lot. We answer their links questions in terms on our podcast. Like so we just constantly just like feed this connection and it's two way. Like we wouldn't have our business if it wasn't for them. And maybe you wouldn't laugh as much during your day if it wasn't for the stuff we do all day. You know, like, we try to make this like a place where, you know, you can be real. You find people that are like that laugh at a lot of the same things and just make you feel kind of like not alone with some levity. And that's kind of where we stand on that.

Tell me about your newest venture, where it came from. Probably surveyed your people.

Oh yeah. Oh yeah, definitely. Okay, so we just launched three months ago Faux Pas can cocktails by batches.

So exciting.

Our first venture into alcohol. They are so, so good. So we launched it with our partner, Gallo. They also own High Noon. So we knew we were, like, partnering with, like, the best, and they care about the product. And we very much, really wanted to make a drink that or four different flavors, but a drink that makes you not only, like, laugh and when you read the can, have a fun experience with your friend, because it's just kind of like we're drinking something that betches made, but also something that tastes so good that makes you want to go back and buy another one or you hear it from your friends. So we launched these canned cocktails. They're 8% alcohol ABV. There's two flavors that are tequila based, two flavors that are vodka based, because our audience said that those are their top favorite spirits. And our flavors are so good. My favorite is spicy mango margarita. Unreal. You have to. I'm gonna send you some. We have.

I'm gonna drink it.

We have grapefruit orange tequila soda. We have a lemon mint vodka soda, and we have a Bartlett pear vodka Mu. They are insanely delicious, and they come in, like, a smaller can, so you're not, like, getting, like, very full when you're drinking them. And it's just, like, tastes so good. So it's, like, a really good experience. And they're meant to be drank with friends or, like, if you're, you know, getting ready to go out. It's just. And the cans are beautiful. It took us two years to make them. We made them from.