Do This Exercise To Deepen Your Understanding Of Your Business & Relationships

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Like me. I'm always thinking of how I can really step into the shoes of that person, that customer, that friend, that partner to really understand how I can effectively communicate and what I can be and who I can be. And also I think the key here is, is who you can't be and also communicate that clearly. Hey, everyone. Welcome back to the show. It's time for another quickie because there's always time to fit in inspiration. And if you didn't know yet or you're not on the text list, you guys, all you have to do is text the word daily to 310-496-8363. I'm texting you some of my favorite quotes. I like to sit and write quotes. The different things that I'm thinking about, these are conversations that I'm having with my friends. These are manifesting affirmations. These are journal prompts you guys, if you did not sign up yet, I truly think you're going to love it. I'm literally obsessed with sitting and writing you different things that I'm thinking about or that are really helping me. So one of my last text that I sent on Friday was we start attracting the right people when we realize that no one owes us anything, no one can make or break us, and no one is responsible for our success or happiness. We have to be our own biggest cheerleaders and advocates first. So go join the text list. I love hearing from you. I try to text back at least 10 to 20 people a day. It's such a fun way for me to connect with you guys. So definitely go text the word daily to 310-496-8363 and today I want to chat with you about marketing and also trying to really understand your customers problems. And I want to go as far as to say not just your customers but also the different people in your life. So it could be friends or family. I'm reading Seth Godin's book right now called this Is Marketing and he starts the book by talking about everything that we do in life is marketing. When you were trying to get your partner to date you or marry you, when you are trying to get your boss to give you a promotion, when you're out in the world or on social media trying to get your idea across. When you are marketing something in your business, these are all areas where you're marketing yourself. You're getting your idea out there and you're trying to get people to come on board and agree with you and either join you or be your partner or become a customer. And I think sometimes one of my biggest challenges is to really get in the shoes of those people so that I can give them the answer. AKA you can show up as the partner needed. You can create the thing that you want your customer to buy. You can really create the way that you can show up and answer the question and give them the solution that they need.

Foreign.

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I'm always thinking of how I can really step into the shoes of that person, that customer, that friend, that partner, to really understand how I can effectively communicate and what I can be and who I can be. And also I think the key here is who you can't be and also communicate that clearly. So while I was reading this, I thought of a little exercise that I'm going to be doing for my customer and also potentially my friends or family. And that is to think of the problem at hand. And that's usually a problem presented by them. So this exercise is going to apply if it's a problem presented by them. So I think of the problem that my customer has and what I'm going to do is I'm going to sit down and write a letter as if I was them saying everything that I need. So when you write the letter, you can say, here's what I'm struggling with, here's what it's causing, here's what it's interrupting. Here's how this is having a negative effect and spiral on my whole life. Here's how it's playing out in my relationships. Here's how it's showing up at work. Like really write every single problem that this person is having. And then from your side you can write about all of the solutions and the things that you can solve within those problems and why, why can you solve them? What has been your experience? And then write how. And this is essentially what you're going to say and how you're going to market to your customer because now you've completely understood where they're coming from, the deep impact it's having on their Life, their emotional well being, their mental health, their relationships, these are all of the things that you're going to write to. And so this is what I was thinking for a customer, this is gonna give you all of your fuel to be able to write your Instagram posts, to be able to write your emails, all of the things. You're going to take those problems and you're going to write out solutions. Whether this is in one post or whether this is over a series of posts and a series of emails. This is gonna help you get some quick content so that you can get that out into the world. Now, when we think about this in terms of relationships, I thought this was really powerful because sometimes when people bring a problem to us, or when family's upset with us for a reason that we can't understand, or we decide to just get frustrated and block it out or avoid it, obviously this problem is not going anywhere, especially if it's a family member, this person ain't going anywhere. So what we can do is sit and write a letter from this person to try to understand what the problem is, write out what we think their problem is, what they need and why we think they need it, and really take a stance of complete neutrality, like really try to understand where this problem could have come from, what they're seeing and what they need from us. And then you can sit and write, write your letter back of what you.

Can do, what your solution is, but.

Also be really clear on what your boundaries are and what you can't do. Just having this written out and having us understand what our role can be in that solution and what our role can't be can help us have the beginning of a really challenging conversation. Right? Sometimes we go into these conversations and they don't go well because we did not prepare, we didn't actually stand in their shoes. We're coming from such a stance of having a wall up and already being on the defense. So of course what's gonna happen? We're just gonna propane on this already, you know, problem that's burning there and it's not gonna get better. So when we can actually come at a conversation with more of the feelings of compassion and understanding where they came from and potentially why and how these emotions could have started for them, we can now come with an already thought out solution of what we can do and then also what not going to be able to do and be really honest about it so that you can just put it out there and say, can we accept this? Can we move on from here? This is what I want. I want this relationship to work out. I want life to look like this. I want us to move forward. But these are the things that I can do and these are the things that I can't. Can we start a solution from here? Can we start a conversation from this point?

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You'Re in a jam for a post or a conversation, try this. Try and see if you can step into these shoes. Not just step into the shoes, but still think about it from your perspective. I want you to become this person. This might be challenging, especially if you're having trouble with this person or you're not deeply connected. But I want you to start trying. Whether this takes a day or a week, start the letter from their perspective and really pretend that you are this person. You believe what they believe and try to see why you believe it. And then try to come up with your solution from a loving stance, from an understanding stance, from a compassionate place and write those solutions out and see what you can come up with. You guys, I would love to hear if this helps. I would love to hear if this helped change your perspective. Let me know. And you know that I always like to shout out your stories on Instagram. So I'm sending you so much love. And until next time, burn your happy. Bye everyone.

Sam.