Get Attention on Demand in 2026 (Claiming Your Fire Horse Energy)
4 Dec 2025 · 35 min
Lori Harder breaks down 2026 as a 'Fire Horse' year demanding fast visibility and rapid testing. Attention spans are down to 1-1.5 seconds, organic reach is declining, and buyers distrust sellers. She gives specific tactics for coaches, product brands, and service businesses to claim attention through accountability offers, founder storytelling, and clear niche positioning.
Chapters
The years with the biggest shifts have the biggest opportunity and all you have to do to stay on is be consistent, learn from your data and get good at getting attention. Whether it's in a podcast, whether it is with some clear content that you're doing, whether it is with a great partnership. You need to get clear on how you're going to get a eyeballs because majority of people are not going to do what I'm saying. So the playing field is about to be cleared. Welcome back to the earn your happy podcast. It's time for another quickie because there's always time to fit in. Inspiration, you guys. I have been posting on social media about the year of the snake, which was 2025, and the year of the fire horse, which is 2026.
And for those of you who are.
Not into astrology, no worries. There's actual data to show that everything that has happened last year and what is happening this year actually correlates with the year of the snake, which was 2025 and 2026, the year of the Fire Horse. So whatever I am saying is not just based on astrology at all, which I do love to learn about and look at according to what I've learned and according to the data and if it is useful or not. And I have found it to be extremely useful in a lot of cases. But I am not the type of person who plans my whole life on it. But I will tell you, this is some of the most interesting conversations that I have had. If we weren't naming the year based off of astrology, if we were just naming the year based off of data, I would still say the same thing based off of the conversations that I've had with hundreds if not thousands of entrepreneurs, in our masterminds, in our groups, amongst friends, amongst dinner conversations that I've had. And I will tell you that what I'm about to tell you is going to be really huge for your business. And I'm excited. I'm really, really excited for this year. If, if you take on the things that I'm about to tell you that are going to change the game, the actions and the activities and the identity. Are you excited? I am so excited. So this has been getting a lot of action on my posts as well, you guys. So thank you so much for listening to the the podcast. I'm so grateful for you. One of the best things that you could ever do for me is to go rate and review and share the podcast, especially with your other entrepreneur girly friends. That would be so awesome. It's so appreciated from anyone who has a podcast. It's how we grow and it's how we're found. So I want to talk about something that I've been feeling in every part of my business, and I know that you have been feeling it too.
And that is the shift from Snake Energy to Fire Horse Energy.
And it is real. And before you roll your eyes thinking, you know this is just astrology, I do want to tell you to take a breath because this theme perfectly mirrors what's happening in the market. It perfectly mirrors what's happening inside consumer behavior and across every single business that I have coached. This this year in our mentor Collective Mastermind and in our Elite Entrepreneur Mastermind, which, by the way, Mentor Collective Mastermind is for businesses 500k and below and elite is for 500k and above. So you can get the idea of the ranges of people that we get to work with. And in the Elite Mastermind, there's a lot of seven and eight figure earners in there as well. And I will tell you, everybody has felt a shift in their business and the people who are doing what I'm telling you who already started getting On it on 2025 have incredible results. So those are really the people who rose to the top this year in the Masterminds. So it's not too late. It's right on time. These are all things that you can do. Don't worry. This does not require a crazy outgoing personality, but it does require you to have an opinion. So if you're somebody who's just like, oh my God, I'm terrible on camera, oh my God, I'm terrible here or there, you do and will have to figure out what modality works for you. And you may have to get better on camera or you may have to get really, really good at your funnels and your carousels. Either way, there is a theme that I'm going to be telling you. So we're going to break down in this podcast why 2025 felt heavy, slow and confusing, why 2026 feels like pressure and possibility, how this shift impacts entrepreneurship specifically, and exactly what to focus on, depending on your business type, and how to support yourself through this very intense Fire Horse Energy year. So let's look at what the Snake Year taught us. So this podcast is going to be part energetic forecast, part CEO strategy, part empowerment moment, because 2026 is not the year to sit on the sidelines. So 2025 taught us that Snake Energy was strategic, it was thoughtful, it was introspective. It was a bit more quiet. It was about refining. And truly, when you think of Snake, they use Snake because it's a shedding. It's shedding what no longer fits. So if you're anything like me, you might have felt this in your relationships. You might have felt like the way that you were acting is clearly not going to be sustainable. Maybe the way that you are avoiding different things, that's me, I have an avoidant tendency, like a trait in. It's not going to work. The things that you were doing, maybe you're finding they're shedding. Not even by choice. Maybe you are wanting to shed certain things or you're feeling it, or you're like, this is just. I can't even carry this into 2026. Like last year, from 2024 to 2025, you could still choose to carry some baggage in. But it's kind of like at the airport where you have a carry on and they're like, yo, you ain't getting on because there's no space. If you want that carry on, like if you want to keep it with you, it's like, you, you gotta check this bag or you're not getting on the plane. Cause there's no more overhead room. So 2026 has no more overhead room for the bullshit. It's literally like, you check that bag right here or you ain't flying. You're staying back. Like you're not getting on the plane. And honestly, this is exactly what it felt like to me. So it was a year of second guessing, rethinking your offers, burnout and reevaluation, shedding old identities, revisiting old systems, trying to make outdated strategies work. It was feeling like the market wasn't responding. Hello. Watching engagement drop everywhere on social media and everything, and trying to find your voice again. So the Snake year exposes what was no longer aligned. But it was slow and it was cautious. And it's a year where you're supposed to kind of pause, pivot and prepare. But most entrepreneurs in the pot, like they pause, they're pausing too long, they're pausing longer than they need to. And they didn't move into the prepare part. Don't worry if this was you. There is still time to prepare, you guys. There's still time to start really honing in on your message, your skill set, etc, that I'm going to talk about. So I want to now enter the Fire Horse year 2026. Fire Horse energy is the exact opposite. It's bold, it's fast, it's loud, it's visible, it's disruptive, it's rebellious, it's high momentum, it's high clarity, it's high transformation. This is the year where things either take off because you show up or they fall apart because you try to operate like last year. So this isn't energy that you can negotiate with at all. It's energy that you have to move with. And in the snake year you could hide and still maybe make some sales, maybe you could do that launch. But you're like, dang, this just is not like previous years and maybe you had to work a lot harder for it, but doing the same things right and in the fire horse you're hiding is the most expensive decision that you are going to make. So let's talk about why this matters. For entrepreneurs, the fire horse year aligns with everything happening in business right now. You guys attention spans are shrinking. It's like down to 1 to 1.5 seconds. Organic reach is dropping. Buyers are becoming smarter. Aesthetically only content is dying. I want to read the shift. So I had posted this on Instagram. So it's kind of like what broke the algorithm became interest based. The consumer got smarter and lost trust not only in the person they were buying from, but they lost a lot of trust in themselves. They lost trust to follow through on that coaching program. They lost trust that they could trust their decisions. So what's going to be huge in 2026 is helping create accountability for them to follow through in whatever you're doing. So whether you have a physical product like glossy and trying to create accountability for them to take their product, finish their product, why they should take it, more education around that. Or if you have a service based product or a coaching program and you need to create accountability around making sure that they're following through on what they want for their business or following through with a program, this is going to be really, really important because they' trust not only in the thing that they're buying or the person that they're buying from, but they've also lost trust in themselves. So it's a major trust recession. That's what they're calling it. Random content became invisible. If it's not clear, if it's not this is for you. If it's not niched for a certain type of person, if it's not called out as in are you a busy mom with kids from ages 2 to 4 in the household right now? Like you need to be very, very specific with that content because the aesthetic only the posting and Trying to figure it out. Like the, the random post of like, I'm just gonna try this, oh, I'm gonna redo this trend. Like that is no longer going to work because you have to have an opinion, you have to get clear. And we'll talk about that in a minute. But it matters for entrepreneurs because there is starting to be a demand for proof, a demand for community. This was starting in 2025. They want speed over perfection because you want to get more data on what works. Testing over planning, so you can plan 30 days of content. But what if that doesn't work? Then you're putting out a bunch of content that you're just throwing spaghetti at the wall. So what you want to do is you want to test content, see what worked for that content, then iterate and create more of what worked. So visibility over strategy, like long term, big thought out strategy, more testing, more visibility, quicker to know what is actually working. So 2026 wants you visible once you decisive and emotion. Those decisions don't have to be perfect, they just need to be 51% right, just 1% more clear than not. Because the people who are taking their time and not getting the data will eventually be erased by the algorithm and it'll happen pretty darn fast. You may not want to hear this, but this is the honest truth. So most entrepreneurs are sitting in there waiting for confidence or they're waiting to see which one of their ran random spaghetti posts or messages work. And that's not how it's going to work at all. You have to move with speed and you have to get data and you have to iterate. So fire horse energy. The confidence is going to come after the motion. So how this shows up in different types of businesses, I want to kind of get into all of this, so let's break it down because there's different business models out there. So if you're a coach or an educator, things you should focus on for this year are visibility, DOT leadership, clear positioning. I should be able to go to your Instagram and know exactly what you do and how you can help me. If I'm your perfect client within your first 10 posts, I should know what you do and I should know how you can help me. And you should be educating me or entertaining me or edutainment, that's what they're calling it, education and entertainment. I should get some edutainment on exactly what that topic is. Right. So short form educational content. You know, you could start with a minute of educating, then you can take that same Content, if it does well, if it does decent, you can break that into a quick 15 minute form, a seven second form, a 30 second form, and you just continue to iterate that one piece of content. So what I want you to know is I actually believe this year for people who are willing to learn what I'm talking about, it's going to get a lot easier because you're going to be doing a lot less lift. Because once you find something that works, you then just iterate that and drill that down so that every week when you're thinking of content or when you're writing, writing your emails, or when it's informing everything that you're going to do the in the marketing direction that you're about to go with your business, you now know what you're doing. So you're not starting over every single week with like what are we doing now? What am I talking about now? What are we trying now? You know what you're doing because you know what works and you know what works for your audience because you have been being louder with your message and more niche with your message. So another thing, if you're a coach or educator, you're going to want to focus on signature frameworks, accountability based programs. So making sure you have accountability tied in. Remember for that trust recession that they have with themselves, community building is going to be huge and real life proof and client outcomes. So this is going to be huge as well. More emails about exact testimonials of the, maybe even the amounts of money they made. Make sure that you can prove those obviously maybe exactly like how their business started, where it ended. Throughout the year you're going to want to create more things like that that you can actually show people so that they have tangible proof that this could work for them. So you have to prepare yourself to know that your audience is not going to buy general anymore. Meaning they're not going to buy general. Things that you know, maybe you have a program out there that it solves 10 different problems of an entrepreneur. Like this is really about dialing in one major problem at a time. Like it's really hard for people to want to buy general. They want specifics this year, they want clarity, they want expertise, they want results. So how to support yourself in this is to really start drilling down on that content. Maybe you take it a week at a time or a week or two at a time in the beginning and then you go back and you see what all worked and then you do that again. I am really finding this is for me if you don't have time to do this or if you don't, you know, if this doesn't work for you, you don't have to do it. But I do think it is what works best is creating content more on a weekly basis or a two week basis basis because otherwise you don't know what worked. And now you're just putting out content like a week long content that maybe it didn't work the week before and now you're just kind of in the same theme and it's just not working for your people. So if you want to be growing, it really is about that data and testing and figuring that out. Okay, taking a moment for a rich girl tip for you. If you're somewhere between 500k and a million and trying to scale beyond that and feeling weirdly stuck right now, I'm going to tell you something that no one in your circle is going to ever tell you. You're not stuck.
You're just surrounded by people who can't.
Take you where you want to go.
So we need to be honest.
You've outgrown your current circle, you've outgrown the rooms that you're in. And probably a whole lot of the advice that you have been getting is.
Only going to have you regress or.
Keep you stuck exactly where you are. So rich girl rule number one, proximity is a power move, you guys. You can't scale from asking people who haven't built what you want.
And number two, if you're the one.
Mentoring everyone, you're in the wrong room. So trust me, Chris and I have learned this the very expensive way.
I have to tell you, this is gonna hurt.
We once paid 75k each for a.
Mastermind where we were the most successful.
People in the room.
Cute for our ego, terrible for our.
Business and our pocketbooks. That was one of the most expensive, expensive lessons we've ever had to learn. No one was stretching us. No one had the answers that we.
Really needed to scale.
No one was playing much bigger than us.
And we will never do that again.
You guys. Everything changed when we finally got into the spaces where people talked investments, systems scale and hiring like CEOs, not just hustling more rooms where conversations literally collapse. Timelines, you guys. And that's why we created the Elite Entrepreneur Mastermind. It is two, three and a half day luxury in person retreats with incredible.
Experiences and it's monthly challenge solving calls.
It'S direct access to Chris and myself.
It's a curated high level network where money moves Faster because everyone is thinking so much bigger.
Thinking big and making millions of dollars is the baseline in this room. So if you're ready for that type of room that finally matches your ambition, if you're done being the biggest thinker.
And pouring into everyone in your space and not getting poured into, just go.
To Instagram and DM me the word apply. Or you can go to show notes and you can click on the link below that says Elite Entrepreneur Mastermind. I will send you all of the.
Details and there we can book a.
Call if you have more questions.
You guys don't forget about rule number three is to not wait for your.
Circle to elevate you. Get in the room that literally upgrades your entire identity. And we also have the mentor collective Mastermind. If you have not hit over 500k.
Yet, so go and check that out.
And I am so excited to spend time with you in these incredible in person rooms next year. So you're going to support yourself by showing your face. I know that may not feel great for some of you, but it's actually going to feel better than not. You want to test micro offers, you want to test content, you want to stay in consistent community with other coaches and other people so that your finger is on the pulse of exactly what's happening out there. So you're not coaching on something that's actually not the real life, real time, moment to moment what's happening in the landscape for everybody. So if you run a brick and mortar business, what you should focus on local visibility, reviews and reputation in store experiences, community events, consistency and marketing. Being the go to spot for whatever it is that you have or creating something around being the go to spot for something so ugc from actual customers. This is so much fun. It's so great to highlight the community. This could be a fun series that you could create and then fast pivots based on demand and what you're seeing from community. And I think that when you really get the community through your doors, not just having them there but actually utilizing them and asking them questions like get to know that customer so well because they hold the answers for what they're looking for. So prepare yourself for local buyers that want a tight community. They really want connection and they want personalization. So you can support yourself in this by trying to learn how to automate your marketing. You can build some loyalty programs, you can partner with other local businesses and other local leaders and everybody wants to see BTS right now. They want to see behind the scenes of what you're doing. So even when you're prepping for those community events, turn your camera on, turn your camera on. Talk about it, write a newsletter about it. Like the play by play of what this all looks like. Okay, number three, if you sell a product, this can be a D2C direct to consumer or physical goods. You want to focus on story driven marketing, founder led content, trust building, proof, reviews, results, transformations, high frequency testing. Like all the time. You want to be testing all of the time. Strong hooks and angles and repeating whatever works. Community around the product. Influencers, but also a lot of founder content wins. So influencers who are actually really excited about the product. So a lot of times they start to reveal themselves through who's naturally sharing a story and then potentially reaching out to that person. Not potentially. If they're already excited about the product, reaching out to that person and getting creative ways of partnerships of what feels good for them and for you. So coming up with a few different partnerships that you can market out to different types of people when you spot them. So being a bit prepared for when somebody shares content in a certain way, do you have a partnership program that they can plug into? Do you have a good affiliate program? Do you have a good partnership program? Do you have something for podcast? Do you have something for people with a big newsletter? Do you have those things prepared so that when a moment comes to you that you can just say, oh my gosh, I have something for this. Would you ever be interested in this? Like, what do you want? What feels good for you? And being willing to be flexible with that so you can prepare yourself for a very competitive year in D2C because it just always is. And buyers aren't trusting ads alone anymore. They really want story, they want identity, they want real benefits, they want real transformation and they want real people sharing about the products because they're just so used to another TikTok influencer jumping on and saying the same thing. So how to support yourself. You need to test faster. I feel this in my core and I know it and I know it's going to be a lot in certain points, but I know that I need to test faster. I know that testing faster will give me an easier second half of the year because it will show me what is working. And if something stops working, you do need to go back into the testing phase. Repeat what works obsessively. I know that when we find even more angles of what works for us, I am just gonna drill those down so hard with glossy, you're gonna get sick of seeing it. And I Don't care because that's what you have to do in order for the right people to see it. You have to really lean into your brand's visual identity because people truly are just so visual at this point. All right, number four, if you're a service based business, focus on becoming the obvious choice, demonstrating expertise visually. You're going to need case studies of your clients. Maria Went does this so well. She always is doing case studies within her programs and putting them together and sending them in emails. You're going to want social proof, you're going to want a clear niche and point of view. You're going to need to share how you really feel and you're going to have to have that point of view to connect to different niches of your audience. So I'm going to be really drilling into this, which I'm so excited about. I just taught on this into somebody's mastermind and it was so freaking amazing because we got really, really clear for them on how to talk to their audience. Because your audience, if you think about it, you could probably break them into four types of people or less. So when you are taking your point of view, you want to take your point of view and apply it. Let's, let's use glossy. Let's say I have a busy mom who wants to still take care of herself but wants it simple. That's one customer. That's one customer. And then I have the wellness girly. She does pilates, she does fitness, she's drinking like liquid IV or Element right now. Right. And I want to take over and tell her why she should be more concerned about her gut and her skin. She can kick that hydration stick out of bed, right, like, but she can get more for what she's doing. So I'm going to talk to her as well. And then I'm going to talk to the beauty obsessed girl. She's the one who is like, you know, in her mid to late 30s. She's becoming obsessed with her skin. She knows that prevention and skin care from the inside is a topic she should be starting to think about. I'm then going to take my point of view and I'm going to angle it towards her. So there's these three different types of customers which I do have more customers within there, but I'll just start with those three that I'm going to have to start niching down and communicating and figuring out what their motivating factor is, but also what their pain point is. So as I'm talking to them I'm going to create a video with my clear point of view on glossy and why they should have it. But I'm going to talk specifically to a pain point that my, you know, girl in her late 30s who's starting to become obsessed with skin care. I'm going to talk to a pain point in one video, and then I'm going to share how Glossy can solve that. And then I'm going to talk to a motivation of what she wants, so what she desires, you know, like more on painting the picture of having that clear skin, of having that hydrated skin of people complimenting her. So then I'm going to do a video on that, that and how Glossy can create that for her. So we're. We're creating these niches within all of the different things that we're doing. Which, as you do this, which I'm going to do a whole. You guys, I'm going to do a whole thing on this. Like, stay tuned. Over the next month, you're. It's going to rock your world. Because I have been in my cave. You can ask my friends. I swear, I've been the worst friend lately because I'm like, I love you guys so much. But every single weekend is dedicated to deep diving because next year cannot be 2025 again. Like, it has to be easier to get customers. I can't repeat the strategies. I know that they're dead. I have to have new strategies and I have to have new ways of talking. So you just wait. I am going to create an entire framework for what you should be saying to your content to create massive audience who is interested and it turns you into the authority. So I can't wait for this. All right, so clear niche and a clear point of view. That's just a general idea of what you have to do and what is going to be coming from me that you are going to be able to work on. And I'll be teaching all of this in the masterminds as well. So whether you are in the mentor collective mastermind, we are Deep Dive. This is what. Nobody's moving forward without understanding this. Nobody's moving forward in our elite mastermind without understanding this and having a plan for this. This. So you're also going to have packages and offerings that solve real problems. Like they have to truly, one by one, start to finish, solve a real problem that your ideal customer has. And I think it needs to solve it in a clear and fairly quick way. It doesn't mean they're going to integrate it and have it be done in a quick way. I think they need to understand it quickly and it needs to be very clear as you're offering it. So another thing, if you're a service based business relationships and referrals and really creating that online authority and even going locally, like maybe owning your community for that. So your competition I believe isn't other service providers. I think it's your indecision and I think it's your fear of showing up with a point of view. I think that's what's gonna stop you over anything else, not your competition. So how to support yourself? Get visible daily. Maybe more, more than daily, you guys, you have to be visible, turn your camera on, be willing to look st start finding what works. Start surveying your people, ask questions, show the work in progress. Start talking about what you're doing and why. You need to post transformations of people who are going through your stuff or have gone through your stuff. You have to share what you know loudly. Okay. If you're in the health and wellness industry, you're going to want to focus on education, edutainment, science and results. You're going to want to focus on your personal story and why that's impacted you so much. You're going to want to be really consistent. You're going to want to do internal, external transformation, identity transformation, a lot on that. You're going to want people to trust you. So you're going to want to create accountability again and you're going to want to figure out what that looks like to create deep community within your program. And you might want to have some accessibility to either if it's not you to you, if it's like a mastermind or maybe you do some really high end coaching, but also potentially to like an accountability coach, like a little more what feels like accessibility to them to help move them forward. So what to prepare yourself for? People are really overwhelmed and they want someone who can simplify it. They just want someone who can be like, here's what you do. Like, let's follow through, let's do it as a group, let's create massive accountability. Let's make this simple. You're going to show up here, you're going to show up here, you're going to do this on Monday, you're going to do this on Tuesday and that's how, how that's really going to help them break it down and make it easy. So how to support yourself though, honor your own routines, Walk your talk and show it. Turn your camera on. And so that you are not only holding yourself accountable to these things, but also you're like, okay, if I'm already doing it, how can I support myself? I can just show what I'm doing and that can be content so I don't have to make more of it. Share your daily rituals. This is like, you know, a lot of fitness people hardly have to make extra content because it's their life. It's already what they're doing. Where, unlike me right now, even though I am a fitness person, I probably should turn my camera on way more. It's like, what do I just show that I'm at the computer over and over and over again? I mean, that's not exciting. At least in fitness you can make your food. You can blend your shake, you can look hot with your abs out, you can be on your hot girl walk, you can be squatting at the squat rack. Like, it's all content that you can use. So build accountability within your daily routine.
With the holidays and the new year coming, you probably are looking around your house thinking that you would love to.
Upgrade and freshen up your environment.
And there is no easier way to do that than with your window treatments. Nobody covers windows better than Blinds.com. blinds.com brings your space to life in your way. They have free design help. Other retailers may claim to have experts, but blinds.com has spent nearly 30 years.
Building an award winning team of over.
100 design consultants that are ready to.
Help you create your dream space.
Space always convenient, always tailored to you. Three ways to shop 1.
Perfect fit Whether you want a DIY.
Have it all done for you or you're somewhere in between, choose what works for you and rest easy knowing the fit is guaranteed. So the holidays come fast, you guys, and you can freshen up your window treatments fast as well. And unlike some competitors, the price you see is the price you pay. No hidden fees and there's zero pressure. From blackout in motorized options to classic shutters, blinds.com has window treatments for every room, style and budget, even shades for your outdoor space. The Black Friday deals@blinds.com are going strong all month long. So don't miss your chance to save big. And as always, our listeners still get $50 off when you spend $500 or more. Just use code earn at checkout limited time offer rules and restrictions apply. See blinds.com for details. 2026 is the year that you launch your business. It's the year that you've become the boss. You become the leader. That idea that has been eating at you forever, that just will not leave you alone is going to come to life. Maybe it's something that someone tells you you should always sell or a store you've already designed in your head. And with Shopify 2026 is when you finally make it happen. Shopify gives you everything you need to sell online and in person. Millions of entrepreneurs have already made this leap from household name to first time business owners. Just getting started you guys. I use is Shopify for glossy and I remember when they sent me my little shopping bag celebrating my 10,000 sales and I literally cried because I was so scared to take the leap. And I'm so glad that I did.
And that I use Shopify.
It gives you all the tools to easily build your dream store. You can choose from hundreds of beautiful templates that you can customize to match your brand. Set up as fast with Shopify's built.
In AI tools that write product descriptions.
And headlines and help you edit photos so marketing is built in too. You can create email and social campaigns that reach customers wherever they scroll. So as you grow, Shopify grows with you. You can handle more orders, expand to new markets and do it all from the Same dashboard in 2026. Stop waiting and start selling with Shopify. Sign up for your $1 per month trial and start selling today at shopify.com happy go to shopify.com happy that's shopify.com happy hear your first cha ching this new year with Shopify by your side.
There are so many challenges to business.
That I don't want starting to be.
One of them for you.
And when you want more. When you're starting a business, you need Northwest Registered Agent because you get access to thousands of free guides, tools and legal forms to help you launch and protect your business. And it's all in one place. You can build your complete business identity with North Northwest today. Northwest Registered Agent has been helping small business owners and entrepreneurs launch and grow business for nearly 30 years. They're the largest registered agent and LLC service in the US with over 1500 corporate guides.
Real people who know your local laws.
And can help you and your business every step of the way. You can sign up for free account to begin managing your business hub with lawyer drafted operating agreements, bylaws, resolutions, membership certificates, bills of sale and more at no cost. Northwest makes life easy for business owners. They don't just help you form your business, they give you the free tools you need after you form it. Like operating agreements, meeting minutes and thousands of how to guides that explain the complicated ins and outs of running a business. And let me tell you, this is life changing because I had no idea how much went into this. So don't wait. Protect your privacy, build your brand and get your complete business Identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com Earn free and start building something amazing. Get more with Northwest registered agent at www.northwestregisteredagent.com forward/earnfree Too many people finish their workday feeling frustrated, drained and unfulfilled. I have experienced that myself.
And the good news is it doesn't.
Have to be this way and you don't need a new job to fix it. Patrick Lencioni, author of the Five Dysfunctions of a Team and more than a dozen other bestsellers, created the Working Genius assessment to help you pinpoint the kind of work that gives you energy, the kind that lights you up, and it also shares the kind that drains it. So over a million people, including me, have taken it and completely changed changed how I lead and show up every day. If you're a CEO, an entrepreneur, or someone who just wants to level up in business and in life, Working genius is going to give you the clarity and confidence to operate in your strengths and find greater joy in what you do. Because confidence isn't pretending to be good at everything. It's knowing where you're truly gifted. Take the Working Genius assessment today and get 20% off with code. Earn@working genius.com that's working genius.com you'll be.
Glad you did it. All right, let's talk about how to actually support yourself, though, throughout this entire year, no matter what your particular business is. Because it's such a fiery year, it is going to feel a bit overwhelming at first. So just prepare yourself for that. You might need to do some extra, like, nervous system work. You might need to do some breath work. You might need to do more meditating. You might need to hit your knees and do a lot more praying every morning. Asking for strength, asking for what you need. Need. But you know there's great ways out there to regulate your energy. You have to find what works for you because it is coming in hot. Like I feel it, it's coming in hot. It's coming in all at once. It feels big and it can feel overwhelming. So what I want you to do is to start taking action before you're ready. Because what happens is I want you to think about if you don't take action and this energy is coming in like fire hose energy. It is blasting. It is coming in hot and if you're not taking action, imagine that the fire hose is kinked and it's just building up and building up and building up. That's what it's going to feel like. And I don't want you to feel that way. And action is going to cure anxiety this year. So a lot of action before you. You feel ready. In order to get that data, I need you to move. Even when clarity is not perfect, don't isolate yourself. You need to get in rooms with other people who are doing this. Because if you isolate yourself, it can feel really overwhelming. It can feel really unclear. You want to know what's going on. You want to get those answers faster. You want to learn from their data. That's one of the biggest things is data is the key. I've said it a hundred times throughout this podcast, the more data you can get is going to be huge for you. And the more you get in rooms with other entrepreneurs, you 10x you 100x your data, you guys, depending on the size of the. Of the room. So you're also going to want to build an accountability for yourself. You can also do that through different rooms, through different friends, through different, different entrepreneurs that you literally say, how can we build some accountability together? Maybe we meet once a week for 30 minutes. Maybe we say our goals, maybe we write it on a board and we hold each other accountable to that. And you also need to protect your schedule. It's got to be fierce, you guys. It's got to be fierce. So it's going to be amazing boundaries on protecting your schedule to make sure that you're able to learn new things to do these activities that you're putting out there that you know need to happen. And it's going to be a huge year to simplify your offer. Really huge, overwhelming offers for people. Just leans more into them not trusting themselves and not finishing it. You're going to want to clarify and simplify your offers to say they strategically do certain things and that that might mean breaking up some of your offers. So if it has 10 different things in it, you might want to consider breaking those up into even lower ticket offers that are very clear and simple. You're going to want to delegate faster. So if you've been doing things that are literally wasting your time, there's no time to be wasted this year because it really need to be learned on skill sets. Different deepening those skill sets and getting more clarity. And you definitely want to rest as much as you can. I know that I'm saying, hey, fire Hose energy. This is insane. But you need to freaking honor yourself with a routine of a consistent bedtime, of taking a walk or a workout in the morning, of taking care of yourself through food, because your cracks will be exposed in your routine. Like your routine's cracks will be exposed because of the energy that's coming in and what needs to shift when you're in a big pivot. The key is to take care of yourself. Like, take a deep breath right now and know that this is exciting. This is exciting. The years with the biggest shifts have the biggest opportunity because majority of people are not going to do what I'm saying. So the playing field is about to be cleared and all you have to do to stay on is be consistent, learn from your data and get good at getting attention. Whether it's in a podcast, whether it is with some clear content that you're doing, whether it is with a great partnership. You need to get clear on how you're going to get eyeballs. All right? So rest often so you can move fast. You're going to want to build a support system and get honest with yourself about what you really want. So what type of business this year would feel really good? And maybe last year you had some pie in the sky goal, which is amazing. You know, I'm all about it, but maybe that's not actually what you're after this year. Maybe you want some sustainable scalable systems. Maybe you want to get really clear on those programs. Maybe you really want to dial in your content and create, you know, just three reels a week that have the potential to go viral for you. That doesn't mean viral for everyone. That just means you're getting the attention that you want. You're starting to look like the authority in that content. Like, maybe you want to be really honest with what you want to make this year and what you want to do in your business to support yourself, to get really foundational so that you can have your habits match those goals and have your routines and have your plan match that goal. So sometimes we do those pie in the sky goals and we just get overwhelmed and we end up not moving at all. So get really honest with what that goal is and what you want. Or maybe you want to go pie in the sky and you didn't last year and it had you moving slower. So this is not the year to try to do it alone. Fire Horse Energy is for you. It's not against you guys. It is for you. It's like if you want to run fast, you will have to learn how to grab onto that horse and ride it. So it's here to kind of shake loose anything that's been not working and what you've been tolerating, but it's also here to speed up your momentum, and it's here to burn away the old version of you and reveal the next one very clearly. But it will not wait for you and it will not reward hesitation. If you felt unseen last year, if you felt stalled, if you felt like things weren't landing, this is like your reclamation year here. This is your recalibration moment. So 2026 is demanding that you go all in. It doesn't want you perfect at all. Literally does not want perfect. It just wants you in. That's it. It just wants you on the arena floor. So if you want the room that mirrors where you're going, like, if you are ready to level up, you guys, we have an elite mastermind for people scaling to seven figures and beyond. That's 500k and above. And you can comment elite on my Instagram messages or any of my posts. Any of them have this. You can comment elite if you want to grow and you're in the early stages or you are 25k to 500k. You just need to comment mentor. And this is everything that you need for accountability. We have your own accountability coaches in there. We have a coach for every single spot in your business, whether you need social media, whether you need funnels, whether you need legal, whether you need foundational things, whether you need AI. And Chris and I teach in there every other week and answer all of your questions. And there is a call every Single Tuesday at 10:00am so two of those are with our coaches and two of those are with Chris and I and we answer all of your burning questions. I would love to work with you in there. So I'm so excited about it. I hope that you guys go and drop the word mentor because we are on a wait list right now. And I would love, love to work 2026 with you, with everything that I chatted about that I know is going to need to happen in every entrepreneur's business. And you better believe this is my focus because I have Glocee and I am going to make that win. And I also refuse choose to be left behind, because I don't believe that money ever goes away. I believe it shifts. I believe it shifts. And it's just shifting right now. And I'm so excited about it because I think the opportunity is huge for those willing to do what I mentioned in this podcast. So you guys I'm sending you so much love I hope I get to work with you in the one of the masterminds mentor collective mastermind for 500k and below and that's comment mentor or the elite mastermind for 500k and above and seven figures and beyond and that is the word elite and you can go and comment that on any of my posts or DM me that and I'll send you information on everything and you can ask all of the questions that you want. It is a two way interview it has to work for you. We have to know that we can move the needle on your business if we can't we absolutely don't want you in there because we need it to be a fit and know that we can move something in your business or we can refer you to somebody else who could help you. All right you guys I'm so grateful for you and until next time earn your happy bye everyone.
More from Lori


How to Stop Overcomplicating Wellness and Feel Good Again with Stephanie Gambetta


The Enneagram, AI, and the Leadership Skill Technology Can’t Replace with Tracy O'Malley


The North Star Framework for Leading a Stronger, Self-Sufficient Team with Ashley Thomas


Feel Better at Every Age with the Pilates Principles That Actually Work with Vanessa Kelly






