Hard Fact: You might need to do a lot more
18 Apr 2024 · 18 min
Lori Harder argues you need to use every marketing channel available, not just one or two. She covers social media, affiliates, ambassadors, Amazon, and events, and shares how she's launching her supplement Glossy on Amazon with a 15% discount code for listeners.
Questions this episode answers
15% off with code Happy
May 30 (year implied 2024 in episode context)
About 1,300 episodes
Launched an Amazon store (available on Amazon)
Chapters
Let yourself try everything. Exhaust all possibilities. The time is now. Go use this sweet spot in history with social media and all of these incredible tools that we have and put yourself out there. Get in the rooms. It's vital. Hey, everyone. Welcome back to the show. It's time for another quickie because there's always time to fit in inspiration and because you are my favorite group of people. I mean, I've been talking to you for eight years. Is that insane or what? Like, it's actually really unbelievable to me that I have been at this for that long with, oh, my goodness, 1300 episodes. It's crazy. And also, I'm just so grateful for all of your reviews as well. Those are really huge, especially when I'm trying to book guests. I didn't know what kind of role that played in it, but it plays a really big role, guys. So if you want to hear from some more awesome guests, which I'm trying to book some epic female entrepreneurs on here, they look at your reviews and how many reviews you get. So I would love if you guys have not left a review yet, if you feel moved to do that. It is just one of the coolest things that you can do for a podcaster. I try to think of all my friends with podcasts and go on and leave a review because they are game changers. Also, like, help a sister out. What would be motivating for you to go leave a review? Because I'm like, I'm so happy to do some forms of contests, like, every few months or whatever that looks like. So I would love to know, like, what would incentivize you? Nothing. Crazy. Huge, obviously, because I'd be doing these frequently. But what would incentivize you to go and leave a review? Because that would really be just the most epic thing ever. Okay, so I. I also wanna give you an opportunity to go get 15% off of glossy. I am not offering these discounts anywhere else, you guys. So you can go and grab 15% off of glossy, which is my new skin and gut daily beauty supplement dot com. I would love for you to try it. It is changing my life. According to the reviews, it is changing your lives as well. So this is exactly what I was praying. Would I set out to create something that would accomplish all of my goals? Kind of the lazy girl way, if I'm being really honest. I don't love taking pills. I know I need to drink more water. I know I need it flavored in order to do that, but you have to go and check it out. Because when we were formulating this with these incredible human beings and teams, I took a really big gamble and spent a lot of money on a few of the ingredients here in here. And it's not that they're not all great, is that we went with some major hero ingredients, one of them being our probiotic, which. The probiotic in here, we chose one that had 30 clinical studies on it for improvement in body composition, digestion, immunity. You guys, it is huge what this probiotic does. And the fact that they know that it stays alive past your stomach, like it's actually working in your gut, where a lot of probiotics have not gotten these studies back, they have not paid for the studies. So if you're going to use a probiotic at all, you want to know that it is actually working. And also, we have an incredible hyaluronic acid in there. We use magnesium, we have zinc, we have coconut water powder, we have vitamin C, which is huge for creating your body's own collagen. So in order to have your body make collagen, vitamin C has to be present. And because our bodies don't naturally make vitamin C, we have to supplement it. And so one of the biggest ingredients in skin care topically is usually always vitamin C. And hyaluronic acid is a huge one too. But if you want your body to actually create its own collagen, you have to ingest it, you have to be supplementing it. So to have great skin, vitamin C is a really key ingredient. So go and check it out. Get 15% off with the code. Happy. If you're already drinking it, you can just feel even better about why you're drinking it. I'm gonna have some different people on and some doctors on to talk all about gut health and skin and all that fun stuff. So I wanna talk to you about feeling stuck or frustrated. And something that has helped me a lot is to think about the fact that there is always something that I could be doing that I have not done yet. There's always something that I could be doing that I have not done yet. And it's typically not that you have exhausted all possibilities, because majority of us have not exhausted all possibilities. In order to get to the thing that we want to get to, it's that we are not willing to do the things that could move the needle. And whenever I ask people on the podcast, what do you think is the main thing that's made you successful? Like, they don't even. They don't even really answer that question because they're like, there's not a main thing. There's a thousand things, and you have to do all of these little things at once. So, you guys, I don't know if you've ever seen, like, a serious fishing boat, but Chris and I love to go down to this place called Lido Isle, and it is in Newport beach. And we absolutely love going to the marina and looking at all of these stunning boats. Oh, my God. And there's all of these restaurants, like, along the water. Like, I could pretty much waste away there. I could die there and be very happy. Like, that'd be really creepy because I'd be at a restaurant, most likely, but. But this is the place for me that I am just, like, in pure euphoria now. There is a restaurant down there called Bear Flag, and it's some of our favorite tacos on planet Earth. I don't know about you guys, but, like, a fish taco that is fresh and just has just the right sauce on it and just the right, like, cabbage slaw. You know what I'm talking about? And the fish is so perfect. Like, you can choose from 12 to 15 different fishes. And this has just quickly become one of our favorite places that we love to eat at two, three times a week. Yes, it's a. It's a true guilty pleasure, even though it's really damn healthy. So we like to go down there. And what's cool is we see their boats and there's all of these fishing boats here, because fish is just such a massive industry here. Because all of the restaurants thrive with being able to share their fresh food fish and their fresh catch of the day literally caught that morning. So if you look out on the ocean, you can see all of these fishing boats all over, all of the time. And so there's a few Bear Flag boats that are down there for this restaurant, and then there's a ton of other fishing boats as well. And when you look at these all over the boat, there are the little holders for the fishing poles. Like, they are everywhere. Because when this boat goes out there, it's not like, oh, you know what? I'm gonna give myself a one pole chance. Like, I'm gonna give myself this percentage of this one pole, be with this one hook to catch all of these fish that I want or to catch any fish for the day. No. If they know they wanna catch some fish and increase their chances and increase their success, guess what? They are putting lures, like, hundreds of them in the ocean. And not only that, if there are no fish Biting any particular area, you better believe that they are going to go and try something new. They're also going to go and talk to fellow fishermen and ask where the fish are biting. They're going to put work into it. They're going to put time into it. Because if they don't figure this out, they don't eat or they lose a business. And talk about like not knowing where fish are or what you're going to get. Like, this is something that they have to exhaust all possibilities at all times and increase all of their odds. And I can't think of a better analogy for how we have to do business. So for me, I am really wanting to get more eyeballs on glossy. And so I am taking like a hundred prong approach, approach approach or should we say a hundred pole approach? Like, I am not messing around if you've seen me lately. And like, okay, let's talk about it on the podcast. Let's talk about it on Instagram lives. Like, I haven't done Instagram lives in forever. I'm asking my friends, like, can we get on a live? Like I'm getting on lives myself. I'm talking about it in my emails. I'm creating this epic ambassador program where some of our ambassadors are already sharing. We have an affiliate program, so if you want to join the affiliate program, you can do that too. Like all of these different things and.
This isn't even the half of it.
Like there's probably 50 more things in action that are so overwhelming because I know I have to get that fishing pole out there and it's got to be ready to go if there's any fish under there. And so then we assess. Did anything bite? How is this working? Do we just need longer? Is this a two month thing, a six month thing, A year long thing before we start seeing some data? You know, we just launched our Amazon store, so you can get us on Amazon now if you want it even faster. So are you exhausting all possibilities of.
How you're getting out there?
If you're like, I put a post down and nobody liked it, that's not gonna get you anywhere. It's only gonna get you in a place of massive frustration and thinking that you're not good enough? It's not that. Yes, your content might need work. You might have to get through your 100 terrible reels like I did. You might have to get through. I'm still putting out terrible reels, by the way, because you just don't know what hits. I'm like, okay, well this reel sucks. And all of a sud, it takes off. You're like, what in the actual world is this? So you just have to be putting yourself out a million different ways all of the time. And I wish I had an easier answer for you. Any person I know who has what they want right now, man, I don't know what else to tell you. Besides, it's the work. There is no shortcut. Like, I think for a while there it was like, maybe we could meditate our way there. That ain't happening. It's just not. It's all a part of it. So, you guys, I hope that if anything, this helps. You just go, oh, I don't know if I wanted to hear that. But at least I have a real answer now. Because if people are telling you that you can work a lot less, but you haven't gotten over the hump yet, or you don't have an audience yet, or you haven't caught any momentum yet, then that is not a true answer. And if it is, please, for the love, please tell me how you're doing it. But I have never been able to make anything successful without my rocket ship moments. Which rocket ship means, like, you can't break through the atmosphere without using 90% of the fuels in the tank in order to get there. And if you know how a rocket launches, that's literally what they do. All of their fuel is used in the beginning to break through the atmosphere. And then it's like the rest is just kind of, okay, well, now we can. Now we can maintain. And then if you want to get, you know, somewhere else, you have to do it again. So it's a never ending cycle. And that's why I just, I love talking to you guys because I feel like you're tuning in. And if you're in my audience, it's because you desire to fall in love with the build. And the build is magical because the build is what transforms you into a person that you're proud of. The build is what transforms your network into people that you can't freaking wait to be with. The build is what transforms your life into a life that you absolutely love waking up for. It's not that I don't have stressful days. I had one hell of a morning. But I can tell you that I was like, wow, this is really cool to be the type of person who just had two major things happened this morning that weren't easy. But, like, I didn't have this crazy emotional spike or response, and that wasn't me even Three years ago, that wasn't me. Even three years ago, I'd gotten a little better. But it's not until I went through the crazy hard stuff that I was like, all right, we gotta really learn to reframe and use our tools and just keep showing up and facing our fears and letting it be okay if we fail or not. Like, it's intense, you guys. And it's also the thing that will help you meet your next level. And if you listen to this, I think that's what you want. I think that's what you want. So I want to push you to meet that next level version of you. Because she's so freaking badass. Like, she's epic. I mean, if anything, you got to go be her so that you can.
Hang out with yourself.
Like, it is so cool to like enjoy your own company. Like, enjoy who you are around other people. And I know that that's waiting for you. I know that a whole other network of people are dying to meet you when you get to this level especially. And I want this for you so bad and you have to want it for yourself. So get your pole out. Sounds so bad, but put your poles in the water. That sounds worse. Put your fishing poles in the water, you guys. Get it all out there. Get your ideas out. Like, let yourself try everything. Exhaust all possibilities. The time is now. I don't want to be like a freak about the urgency in the world, but I really believe that we're in a sweet spot that I don't honestly know if it's going to last a super long time. So I would use this time to use all of our tools and the Internet and our freedom and AI while it's still being, we're still able to use it as humans like you guys. Go use this sweet spot in history with social media and all of these incredible tools that we have and put yourself out there. Get in the rooms. It's vital.
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And so I don't know if we'll have spots left. We may not because this airs next week, but the Dinner series is open as well. So if you guys want to check that out or grab one of the last spots, we would absolutely love to have you in that room. It is a full half day of networking and incredible celebrity speaker. And we also break you guys out into really intentional networking groups throughout the whole thing. You basically get to meet half of the room for sure and drop in with them. And also a beautiful dinner in Beverly Hills. This one is May 30th in Beverly Hills, and we cannot wait to have you. It's pretty much like throwing a wedding every, you know, three times a year is what we do. And it's stunning and you get tons of incredible content from it. And I can tell you that this is the content that has been the most used and shared by our people who attend from any event. So if you want to also show your people that you're doing cool, big things, this is the room that you want the content from, because you are just going to meet some of the most epic human beings. We invite a lot of our VIP friends, so you get to be in the room with them as well. So you guys go and check that out or shoot me a message and ask about the dinner series and we'll see if there are any seats left. So I'm sending you so much love. And until next time, earn your happy. Bye, everyone.
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