Major Announcement! | Meet the New Co-Founder of Glōci

So I have a really big announcement. You guys already know that Glossy has always been about collaboration and community, especially with the 54 female investors. And I have decided to take on a co founder.

Hey everyone, welcome back to the earn your happy podcast. This episode, let me just tell you, but buckle up because I have a huge announcement. I don't know if you came by way of the podcast from social media or Instagram or an email or a teaser that you saw, or maybe you're just tuning in and have no fricking idea that I am about to drop some of the biggest news on you that I have gotten to drop in a very long time. So first, I want to tell you that I am taking on a co founder with Glossi. I literally cannot believe that I finally.

Get to say that.

I finally get to tell you. And it came from a place of always deeply, deeply desiring collaboration. As you know, Glossy has 54 female investors. And when I first started out the.

Stream, even as light pink, before it.

Was Glossy, it was always about creating community and collaborating with other women and making them feel like they own and have and are a piece of this because they are. So the reason for the investors was because I wanted to do this with other women. I wanted to see how far we could take it if we all did it together. And fast forward, as I was really building Gloce, I just was really desiring and putting out to the universe and in all of my prayers that I wanted someone who I could build this with, who would help me take it even further than I could. Who would be there to make the tough decisions with, who would be there for the big ideas, who would help me spiral upwards when we had an idea, who would help me figure out think even bigger, who we could lock arms with and our courage would grow together. It's all about collaboration. It's about women coming together, women working together for women. To show them what is possible and to create products that truly give all of your routines a glow up. And that is what Glossy is. This was always meant to be. And so you guys, I am thrilled to announce my incredible co founder of Glocee.

Welcome to the show.

Natalie Ellis, founder of Boss, Babe and CEO Mama.

Let's get into the show.

Lori, I am so excited that we're doing this.

I am more excited that we're doing this. We both have such a different kind of stories and perspectives about how we came together to have you as a co founder of Glocee, which if you guys don't know if you haven't heard. Glossy is a daily beauty supplement. It's a skin routine that you can drink. And I know from my perspective, I, it, I wasn't actually expecting it at all.

Okay, tell me. I want to know all of it from your perspective.

And it's been one of the most exciting things maybe ever. That. Yeah, I'm just really, really thrilled about it. So let's rewind back to the very beginning when you were some of the first women that I went to with Boss Babe to see if you were interested in investing in light pink. And I remember that I had written your name down on a piece of paper in a book. I still have to go, I'll go and get it so you can see it, which is so crazy. So I manifested you a long time ago. You're going to be in this, you're going to be a part of this whether you liked it or not. And you were one of the first women that I was going to go to to ask to be a part of it because I loved what you were doing with your community and Boss Babe. And you know that everything that I've done is really community based. So for me, you have always been a part of it in some form. So with light pink, you know that I went to you and said, hey, are you interested in investing? And come to find out you were excited about it, which I didn't know. It's funny because from, from my end I was like nervous to approach you guys and I think I remember you saying like, oh my God, what were you saying about that?

I was just so excited. I'd like heard you were doing something and you were coming in for a meeting and I was just so excited that I might be able to get to invest in it. Like, I just knew whatever you would be doing would be amazing. Like, I didn't even need to know about the product. But light pink, for anyone that doesn't know, this was before you had the idea of glossy. Light Pink was going to be a sparkling wine in a can and it was going to be all around connection. And I mean, if anyone wants to know the full story of that, they can. I'll link that episode in the show notes. So then I'm curious from your perspective as well, me coming in in this respect. And I'll get into my story soon. But like, did it just come out of the blue for you?

Yes. So when, you know, we pivoted to glossy. So what ended up happening is during the pandemic, we pivoted from the Light wine seltzer into this daily beauty supplement, which, for me, I have been in the supplement industry for years. I've been in the health and wellness industry. It's actually where my entire career started. So when we pivoted to this, it felt like a really natur pivot for me. In fact, it. It felt like it was an extension of who I was. It felt so much more aligned even than the other idea, even though that felt good at the time. Things can really change. We'll get it. We can talk about the story another time. But what ended up happening is I was coming to a place with Glocee where we had been, you know, after raising money initially and going through the pandemic and being about three years later into this other pivot, I'd gotten to a place where I'm like, I really want to make a splash with this company, so I think that I want to raise more. And so this is literally the question that is on my head the day before I get a voice note from you. And I had gotten it. So I had gotten it that night. And then the next day, I had a call, and I hadn't listened to it yet. And the next day, I had a call with my CFO team, and I'm just going kind of back and forth with, like, what do I want to do? Like, what does this look like? Do I want to raise more money? Like, what is the next step? What is the direction that we want? How do we want to get this company out in the world? And so I'm like, oh, there was a voice note from Natalie. I'm just. Just gonna go listen to it now after my little CFO meeting, I listen, and you're like, hey, so, you know, I'm just gonna throw this out there. I don't know where you're at with this, but if there's any way to be, like, a bigger part of Glocee, I'd really like to do that, because if I was gonna create a company, this would be the company that I was gonna create. Now rewind. Like, I get this. I get this voice note, and I'm just sitting there going, I haven't thought of this. And at the same time, it was like, wow, that would be so exciting for the company. I feel like you have such an opposite skill set of me, and I've always wanted someone that feels like a sparring partner that I can bounce ideas off of that I can voice note and get super excited about things that I can share tough things with. That I can. That we can, like, get through the challenges together as well, because it feels so much easier when you do have that other person. And so I think it just opened up this whole world to me of, wait, this is kind of what GLOCE has always been about, is collaboration and community and getting women together and showing them what's possible. And I just thought, oh, my God, the things that we could do together. And that's really what opened up for me. And it just. It felt so aligned and so good and so effortless. Very unlike other, you know, just different experiences that I had had before that. And I'm like, okay, I'm gonna follow. Follow my gut on this one.

I love hearing it from your perspective too. So for. For. For mine. So, I mean, way back when I started as an entrepreneur, my first ever company was called oh, My Glow. And it was a powdered beauty supplement.

Which is so crazy. When you told me that, I was like, you're not. Like, you're not serious.

Yeah. So that's how I started in entrepreneurship. That was my first ever business. And it really came about because I knew I wanted to be an entrepreneur. And I was so passionate about health. It wasn't necessarily skincare for me. It was hormone health. It was overall health. It was just, how can I take care of my body from within? And I got so interested in superfoods and ingredients, and I went down this whole rabbit hole, and I'm like, that's. That's my path. So I got into that. I started this company called oh, My Glow. It took me an entire year to get this thing off the ground. I mean, I'm literally mixing formulations in my kitchen. And that whole time I'm building on social media because I've put every penny I have into this business, which was not many pennies. And I'm just waiting on getting this supplement back. Launched it, and it was a huge success externally, but I could not figure out this cash flow thing. I knew if I wanted to make it like a real quote unquote business and take it to, like the seven multiple seven figure mark, I would need investment. And I didn't want to do that. I didn't. I didn't know what I was doing. And I knew that wasn't a power position to be, like, bringing in people that would be telling me what to do. I was like, I need to find my feet in business. And when I married six Stephen, I married him when I was on my student visa. And I didn't know that was like A big no. No. And I actually got told I couldn't work at all. So I had to put this company on hold. It was basically either stay in the US and wait for your green card or go back to the UK and run this company.

Oh, my God.

And I just, I knew it wasn't. I wanted to be in the US more than I wanted to keep running that company because it was so challenging. Like, I just, I hadn't figured it out. And like, again, on the outside it was so successful, but inside I was like, there's just, there's something not connecting for me. So anyway, you know, that was.

Gosh, people don't know this about you.

No, I know. So that was 12 years ago that I started that business. And then obviously I was an investor in Light Pink. But I didn't know that you were developing Glossy in the background.

I didn't know I was doing this all undercover. Had no idea that you had. Oh my glow. That's so weird that it's even like, it was like, okay, you're gonna have this, a version of this in the us don't worry about it.

Yeah.

Okay.

And it's funny because then you came to Austin and we podcasted together, went out to net, and you were telling me all about Glossy. And that's when I said, lori, did you know I had. And you didn't know. And so I already was starting to get like, really excited just about the fact I was an investor in this. I'm like, oh my goodness, this product one is freaking amazing. To feels like an extension of me. This is the easiest thing I can promote. I'm so glad I invested. Like, I remember thinking it makes me want to cry. Yeah. I just remember sitting there, you opposite me, being like, oh my goodness, I'm so glad I'm part of this. And then fast forward. I mean, what, six months making me cry.

It really is. I'm just like so excited.

Yeah. And six months later, I got approached by another company. This founder, who is wildly successful, had a multiple nine figure exit and wanted to bring me on as the face of another brand. And I went all the way down that path with them and something wasn't right. And I knew in my heart I was ready to. To have a supplement company. I truly care about helping people get healthier. Like, it's the thing that lights me on fire. I love helping women make business get businesses off the ground. I love helping them feel like the best selves. And I just knew. I like, feel like it's in my Blood in my DNA. And I went all the way down this path and what the they wanted to build didn't feel like the way I feel about closely. I was like, it's just not that. And I remember telling them, I just don't think this is for me. And you know, I knew how big it could be, all that stuff, it didn't feel like it was for me. And I was sitting on the chair in my office and in my head I was like, well, you know, you don't necessarily need to go with these guys that have had this big exit if you want to have this business. Like, have some confidence in yourself. Yeah. And I remember thinking, well, what would you do? And instantly I was like, I would do glossy. Like that's the business that I would. The product is amazing. I being obsessed with product since the minute I heard about it, nevermind, tried it. Everything about it feels like me. And I just thought. And I talked myself out of it so many times, like glory. I was sitting on that chair and I'm like writing it out. I'm like, well, I would start this and I'm like, so basically I would just start glossy and I'm already invested in it, so. And then I kept talking myself out of voice note. Like I wanted to voice note you and say like, can I invest more? Like that's what I thought the conversation would be, like, can I invest more? And like, come more on board. I really want to be part of it. But I kept talking myself out of it. And then at one point I was like, you know what, Natalie, just shoot your shot. The worst thing Lori will say is we don't need any money right now. We're good. And like, can you handle that? I'm like, yes, I can handle that. So I remember voice noting just being like, lori, I am so obsessed with this product and what you're doing, and I want to help get this out there. Like, I really believe in it. And I remember just saying, if there's any way I could be more involved that I'm interested. And then we started talking about it and it was maybe I would put some more investment in and you know, I'd be. I was already an ambassador. I was like sharing it. From the minute you said I could share it, I was already in. And I just was like, yeah, this would be great. And then as we started going down the road, we started exploring what would it look like to be more involved. Which by the way, when I voice noted you, I didn't even think that was an option. Like I was just seeing like I'm like she's crushing it. She's not going to need a co founder but maybe like there's another way. So it's just amazing that it like all lined up like lined up like this.

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Wait, I forgot about that.

I'm like, do you remember this?

I remember now.

And I was like, can we put in your group in boss babe? Can we take surveys from all of your women? And so I actually surveyed literally, your community. I have chills. I have chills. Yes. Surveyed your community. And it came back. The main things that they wanted were they wanted to feel lighter. They wanted to have beautiful skin. Like they all, it was all like, feel better, look better, lighter, less bloating. And so I had to break down what that meant because I'm like feel lighter. What does that mean? Lighter is like, you know, when we would ask deeper questions, they felt like they weren't digesting their food. You know what it means?

You know when you've had your morning poop and you feel like you could.

Fly that well, let me tell you, you're gonna be. You're gonna do just fine with this. So you're gonna feel really right. That's actually the side effect that we're hearing all the time is people are like, I'm so regular. I take this traveling all the time. I sleep so good. No, but for real, that's why we did it literally. Look at how we made it pretty though. We didn't make it like Metamucil. It's like here.

Oh my goodness. Yeah, I forgot about that. Yeah, we did survey.

My brain was just like, oh my go. So we made this literally with you in mind with all of the women who are listening right now. Like, we created this product specifically from all of those surveys.

Hey everyone.

I know you're enjoying the podcast.

All about how Natalie and I have come together and how we have taken on Natalie Ellis as a new co founder of Glossy. And I wanted to make sure that if you're in the middle of all of this glossy talk and why it's so freaking amazing, I wanted to give you a coupon code to my list listeners and that is code happy for 25 off. We just decided to up the discount code for all of you who listen to the podcast. So you guys, it is 25% off with code Happy on new subscribers only. So go and check that out. New subscriptions, you guys, we would love to have you try it. And massive thank you to everybody who has come in. To all of you who are on subscription, I cannot tell you what this means to a small female owned startup company. You guys, we are in our infancy. We are three months in and every single customer, I mean from now until whatever this becomes is our most important asset. We are so grateful for you. I look at every single name that comes through Shopify. I'm so excited when I see your name come in and I think of you drinking Glossy and it making your life better, making you feel better, making you feel more confident, making you feel visible results. You guys, I'm so grateful that you are loving this product. So if you haven't tried it yet, go to getglosi.com and you can use code Happy. All right, let's get back to the episode.

Doesn't that always give you chills when you look back on the journey and you're like, wait, this was always there right in front of me. I just never saw it. And I also think that's so beautiful because I think both of us went into this relationship, too, with no expectations. But also what I will say. I. I think. And we can do another episode on this, too. I think we went into this relationship really eyes wide open, because we've both been in business now quite a long time, and we both know what we want out of our lives, out of our businesses. And I love how you came into this conversation really knowing the value of what you've built. And I came into this conversation like, really no attachment to. Like, I'm so happy where I am right now. And, like, I love this product, and I'm going to promote it whether I'm more invested in it or not. And I think that's how. So it's been so amazing to see it unfold so naturally like that.

You know what else was really exciting that I think is a really important thing for people to hear is that when we came into this partnership, like, we've had really open, amazing conversations that have actually made me feel immediately closer to you and also know, like, how you need to be spoken to. Like, what. Where maybe, you know, some of the questions that we had asked each other for people who are thinking of partnerships as well, is it was like, where do I feel like I'm gonna fail you? Like, if we actually had to sit down and say, here's what I'm afraid you're gonna find out about me, and it's gonna, like, you know, I feel like if I was gonna fail you anywhere, it would be here. And having those really honest conversations. Honestly, I feel like we're not gonna surprise each other.

Yeah. And also just. We had some other conversations about, like, okay, what. What. My biggest wound that I have, and this would be this. And here's what would. Would feel really upsetting to me. And, like, just putting all cards on the table as being really. Just that in itself, it's been really powerful.

I think we've had just such amazing, number one, our personal experiences just from the past of collaborating with different people. And then also, we. I know that you're a person who also asks mentors all the time before you get into things or, you know, what's something that you see that I Don't see. And I think that that is going to be one of our greatest strengths as we go and innovate and create and expand. This is that we were just. We were literally at lunch before this, and I was like, okay, so if we want to do this, we're going to go talk to these people first and we're going to get advice from this person. How can we get advice from this person who's already done this huge thing that we want to do? And I. I feel like both of us together, that's going to be such a strength.

Oh, I just feel so excited. And the product's so good. I literally. As we were. We spent the whole day together, which has been fun. And as I was getting up the car, I was like, lori, I'm so excited for my lifetime supply. Seriously, I'm so obsessed with the product. I want to talk about it and, like, really get into ingredients and talk about why these ingredients matter, why these ones have been chosen, and what they all do. Because one thing that you've always talked about from the beginning with glossy is you wanted any ingredient in there to. To matter and to be in the amounts that actually makes a difference. I'm the biggest supplement nerd. I look at everything, and I always look at the values. I'm like, something can have a million and one one ingredients in it. I got really good at this when I was looking for prenatals when I was pregnant because I was hearing there was all of these prenatals with so many ingredients, but because there was so many, there was a low amount of each and you actually weren't getting everything you probably should have been. So I was like this super nerd, like, comparing all of them, looking for what I should be having. And that's something you've talked about when you were bringing this together was actually you'd rather use fewer ingredients and use them at a potency that actually makes a difference than just whack all these ingredients on to be able to say, here's what we do. And so that was that. Always part of the process from the beginning.

Yes. So Chris and I had a. We had a network marketing background. And also I was in health and wellness for years. Like, my career started in health and fitness. And so when we were thinking of. When I was thinking of creating a product, we called them sticky products, which means a sticky product is something that makes you feel something like you want to go back to it. And it's something that you're not only attached to, like, the brand and all the things, but, like, you actually feel better. And so a lot of these other companies, like, you don't necessarily feel or see anything. But, yeah, I still love certain brands, even though I'm, like, not sure if they're working. But I wanted people to be, like, have a tangible experience with the brand. So when I went into formulation, that was like. Like, the top of the conversation is, okay, if I'm going to choose ingredients, they need to either feel something like this. I was literally picturing what the reviews were going to be. So I'm a huge visualization manifestor. Like, massive. If I'm like, before this even existed, it was like, what do I want these reviews to say about this product? So when I went in with the formulation team, who's it? They're incredible. They formulated other freaking amazing products.

Amazing products. Like, world class. Yes.

I was like, oh, my gosh, I'm in really good hands. They formulated for these other incredible companies. And so when I was asking these questions, they were like, hey, how do you want to. What do you want this to look like? And they were saying, you know, you can have all of these different ingredients. Like, this could be really great ingredient. You could have, like, just giving these lists that would give me some of these results. But they're like, in the supplement world, sometimes when you get, like, all of these ingredients, they call it a fairy dusting. So it's just like a little dash of an ingredient where you can mark it with it, but it's not necessarily doing anything in your body.

That makes me nuts because the amount we spend on supplements, to know that actually you're not getting the right amount and you're ingesting it thinking it's gonna do something. It drives me insane because not everyone knows what to look for. Or, you know, they're spending so much money on it and they're kind of being duped into. Yeah. These products that really aren't making that much of a difference. It drives me nuts because I know so many people that are like, really know what I'm looking for.

Yeah. And. And sometimes you go into it and you're like, well, if it does everything. And something else is like, sometimes if something does everything, it might be doing nothing. So even when we were talking about marketing, it's like, that can actually be confusing to the market if you try to be everything. So when we took that feedback from all the. All the different groups, yours being a main one that we got most of the data back from, we're like, hey, we want to Be skin and gut. Like, we want to focus on skin and gut. And one of the cool things is, is when you focus on the gut, gut, you focus on the skin. So we didn't have to be like, hey, what are all the skin ingredients? Because believe it or not, a lot of the ingredients that are, like, great for your gut are so good for your skin as well. And we'll kind of talk about that. So when we were formulating, I was like, I want an amazing probiotic. I need to know that it works. How do I know it works? Okay, well, this one that we chose has 30 clinical studies. They actually have even more now. And the clinical studies are showing, like, here's the data of that. You know, this product actually works. So the one that we chose is all about immune function, digestion, nutrient absorption, body composition. So there the. The studies were like, lining up exactly with what we were looking for. For people to feel lighter, for people to feel better, and also, like, amazing side effects of repairing faster from workouts, different things like that. So the studies on the site of that, it's actually DE111, which is an incred probiotic. You can go and read more about it. It's amazing. But what I love about that particular company ingredient is they're investing so much into their studies. And so I feel like when you have that data, knowing that, like, hey, this ingredient actually works. And here's the amount that you're going to use in order to start seeing, like, in order to get some of this data. So that's why we chose the probiotic. And then we have hyaluronic acid in there, which most people are applying hyaluronic acid topically, which is good, but hyaluronic acid, your body produces it naturally. So ingestible, they're starting to study it, but we'll get lots of fun stuff on there. But ingestible is truly, I think ingestible is where it's at to get the results that you want for that. There are so many challenges to business that I don't want starting to be one of them for you. And when you want more, when you're starting a business, you need Northwest registered agent because you get access to thousands of free guides, provides tools and legal forms to help you launch and protect your business. And it's all in one place. You can build your complete business identity with Northwest today. 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Yeah, and two things. So the first thing, I'm so glad we're doing that with this probiotic because so many probiotics, by the time they actually even reach your gut, there's none left of them.

Yeah, totally.

And so they actually aren't doing that much for you. I I've went through such a journey on that, looking into probiotics and interviewing a lot of of people in this space and they would talk about how by the time it actually hits your gut, there's really not much left of it. Totally. And so I love that. And with hyaluronic acid, for anyone listening who's like, what does that do? That is the thing you really want to apply if you want all this moisture in your skin. Like, I have a really great serum that if my skin's ever feeling super dry, I put this on. But you're right, topical is only going to do so much. And I notice the biggest. Well, so, I mean, for me, the reason that I got into all my glow in the first place was I had such bad hormonal acne. I mean, I'm. I still have scarring from hormonal acne. And I had PCOS and I kept going all throughout my 20s. I was uncovering all the layers of where that come from. And I spent so much money on topical products and I could never get it to clear my skin. And the only way I could clear my skin was from within. It was the only thing that worked it. I had so such bad hormonal acne. I finally got it under control for a couple of years, got my hormones fully under control, healed my gut, all of it. And I was so nervous getting pregnant was going to flare me up again, and it didn't. And I haven't had a flare up. And I mean, we're talking like four years to. I could never go like a week without a flare up. So to go on this long, it's all the stuff that I put in my body. Like my. I have the most basic skincare ever. I use like beef tallow. Yeah.

Which actually I'm like, that's, that's coming in hot because it's so good for your skin that so many of these products now are, are going back to the basics.

And I focus, I spend so much money on what I put in my body that what I put on my skin feels like I can really strip it back to basics because everything's coming from within, which I think is a big metaphor for just generally. Like, I was just chatting to one of my friends yesterday and she was talking about just not feeling herself. And she was, she had had this vice she was leaning to and I. And I had to remind her. I was like, that vice is like drinking an energy drink versus filling yourself up with cellular energy, life force energy. It's so different. And honestly, that's how I compare all this stuff. You can put all of the band aids on or you can actually work from within and heal and give your Body what it needs. Because on diets, it's just really, really hard to get what we need out of our diets these days.

It is. And you know, thinking about, whenever I think about like, if you're, if you're not feeling good and coming from the fitness world and health and fitness world, it was very much like, okay, these challenges that we would do that were seven days or 14 days, all we were doing was just cleaning up what they were putting in their body for seven days. And people were like, you know, they're working out. Yeah. But it was like my best challenges were 20 minute workouts, maybe even three or four times a week. And all of it was about what they were putting in their body where they would just get like these mind blowing results of. I feel so much better. Oh my God. I don't feel as depressed. I don't feel my anxiety. I'm like. Because what we put in matters and especially, especially when it comes to your skin. So I know if you've like gone on vacation, maybe you haven't treated yourself very nice. Like, it's like you're eating crap or you're drinking or whatever. It's. By the time that week is up, you're just like, oh my God, a week.

Oh my God. I swear, if I eat something shitty, then the, the night before I wake up up.

Totally.

And you can see that on my face.

And that's what. So that is. Oh, for sure. Like, what did you eat last night? Like, I'm just puffy and like, yeah, you can see.

You look like a fish. Puffer fish. You had sushi last night? Like, yes. I don't know. That didn't happen to me in my early 20s. But we're not there anymore.

Totally. And that is so much about what this company is about, is it's a reminder, like to take the time to pour into yourself. I want this to be the domino of the first thing that people do for the day. That's like, hey, take, like, take a moment to pour into yourself. Like, if you do one thing good for yourself a day, do this. And what happens is we, you know, when we do something for ourselves that's easy early on, that we're choosing that we know is good for us. It truly unconsciously tells yourself, like, you are worth taking care of. And I think that that ripples throughout my whole day. And you and I know this better than anyone else. If you're in the personal development world or business, business world as well. It's like habits, small habits add up and it starts with small habits. When I get, like, off course, when I'm just, like, overwhelmed, I literally hear myself talking to myself. I'll talk to myself out loud and be like, lori, just go drink your water. Like, just go start there. Reset. Go start there. Get up from your computer. Like, we know that it's not gonna be some crazy fad diet. We know it's not gonna be some crazy juice cleanse that's gonna make you feel better right now. That's probably just gonna, you know, make you go from one extreme to the next. It's always like, take one good step right now and just do one good thing for yourself.

Oh, I love this so much. And I'm. I'm so into biohacking and, like, all the devices, all the things. But I know if I'm not doing the basics, none of that matters. It just doesn't make a difference if you're not doing the basics. Like you say, if you're not drinking your water, if you're not getting outside, if you're not walking barefoot, if you're not actually dropping in and connecting with people you love. Like, there's so many boxes that you get to tick that actually make the big difference. It's like, simple things. Have you taken your supplements today? And, like, I have, like, a desk pad, and I write every week. I write down five. Five habits that I want to do every single day. And it's just simple things. I know if I tick those boxes at the end of the week, I feel like a different person to what, the weeks that I don't.

It's the small things.

It always is.

It's just the small things like, that add up that make you feel amazing, and everybody thinks it's going to be a really big fix. And I'm like, no, we just need you to drink some flavored water right now.

Yeah. Okay. So question. How do you take yours? Because I'm so specific with how I take any. Like, I just love to layer all my habits. How do you take your gloves?

Okay. I'm totally different than you.

Okay, great.

I'm gonna take it, like, at least one to three times a day. But so yesterday I made a vanilla.

Shake with glossy in it.

So it was a lemon meringue pie shake.

Wait, stop. What did you put in that?

It was just a vanilla way. Like, I. I still like whey. I know some people. I. I do. V. I did vegan with this once, and I didn't love it as much.

I'm a. I'm a Dairy girl.

Yeah, it was a vanilla whey with just glossy, so it tasted like lemon meringue. It was freaking amazing. But then I have one in the morning and then I typically have one in the afternoon.

So, yeah, I'm a tour. I'm a two. Okay. So my mornings I do glossy, but I always do it in warm water. Which. Fun fact. Like, I know when you're doing powdered supplements, it always seems to dissolve better in. In warm water too. And.

And because we. I was a crazy stickler about the ingredients and not having chemicals in there, which it's funny because a lot of people are like, hey, you have to shake this extra. I'm like, when it's good, you have to shake it extra because. Exactly. You actually want to look for that. Because if it blends really, really well, it probably means that there's chemicals. Chemicals in there that are making it do that. So that was a really. That was a tough decision for me. I'm not gonna lie.

Wait, tell me more about this because I know I would have been so strong on that same. We're not using this. So tell me what, like, how that decision was made for you.

I was thinking of all of the people that were going to be using this, and I knew that it would be the same questions that I had. It was like, what are these ingredients that I don't know what they are that are on this label right now? And so the deeper that I started asking, the more it was like, well, you really do want that because it's anti caking and you know you don't want your product to clump. And I'm like, there has to be something different that we can put in. So I drove my formulator a little bit crazy, but he found something which is rice hulls to make it not cake. And we might have a little bit less shelf life because of it, but it's still. We still have amazing shelf life, but. But I just knew that we're gonna be putting this in our body every single day. And it's for our skin and our gut. So if we're putting in things that actually can irritate your skin and your gut, then why are we doing this product at all? And so that was huge for me. If women are gonna be ingesting this, I mean, essentially, it's becoming who they are. They're like, cellularly, it's becoming who they are. I'm like, I don't want chemicals in this product that are gonna be negative for people, for skin and gut. So we Just we had a lot of workarounds. There were certain things that I was like, I had to figure out, was I okay with a little bit of clumping or being really clear on the messaging saying, hey, guys, just shake it extra. Because if you see, you know, some extra fiber in there or whatever it is, like, just know that that isn't what a natural product looks like. So I think that there's some education that goes with doing a better product, because we're so, so used to our products. Going on your skin super smoothly, like dissolving in your water really quickly. And that doesn't necessarily mean it's a good product. It could actually mean that there's a lot of chemicals in your product.

I'm exactly the same. Like, even when with skincare, I use it's tallow. Like, when I get it out of the tub, it's so hot, I have to rub it in my hands to actually make it dissolve, like, totally. It's not such a good thing if everything's perfectly dissolvable. So anyway, I'm so specific. So I have mine in warm water in the morning, and I always, always put a hydrogen tablet in there. Just all that extra cellular hydration. I love it. And then in afternoon, I always have it in cold water, But I put liquid B vitamins in as well. I know some people tolerate those a little bit less. I love it, and I love putting it in. Just gives me extra energy. So I have my glossy rituals, and I know it's like, time in the day that I make time for myself as well. Like a morning, I don't go without it, and I it digestion, all of it. We won't go into details, but it just makes a big difference for me. And then in afternoon, I always know, like, I'm normally in meetings. Early afternoon, I always feel so much better. I sit there. I normally have a matcha. I have my glossy, and I just feel like I'm taking care of myself, like, I'm doing something for me as well as, like, pouring into my businesses or whatever I'm doing at the time. So I'm such a big fan of all of that. Okay, a couple of other things. I want to go into a few more of the ingredients because we've only talked about a couple. Can we talk about prickly pear and coconut water and why I'm so much happier that we're using coconut water than expensive salt or lots of sugar.

So coconut water has a lot of trace minerals in it, and it's also known for electrolytes. And so instead of. You know, what I was noticing is I was using these hydration packets. I was using them, like, two or three times a day. I'm like, I actually think that I'm getting bloated from the thing that is supposed to make me not bloated. Like, being hydrated actually makes you less bloated, unless you're hydrating with a crap ton of salt or sugar, in which I was. And also a big part of that was just like, I was doing it because it was making me drink more water. Cause it was flavored. And I'm a little bit like a toddler. But I think a lot of us are. We're like, we want, like, something flavored to look forward to. And, like, we sit on our computers a lot. We're doing a lot of work, and I think that it's a moment to, like, break up the day and look forward to something. Yes, I know. Flavored water. We never thought that would be something we look forward to as adults, but. But, you know, we do now.

Are you that person, though? Like, 10 beverages on the go at one time?

Always.

Always.

That's why I'm like, I absolutely should be in this company, because I'm just give me more beverages. So I wanted to do something that was, like, had the same idea, but done in a more natural way that maybe would not make us feel as bloated. So there is some sea salt in here, but it doesn't have the same amount. It's like, a very small amount. So that's why we chose coconut water. And then prickly pear was actually. It's funny because prickly pear came into the picture because I was thinking of doing an upsell to light pink, which was the wine company. And prickly pear was in all of these hangover tablets that you could take. And I'm like, I want to learn more about prickly pear. But prickly pear is actually an ingredient that's been around for thousands of years. It's called Nepal cactus is, like, its official name. And prickly pear is a.

It's.

It has so many different, incredible things about it, but one of them is it has prebiotic characteristics in it as well, which was another great thing for gut. And there's a lot of different info on it for your skin and just the fiber that's in it. And also, apparently, it's supposed to be good for hangovers, which I'm like, hey, hydration. If someone's using this as well, this is really awesome. So prickly Pear has been. It's also associated with helping bloating.

I'm obsessed. I'm. I. Literally, every time I was looking at this, I'm like, this is the product I would formulate. This is the product I would make. Okay, so one thing you mentioned was reviews and having those on your vision board and those. How have you felt seeing the reviews come in? And what are, like, some of the favorite things that women have been saying? And I'm saying women. I know it's women are men, but mainly women.

Okay. So the men part is funny because it's the men already stealing it from the women. And they're. They're sending stories about it right now. They're like, no, really? I'm getting really angry with my. Like, this is causing a problem with me and my husband. Husband. Because he's taking out of my monthly pack right now.

He needs his own subscription.

Yeah, you need to go get your own subscription. You're gonna love it. Glossy guys, close to guys and glossy girls.

Okay.

The reviews for me are, like, the most exciting part. I literally read them this morning again. I go on every single day. It's a. It's a crazy obsession. Just wait. You'll get the obsession as well.

I already got the obsession.

Oh, you're looking at it. I think a big one is like, oh, my God. I'm only two weeks in. I already feel like my skin is glowing. I'm already getting compliments. I'm sleeping better. I feel like my tummy's so much flatter. I feel like I'm not bloated. I feel like I'm more clear. I'm actually surprised at some of the reviews that are coming in as quickly as they're coming in. So that was actually. That was a huge one for me, is to get reviews two weeks in that are saying how much of an impact that this product is already having in their bodies and that they're seeing it on their skin. So we do a little glow factor bar to see, like. Like, you know, how much the glow factor is. And glow factor is always, like, over, like, 80%, which is exciting.

It's so exciting. I'm so, so excited. Okay, so let's talk a little bit about what we've got coming up. So we were just strategizing, envisioning on, like, the amazing people we want to see, talking about Glo and having it as part of their routines, and we were setting milestones on how many subscribers we want to have, and it feels. We were just talking about at lunch, but it feels so exciting to be. Be in the beginning stages of a business again. Like, doesn't that feel really. I mean, it's.

It's the most fun. Yeah, it's like the part where. And this is the part that I really want people to hear is there's so many challenging things about the beginning part, and there's so many challenging things about the middle, but it's also the best part. It's the part where you don't know if you're gonna make it or not. It's the part where, like, nobody has, like, a big say on what you're doing. Like, you really get to be. You get to. To, you know, like, get the data from your customer. You get to be super innovated. You're not attached to anything yet. Like, it's so fresh and new, and it can be anything that you want it to be. And, like, let yourself get your hopes up. Like, just let yourself really get into that place and try to stay in that place as long as possible, because I feel like that is the energy that's creative, that's exciting, that's the magnetic energy that draws people to you. Like, how excited we both are. We need to always remind each other to be this excited and how lucky we are. And every day, in my gratitudes, Chris and I do our. We do something called the power nine. So the power nine is three gratitudes, and then it's three excited abouts, and it's three grateful fors. And I am not only excited, but grateful for every single day that I have a company that feels like a creative outlet that I get to build no matter what state it's in. And so I never want to forget to be so grateful for that. And also, you've been in them so much lately because I'm like, I'm so excited now that I have a sparring partner to voice note. I literally was like, are you. How do you feel about voice notes? I'll keep them fast, but I'm going to be like, I'm so excited about this. What do you think of this? Like, I can't wait for that. When it's just like, yes. When we send ideas back and forth, like, look at what this company's doing. Oh, my God, I love this. Like, what would our version be? And that is the fun part of this. I don't want to lose that.

I love what you said about let yourself get your hopes up. One thing Brendan Burchard says a lot is a lot of people don't have a fear to start or a fear to be seen. They have a fear of being seen starting small. And it reminds me of, like, I definitely have felt those fears. Like, oh my goodness. Like, I definitely feel like there's a lot of eyes on us building this company from scratch and it could totally not work, which, by the way, I'm praying it does, but it could totally not work. And really getting over that fear has also been a thing of, like, it's really nice to be in that place and to. And, and I want anyone hearing this to, to be okay. Being seen starting small. Totally talking about your business, even if you're in the teeny tiny stages and like every new subscription is like, oh my goodness, do you know this person? No, I don't know this person. This is a stranger buying our product. Like, stranger about it. Yeah, it doesn't get old. And I think it's so exciting to. If you're in those early stages of your business, don't let that get old. Like, don't, don't wish yourself to be so far ahead that you miss out on, on the preciousness of those moments. And also another thing that I want people to take away from this is like, shoot your shot. Like, I didn't know what was going to come of this. I really didn't. And I was putting, I think, I think it was really nice to be able to put it out there with no attachment. Like, I was not attached to, to any way that this could go. And I knew that I would be doing myself a disservice if I didn't put it out there, that I wanted to be more involved in any capacity. And so for anyone listening, if you are sitting on something where, like, you wanna say something but you're nervous, you know, what might people think? What if I get rejected? To just put yourself out there. You never know where it might go.

You know, it was so exciting because I had, I hadn't even thought of a partner at this particular point. And I just had a moment where I remembered this whole thing started because all I want to do is collaborate with women. It's like my biggest, deepest desire in life is to do things with other women that also show other women what's possible. And I already have heard people just say, right down to bringing all of the 54 female investors in. You can't imagine what that did for me. I didn't think that I had the skillset for that. But watching you do that with no background, that just made it feel very, very possible. Because you told us how you did it that you got this person to help you, and you learned how to do X, Y and Z. And, you know, I think for us also coming from the space that we're in, a lot of our friends don't have products. Like, it's not. It's not a normal thing in the space. And I think what's gonna. It's like being aware of what you and I can do together for other women who, you know, in your community as well, in my community, to go, hey, what you thought was possible for you has now expanded because now you have somewhere to look whether this wins or fails. Like, you now have somewhere to look where that you can say, hey, Will, they tried it. And even if it fails, which is not going to, by the way. Cause I've, Like, I just know. But even if it does. Cause that's what you have to do. And you have to say these things to yourself. Like, you have to be okay no matter what happens. But even if it does, it shows people. Like, hey, you know, like, even with light pink, like, hey, she failed. She pivoted. Like, it wasn't a failure, it was a pivot or it was a learning lesson or whatever.

That looks like it's still standing, still alive.

And honestly, I feel like I'm more confident, more, like, powerful, more just. I love who I am more than ever from that, from the hardest thing that has ever happened to me, like, in business, hands down.

I love that so much. And, you know, I just had the biggest chills when you were speaking. I just had this memory pop up when you were saying, like, your biggest thing is connection with other women. So I remember. Remember the first time we met? Do you remember the first time we met? Okay, so I lived in San Francisco at the time, and we were both on. It was like, good morning, La La Land. Was it something like that? And I flew in for it, and we met, and I remember you, like, drove me from the interview back to my hotel, and so we kind of just lightly connected. But then I moved to la. It was like a year or two afterwards, and I didn't really know many women at all. I, like, lightly had some Instagram friends, and I. I don't exactly remember how it happened, but I'm pretty sure you reached out to me and you said, I'm going to help you make friends. I'm going to put together a dinner. And you organized a dinner at Elephante, and you invited me along. And I met so many women who I still class as, like, my. It's making Me emotional, like some of my closest friends. And that was.

I totally forgot about that.

Yeah. Just as you were saying that, I had this vivid memory come in my mind and like, yeah, that was the one of the. And you didn't really know me. And you were like, I'm gonna help you make friends in this city. That can be quite scary. And you just invited me along to this dinner and invited so many women that I, like, had seen online and, like, was. I was so excited to be there. And it can. And just connected with people and like, you set it up so that everyone was going around kind of speaking about themselves a little bit. And I just. I just had this full circle moment of like, yeah, that. And I. I've always felt that from you from the beginning, like, how much of a girl's girl you are. And I just love a girl same.

I'm the same way. And I just. It's kind of like if we have this great thing and we, you know, you have an incredible community, I'm just really, really thrilled about the different skill sets and pieces of the puzzle that are coming together with having you come in. And I just feel like that is such a bonus for this company is you. You do have very opposite skill sets of me, which really excites me. I think sometimes in partnerships, like in the beginning, I used to look for people, like, who are exactly like me. And you don't realize, like, that's actually. That's actually doesn't do that great. Because then there's just two of you who want to do the same damn thing all the time. So some of the things that we had chatted about, you're excited about. I'd love to hear some of the things you're excited about with the company.

I love brand so much, and I deeply adore product development. I love ingredients, formulation. I love seeing what's out there and thinking, how can we do it better? Or how can we take something that women are spending so much money on by taking multiple different things. Things and combining it into a formulation that makes it easier to stick to, you know, is cheaper, has better efficacy. Like, I'm. I'm like, deeply excited. Like, that's why I got into business in the first place. I wanted to be able to make products. I wanted to. And I love that inside boss babe too. I love putting products together that are going to impact women's lives. So I'm deeply, deeply excited about that. I think the brand you have put together is amazing, and I just feel so lucky to step into it and, like, we had such an amazing photo shoot today, and just to be able to partake in the creative direction of that, I love all of that stuff. It lights me up. And I love having a sparring partner that's so freaking good at marketing. And, like, all of that, it gives me a chance to sit in a different seat, too, which I'm really excited about. What about you?

Oh, my gosh. Well, I'm so excited that you're excited about just formulation and ingredients. I'm really, like, I love doing that, but you go way deeper than I do, which I love. It's just kind of like, I can ask you about an ingredient. You're like, oh, that's for this. Or it does this. Or it does this. Or this is the new one that everybody's using for this. And I'm like, oh, girl, you're in it, like, way deeper than me.

We were talking about salmon jizz this morning.

Everyone, like, did you say sandwiches? No, she said salmon. Jesus.

Nonetheless, yes.

So you never know. Future product. We'll see. I don't know. I'm also excited about how linear you are and how systematic you are. Like, all systems as well, which I think that that's going to be so powerful for this company because I am very much like a creative visionary. I want to be out in the world bringing, like, those partnerships in. I want to be collaborating with people. I want to be, like, bringing the eyeballs in. I want to be on podcasts. I want to be speaking on stages about it. So we just have so many different. I'm also very excited about all the things you said, but it's kind of like. Like, I feel like that'll be fun to not only partake on, but I feel like it's kind of like Chris and I have this thing where if we're even fighting or, like, deciding what we want to do for the weekend, it's like, if one person is a little, like, you can tell that person is, like, way more passionate about it. We go, okay, you win this one. I can tell. Yeah, like, okay, formulation. You win this one, I can tell because you just are, like, never gonna. You're not gonna put this to bed. You're, like, never gonna quit on this.

This. I'm going to be the, like, fighting for all the ingredients and, like, challenging our formulators. I know we can find it this way. Let's do it this way.

And you know what they do? They, like, always do. We were told no, multiple, multiple times. Like, you can't do this. It's going to cake. You're going to have zero shelf life. You're going to hate this. And I'm like, I'm still loving it. It's still so good. Speaking of other ingredients, too, we also have magnesium. So we're. We have a marine magnesium. And it is like a really bioavailable magnesium, which I love knowing about it. And magnesium is such an important ingredient for you to be consuming. It is like muscle function, nerve function. It does so many different things, let alone, you know, we know that it's related to sleep and calm and all of those things. And, you know, going to the bathroom regularly also is amazing with magnesium. And we have zinc, which we don't have. Have too much zinc in there, because if you go extreme on zinc, some people can have, like a bothered stomach by it. So we have a really low dose of zinc. It can also actually irritate the skin if you have way too much. So we went really low on it because at a certain amount, it helps the skin a ton. So we put zinc in there because it is such a big skin ingredient and is so good for immunity as well, which is awesome, which is why so many people travel with it and take it all the time. And then we do vitamin C, C. So vitamin C is like one of the most known ingredients in skin care. And vitamin C topically is good, which is why it's so popular. But ingesting vitamin C, so your body cannot make its own collagen without vitamin C. And so because our bodies do not make vitamin C, we actually have to supplement vitamin C in order for collagen synthesis in your body to happen, which is crazy because some people are not getting it. Like, if you're not taking a vitamin or as you say, a vitamin, if you're not taking a vitamin, you are. Literally, if you're not taking vitamin C, your body's probably really struggling. And maybe you're getting it through some of the things that you're eating, but specifically making sure that you have, like, the daily allowance of vitamin C. And.

That'S why I think this kind of education is really important, because a lot of people, if they're formulating something for skin, will often put collagen in. But like you say, sometimes it's about stepping back a little bit. Okay, you can put collagen in, but what if you could support your body in making its own collagen? That's a lot more powerful, plus all of the other benefits. How long do you think until I start saying vitamin, Vitamin A You got.

Vitamin C. Vitamin C, Lori. It's coming soon.

I love it. I am so excited to be doing this with you. You have created a truly phenomenal product that I'm obsessed with. I was obsessed with before I even got involved. So I just feel like I'm on cloud nine that I get to, like, link arms with you and see what we can do with this business. Like. Like, it's so exciting, and I'm. And I'm so grateful that we get to also share this with our amazing community of entrepreneurial women. To. To share along the journey. Like, let's just be very real about what's working for us, what's not. Like, getting a chance to build something from scratch. It's amazing for us, but I'm also secretly, or not so secretly, so excited to be able to share it with other women of saying, like, this is what's really working right now. Will this move the needle?

This was like, this company. I have chills again. Like, it's so. It's so twofold. It's. I. We want this for women to be, like, such an important part of their ritual and to, like, take that time for themselves and get the results that make them feel good, because you have to support the vehicle that is doing the business, and that's you. Like, at the end of the day, if you are not. And I know you're so passionate about this, if you are not taking care of you, your business can only go to the extent that you can. And so if you're not growing and if you're not, if your health is not getting better, like, your business can't get better. Like, you actually have to get your health better if your dreams are getting bigger. I remember in the middle of building the alcohol company, I was not taking very good care of myself because I just got. I got really low. I got really depressed about, like, just this company was in front of me was. My margins were disappearing because of the pandemic and so many other things. And I got this, like, verbal download. I don't know how you hear things, but for me, it's like a voice. I don't know what voice it is.

It might be me.

It might be God. It might be whatever. And it was like, you need to upgrade the operating system. Like, you need to take care of yourself. Yes. I don't know why the voice said, upgrade the operating system, like I'm some robot or something, but it truly was like, if you want to go to the next level, you got to dial in your health Again, like, you've lost yourself a little bit. And when I started to dial my health in, this idea came. Literally. It was like, we all get lost along the way and we all forget. And sometimes we just need, like, these basic, like, staples that remind you, oh, yeah, that's right. I'm worth it. Oh, yeah. This thing makes me feel good. Oh, this is a good place to start. And so it's that one simple thing you can do every day. But the other part of this is that how am I ever supposed to. Like, we're both women who breathe life into women. Like, our purpose on the planet is to give women a path and to give them hope and to, like, just expand whatever dream they have. Like, to think bigger. I know that's why I'm here. I know that's why you're here. How can I get them to think outside of the box and to think bigger if I'm not willing to put myself in that situation? And I knew that if I wanted to, like, blow the lid off of what women think is possible, that I have to do it for myself. And so it was the scariest leap I've ever taken in my entire life. But if I don't do it, who's going to do it? And how do we bring this back to the community? And that's why I'm so excited about you coming in, too, is that I know that all of these lessons are not going to go to waste no matter what. Like, everything that we learn is going to be. We already have plans of, like, how do we, you know, integrate this into our ambassador program? How do we teach them about sales? How do we teach them about what this looks on the inside? How do we show them that this is, like, possible, Whatever they're thinking is possible. So that's why I'm so excited.

Yeah, we're going to bring everyone along on this journey. I'm so excited. Well, cheers to Glosy. Cheers to wait to see where this goes.