Proof Your Dream Life Is Closer Than You Think No Matter Where You’re Starting From
5 Aug 2025 · 16 min
Lori Harder and Chris Harder share how they built their dream life from humble beginnings. They talk about past jobs, entrepreneurial risks, and the importance of building a personal brand to get where you want to go.
Chapters
The level of risk that you're willing to tolerate, the level of embarrassment that you can handle, the level of learning in front of the whole world is why you will be compensated. You will not be compensated to look good. You will not be compensated if you're not willing to fail in front of people and the ones who do it and really build that brand, all of a sudden everybody wishes that they would have done it earlier.
Foreign.
She said, all right, we had the.
Best lunch date yesterday. We went down like memory lane. And that's what we're going to share with you guys is some of the memories of the jobs and what we've been through to get where we are right now. Just to like inspire you in case you're like, hey, I. I need someone to kick me back in the game or I'm in that trudging along part and I need to know the light at the end of the tunnel. So we're going to share some really good stories because that's what we did yesterday at lunch, I guess. A couple murder. Yeah, a coup. Couple margaritas kind of help, you know, skinny margaritas. Yeah, exactly. So here's what we wanted to talk about today. We had the best lunch. Like I said, you know, a couple margaritas. You start reflecting on the past. Where it really came from is you're. We're making an offer. So we had sold this home in California. We're making an offer on another home. And we were like, wow, I can't believe, like we have a shot of getting into this home. Look how far we've come. And we went down memory lane and it turned into like remembering that Lori used to get up at 4am every day to go work as a barista at a drive through coffee shop. And that I used to get up at 4 or 5am every day and do landscape construction to pay the bills. And my biggest dreams at the time, I remember sitting there and we're going to start right here. Actually. I was telling Lori real after, I was like, I remember sitting there figuring out my future life numbers and saying, if I bought this many rental properties, these four units and I lived in one of them, I'd be able to clear about $2,400 a month after paying for the mortgage and living there and that $2,400 a month. And I was like, this is so talk about bad money management. I was like, my car payment is like 550. So I guess I've always liked nice cars. This is 20 some years ago, right? And who's going to pay 550amonth car payment out of making, you know, an extra 2,400 bucks a month or whatever you're going to clear. But nonetheless, that's where my mind was at. It's like I could pay for this car that I love and, and still have, you know, 1800 bucks a month left over. I'm good, I'm set. And that's like where my level of dreaming was at this time while I was doing landscape construction. And even that was good because I was like, well, I'm buying the rental properties and one day they're going to be paid off and then I'll have all this equity. So your level of dreams change. But the jobs that you had, the work that you had to do while you were getting your dreams in order usually isn't fun. I was getting up at 4 or 5 in the morning to plow. So I did landscape construction every year in the summer. And then for that same company I would plow because this was Wisconsin whenever it would snow and so I'd wake up at four or five in the morning or heck sometimes it's midnight or one or two in the morning and I'd get into the plow truck, I'd start it up, it'd be freezing and be covered in snow. Or if I was lucky, I got one of the ones that was in the garage, put all the equipment on and you'd be out there in the middle of the night or first thing in the morning plowing in the freezing cold and then getting out and having to shovel the parts you couldn't plow. And that was life. And I actually loved it while I was doing it. But that's how far we've come. Laurie, your story about being a barista and all that stuff was great.
So I worked at a drive through coffee shop. Like picture those little huts that you see sometimes. Some parts of the country don't have them but it's a very Midwest thing so you can just stay in your car, pull up and get a coffee. And I worked in one of those little huts for my God, a couple of years. I think it was a couple of years.
Was it a bikini drive thru?
No, but I probably would have made.
More in the movie Landman.
I absolutely would have made more tips. I should have reinvented that. So I would wake up at 4am to have to get to the coffee shop I think we open. I couldn't remember if we opened at 5 or 5:30. And clearly if you're waking up that early, you pretty much just roll out of bed. I remember slapping on makeup for like maybe one minute and having like a little routine of what I wore and how I look to this coffee sh. And I would go there and open and you'd be the only opener. It'd still be super dark. Middle of winter, you guys. I remember the winters because they were the most brutal. And it was so freezing, so pitch black. And you have to stand in this drive through window and it's freezing. And I just remember I would get done or I would start at, you know, we'd open the place at like 5:30 and I would be done around 1, sometimes 2 depending on the shift. And I would be so exhausted that I would nap from like 1 until 5 or I'd come home. I was telling Chris because I've always been into fitness, I've always been into health. And I didn't want to be eating like a whole other meal because I would have already had like breakfast and lunch. And I used to want to wait for him to have dinner, but there's this big window where my body's telling me it's like dinner time. And so I'd come home and I'd be like, okay, what could I eat that's light, that's not too crazy. And I remember I would make a whole bag of light popcorn and I'd have a Coke Zero and then I would go and take a nap, probably wondering why I couldn't sleep very well. I would have a Coke Zero, literally, and I would go and take a nap until he would come home at like 5 or 6. And then we would go to the gym and then I would try to sleep around 10, but I normally wouldn't fall asleep till like 1 or 2 because my circadian rhythm was so off. And then I'd get up and do it all over again. And I just remember feeling exhausted. I remember feeling like I couldn't do it anymore. Actually loved the job more than I can tell you because I love talking to people. I did that job so well. I was like the person that they never wanted to lose because I was this impeccable cleaner. I was an impeccable closer. Like I did. I've always done everything the best it could possibly be done. But this also caused a lot of like pain for me because I always knew I was better than the positions that I was in except I hadn't graduated high school. And I remember it was the biggest fear of mine that I couldn't go to another job job like I Would have to always have these low level jobs that I have to work my way up because I was so afraid that people would find out I didn't graduate from high school. And so there was another job. I remember looking online or not online. We were just, at the time, they were just married. And I got.
It was in the paper. It wasn't even online. Wasn't really a thing.
It wasn't a thing. No, it wasn't a thing. And there was an opportunity to make commission on office furniture sales. And I was like, I think I could do this. Like, it was an opportunity to make more money, to get my hours back in order, maybe get my sleep back, like get on a schedule with my husband.
Felt like possibly a lot of money, right?
And it felt like possibly a lot of money, but it probably wasn't. And I just remember being like so freaked out that I couldn't apply for this job or that I was going to. And you were like, just lie about it. Just say that you graduated. Lori, you're the, like the best employee of any spot that you go to. And I like could not get over it. But I think I applied to it and I don't remember what ended up happening. I ended up getting a different job.
Yeah, you went and interviewed. I remember that much. You interviewed. I don't remember what happened. Yeah, you got a different job.
I know I didn't take it.
Maybe they sniffed out your lie. She didn't really graduate.
Maybe.
I've got one more that I forgot to tell you yesterday. And again, all of this is just like, Frame, no matter where you are right now, you're still going to end up on top of the mountain. I know it. So when I was doing landscape construction, you know, driving tractors and graders and then laying down sod and hardscapes and then plowing in winter in the middle of the night and doing all those things, I went and I got a job at a car dealership after that when I got booted out of college. And the car dealership isn't the job I want to talk about. The car dealership was good money and it taught me sales and it taught me leadership and a lot of things I use today. But I had this desire to make even more money than I was at the time. And I've always had this entrepreneurial spirit. Right. So if you've always had the entrepreneurial spirit, listen to it. Remember back when I started this story, I was like, if I just got these four rental units and lived in one and rented the other three like, that's part of the entrepreneurial spirit. Well, I started a cleaning company because I went to the bars a lot, and my friends owned some of the bars. And I would talk to them about what they would pay for cleaning, or I should say, they would complain, but what they paid to have their bar clean and that no one did a good job. And I was like, well, I'll do it. Like, what do you mean you'll do it? And I was like, the guy that was always in the bars with them, and they're like, you want to? I'm like, no, I really will. I've got a cleaning company. And they're like, you do? I'm like, oh, I do. Now it's literally invented out of necessity. Is at a bar called Anduzis is where this started. If you guys know Green Bay at all.
Oh, my God.
And so they're like, well, I mean, we'll give you a shot if. If you want to do it. I'm like, yeah, totally. When do I start? So my mom, I had needed someone to help clean. So I'm like, mom, I did this thing, I said, I have a cleaning company. It pays a lot of money because you could get paid. I'm gonna forget what the numbers are, but by cleaning a couple of bars. And I remember we cleaned the restaurant bar of a golf course in the middle of the night, too. I remember you got to go after bar time. So bars close at like 2am in Wisconsin. You can't show up till 3.
Oh, my God.
So, Lori, I would work during the day, then I would go out to the bars, the very bars I was going to be cleaning later. Then I'd go home for a minute, and then I'd come back, open up that bar at 3am and I'd clean it, and I'd have to do two or three of them in a night. By the time that.
These bars are massive, you guys. These are like. These are like, what. What would you even call it? Like, they're big sports.
Big sports. Yep. So mom was first employee and eventually partner in this thing. And we went and we got some other employees right away, but my mom and I, in the middle of the night several nights a week, I think every night, maybe if I remember correctly, were cleaning bars in the middle of the freaking night. Like, literally while everybody else is asleep. And this went on for a couple of years because it's really good money. Bars and offices in the middle of the night. And eventually mom took that thing over when I didn't want to do it anymore. And she actually did it for a handful of years and went through a handful of employees and all that fun stuff. Here's why I share that. I never thought that I'd be cleaning urinals. The very urinals I pissed in at 3am in the morning every single day for some money. But I was. Because the money was there and I was hungry for it. And I had that I'll do anything entrepreneurial spirit. And so now to bring this full circle, when we were at lunch yesterday, like, oh my God, make an offer on this house. I can't believe that we're getting this dream home, blah blah, all this stuff to come that full circle. You guys can go anywhere you want no matter where you are right now, whether you are just starting and you're young like in those stories, whether you're starting over like when Lori and I had to start over from below 0 in 2008, 2009. These are both moments of being at the absolute bottom of the economic food chain and being able to rise at the top of the mountain if you want to get there. And back then. Here's probably the most important point. I didn't see the how. I didn't see the path. I had no idea we'd be doing what we do right now. Zero help Podcasts weren't a thing. Fintech wasn't a thing. Supplements wasn't a thing.
Successful with were not things.
They were not things. So you don't know how you're going to get there. But if you have the entrepreneurial spirit and if you're willing to clean urinals at 3am As a metaphor, mm, then you're gonna be just fine and you're gonna get to the top of the mountain.
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Away, you name it. My baking industry went away overnight.
Oh, my God. We've been a part of it so often, so frequently.
Listen, there's no great paycheck in protecting your ego. That's the bottom line. But if you're willing to sacrifice your ego, stoke that entrepreneurial fire, swing for the fences, not care how many times you fall down, and be willing to get back up, then you absolutely have to believe me and have faith that no matter what you see in front of you right now, you will end up on top of the mountain. Or I guess in our case, on top of the hill overlooking Newport Bay harbor and the ocean, which. Which I'm so freaking excited and grateful about. All right, guys, hopefully this inspired you. We appreciate you listening and love you always.
We will talk to you next week.
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