Strategies I’m Using for My Startup That Work for ANY Size and Phase of Business

Even if we find a winning direction for a little while, it's probably not going to last because everything in the world changes. So in business, you have to be so willing to pivot and keep looking for where the customer went, where the interest has gone, and being willing to be nimble and move quickly. Hey everyone, welcome back to the earn your happy podcast.

It's time for another quickie because there's.

Always time to fit and inspiration. And let me tell you, I am fitting this in today. I am actually in my car right now parked outside of a coffee shop, about to drive down to the natural food Expo west in Anaheim. And it is for, you know, natural food products, consumer packaged good products like mine, like glossy. And it is all about connecting other people in this industry. Whether, you know, I'm looking to see what else is coming out, other manufacturers, co packers, ingredients, just all of the things that you get to learn about this industry. So I'm really, really excited to get down there and see what it's all about. I've never been to one yet, but everybody tells me that I have to go, I have to be there. And so I am taking their word for it and I am trusting that today I am going to find all of the miracles that I need for my company today, for even just the next step. And that's what I want to chat with you about today, is that I think so many of us in our businesses are looking for that winning direction, like, what's going to be the thing that finally makes me win? And I've had the realization throughout all of these years of business that there's never one thing and it's always changing. So even if we find a winning direction for a little while, it's probably not going to last because everything in the world changes. So in business, you have to be so willing to pivot and keep looking for where the the customer went, where the interest has gone, and being willing to be nimble and move quickly, be a first mover in that category. And right now with my company, you know, trying to find all of these different modalities of Is TikTok going to win? Is meta ads on Facebook going to win? Is it partnerships with influencers? Is it people who have podcasts to partner up? Which, by the way, if you have a podcast and you're interested in having Glossi as a sponsor and getting paid for the product that sells through your podcast, please DM me, because we would love to talk about a deal to work out with you on your podcast, which would be Freaking awesome. And with all of these different modalities, it's like some of these things might really hit, but for how long? And you can't ever put all of your eggs in one basket. So it's a continual, continual strategy check in, trying new things and also collabor collaborating with other people in the industry. Which is why I'm really excited to get down to this expo today is to have these people in my life in the consumer packaged goods space. I'm so good with getting mentors and surrounding myself with people who are ahead of me in the personal brand and personal development space. But consumer packaged goods has been a little bit harder for me. I'm not gonna lie. I feel like their mentality isn't as much of a group like masterminding, sharing secrets type of mentality. There's definitely those people out there, but it's definitely more of pay to play, get your mentor type of thing from what I'm experiencing. So if you guys have a different experience, please let me know. But I feel an absolute need to get some CPG founders together to talk about what's working. So maybe I'll see that down in my plans in the future, maybe towards the middle or end of this year. Because I always feel like the great aggregator of that industry is the person who really obviously gets to benefit too, by all of the learnings. So great aggregator being, if you've heard Chris and I talk about it, being the person who gets the people together in your industry. It's kind of like, like being the host, right? So everybody comes to you, but you're offering so much value that everybody wants to come to you. And a lot of times people just don't have time to get people together. So something that I was thinking this morning, because every day, every day I.

Wake up, what should I do?

What direction should I do? What's going to be the thing that's going to help Glossy pop off? Like, I'm a startup, you guys. This is the eternal question. And I don't ever know if this will go away. Even when I'm making, you know, who knows, $20 million a year, you know, $50 million a year is. Is. I don't know if this is going to go away because your question is always, is it going to stay? How can I grow? What does this look like?

And so with that, I just did.

A little check in this morning. I'm sitting at my favorite coffee shop before I drive down, because I realized I was really early to go pick someone up who I'M going with. And I was like, if I knew what to do next for my company, what would it be?

And I just got like a really.

Clear answer that, you know, my zone of genius has always been connections and partnerships and it would be to go call in all, all of my favors. I really don't ask for favors and I do a lot of favors for other people and I think it's time to really call in my favors. And while that feels painful for me, like it doesn't feel awesome because I don't love asking for help even though I'm fairly decent at it. But that's just what it's time for. So if it's time for you to call in those favors and to start really asking and figuring out like really pounding the pavement to kind of go back to grassroots of what you know has worked in the past or what your zone of geniuses that's where I'm at.

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Like it's time to dive back into some of the things that I really, really know well and that I'm good at because I have been so in the tactical and in the foundation and, you know, in the things of setting up a foundation of a business that can really thrive. And I feel like now we have that and now I need to go run and get those partnerships and things in place. So if you have a podcast, like I said, or if you're somebody who loves to, you know, post reels and you think that you can move product, I'm super interested in chatting, but definitely if you know that you can move product, I would, I would love to have an A conversation with you in the beauty and wellness space. So you guys, if you want to try out glossy, you can go to getglosey.com and you can use code happy for 25 off and I would love for you to try it. It's truly a game changing product. We have incredible reviews. I swear, literally swear by it for bloat. Waking up feeling like I'm leaner, like I have a flatter stomach. And also just glowing skin. I really have struggled through the years with very dry skin and blotchy skin, and so this has been huge. Just for skin texture, skin appearance, fine lines feel like they're plumped out a bit. It's because the hyaluronic acid can hold a thousand times its weight. So it holds that water underneath your skin and plumps out some of those lines. So if you're feeling dry, cracked winter, that is a huge part of it. So go check it out. Use code happy for 25% off. And I would love to hear what you think.

So I'm so grateful for you guys.

And until next time, earn your happy and go do the damn thing.