The 70% Rule to Make FASTER & Smarter Decisions (+ Find Your Tribe) with Kim Perell

When I rise, we all rise. Like when I'm able to do great things. When you're able to do. When every single one of you pushes past something, it is a game changer for the next generation of women. We need to be the ones to lift each other up. We need to be the ones to give a hand. I want us to be successful together. That's why we need each other. It's like this is the moment. We need to also show the next generation what support looks like. Foreign.

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I am so excited about today's episode.

Because this one, I mean, you're going to have so much fun listening to this because number one, we did this live. Number two, this is on freaking stage at my best friend's event, Powerhouse Women. So Lindsay Marie had her incredible event. Hundreds and hundreds and hundreds of incredible women entrepreneurs all dressed to the nines, by the way. If you've never been in this event, it is so much fun. It's about showing up as your higher self. And let me just tell you, it's like the event of the year. And I got to interview Kim Perel on stage. My friend was amazing enough to say, hey, I'm going to be on stage for two days straight. I want to have Kim Perel on stage and I would love for you to interview her during this part of the event. And the mastermind that she had on day two, I was like, hell yes. This was like a dream come true because Kim Porel is a friend of mine. And also, just to be on stage anytime at Powerhouse Women is the honor of a lifetime. So today on the podcast is Kim Perel at the Powerhouse Women event on stage live. So get ready for this energy. If you've been sitting on a big idea, overthinking your next move, or feeling the pressure of being the breadwinner is getting heavy, this episode is for you. So I'm coming to you live from the Powerhouse Women's stage with the ultimate girls girl and serial entrepreneur, Kim Perel. Kim went from a kitchen table and a tiny seed of belief to building and selling companies for hundreds of millions of dollars. And she's peeling back the curtain at what it takes to be the woman to make big moves. She shares the mindset, shifts and practical framework that helped her move fast, recover faster, and build a tribe that makes big leaps feel possible. When we talk about a simple way to get unstuck when perfectionism and procrastination creeps in, what to look for and to avoid with hires, partners and peers, and how to protect your energy with one powerful life audit. Plus, we're going to cover why your next level requires mentorship and the easiest way to ask for it. And also, don't forget to grab her new book, Mistakes that Made Me a Millionaire. How to Transform Setbacks into Extraordinary success. You guys, I am obsessed with Kim's books. Her first book is actually how I met her. So let's get into the podcast.

Hi, guys.

I'm so excited to do this. Okay. I want to bring to the stage a woman who truly is the epitome of not just a total boss, you know what I'm saying? Like, the type of woman that you can. We can feel like we can only dream to be like, but she makes everything feel like it's so possible. She is the ultimate girl's girl. Like, when I got to meet Kim, this is so much fun. So she had written a first book that I was in Barnes and Noble, and I was scanning, and I'm like, yep, this book. I need this book. Let me read this book by. I just saw Kim Perel, and I was like, okay, it's a woman. It's an entrepreneur. It said something about her selling her company for, like, north of $200 million or something. I'm like, I need that energy. You know what I'm saying? I'm like, I need whatever audacity is in that book. Give it to. So I grab the book, I bring it home, I read it in two days. This girl doesn't read books in two days. And it was just so beautiful of how she wrote this book and made things feel so possible that I felt like, why not DM her just cold, right? Hey, I just read your book. It was so amazing. I think I asked her to be on the podcast, like, immediately. I don't know if I recommend that, but at the same time, why not? Yolo? So she responded so quickly, and it was a yes. And she literally came to my house, and the second she walked in, it was like, I have known her my entire life, and I felt like I had the biggest cheerleader on my side from that moment on. And I think that was the moment for me that, you know, when someone models for you, I want to be like that to other women. That's what Kim did for me. And it's just. It's been how I want to show up in the world. So without further ado, can I please bring Kim Perel to the step? Oh, my gosh. Okay, first of all, this book is so good, Kim. It's so good. Are you having so much fun on your tour?

Oh, my gosh. I'm having so much fun. So much fun.

So impactful. It's freaking amazing. You guys all have to get this book, but, Kim, could you share just for people who don't know, just a little bit about yourself?

Oh, my gosh. Let's see. I grew up in Portland, Oregon. Yes. For anyone who loves Portland, I have two very entrepreneurial parents. So growing up with them was like a never ending roller coaster ride of uncertainty. Yes. If anyone can relate to that, I swore to myself I would not become an entrepreneur and I would get a real job, a stable job that had no uncertainty in it. So I tried to do that. So I went and I got a great job for an Internet company right as the dot com was on its heyday and that company raised $100 million in funding. It was like being on a rocket ship. It was amazing. And I felt like I had won the job lottery. So I called all of my friends because I was like, if I'm going to become a dot com millionaire, so should you. Right? What any normal person would do. Success is great. Shared. It was amazing until it wasn't until the dot com bubble burst and then I had to lay off all of my friends who I told were going to make millions. And then honestly I was like depressed. I didn't know what I was going to do, I didn't have any money. And this Internet, everyone said it was a fad, the Internet, that thing's not going anywhere, you know, that's like a dead end. But I had this dream and the vision, like many of you here, which I know you had a vision to create something. And everyone told me I was crazy, I wasn't experienced, I obviously had no idea how to run a company. And I tried to ask for money and no one would give me money because I didn't have an experience. And so I called the one person who I thought would make a bet on me and that was my 82 year old grandma. Yeah. And so I called her and I said, nanny, I've got a great investment opportunity in the Internet. And my nanny said, what is the Internet? She didn't know, it didn't really matter. But she gave me a $10,000 loan and that was the catalyst that changed my life. And so with her $10,000 I bought a computer, a domain and a one way ticket to Hawaii. I know, right? Because if you're going to start an Internet company, why not start it in Hawaii? No, actually it wasn't. It was because I could live rent free with my boyfriend at that point. So no, I just need the free rent to be honest. And so honestly, I sat at that kitchen table for three years with this very big dream and that company turned into a hundred million dollar company. So I truly believe with the right people, you can build great things. And, you know, that was 20 years ago. So since then, I've invest in over 150 different startups, paying it forward and trying to make the bet on other people that my grandma made on me. I've co founded nine companies. My last company I sold for 235 million. Yeah.

And yes, please clap. Yes.

All the way from kitchen table. Right. And I love. I love female and female entrepreneurs like, and I love you, Lori. You are amazing watching your journey as you've been building your company. So I'm just thrilled to be here with all of you guys today. And that's just a short part. I mean, again, I wrote a book because I made so many mistakes along the way. I mean, so many.

Right?

Like every mistake that you ever thought. And in the book, I talk about the 10 mistakes. And again, I made hundreds of mistakes, but the 10 mistakes that I think were the biggest mistakes that I possibly could make and hope that others can have a roadmap of how to navigate them if they encounter one of these 10 mistakes. And I guarantee these mistakes will resonate with all of you because we're all making them.

Well, I've made all of them, so this is really helpful to read about it. One of my favorite things, though, in your book is you have a picture of you and your nanny in the Ferrari in Italy. And what did she say?

Oh, my God. When you. Oh, my gosh. Okay, so I, yes, I went to my nanny's house. I told her, you know, I sold the company. So that was many years later. And I finally showed up a doorstep like, oh, my gosh, can you believe it? And she's like, her $10,000 loan had been exponentially paid back. And she literally, it was just like one of those moments where you couldn't, you know, she couldn't even fathom. And then I ended up taking her on all these incredible trips to. We went to China, we went to Australia, we went to Italy, and we drove Ferraris. Like, this is me and my nanny. And like, what a gift, right? Because to be able to pay back, and not just monetarily, but in time and in experiences that were just life changing. And I think that's, you know, that's the biggest gift you could ever give. So the picture, I'm so glad because I don't even think there's iPhones at that point. Most of the pictures I have, there was no iPhones. Like, I'm rummaging through old photos trying to find a picture of me sitting at a Kitchen table. I know.

Yeah. It was one of my favorites. Just because I think so many of you in here, you have those visions just like that of picturing, you know, whether it's buying a house for your parents or taking your grandma on trips. Like, those are really the moments because things are so hard in business, they can be that gripping onto those visions are so important to really hold that thought of what you really want. And I think you paint such a great picture of being able to do that in here. So as far as making mistakes, you're somebody who I think that conversation is so important because how many of you this weekend already, by hearing the failures, have learned more than hearing the wins? Like, it's freed you up and maybe did you feel held hostage a little bit by mistakes that you're thinking could happen in your head, but you feel little free now? You feel more free by hearing those mistakes. Kim, literally in this book, has shared so many of the big, big money losses, too. Massive money losses that we're not prepared for at all. Could you share one of, like, one of those stories around losing money and how you felt and how you got through that?

I think one that you guys all can relate to that cost me millions is hiring the wrong people or picking the wrong partner. Right? Like, either one of those is, like the same. So in the mistake is mistake is picking the wrong people. And that, I mean, who raise your hand if you've ever been in a partnership or someone in your company and it's just the wrong toxic person and you don't know what to do. So I've made that mistake too. You know, there's their spravato, and they look perfect on paper. I call this a pop. You know, they look literally perfect on paper. And then you get them in and you're like, this is the worst person ever. Like, I don't even know how they got their resume through the system, right? Because it looks so good. Perfect school, perfect track record, perfect everything. They look perfect, too. Perfect, right? You're like, I should have known. That should have been my clue. But I think that costs, from a business point of view, costs so much money to founders and to CEOs and to managers because, you know, for me, I held on too long. You know, I didn't want to admit to my team that I'd made a wrong hiring mistake. That was a mistake. I mean, I just make mistake after mistake, to be honest. But now, looking back, hoping and knowing that if I make that mistake again, I will react differently and I will make different choices, and I will react faster. And I know it's going to be okay because now I have confidence. So that was probably. And I talk about a terrible hire I made, and it just was so bad. And really, it's my fault because I should have made change sooner, and I didn't, and I regret that. And so now I hope that when you read these stories, you can see yourself in my story saying, oh, I've been there. You know, like, oh, I've had that person, or, you know, that person in my business, person, that company, the partner that you're like, I got to get out of this partnership. Right. I've been there, too. It's terrible. So I just. I would think that was probably one of the. Then it cost you so much money because then you have to pay to get out of the partnership. There's a lot of other monetary. Not, you know, not just. Not just money, but also time and emotional exhaustion from dealing with someone like that. I mean, I'm sure you can relate.

So everyone in here is. Maybe they're not at the beginning, but they're at the beginning of something. Right? We're always trying to start something new or go to the next level or, you know, we're trying to take that big leap into. And I think that we get stuck there. And we know, especially for you, one thing that I really love about you is the speed in which you make decisions. You have so many decisions that you make every single day. And you talk a lot about the 70% rule. And I think that'll be so important if you could speak into that. So people know that getting stuck is actually worse than taking a calculated risk that sometimes fails. Yes.

Early on, I'm a perfectionist, and I didn't want to go through the emotional anguish of having to fire a team or all these things that I had gone through. So I would hesitate to make decisions, and so I'd get stuck in analysis paralysis, just overthinking, overthinking my pitch deck, overthinking my product, overthinking basically everything. And in one night, I heard on TV this Marine Corps general, and he was talking about something that he called the 70% rule. Rule. And the 70% rule is what Marines use in battle. They'll never have enough information to move forward. So if they're 70% ready, they are supposed to take action. And this rule early on helped me find the balance between analysis and action. And I was like, listen, if the Marine Corps is using this, I can use it too, right? I Mean, like, this is just great. I started using the 70% rule and basically everything I did, and I still use it today. Like, if I'm 70% ready, I go. Because think of everything after 70%, you're just making excuses why you're not doing it. Like, you're just perfecting it. And until you get to market, you don't know anyway. You have to take that first step. And so now, you know, get to 70% and go.

Do you outsource a lot of your getting your data? Like, do you for the people who are in the audience? Sometimes I find that we can maybe ask too many people, get too many opinions involved. How do you make sure that you're always going back to yourself and what you know is right for the company as well?

I love to ask everyone their opinion. I do. I can't help it. I'm like, oh, what do you think? What do you think? So I'll ask people all day long, what do you think? It's like, my mom's like, please stop. But I do want. I want feedback, because feedback's a gift. So I'm really just trying to understand. It doesn't mean I'm going to take the feedback. So at the end of the day, our job as leaders is to be able to make decisions with the information we have. And so using that rule has helped me incredibly, but also just trusting my gut and believing that if it doesn't work out, I can pivot along the way. And so I think just having more confidence regardless of outcome, that I will be able to figure it out. And in the book, I talk about so many companies that I've invested in and that I've co founded that have so many problems. Right. Like, so many and how we navigate them along the way. And it gives me the courage to say, okay, I know I can get through this regardless of circumstance.

Okay, so now that we're making decisions faster.

Right.

Are we going to follow that? Okay, great. Now we have to talk about failure, because the faster you make those decisions, the faster you can fail, but the faster you can win as well. And I love in your book, you talk about your, you know, in order to do what you do, you have to have a pretty good relationship with failure. And I love how you talk about your dad at the table, would always ask you guys every night, where did you, like, where did you fail today? So can you tell me how your relationship with failure started with that? And maybe how can they set their families up in that same way?

Yeah. So my dad Again, the entrepreneur that was close to bankruptcy my whole life. So, you know, and he can't even help right now, literally. I texted him this morning. He's 76 and starting something new. I'm like, dad, right? I'm like, dad, time to go golfing. You know, like, normal dads or normal old people, right? Like, and he just can't. He's, like, not in his DNA. So now I know where I get it from. But I think growing up, because, honestly, I think it was therapy for my dad. We'd sit around the table at night, and instead of talking about school or sports, we talk about his businesses and the challenges is that he faced in his businesses every day. And so this is me, you know, over Mac and cheese, learning about business resilience. I'm like, does anyone care about my math? You know? Like, no. But I think he normalized failure for me at a very young age. And if you're not prepared to fail, you will never be a millionaire.

Mm.

Like, without a doubt. So now, I mean, I have four kids. I, I. I don't.

Two sets of twins. Two sets of twins. Two sets of twins, everyone.

Oh, my gosh.

And she's a twin.

I know. And my sister has twins. There's a lot. I mean, it might. I mean, there's so many.

If you. If you want twins, just come up and touch her. It's great. Yeah, she's. It's fine.

Yes. They're so, so sweet. But now, listen, I. I changed it a little bit differently, so with my kids, it's not so aggressive. We do something called, why did you fail today? Yeah, how'd you fail? I mean, we do something called pow. Wow, Bow. And I learned this from a consulting coach named Abby Zeve many years ago, which is. Pow. What is the worst thing that happened to you today? Right? And they can tell me, and we talk about it. Wow. What's the best thing that happened to you? And then, Bow, what are you grateful for? So it's a spin on my dad's, you know, growing up and his lesson, but it's such a great way to understand what your kids are struggling with, what they feel good about, and, like, just grounding them in gratitude. And I feel like it's been a. It's been a. It's been a change. So definitely not my father's table talk, but. But I think just normalizing failure makes you much more okay with taking risk, and I think I take a lot of risk. Not. It's very calculated risk. So I'm not Taking just random risk. But I feel safe in a. In that area. Because regardless, again, regardless, if I fail, I will learn, I will grow, I'll get stronger, I'll get better. And seeing it as that and not being care. You're not caring what anyone else thinks. Like, that's hard, right?

Like, how do you do that? Do tell.

Yeah. First of all, cut out all the critics. I do this thing every year called the Life Audit where basically I list out 10 people closest to me. I've been doing it for like 20 years. And I put a plus if they motivate, inspire me to live up to my greatest potential. And I put a minus if they're dream killers or naysayers. And just, you know those people that, you know when someone calls your phone and you look at your phone, you're like, oh, I don't want to pick up that person. Yeah, everyone has that person. I know that. You know, it's either employee or friend or definitely. And then I just cut them all out.

But you have to tell us about that because. Yeah, do it.

Yes. And then we just cut them all out. Okay. What just happens?

What does that look like, though? Because we actually. I know they're going to go home and they already had. They've already created a list of people they have to cut off.

Cut them out.

We'll see if it happens.

But.

But tell us, because even if it is harsh, we need to know, like, what that looks like, because it's. So you would not be able to do what you do, Kim, with any of those people draining your energy.

No, no. And I'm. I. Same for all of you. Right. I think that's so important to protect your energy. Like, it's gold. And if you have someone constantly just draining it with. With, you know. You know those people that call and they just complain, they just unload on you and you're like, oh, my gosh. And they're. It's not even anything, you know, it's. They're mad at, like, the Starbucks guy that gave the wrong drink. Like, who cares? Like, let's get over it. Right? I think it's honestly. And you know, like, my world of who I surround myself with is really important to me. I mean, and my children and I think be having the courage to remove yourself from toxic relationships and. Right. Yes. Remove yourself. And I talk about toxic relationships, and I was in one and how I got out of that in the book. And that is a game changer. Like a game changer. So then people usually ask, well, what about my family. Right. You're like, I can't remove my family. I'm with you. Who thinks you can remove your family? Yes, you can remove your family. It's not about, like, ejecting them out, but. But it is about balance. Right. And so let's just say you have an interaction with a negative person. Well, you can counterbalance that with five positive people. Right. And being really intentional. If you know you're going to end a situation on Thanksgiving with someone that is just so harsh, you can say, okay, I'm going to do this. I know this for this amount of time. And you can also put boundaries up. I'm not going to talk about what I do because you don't believe in it anyway, so screw you. Like, right. Let's talk about something else.

Yeah, I think that's such an important thing. I feel like I get that question all the time. And I'm like, there are parts of my. There are some parts of our family that we just. We do not talk to at all anymore because it takes so much of your energy and takes away from the people that you want to be pouring into and moving forward with that. It's. It's not even if you really believe in your dream and if you're really committed to being the best version of yourself for your family, for your kids. And I know you so are. You're gonna do the tough things. You're gonna do the tough stuff. So I love that about you. You're kind of my muse in many departments. So I love getting to talk to you up here on the powerhouse stage. It's like a dream come true. Thank you, Lindsay. But you are a mom of two sets of twins. There are lots of moms in the house. How many people have families in here? Okay.

Woohoo.

So, you know, I think that when we start adding family and children into the mix, sometimes that risk can feel a lot more heavy. It can be like, especially there's a lot of women in the audience who. They're the breadwinners. And it feels like if they take these risks or can't make a launch happen or what that looks like, it feels so big to them that it can stop them. What would you kind of say around how to calculate risk around that? Does it change at all for you?

Yeah, definitely. I mean, when I'm sitting at my kitchen table and I have no. I already hit rock bottom, it's very easy to, like, take a big risk. Right. Because couldn't pay the rent anyway.

Right.

But when you have a Family and you have people that you need to, you know, you need to look after. It definitely changes it. So what I, I mean, first of all, I dream really big. Like as big as you can possibly think. And everyone in this room should do too. And then I start really, really, really small, right? Like, and I think that's really important. And I usually advise a one year plan, like, where do I want to be in one year from today? And I'm doing that all the time, right. I'm constantly thinking, where am I going to be in one year? Where am I going to be? Like, if I'm in the same place, I have failed myself. I'm constantly, I'm a student of life. I want to learn, I want to grow, I want to get better. And I want to surround myself with ambitious people that are also in the same place. Which is amazing to be in this room because think of all the ambitious, amazing individuals that you guys can, can be with that are going to light your fire and hold you accountable. So I think just looking back at how to balance that, I think it's about having a clear line of what you will. Like, you're going to invest, right? And my father was always betting the farm, right. So I'm not going to do that. But you have to know how much you're willing to lose. And even when I invest in like the 150 startups, I invest knowing I could lose. So if a founder calls me and said, Kim, I went under, I say, you know, like, that's, it's okay, you have to fail. Entrepreneurs that fail once are twice as likely more to be successful. Great, you are actually on the road to success. But I think as business owners, we also have to say take the same thing, which is, I may, this may not work out. Am I okay with it? And that's hard.

That's literally how I have to make all decisions. I'm like, what is worst case scenario? And am I okay with worst case scenario? Like, can I come back? Can I go sleep on my parents couch again?

Okay.

If I can do that, we're gonna be okay. All right. Okay. So with your kids, I know a lot of people. A theme has been, I've heard mom guilt in the audience. Even just coming to this event, it can feel like, am I supposed to be doing all of the things? And something that I've watched you do so beautifully is investing such incredible time with your family on these incredible trips or experiences. You spend so much time on the boat in Italy with your family and taking them on all these different to different places and it's like I'm so inspired by it. And I equally know that you are also on the road for Juni on the road for your book, on the road for different things that you're people you're serving and things you're doing in your different businesses. Interviews all of the things Kim so how do you manage the season? What does that look like? With the holidays and the new year coming, you probably are looking around your house thinking that you would love to upgrade and freshen up your environment. And there is no easier way to do that than with your window treatments. Nobody covers windows better than blinds.com blinds.com brings your space to life in your way. They have free design help. Other retailers may claim to have experts, but blinds.com has spent nearly 30 years building an award winning team of over 100 design consultants that are ready to help you create your dream space. Always convenient, always tailored to you. Three ways to shop 1. Perfect fit Whether you want a DIY, have it all done for you or you're somewhere in between, choose what works for you and rest easy knowing the fit is guaranteed. So the holidays come fast, you guys, and you can freshen up your window treatments fast as well. And unlike some competitors, the price you see is the price you pay. No hidden fees and there's zero pressure. From blackout in motorized options to classic shutters. Blinds.com has window treatments for every room, style and budget, even shades for your outdoor space. The Black Friday deals@blinds.com are going strong all month long, so don't miss your chance to save big. And as always, our listeners still get $50 off when you spend $500 or more. Just use code earn at checkout. Limited time offer rules and restrictions apply. See blinds.com for details. 2026 is the year that you launch your business. It's the year that you've become the boss. You become the leader. That idea that you have that has been eating at you forever that just will not leave you alone is going to come to life. Maybe it's something that someone tells you you should always sell or a store you've already designed in your head. And with Shopify, 2026 is when you finally make it happen. Shopify gives you everything you need to sell online and in person. Millions of entrepreneurs have already made the sleep from household name to first time business owners. Just getting started you guys. I use Shopify for glossy and I remember when they sent me my little shopping bag celebrating my 10,000 sales and I literally cried because I was so scared to take the leap. And I'm so glad that I did and that I Use Shopify. It gives you all the tools to easily build your dream store. You can choose from hundreds of beautiful templates that you can customize to match. Your brand setup is fast with Shopify's built in AI tools that write product descriptions and headlines and help you edit photos, so marketing is built in too. You can create email and social campaigns that reach customers wherever they scroll. So as you grow, Shopify grows with you. You can handle more orders, expand to new markets, and do it all from the Same dashboard in 2026. Stop waiting and start selling with Shopify. Sign up for your $1 per month trial and start selling today at shopify.com happy go to shopify.com happy that shopify.com happy hear your first cha ching this new year with Shopify by your side. Too many people finish their workday feeling frustrated, drained and unfulfilled. I know that. I have experienced that, that myself. And the good news is it doesn't have to be this way and you don't need a new job to fix it. Patrick Lencioni, author of the Five Dysfunctions of a Team and more than a dozen other bestsellers, created the working Genius assessment to help you pinpoint the kind of work that gives you energy, the kind that lights you up, and it also shares the kind that drains it. So over a million people, including me, have taken it and completely changed how I lead and show up every day. If you're a CEO, an entrepreneur, or someone who just wants to level up in business and in life, working genius is going to give you the clarity and confidence to operate in your strengths and find greater joy in what you do. Because confidence isn't pretending to be good at everything. It's knowing where you're truly gifted. Take the working genius assessment today and get 20% off with code EARTH. Learn@working genius.com that's working genius.com you'll be glad you did it.

I mean, life's a team sport, so I enlist a lot of help. Like my husband is a, you know, that guy that I had to go live on his couch and sit at his kitchen table? I married him, so it paid off for him.

He's the best, by the way.

Paid off in the long run. But honestly, my husband's an amazing support system. So if you have a great husband leaning on them and being like, these are our goals. It's not my goal. Like this is like I'm only As good in my relationship as we're. We are. So number one is I lean on him for support. So that's been amazing. And knowing that when I'm not there, he's just as good as me, I think that's really important. Like, he loves my, like, our children just as much as me. He might do it differently, Trust me. Like, they do it so wrong. And I'm like, Like, right. I just bite my tongue and just, like, let it go. And I think that's a key to successful marriage. It's like, do I want to be right or do I want us to be happy here? It's like, oh, so not, you know, being clear that you're in charge when I'm not there. And however you do it, if you're feeding them God knows what for school, I'm just going to let that go. Like, you can't control it. All right? And I think that that helps. But also, you know, I talk a lot about. About people, pillars, and really having that support system, whether it's your family and friends. I have amazing mentors and just. And I have, like, a great team and peers, like, peer groups like this. I'm in a. I'm in a peer group like this, which makes a huge difference. And so leaning on other people is critical to finding that balance. And also prioritizing. I'm ruthless in my prioritization, so my family comes first. I love, like, creating, and I love, like this, and I love inspiring, like, and knowing what's, you know, I don't spend a lot of time surfing the Internet, watching tv, idly talking about something that's not important. Like, I also audit all. It's a time audit. Right. And so really being intentional with my time has been a huge. Just as you'd audit the people, audit your own. Like, what are you actually doing? Right.

Yeah, I love that. Okay, so that takes us to asking for help, because obviously, if you're going to do all of that, you have to ask for help. You have to ask for help quickly. And you talk a lot about asking for help in your book. You even write some scripts on how to ask for help, which is huge, because I think sometimes we can reach out to somebody who maybe is way ahead of us and ask for help, and we haven't built a relationship or we don't know what to ask, or sometimes this. I'm so guilty. Like, in the past, if I went back 10 years and read some messages, I'll ask for, like, 15 things in one paragraph. So don't do that ever. But could you tell me about how important asking for help is? And then how should we be asking for help again?

I think just surround yourself with right people. So important. 93% of millionaires have a mentor. Like, think of Bill Gates, you think of Mark Zuckerberg, you think of Luke Skywalker and Obi Wan Kenobi, right? Like, every one of them had a mentor. And. And even if you're not an entrepreneur, like, if you have a mentor, you're five times more likely to be promoted than those who don't. It's so easy. And it's been the biggest difference in my life. So then the question is, how do I get one right? You're like, okay, I'm in. I'll take a mentor. Because if you leave here and you only do one thing, get a mentor, I think that's the biggest, like, the biggest win, you know, like the hack to success is mentorship. And so now you have to find the mentor. And finding someone's really important. But it doesn't have to be someone that's 20 years ahead of you, right? Usually think of mentor. It's like this old person that's so wise. It's like that nice. Could be nice. But that's actually, you just need someone one year ahead of you, you know, And I think that's really important. I mean, I have a beverage brand, as you know, I. A guy that's like, one year ahead of me. I'm calling all the time. What do you think of this? What do you think of this? What do you think of this? And just having someone that. That I'm not paying, so I think important. Mentorship is not a paid engagement. It's actually someone that cares about you and wants you to be successful. It's someone that will give their time freely because they want you to be you to be successful. And the easiest way that I have found to find a mentor and you can have different mentors in different times of life. I think that's also important too. And you could have different mentors for different parts of your life. Health and wellness, entrepreneurship, family. Right. Relationships. And the biggest way the hack on that is three words. Let's have coffee. So easy, right? No. Simple coffee can change your life. And it's so easy because I mentor a lot of amazing people. It's so easy for me to say yes because it's 15 minutes, right? You're not asking me to, like, review your business plan at this point. Like, we're just trying to, like, like, get in the Door. Right. You're not. Because if you call me and said 15 questions, I'd be like, I can't. Like, I. I can't. I don't have the time. Right. So you just got to get in the door and see if there's like, a natural chemistry or connection. And I've used this for years. It's so good. You could do it over zoom. Ideally, you do it in person, and that sets the stage for the next time. Okay, they're going to give you advice. I come back, I say, I implemented your advice. Now what do I do? And they're like, oh, I love when people like, actually, someone called me yesterday and I was like, this is what you got to do. Take all the resumes, run them through ChatGPT and tell you what the best candidate. You know what they did? They sent me the output. I was like, you're my favorite mentee ever, because you do exactly what I say, you know, and just having someone that's listening. I don't want to mentor someone that doesn't want to take my advice. I'm probably not the right mentor, but having someone as a mentor is amazing. So I would highly encourage. If you don't have one, get one and don't. They don't have to be so far ahead. Just like a one year. Right. Because usually people are closer to the one year. They actually know what you're going through.

Exactly.

Like, we can relate on the same topics, right? Like, oh, I know what you're going through.

Yes, totally. Is there anything that you would say to avoid when we are maybe reaching out to mentors or looking for a mentor?

I use a triple tap, which is like, after three times, if they don't reply, they don't. They don't. It's not you remembering. It's not you. Sometimes I just, like, I'm on a book tour. I don't have the ability to, like, take on more. And so sometimes when we reach out and we get rejected or someone's like, no, I don't want to meet or, okay, but someone will. So then having the tenacity to continue to ask. So just if I say no, that doesn't mean someone else is going to say no. There's so many amazing people out there that want to give their knowledge and their time. So if you get rejected, like, rejection's your best friend. I mean, I get rejected all the time. Literally all the time. I'm either raising money, people are telling me no. I'm like, this is the best deal ever. And I'm like, nope, it's. Right. It's hard, but it doesn't stop me from continuing to do it. So if you get rejected, keep asking.

So if you get rejected all the time, that must mean you're doing this really frequently. And I am in a place right now where I need a lot of help. Like, I have so many questions and I'm finding myself going like, oh, my God, I feel like I'm asking this person questions all the time or just asking all of these different questions. So how do you kind of manage your own experience around asking in the beginning, especially when it's not like a, you know, a muscle that you really.

Have yet I think taking nothing, I don't like, don't take it personally. Right. So if you text me and I'll text back for 24 hours, I'm fine. If you actually say, hey, did you get this? And also following up, usually we like, send it into ether. And you hope someone's going to reply back. It's like no one's replying back, right? Just not because we don't want to, but because it, like, somehow got lost in the thousands of things that we had to do. Not taking things personally is so key, which is hard, right? So because you take. We take everything personally. So it's like me telling you not to take things personally is very difficult. But the more you can say, this isn't about me, it's about your ability, your time, whatever it is will make makes me feel better. So I just say it's not about me, and I just keep going.

How do you decide when? Because you invest in a lot of different companies too, and the different people that you mentor, how do you kind of decide who that's going to be for you? For people out there who want to make those decisions as well?

Mine's usually chemistry. It's like a lot like life. I really like you and I want to help you and you. I mean, I want someone that's really aligned from a values perspective. Like, if I tell you what to do, you're going to do it and we're going to move quickly. Right. I think the other thing is being proactive in communication. Like, hey, just want to let you know, this worked, this didn't work. And not expecting some things back, I think just the communication is really important. So sometimes we think, oh, we're bothering someone, right? Like, oh, I don't want to bother them, right? Or I'm burdening them for asking for help, or I'm afraid they're Gonna say there's all these reasons about why we don't ask for help. And the reality is, I think we're just trying to protect ourselves. We're making excuses. And at this point, in order to be successful, you have to be willing to put yourself out there, which is scary.

Okay, so I want to talk about the four P's of an action. And so. But first, I want to take a pulse. I want to see what everybody is first. Okay, so four P's. I wrote them down. So don't answer yet, but we're going to see in here. So perfectionism, procrastination, paralysis, and pessimism. So out of those four, whatever one you are the most, I want you to raise your hand when I say it. Okay, so perfectionism, procrastination, paralysis, pessimism. All right, where are perfectionists? Raise your hand. Okay, how about our procrastinators? Okay, how many can we raise our hand for again? Just kidding. Just try one. Just try one. Paralysis and pessimism. What? Okay, I saw one. I'm not gonna call you out. I saw two. Okay, great. I love that. Thank you for being so honest. Okay, so you came up with the four P's. What do you think are the ways that have really helped you overcome those? What advice would you give knowing that everyone in your struggles with all of them?

Yeah. No, and I think the reality is I struggle with them, too.

Like, I.

You know, you. You don't actually get over some of these fears. You know, I struggle with paralysis. Like, I just get lost in overthinking and perfectionism where I want everything to be right. I have the same fears that everyone else does. I think for me, it's being able to identify those fears and then have the fear and do it anyway. Take action despite the fear.

Do you have a good support system around that?

Yeah. I mean, half the time, like, oh, my husband's amazing. Like, I feel very blessed. But if I'm tired, like, he'll be like, you got this, babe. I'm like, do I really?

Do you say it?

Are you like that?

Please tell me more.

He's like, you know, but. But he knows, right? Like, if I'm like, I don't know, he's like, I really better lean in. Because if she's.

If he says, I don't know, you're like, oh, God.

Yeah, we're. Oh, no, we're really in trouble. But he'll be like, yeah. So I think having a great support system is a huge. You know, it's a huge Win for when you're trying to do great things. Because even if you don't believe in yourself, someone else will. So finding that. And it could be your mom. Like, my mom will do it too, right? Or my dad or whoever it is that I can. Can call that will give me the support my friends, you know, and I call different people different on this, depending on the support I need. Right. So knowing what they're. What they're.

Yeah, know your people.

Yeah, know your people.

You need to call. She's not going to take the risk. Question to her dad, you know, like, go all in.

I'm like, oh, no, not again.

Exactly. Okay.

Kim.

This is powerhouse women. And Lindsay builds community, literally, like nobody else. And it truly is. Is, you know, the place where you're gonna come and feel like you can take that big leap because you're gonna leave with a girlfriend. You kind of are building a safety net because you have these friendships where if we do fail, it does feel like you have people that you can lean on and help, you know, scrape you up off the floor, even if it's with a chisel, but you'll get there. You have so many girlfriends like you. Literally, people adore you. Whenever I say your name in rooms, it's like, I love, love Kim. Oh my God, she did this for me. Or she's always willing to do this. Or it's like unreal when your name is spoken in. In rooms, what people say about you. And so I want to know, what role do girlfriends play in your life and how do you keep those relationships up with the ones that you really want to be invested in? There are so many challenges to business that I don't want starting to be one of them them for you. And when you want more, when you're starting a business, you need Northwest registered agent because you get access to thousands of free guides, tools and legal forms to help you launch and protect your business. And it's all in one place. You can build your complete business identity with Northwest today. Northwest registered Agent has been helping small business owners and entrepreneurs launch and grow business for nearly 30 years. They're the largest registered agent and LLC LLC service in the US with over 1500 corporate guides. Real people who know your local laws and can help you and your business every step of the way. You can sign up for free account to begin managing your business hub with lawyer, drafted operating agreements, bylaws, resolutions, membership certificates, bills of sale and more at no cost. Northwest makes life easy for business owners. They don't just help you. You form your business. They give you the free tools you need after you form it like operating agreements, meeting minutes and thousands of how to guides that explain the complicated ins and outs of running a business. And let me tell you, this is life changing because I had no idea how much went into this. So don't wait. Protect your privacy, build your brand and get your complete business Identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com Earn free and start building something amazing. Get more with Northwest registered agent at www.northwestregisteredagent.com forward/earnfree.

The first is I have a core. You know, I know what my core values are personally and one of them is to be generous on every occasion. It doesn't matter where I am, what I'm doing. It's very core to my being. And I made this list this a very long time ago. And having amazing girlfriends has that which just are there for you is so instrumental because honestly most of the rooms I walk into are all dudes. Like, this is amazing. I feel so happy right now. I could spend all day here just hanging out, right? Because I'm a tech entrepreneur. It was basically me and a bunch of guys and they would ask me like, hey, could you get coffee? I'm like, sure, I'll get you coffee. But like I'm the CEO. But anyway, you know, like, but again, I don't take it personally. Like I don't take it personally. If you want me to get coffee, I will get you coffee and then you're gonna fund my idea. But anyway, like happy too, right? Like, I just don't take it personally. And I think having a great support system of women make gives you, you this confidence, right? This amazing confidence that you can do anything. And when I rise, we all rise. Like when I'm able to do great things. When you're able to do, when every single one of you pushes past something, it is a game changer for the next generation of women. And honestly, actually I was in New York at the New York Stock Exchange last week on Friday.

That's so cool. Thank you.

Yeah. But you know what? Women weren't even allowed in the New York stock exchange until 1967. What is wrong with, I mean that is the, the pinnacle of where fortunes are made and we couldn't even get in the room. This is terrible. So we need to be the ones to lift each other up. We need to be the ones to give a hand. Like if you call me, I'm going to pick up because I want. I want us to be successful together. And I think that's why we need each other. It's like, this is the moment, and we need to also show I have a daughter, like the next generation, what support looks like. Yes.

Yes and truly. You guys, was it two weeks ago. I had a really big, not fun challenge, and you were like, the first person I texted. I was like, please help me, please. And she did immediately. Like. And you know what? It gave me so much confidence. It was so affirming to know this stuff happens probably to her all of the time. And so it was the moment of going from just sheer feeling alone and, like, not really knowing how to handle this situation to going, oh, we're gonna be just fine. Like, if I wanna go where I'm gonna go, this needs to be. I need to make this problem small. And I think the way to make it it small is with your girlfriends.

Yeah, 100%. I remember you text. I was in Europe. It's like 11pm I knew she was in Europe too. And I still text you. Yeah, no, but you know what? I think it's really important when you're making big decisions. I was like, give me like, 20. Like, I need time to think about what I. You know, you need to be in a space where you can really give great advice. So if people don't respond immediately, it's not always because they don't want to respond. They might be trying to really understand where you're coming from and trying to help you. You with the best path forward. Yeah.

And that was the best. You're like, let me think on this for a moment. I was like, okay.

She said it was big challenge, right?

Challenge. It was a very big challenge. So I'm grateful for you. That was just the type of person that she is. So thank you for that.

I want to know what you're most.

Excited about right now. Oh, my gosh.

Honestly, I'm. Well, I'm excited about the book. It's been so much fun. My kids all came to New York for the first time. They're like, can we see the Eiffel Tower? We're in the wrong country, but film a picture. Yeah, here it is. Hold it up. Maybe the Statue of Liberty. I'm like, but anyway, so being able to share something so exciting with my family, I think is number one. Just because now they're at an age where they kind of kinda. I would say kinda because I don't know what city they're in, but where they kind of get it. So Just watching them become more aware is really exciting for me and watching them grow. And then number two is this amazing beverage brand I have, which you know about with Jay Shetty and his wife Roddy. It's been so much.

Delicious.

It's delicious. Oh, my gosh.

We drink all of our cases, so.

Now I'm sending you more. We got new flavors coming, and it's been fun for me. I love. So when I'm investing, I look for three things. Usually I look for the team as number one, because without a great team, you will not be able to achieve success. I look for tam, which is the total addressable market. Is there a big opportunity for me as an investor to win? And then usually I look for the tech. Like, what's the. I'm a tech founder, so what's the technology? I'm investing. However, these three T's. My new company's a T company, so I still have three T's. I got a team, I got a tam, and I got a T. So I figure it's fun to disrupt new categories. It's not your grandma's tea. It's a new type of tea with Adaptogens, and it's very good for you. And I feel really good about it because I love health and wellness like you do. So I'm very excited to bring that to life, and it's been so much fun. Again, the team, Jay and Roddy are amazing individuals. So just being able to create something with people you love, I think. Also two things I look at when I'm creating. You guys should use this when you're creating, which is do I love the problem I'm solving and do I love the people I'm solving it with? And if you can't say yes to both of those questions, you need to change something. They're so simple, but yet so profound. So I'm very excited about my new tea company because it's fun and right. I mean, right now, there's something called SproutsCon. Who knows what sprouts is? Sprouts, yes. So SproutsCon's happening. It's all their employees and Jay's keynoting, which I'm not there. But it's so much fun to just be in a new industry and learn new things and talk about just things. I literally would never thought I'd talk like Costco. I mean, I love Costco Going to, but I was never so excited to get into Costco. So, I mean, just they still do samples, and the samples. I love the demo Right. Oh, I could eat my way through Costco. But I. Yeah. So just learning new industries, and I think it's really important because a lot of people, I think right now, including myself, I've been doing tech for 20 years. I want to do something new. I want to learn something new. And it's never too late. You're never too old to start something new. And so I like that I'm in a new category, doing something new.

Oh, I love that so much. All right, so on behalf of a Lindsay ask. This is what she always does, and I hope y' all learn this, because it's the way to be generous, too. She would say, what is a big ask that you would love to ask this beautiful audience for?

Well, I would love to ask all of you to find your tribe, your people, that when you leave here today, like, you have their information, and when something becomes hard or you make a mistake, you fail, you hit a setback, you hit something, you have someone like Lori that you can call, and that will help you through it. And you. Doesn't need to be one person. I mean, you could get five, but, like, I'm on probably 10 WhatsApp groups with different women, like, cheering each other on, sharing things. And that's fun, right, because you're constantly energized by, oh, my gosh, this is what happened, or, oh, my gosh, this is what happened. Right. So I. My. My hope is that you guys leave today with those types of relationships as, like, the foundation for what is going to become incredible friendships and lifelong relationships.

So good. Okay, so now my ask to all of you is to share her book. Tag her. Share her book. Read the book. Actually, that's the most important thing. Read the book because it is so good. And like I said, your first book was, like, such a big leap for me. That is how we met, and it really changed my life. And the second book will also change your life.

It's.

It's so incredibly good because you are so good with storytelling. And it, like, made me realize that even though. Yes, we look at Kim and she feels so far ahead of us, she makes it so tangible. It's so tangible, Kim, because you break down exactly what is happening in real time and what we're all dealing with. Like, we all are dealing with the same problem. So I'm so grateful for you for just being so real in your book and for coming on the Powerhouse Women podcast and sharing with this audience. And we're gonna give a massive round of applause to K.