The Energy, Grit & Vision Behind Building a Celebrity Beauty Empire with Emma Willis

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Shut out all the noise and anyone that's saying to you, well, this isn't gonna, you know, I don't think you should be doing this. Did you have that? Yeah. I had loads of people saying to me, I tuned it out even for my husband. He's like, emma, we're not moving to the U.S. no, we're not. We're not leaving to.

I'm literally the same. I'm like, huh? Are you talking? Because you're coming with too. You just don't. You just don't know yet. Yeah, but it's gonna be your idea. Yeah. Even though it's mine.

And then eventually you're gonna be pretty happy.

And they are. They, they are. Hey, everyone. Welcome back to the podcast. If you have not heard, Chris and I are putting on a three day summit just for you. You're not going to want to miss this. If you've ever wondered what it's like to be coached inside of our masterminds, it is like an insider look at exactly what we do and you will have an opportunity to get coached from Chris and I. We're also getting together a bunch of our expert coaches that not only have coached us, but we use inside our masterminds so that you can learn from as well. Day one is all about clarity. It is about fine tuning your messaging so that your ideal client can find you and actually say, this is for me and start paying you. Day two is all about structure. It is funnels, it is offers. It is truly what you need in place in order to scale on the back end. Day three is proximity. It talks all about why you cannot do this alone and why you need people to help hold you accountable and course correct you. So you guys go check it out. You can scroll down in the show notes or you can go to chrisharter.meforward/summit. That's Chrishard me forward/ summit. I hope to see you there. It's three days where I get to know you, I get to see your face. It's going to be so much fun. And you guys, today this conversation is with Emma Willis. She is an incredible celebrity makeup artist and the founder of Contour Fossa. She's worked with high level talent, top brands and has built an incredible beauty career after moving from the UK to the US she's not only an artist, she's also the founder of her own agency, building and mentoring other artists while continuing to grow her personal brand. You guys, this conversation is gold for anyone wanting to build a wildly successful career or business in a competitive industry. So if you've ever felt like you were meant for more, but you're surrounded by people who don't quite see it yet. This episode is for you. We talk all about how she created opportunities, especially in the beginning when people ignored her at first. The mindset shift that helped her go from a solo artist to building a team and a business, and how a stage 3 melanoma diagnosis made her completely rethink how she was living. You guys, I walked away from this conversation feeling so fired up. She's one of my favorite people. She has done my makeup for multiple incredible things, and I'm so excited for you to tune in. So let's get started. Emma, welcome to the Earn your happy podcast.

Oh, my gosh. Thank you so much for having me, Laurie. I'm so excited.

There are so many exciting things about this moment right now.

There is. We're both going to say at the same time, this is my very first podcast.

Podcast Virgin. Not for long. I mean, not anymore.

No, you. You pop my cherry, Laurie.

Yeah, you're welcome. Why do I feel like this is going to be the beginning of many, many. You are. You're such a natural speaker.

I mean, thank you.

No, you're. You're so, like, already, you guys, she's turned on her camera a couple times for, like, social media for Instagram. I'm like, oh, she's so natural that. Just wait. There's something is gonna. Something happens when this podcast mic is in front of you, and I don't even know what's gonna happen.

Yeah, I mean, I. Maybe that's come from, like, the performance, because maybe. I don't think I told you this, but I was back in the day. Yeah. Like a work. A bit of a working actress back in the uk.

None of this,

but so I was. I was so used to, you know, being in front of the camera.

Yeah.

Although I was always with the crew, I was never really with the actors that much. Yeah, I was always with the crew. And so for me, just talk. And I'm a people's person as well, and obviously, you know, I do for a living, but I. I. Yeah, I don't mind just having a good old chin wag and chatting.

Okay. So chinwag means a chat.

Chim wag means a chat in the uk. As if anyone's listening. I'm British, but a lot of people that now live in the uk, living in the US Sorry, they ask if I'm Australian.

Oh, really?

Yes. I get that a lot. And no, I'm not Australian. I'm. I'm very much British.

You look like you could be Australian, though. I think, like, the blonde and the bronze, like, you just look like you should be.

People sometimes say that. They're like, you're Australian. I'm like, no, I'm British, but I've been in the US 14 years. So this is about home.

Okay.

Yeah.

So podcast name. Chim Wags.

Chim Wag.

That's your podcast name? Oh, yeah.

I love that you just. You've just coined my. My. Yeah, the podcast. That's. That's it.

Chin Wags and makeup or Chim Wags and bronzing? I don't even know.

Chim Wagon Glow.

Yeah. Chim Wagon Glow. Yeah. Oh, we like coffee and Glow. All the favorite.

Because I love a good coffee.

Yeah, same. I don't have coffee for you right now, but it is, like.

Okay.

It's evening.

Yes. Fine. The water.

Okay.

Great. Yeah.

Okay.

So.

So I found you because I was looking for, like, I don't even know. I probably Googled, like, best celebrity makeup artist in Los Angeles because I was shooting a fitness magazine cover.

Yes. And got the front cover magazine at home.

Oh, my God. I found you. And I loved you because you had such a good vibe online. And obviously, your. Your makeup is so freaking good. Like, I feel like you are the best at just creating the most glowy, bronzy, natural, but still a tiny bit glam. Like, I just. I'm obsessed. I feel like you're the best of the best. And whenever I've had big things in my life, I've either called you or

I've called Nora, who's with my company,

and she's freaking amazing. I'm obsessed with her.

Yeah. Love Nora.

And so you have become a massive celebrity makeup artist.

Oh, my gosh.

Is doing all of these beautiful faces that when I scroll past them, I'm like, oh, that's on Emma's page. That celebrities. That's just Emma doing her face in the chair.

Thank you very much for saying that. I. I mean, it's hard for me to take compliments. I've. I think that's the Brit. The pure Brit, for sure. And I don't think I'll ever change. I. Yeah, I don't. I don't take compliments too well. But, like, over the years, the clientele, like you. So saying about scrolling over my page and seeing who I work with, but the. I have to honestly thank my clients as well for kind of getting me to where I am. I feel like a lot of people in the business, especially on the makeup and hair side. I also do men's grooming as well, but I don't actually post too much about my actor guys, which I need to do more of. But I do think a lot of makeup and hair crews kind of. I think maybe some do forget that, you know, they've built that following. They've got that following and some even, you know, go huge skyrocket, you know, with their following. But it's kind of because of who they are working with. Right. And they're. They're massive platforms and then they get tagged in those pictures and they get, you know, and that. To me, I'm so grateful and so thankful and always will be. And even after this, I work some people I've been with 10 years. Yeah, 13 years. They're like part of my family. And I could honestly, I can almost like, get emotional thinking about even, you know, all these people that have been so loyal and. And still pick up the phone and message and like, m. Can, you know, come with me to do this? Can you come with me to that? And I'm so. So I just. I'm very aware of, you know, I do think it's a combination. Yes. Yeah. I mean, it's, you know, I do what I do and I bring what I, you know, to the table and I'm through and through. I'm like a hustler and a grafter and I work my backside off. But I think it's a combination of, you know, the growth is also combined with the people I work with and they, you know, they're always tagging me and sharing me and, you know, the projects they do. And so it's like a journey that I've been on with so many of them that I. That I've got them to thank for that as well.

But there's reasons for that, for sure, because there are a lot of people who have worked, gotten the opportunity to work with amazing people, but they haven't understood how to nurture that relationship or show up in a way that makes them want to use them again. So I think. I think that there's a lot there that I actually want to dig into.

Yeah.

So I'm going to put a pin in that because I want to go back to when you first got started that year and what was. What was the first inspiration? So you said that you were. You had been an actress for a hot second.

Yes.

And then where did it turn to make.

So I was. I was always, like, I was saying to you, I always been with the. I love being with the crew and I love being with the makeup and hair people and doing bits of acting and modeling back in the uk, I, you know, used to just constantly be asking the team's questions and like, I want to do what you doing. And. And they're like, well, you know, you're, you're, you're on the other side of the camera.

Oh, like you were asking. So you were acting? I was in the makeup teams. Like, how do they do it?

I was, I was like an actress on a job on a, you know, TV series. I guess you guys over here call them series regulars, whatever. So I did, like some big commercials. I did, you know, TV as regular series regulars. But whenever I was, you know, going in for my hair and makeup, I was constantly with, you know, asking those people questions. I'm wanting to be so opposite of whatever. Yeah. And then, and then. And they're like, Emma, you're, you know, come here, we need to get you out of the chair. You need to go get into costume. You need to get on set. And I'm like, yeah, but I want

to just be with you guys.

What are you using on me? And so eventually one of them was like, you know, go away. Maybe do a course if you're really interested. And I always used to do my arts at school. I knew, you know, even performing people would be like, get Emma to do the hair and makeup. Or like, you know, before I was doing plays and stuff when I was younger, so I creatively, I, you know, I just had a hand of it, I guess. And then from a very young age, I also was working in a hairdressers. I actually started in hair when I was 12 years old, actually. I took myself off to my local hairdressers and I said to my mom and dad, I'm going to work in the local hairdressers. And so you had to be 13 to get a Saturday job back in the UK, I was 12 years old and I took myself down to my local hairdressers and I was like, I will do anything. I will sweep your floors and make your customers tea. Just give me a job. And so I was very sort of forthcoming and. And they sort of was like, we can't say no to this. So I got a Saturday job in a hairdressers from the age of 12, but I should have been 13. And from the age of 12 to 18, I worked in a hairdressers. So from a very young age, I had, you know, a very strong work ethic and I knew what I kind of wanted to do. I still love doing the acting, but I loved doing the makeup and hair roll on Obviously going fast forward now to the days when I was doing my bits of acting, I took some time out and I did a makeup and hair course that. That ranged from everything from special effects to wig work to the whole shebang at London College of Fashion in the UK and just Oxford Street. A lot of people, it's like, known for arts and. And makeup, hair, all different creative design. And. And then I eventually basically started pestering all the makeup and hair people that I worked with on, that used to do makeup and me to work with them, to assist them. And I did not stop until one of them was like, okay, we're gonna. We'll take you on. Like, let's do a test.

Where do you think that came from, though? Because most people are like, I'm so scared. I don't want to ask. I feel like a burden.

We.

What made you not feel like a burden at all? In fact, like, totally opposite.

I. It wasn't even the thing of the. The fact that I thought that I knew I could do it. Yeah, it was just like the, I guess, excitement, adrenaline, and the not knowing kind of in my heart and my head what I wanted to do and thinking, okay, what do I need to do to get to that next first step? And these are the people that I loved what they did on me. So I want to work with them or assist them or do anything. And so. And I knew without, like, I said, don't take compliments too well without, like, I guess saying that I could. Knew what I could do. I knew I could do the job. I knew if they gave me that chance, I'd be able to prove, you know, just what I could offer them. And so, yeah, I think was that,

like, from putting in the reps, you think, like, you just had confidence because you had done so much work to that point?

Well, yes and no. I hadn't, like, worked on the makeup and hair side as such, that point. But I think it was just knowing that I. I guess I could tell that even when my. I see my makeup and hair course, like, the teacher would be the one that would, you know, she said at the end of the course, like, here's my number. I feel like you can go on and do things like, you know, out of the, you know, being aware of. Without saying, you know, oh, I knew I was good. You know, I. Being being aware of my surroundings and other people that was. That I was training with and the levels that. What I was achieving to what they were achieving. I guess I knew that there were certain things I could do from like a young age anyway. And so I kind of in my head I just had a vision of where I wanted to be and I just carried on being persistent until, yeah, there was a makeup artist, a very well known makeup artist. She's Maggie Hunt and she was one of the first people that's like, okay, Emma, I, she did my makeup for a big project back in Belgium many, many years ago and I persistently just contacted her.

Because you loved her work?

Because I loved her work and I was like, you loved her assist her? Yeah, she was just, she's just amazing.

What was it about her that you were so drawn to?

She. Well, first of all, she's like, was like the Princess Diana of like makeup and she also, she, you know, she's worked with the royals, she's worked with huge celebrities and I remember her doing my makeup one time and me looking in the mirror just in awe of, of the talent and seeing what she'd done on my face and how we

all feel with you continue.

I just knew I wanted to work. She and she had a calm and demeanor and she was so lovely and I just, I just really wanted to assist her. And so I kept emailing her until eventually one day and she actually said to me, emma, I, I just, you know, quite honestly, you just kept being persistent and you didn't stop. So I, in the end I just thought I'd give you a go just to kind of get you off my back. And she said, you know, she didn't realize that I would be as good as what she thought. Yeah, she just kind of almost wanted to be like, oh, you know, stop emailing.

Yeah, like get the screen.

Yeah, me. And, and so because I asked her that, I was like, why did you actually choose me in the end to come and do a test? And she was like, well, quite frankly, just to get you off my back, Emma, because like you just kept emailing me and then lo and behold, I carried on, I started assisting her and that fell into, I started doing more work on makeup and hair and I fell into doing work at the BBC, a big television company back in the uk and a very influential person in my life back in the UK who took me on to her show as her personal as Saira Khan. Love her. We still are in touch to this day. She's very well known famous personality back in the UK and she had her own show called Beat the Boss and I was her makeup and hair person on the show. And I will never forget that hustle and grind and what I saw in her, and she would be the one that's like, emma, you need to do this. You need to get a website. You need to pitch yourself to more people. You need to put yourself out there. You need to get makeup and hair cards done. You need to do this, you need to do that. And she was a very powerful force of nature that I kind of. That pushed me to, you know, she was like, here's my website guy. Go and get the website done. You know, and so.

And you would do it.

And I would, yeah. Would you do it really quick? I would do it, yeah. I. I got it done. She.

People want to help people who. Who do the work.

Yeah. I was just, you know, and I remember her always saying to me, you know, whoever shouts the loudest, like, that's the person I would respond to or, you know, get back to the first. And so I would be, I guess, the person that, yeah, if I wanted something, I just did not stop until, you know, and there's obviously many doors that get closed in your face and people say no. But I. Yeah, I had that vision and I stayed with it. And. And, yeah, I was doing Sarah Khan, so I started doing sort of more celebrity stuff back in the uk.

Yeah. Okay, so two things on that. What were you doing that maybe you weren't aware of that you have said multiple times now you're like, I had this vision. Did you feed the vision? Would you listen to music and think about it? Like, how, you know, people who, like, have that big vision for their life, they stay really close to it.

Yeah.

How would you stay close to it? Were you a natural dreamer? Would you go for runs and think about it? Would you journal about it? Or was it just like you thought about it all the time?

I'm really into manifestation.

Okay.

I. I really wish now, thinking back of even my journey, to even come over to the US as well and. And even having our first daughter, Coco. I really wish that I'd written this down because it was honestly, everything when I say this. I had. I got very tunnel vision when it comes to the things I. I want to try and achieve. Yeah. And, you know, like, all of us, sometimes things can take, you know, longer. But I don't ever get. What's the word? I. I mean, I don't get ever sort of sad or, for want of a better word, or. Or I. I don't ever dwell on what I haven't got right now or think about. I love living, you know, in the present and just being appreciative and Grateful for what I've achieved so far, but I. I really kind of. I put it out there to the universe of what I want. And I remember years ago, I did used to walk with my Walkman back then. It was a Walkman day.

Totally. Yep.

And I used to listen to music. I remember. And, But. But I. I'm. I'm. I'm a person that's very excited with life, and I do. And I have that energy. I. I, you know, I. I read many years ago, like, all those books, the Manifestation, the Secret, and all those things, and I just remember having that sort of vision in my head and seeing it. So I never journaled, per se, but I had it all in my head. I didn't even like, do you know boards? Like, you know what, the vision board. Vision boards, like that. But I had the vision board in your head. I thought about it all the time, and I would walk and walk and walk. And, you know, if I went to the gym back in the day, I haven't worked out for many years now, but I would. I would have that vision and. And be like, okay, what's the next step? What. What am I going to do now to make that a reality? And so each step of the way, like, in between my makeup and hair course, I was, you know, helping my dad down his shop because my dad's an entrepreneur, he's got his own companies. And I'd be like, I know in my head, in years to come, I don't, you know, to grow, it's, you know, invariably it's great to have a team around you. So I knew that I wanted to have a team and, like, almost like a makeup agency, almost like, I just knew that back in the day.

And had you seen that around you before? Or was this, like, something you just thought of from other things you said are?

No, I just thought to myself, well, you.

The best way.

You need more people because you can't do everything on your own. And then obviously, over the years, that came to fruition, that ended up happening because it was like, well, Emma, I've got booked three, four times today, but I can't be in four places at once if they're all in different crazy locations. So I need my team around me to then go and do, you know, those jobs. Mm. But on a business side, how do I grow that and make that, like, a successful business where I'm earning commission and it's making sense than. Than just handing off jobs to just friends or other people that I know?

Yeah.

And I knew That I didn't want to just do that because I know there's people in the business that do do that in, in my area. But I wanted to create like a company, a team. So even though it's a small boutique hair and makeup agency, I class them as my team. You know, kind of. It's not. I don't even think of them as assistants per se. Like if I've got like another job that, you know, artists in their own right as well. But back, back in the day, yeah, I knew that I wanted to have a company. So even back then I thought of the name that I wanted it to be and everyone would be like, well, why aren't you just calling it your name? Or why, you know, what if you have a makeup products one day, what would you call it then? But again, I just, I came up with contour fossa. All the areas of the face that you contour or you add warmth to, to structure it are called fossils. So every part of your face is, you know, your. The eyes are orbital fosses, the forehead is infotemporal fossils. They're all fossils. So I thought contour fossils. So that was where. And I thought of that. And that name came to me as I was sitting down my dad's shop one day in between doing a little bit of work for my dad. Yeah, but like building my dream, back back then I was creating it then back then I was, I had that vision. And that's what I first called my first website. Like Konto Fossil.

Oh my God, I love that story so much. I feel like the name of my podcast came like six years before it was a podcast. I didn't really know what it was. I was like, it's going to be something. I can't figure out what it will be. But I just, it's like I held on to that vision. I just kept asking like, what is that and what does it mean? And then I realized I really like Facebook came out. I really loved talking, like long form or writing long form. And then I was like, oh my God. I think it's like a long form interview show talking to people about how they created contour fossa.

Yeah. Yes.

But I love that like sometimes a name can pop in before, like even the whole vision is there when it's going to be. Yeah, yeah, I love that so much. Okay, so you've said a couple times about building. Like you said, I can't do anything alone. Where did that come from? How did you know that? Because honestly, the number one pitfall of early entrepreneurs is that they feel like they have to do it all on their own.

Well, first of all, it's, you know, it, it was kind of me building everything like myself in the beginning. In the beginning. But the, the team part of knowing that eventually I want to have a company was also in my mind thinking to myself for later in. I mean, look, I'm still, I, I still think my company is tiny. It's like growing still. It's not, you know, anywhere. But I also used to think at young age, you know, what about passive income and other things that you can do that it's not just you and you're going to be able to earn money while you're sleeping and try to ex, like grow on that. And so even though I had to kind of be the engine behind it all and, you know, to this day, I still am doing that, like a lot of the time. Even some of the jobs and the jobs I get my girls, it's come from, you know, me being unavailable. And again, I mean, so grateful to even be able to say this because there's people that are out there that are not necessarily busy in, in this, you know, field. And then I, you know, pitch hard and push my other team, my artists onto that said like client I can't potentially do.

Yeah.

In hopes that then they would build a connection with them so then, you know, they would call them back. So then that grows for that person. And so it keeps, it keeps growing, you know, so. But for me, it's still, I do still have that control feeling. I have one amazing girl, Maddie, who works for me for the company to help me build the company. Pushes as an agent and everything great on email. Talk to her. Yeah, she's amazing. And yeah, and it's. Maddie's great because we, we are so like on the. So connected that we, we're so connected that sometimes it's not even like we can, you can go nail and each other. It's like. Yeah, it's like almost like a family member where you can say anything to.

Yeah.

So it's because of that. It's. It's good because it's not just. Even though she works for me, it's. It's not a yes person. She's definitely not yes person. It's good for me to have that because she's like, no, I think we should do it this way. I think you need to, we need to put that person on that. You know, she'll help me with the company. So that took a long time to find someone that I trusted.

Yeah.

For that. Because like you were saying about, you know, doing everything yourself and controlling everything yourself. At some point I knew that I did have to relinquish control to take it to that next level and also actually spend more money to earn. What's that saying where you, you, you spend more to earn like to get more money back. Like as in you. Yeah. You end up, you know, spend more to earn more. Yeah.

I mean essentially what is that saying?

You know, that kind of where you like you, you end up, you know, you're, you know, you can, you're spending more money to like grow something because eventually it's going to come round.

You have to invest back.

Yeah. Basically investing back into my company and to, to know, you know, even like my husband wasn't really sure of where, you know, I was going with trying to push for other artists to work. Especially in this town, everyone's like, oh my God, you give, you give work away to other people and like you, you push them onto like other maybe celebrities. Why aren't you saying no and like just doing yourself or trying to. And I'm like, well that, you know, eventually, you know, I can't just, I'm not, you know, it's gonna some at some point, you know, say stop for me or, you know, I'll get to a certain age where I'm not going to be lugging around a 60 pound kit anymore.

Totally.

But it, it still definitely does. I'm still kind of the main engine behind it. Yeah. But I've definitely learned to release control over, you know, those things that, where I know it's going to benefit in the long run.

Yeah. There's so much there because one, one of the cool things that you said that I hope everybody caught is that you, you know, when you want to grow, you had to sell your people to some of your clients. And this is. I remember when I owned a gym and I hired other trainers. I actually really had to hard pitch my current clients because they did not want to go with these other trainers.

Oh my God, this is exactly the same thing.

I was like, honestly, they're better than me in this area.

Yes. And I was say that I'd be like, well girls, once you've had like all like I would say with one of my clients, once you've had like Nora or one of my girls, you're not going to want to ask me back.

Right.

You know, like, but, but in my mind I'm like, that's, I can't. That's how I can grow. Right. Because if they then, if I then pitch them and I get them with that client. Okay. That's another say a regular person that they're going to constantly. And then I'm still working, right. I'm still doing another job or what.

Exactly.

And then another client comes along and I can pitch someone and it, it can only grow. So like sometimes also I've tried to tell my girls, let me help you, help me to help you.

Right.

It's a bit kind of like a, you know, because there's sometimes a pride thing in this business. Something want to say that, you know, they're wrecked by someone or that like, oh, Emma gives me major like lack

scarcity mentality in a lot of businesses especially. I feel like that beauty industry, like they're going to take or poach or like 100%.

And I'm like, guys, you know, also as well. Part of me is like I tried to cultivate and build this team and I'm like, if we all collectively, all kind of, if you can't do a job or you're sick, if you're putting our team on those clients, you're never going to lose that client.

Right.

But if you just say no to not being available for a client that you've worked with for a long time and let them potentially get another artist or someone in the business work on them, you hope in hell that they don't prefer them over you. Because once they do, then you're, it's not going to stay within the family that I'm trying to create and build, you know.

Yeah.

So yeah, for me it's, that's still, that is actually still a thing that I'm really trying to push and work on as well. Because it can still be hard to this day. Even though I've kind of. We've got artists now in Austin and in New York and in L. A And then I obviously actually my sister in the UK she's a makeup artist as well. Yeah, she started assisting me when I was starting out in the UK and so I brought her on board. But so we're kind of slowly expanding. It's a grind and it's a hustle every, every day.

Yeah.

But I'm, and I'm, you know, I learn new things every single day and just being open minded to certain challenges and changes along the way and growing and adapting with them.

I think the cool thing about the team that you're building too, like the selling points that I think of for, for what you're doing is, you know, not everyone has your zone of genius. Which is why. Which is you can attract the client and sell and that's really rare for a creative as well. So I feel like with you, you're the per. You're like the top of funnel they kind of call it where they're. You're the top person, the main person that they interact with. Yeah. Not a lot of makeup artists or sty or creatives in general. Like I find a lot of times they can't. They don't fully understand selling. They don't want to go get the client.

Yes.

They just want to be in their art. So what you're doing for people is truly being the magnet. Attracting the client and letting them be in the art which a lot of people don't want to be the business person or the front facing.

Yeah.

Person to attract people.

Yeah.

So that's why I think what you're doing is. Is like if you're looking for those type of people who like hey if you're this genius artist who doesn't always want to have to worry about where your clients are coming from, like this is a perfect home for you.

Yes.

Because they just get to be in that. That zone. Yeah.

Not have to do the other stuff.

Totally. Because then. And especially if you're not doing as many clients like maybe you could just do your. You know what I mean, your celebrities or your favorite people that you've had for years. Like then you can be that magnet to trickle down. It makes. It makes so much sense for your personality type. I'm like this is exactly where you're supposed to be.

Yeah. I mean honestly, you kind of sum that up there because that's kind of what and more I feel like today I'm doing. I'm. I'm almost. It's not quite there you know, but I feel like it's definitely. I've definitely push into that that way where I'm, you know, I'm mainly with you know, my main people that I've worked with for many, many years and I'm I guess without say you know, to me it still is still feel. Because I'm so grateful and, and thankful for everything for sure. But I guess I am at that position now where I kind of can sort of pick and choose a bit more or decide what it only in the way of you know, I'm a mum as well. We've got two. Yeah. As you should grow for sure. You know, a 10 year old Coco and Milo's. She's three, two girls and my husband and, and it's unfortunately, you know, and then we even on I do high end weddings and brides on the side. But at some point I had to put my rates up for my weddings because it's like I wasn't becoming unavailable for my regulars.

Yeah.

And they're the ones that help me grow the, you know, the company and you know, I guess on the celebrity side, you know, and where I've become, you know, a little bit more known in the business. And so it's picking and choosing what makes sense.

Yeah.

And then fortunately over the years because of working with these people and, and also not minding being on camera and social media, I very fortunately then started working with more brands and you know, ones that very organically, you know, work well with me and that fit well that I use the products on myself, use the product on my clients or even like my daughter now with hair products that make sense because for me, no matter what, it has to. Yeah.

You're that person.

I'd be like, like when you say I'm a seller, I can, I, I will, I can sell any, like I would be. But it has to make, I can't have anything on my page if it's not organic to me. And I don't genuinely love it. And my followers, like fortunately I've had some, my followers have been with me since coco was born. 10, like over 10 years. Yeah. And I love, you know, I live in my DMs. My followers will know that, you know, I'll always answer their questions even about, you know, skincare and makeup. That's why sometimes I don't get posts up so often because I'm answering all the questions in my dms like, someone help me. My daughter's got bad skincare like issue, like skin issues. Like what can you advise? And I'm like answering like, tell me, send me pictures of what issues you have and I'm going to answer, answer you back. You know, so I, I do try to cover all aspects. Yeah. And so sometimes I don't sleep and just live off coffee.

You know, I love you're, you're, you're so generous and you're such a giver and I remember just sitting in your chair for hours because that's what we do.

Yeah.

And I remember being like, I remember thinking like, oh my gosh, this woman is so generous. I almost, what I like almost want her to be less generous to grow your business more. Because I'm like, this was back in the day But I was also thinking that, you know, what you do is so cool because I don't know if you've, if you've, I'm sure you've thought of it this way, but the more you remove yourself, the more you build other people's careers. Like, that is so cool. Yeah. Like you, it grow. You get to grow other people's careers when you pull back and do what you're best at.

Yeah.

I mean, you're, you're best at makeup. But let's also be honest. I actually think your ability to speak and sell what you do and create makeup artists who duplicate what you do is so powerful.

Yeah, I think. Well, thank you for saying that. And actually now when, like hearing you say that out loud, it's almost. I, I feel like for me, honestly, I feel like I need to actually hone and push that more because I don't, you know, there's many people that will ask me about all about, you know, tuition or classes or even when I remember speaking to you about the courses you guys, you guys do and all this stu. On the business side of things, you know, having more growth and reaching more people as opposed to just me personally going out to do, you know, a job. So I feel like there is a, there is a transition now in my, in my life that I have started to even just this year, really, to really think of more about that side of the business and really where I can, you know, push it and grow it, you know, even more than where it's at Right. Right now.

Yeah, you're passing on education, you're creating careers, which is honestly, if, if someone, whenever we recognize that in people, we're like, you need to be doing that because number one, the world needs it. Number two, it. Like I said, creatives aren't necessarily business people and they need a great workplace.

Yeah.

They need somewhere that they can grow. And I think the super amazing thing about you is what I've seen, what I've learned from your Instagram, what I've learned, even just from this short time is you love to be. You love to get extra education, you love to learn new things, you love to pass that on to your team. Not everyone is doing that. So you have this like, building career for people and a trickle down effect for everyone. So when a woman is capable of doing those things, I'm like, oh my God, go create more.

I need to just. Yeah, it's just, I think it's honestly as well, I've kind of got, got to the point where it again, about saying spending more money to earn more money.

Yeah.

Even having I do my own social. But I honestly, I do need, I've been thinking that I, you know, I need to maybe, you know, put a little bit money behind that and have someone help me on the social side to also build the social media on the agency side. Because we've been, I've not been posting so much on the agency page now for a long time because of just, you know, bandwidth and just not having the, the, the time to do that because I'm trying to juggle all these.

Oh my God, the entrepreneur.

Yeah, right.

It's the constant entrepreneur, like juggle of. Okay, I'm growing, but I'm so maxed out I don't even have time to think of hiring someone or who would I even need. It's, it's a lot to like make time.

Yeah.

Make time to work on your business, not just in your business. Like. Yeah. The hardest part. Yeah.

And, and being able to sort of try and be more present when I'm not working per se, at home and being with my family and you know, in between. Because when I finish a job, that job's not finished. You know, a lot of the time, you know, I'm the one that's taking content on my phone sometimes as well. BTs are my clients. I get back, my clients will be like, send me pics. M. And then I'm like, oh crap, I've got to go through all the images.

Oh my God.

And then I've got my brushes to wash and then I've, then Cocoa and Milo are there and then I've, I, I, I maybe have to get on a flight at 4am, like 6am in the morning. I'll be at the airport or whatever. So it is a constant, you know, hustle and grind. However, first and foremost, I love what I do with a passion. I love it. I think you, to, to, to grow and to expand. You have to absolutely unequivocally love what you do with a passion. And I feel like then it helps. It can only help and you to achieve those things and not feel burnt, burnt out as such, you know, I mean, yes, I drink a lot of coffee and I, and I love my coffee, but I have like that zest and that excitement for life and just being so grateful to be able to do what I do. And, and I don't take a second of that for granted. Especially in la, in, in the business.

Sure.

Like there's so many and I get, you know, I find it sometimes Emotional. And I read messages from people that are like, how, Emma, how did you get your break into working with celebrities? How did you. How did you make it even? Like, people will message me that. And I look at that and I most like, want to cry like, something because I'm like, oh, my God. Like, little do they know. I'm. I'm like, I'm still like, I haven't made it per se. You know, in my mind, I'm like, I don't ever think of it like that, that. But I'm like, if you. I could. I get back to those people as I. I try and answer everyone that messages me, but sometimes that can be hard. But I'm like, if you find something you love doing with a passion, don't worry about the money. First of all, you don't think about the money. You know, like, back in the day, I was. And I still am to a degree. I probably shouldn't say that on. On here, but, like, I think I. I'm a yes person. I'm a yes person. So, you know, ultimately, yes, I've become a lot more on the business side as well. And, like, I'll hard pitch my girls the best rates I can, you know, but for myself, I'm like, I love connecting with new clients. I love collecting with new people. Because I'm like, once you get in there, then you can work on, you know, and the money and all that kind of stuff. That. That all comes. That eventually will come. And it does come. But sometimes people, especially starting out, I think a lot of people are scared or worried to. To not be earning or that they think they should be earning certain amounts of money at certain period of time in life or how long you. I don't think you can, you know, you know, your vision of what you want be prepared to work 110, like. Like 150, like, above and beyond what you do, you know, Even when I go as a makeup and hair person, I'm not just on set with you as a makeup and hair. Like, I'm there doing. I will, you know, run and get. You know, I do the whole shebang, like, and I give the energy that I give and I, you know, like, I'm slathering up the body and I'm doing the whole. You're, you know.

Yeah, yeah. Like you're multiple people on set.

But I'm. Yeah, but I'm doing kind of, you know, I'm.

You're doing above and beyond. Above and beyond most anyone and for sure.

And I think that has helped me grow as well. Absolutely.

You burned into my brain because I was like, this woman has. So I think, and I want to ask you some characteristics that you think of a. Of a, you know, successful person, but I think that you just named one of my favorites that just. I will never forget someone and I always want to work with that more their team. If it's like, you know, to me, I'm like, wait, she works with all of these people, yet she's running around doing all of these other things. I was like, that is a human who just like gets it. Who I want to be around. Who I want to be like, who I want to like. Look, I want to all the people I want. Especially. Especially your makeup people, your hair people, your extension people, even if you can your nail people like you are becoming those people that you're around. And I think that that is why you have been so successful and you're going to be even more wildly successful is because people want to be around that energy, because you rub off on them, like the enthusiasm, the energy. So in your opinion, what are the three traits that you feel like make people successful or have made you successful? When you're growing a company, you know that you need good people around you in order to get to the next level. And right now, there's a talented person out there who could take your company to the place that you want. But the question is, do you want to just hope that they see your job posts before your competitors, or do you want to match with them using indeed sponsored jobs? If I had to hire someone for the show tomorrow, I wouldn't mess around with candidates who look decent on paper but don't even get what I do. I'd want somebody who already has worked in podcasting and editing and software and understands workflow and can jump in and not only do the job well, but help take us to where we want to go. That's why I use Indeed sponsored jobs. They help you find people who actually fit what you're looking for. Stop struggling to get your job post, even simple seen on other sites with sponsored jobs, your post is boosted to reach quality candidates, the kind of people who can help your business thrive and drive the results that you need. And the best part is you only pay for results. In fact, sponsored jobs posted directly on indeed are 95% more likely to report a higher than non sponsored jobs. So if you're hiring, indeed is all you need. And I like those stats. So spend less time searching and more time actually interviewing candidates who check all your boxes. Less stress, less time, more results. Now with Indeed Sponsored Jobs and listeners of this show will get a 75 sponsored job credit to help get your job the premium status it deserves@ Indeed.com podcast just go to Indeed.com podcast right now and support our show by saying you heard about Indeed on this podcast. Indeed.com podcast terms and conditions apply. Hiring do it the Right Way with Indeed. You know, I talk a lot about how powerful sleep is for our skin, for our mood, for our hormones, literally everything. But if I'm being honest, winding down at night hasn't always been easy for me. My brain literally loves a 10pm strategy session all by myself as soon as my head hits the pillow. That's why I've been so intentional about creating a nighttime ritual. And lately OCS Dream Collection has been such a beautiful part of that. Their Dream Night Serum and Dream Night Cream are clinically tested, powered by Bioretinol and designed to reduce the visible effects of stress on your skin while you sleep so you can literally say goodnight to dryness, dullness, wrinkles and loss of firmness. And I'm especially excited about their newest launch, the Dream Bioretinol Body Serum. It's a full body overnight treatment with bioretinol, red seaweed, magnesium and lavender that visibly firm, smooths and deeply hydrates while also creating this incredible sense of calm before bed. I am obsessed with the smell. Lavender is one of my favorites and because skincare is self care and choosing products that work while you sleep, that's the kind of efficiency that I am here for in this season of my life. So give your skin a rest with clean clinically tested skin care from osea. And right now we have a special discount just for our listeners. Get 10 off your first order site wide with code, earn and purchase at oseamalibu.com o s e a malibu.com

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That have, I guess what is it like tenacity for life?

Like what's that like enthusiasm for life? Like.

Yes. That's the wrong word. Right. Tenacity. Yeah. I, I love making other people feel amazing. I love, I love life and I love. I'm a very positive, happy person. I'm. I just, I wish that sometimes people. Yeah. I feel like it's. I guess my energy and my hustle and work ethic and my zest for life has helped a lot in my success. I think that kind of. But I'm trying to think like if you was asking me three, three specific. I don't know how I could. I. I find that hard to answer in terms of. Because I feel like it's a combination. Yeah. Of you know, firsthand being able to do what I do. You know, I guess on the talent side like, you know, bringing the goods to the table.

Like hard work and learning, like continued education, like hustle, hustle, hard work.

The energy, you know, like having. I mean, I guess maybe that's the performance side of myself. But, but that. When I say that that's it. That's. It's a natural thing for me. It's. There's no performing per se. It's. It's. That's me like my clients, my long term clients know it. My family night, my friends know it. Like what you see there's no. That is like if you, you follow me on Instagram or see that is my person. That's. Yeah. And that I do think it's. I think that alone can. Has been beneficial and I think it's because people have actually told me that as well.

Yeah. For sure.

Over the years.

Well, you're in really important life moments so someone to bring like enthusiasm, energy and then obviously you have the skill set that you're working on that you're always working on. Like I feel so passionately about those two things. Energy and enthusiasm. Like so passionately. And I wouldn't say it. It comes super naturally to me. I've had to learn it but now it feels natural because I've made myself be like, you're walking into a client's house or you're about to do a podcast, like, raise your vibration. Like, what energy do you leave them with? And I always have to think that.

Yeah.

So for you, it's not like, it's just natural. You're like, I'm going to make this person feel amazing. Like, do you think about that before you go in?

No, I just. It's like, I just. Honestly, it might sound cheesy, but I just, honestly, I. I love. I love being around people.

Yeah.

There's nothing that I have to think to myself, oh, what should I be saying now? What do I need to do to make this situation? I mean, half the time doing what I do, I feel like a therapist. And for sure, because honestly, I've had moments. Yeah. I mean, I've rocked up to brides places before where they've, like, you know, they've had a meltdown. And I'm like, having to, like, you know, because one thing or whatever, and I'm having to think, oh, I've got to get them in the chair. And then like, you know, 40 minutes

and you're like, I gotta get them down the aisle.

Oh, my God. And like, I'm having to hold their shoulders and I'm like, look, the sun is shining. It's blue skies outside. All your family and friends are here. There's nothing wrong with this moment in time. You should be happy. You're gonna have the best, you know? But all of it does come natural to me. Like, sometimes I do think to myself, oh, maybe if I wasn't doing what I do, I think I probably would be a good therapist. Because I don't. It's not fake. It's. Honestly, it's not fake. I don't have to think of turning up the energy. Like, I. Although on. On the switch side, I do know how to read a room. Like, especially working with celebrities and being in certain rooms, I can be. I can be extremely quiet and know when to not speak. You know, I'm, you know, I know when to listen and to take a minute.

That's so important because.

Yes, that's extremely important. Especially in the line of work that we do, sometimes you can't be that person.

Yeah.

But people who genuinely do know me, I will just. I will go up to anyone and be like, nice to meet you. My name's Emma. What's your name? Like, what are we doing here? Are we gonna have a good day? Let's make today a frick freaking awesome day.

Yeah.

And I. I just think life is too short not to firstly chase your dream. Like chase what you have in your head and what you want to create. And don't worry about the obstacles that you. That keep. I mean, I remember when I first moved to the US And I was married and I had like, Graham, me. My husband had been together since we were 17 years old. And, you know, and his family and my family were like, why are you. Why are you going to America? Like, why are you do it? You've got. We, you know, at our house back in the uk, I was doing very well with makeup and hair and bits of acting in the uk. And they were like, why are you moving to the US And I just, I had, you know, if you're open to it. I do firmly believe that signs. You know, I'm not overtly spiritual. Right. But I very much into. You know, my white feathers follow me around for sure. And I do firmly believe that if you're in tune with your own thoughts and your own body, that you can really like things can sometimes come to you without you closing them off. And you. If you follow that path and what you feel to be you're meant to be doing, just shut out all the other noise. Like, close. Shut out all the noise. And anyone that's saying to you, well, this isn't gonna. You know, I don't think you should be doing this. Did you have that? Yeah, I had loads of people saying to me, yeah. So, you know, and honestly, it was so strange. I had like a. When people would say that I would have like a. Not no way condescend or anything, but I'd have a smile on my face and be like, don't worry about it, guys. It's gonna be fine. It's gonna be fine. I just. I just knew. I just knew that what dream I had in my head that I just want. Wanted to chase that I didn't listen to, you know, anyone else.

You tuned it out.

I tuned it out even for my husband. He's like, emma, we're not moving to the U.S. no. We're not leaving to.

I'm literally the same. I'm like, huh? Are you talking? Because you're coming with two. You just don't. You just don't know yet. Yeah, but it's gonna be your idea. Yeah. Even though it's mine.

And then eventually you're gonna be pretty happy with the.

And they are. They're great.

They are, yeah. Graham. I mean, within a Year of moving to the U.S. graham's like, I love it here. Why didn't we come sooner? Like, I knew it.

Yeah, it's gonna be great. Yeah. Speaking of enthusiasm for life, I know that you have had. You've had some stuff that rocked you, though. You found out that you had melanoma.

I did.

Stage three.

How did you find that out? Gosh, I was, I was pregnant at the time. And who knew that? When you're pregnant, you know, you. Your moles. Moles and freckles. Yeah, when you're pregnant. A hormone in pregnancy. I never knew this before, but now I do. You can. They can turn cancerous. I didn't know this. Yes. And so anyway, I know obviously, you know, I'm no doctor, so I won't talk further on that, but there is something to do with pregnancy and, and moles and stuff. So everyone get checked. If you're pregnant and you've got any moles or freckles that you think are a little bit odd looking. I had a large mole on my leg for many, many years. And when I was pregnant, I did not stop working and I carried on and on and my. And, and a freckle mole did become a little bit odd looking, but again, because I'm not a worrier and I just go, go, go, and don't stop. I was like, I'm gonna have the baby. I'm gonna have Milo. Because our kids were named before they were born. I'm gonna have Coco. And so we knew, you know, what we was having, and we, we named. I was like, I'm gonna go in, have Milo, and then I will get, get the, the mole checked. She was four weeks old. Even the doctors in, when I was having Milo, they were like, you need to get that mole checked on your leg. And I was like, I'm gonna, I'm gonna. And I remember we came back from hospital, she was three weeks, I think three weeks old. And they called and they were like, we've. We need to get you in immediately for surgery. Like, they didn't even. Oh, God. They told us it's a stage. They didn't actually tell us the stage at that point, but they said it's a stage where it's like almost. It could have spread already. On that phone call was. They said it's. It's deeper than what it was. It was to see with ulceration, which is almost. It's just below stage three melanoma, skin cancer. And obviously melanoma is one of the worst ones you can get as a skin cancer goes, but had gone to a stage where they thought it had spread to my groin, my lymph nodes. And so. And I remember that day when they. When we got the call and Milo was laying on my lap and my husband was sitting next to me. And I remember that a few days later, I had to fly to Nashville for one of my brides, and my husband at the time, which you should never do, started Googling everything. And I'm like, I'm not gonna listen or look at that. And so when they told me, I was very. Just matter of fact about it.

Did you numb out or did you not let it in?

Yeah, I kind of. I didn't necessarily numb out. I kind of didn't. I mean, I let it in. I realized, oh, I was like, oh, that's not.

Yeah. Did you, like, get dizzy? Like, were you like, oh, my God.

I was like, that's not good. You know, I was a bit like, whoa. But I like I said before, I'm a very positive person. And I thought to myself, okay, we now know something's. We need to get it sorted. I physically, right now can't do anything about the fact that what they've just told me. And I've got these other things coming up. And so what do we need to do? The next stage is to get it sorted and to kind of navigate and move through. And so, yeah, like, kind of roll on. I did. I went to Nashville. I did my. I did my bride. I didn't tell anyone. I didn't. I didn't let it out. I didn't, you know, I did.

That feel better for you? Or worse?

It. No, it just. I'm like. I'm like, this is going to be. I'm, you know, steadfast in, like, this cannot. It cannot have spread to my lymph nodes. And so I'm going to be okay. Obviously, at that time, though, I didn't know.

Right.

And I remember going in for the wide leg. Wide leg incision, like, surgery. And at that point, that's when they had to do the, like, the nuclear mapping. And they would have to wait still a week after the main surgery, which they carved out half my, like, the side of my leg, which I joke now, and like, I'm like, oh, it's giving me a little bit of shape on my thigh. So quad sweep, they call that. I'm like, oh, that's a bit.

But quad.

Sweet bonus. And so they were like, well, we're. It's going to take a week for us to get the detach the biopsy. They had to go into my groin and get the biopsy back and to see if it had spread to my lymph nodes. And obviously that was going to be, I mean that was the moment where I did think that actually ultimately would be a life changing, really like a quite a life changing moment. But in my true positive, sort of steadfast manner, I said to my, the surgeons afterwards, okay, it's my daughter's birthday this week and we had booked to go to Disney and he's like, Emma, you would have just come out of surgery. You cannot be going to Disneyland and walking around Disney. And you're gonna, you're gonna have stitch, you're gonna have to have your leg up. And I was saying, I said to him, look, if there's any place you can wait for a week to find out if you have like, if you're, if the bloody melanoma Kansas spread to my lymph nodes, Disneyland. Disneyland is the place. So I was like, you know what, I'm just going to get one of those scooters, those electronic scooters. Did you know, I. He was like, they both, there was like three doctors in the room and they basically was advising me definitely not to go to Disney. And I was like, guys, I'm sorry, but I'm going to Disney. I'm not, I'm not missing my daughter's birthday. And so with my bandaged up leg barely able to like walk on it, we went to Disney and we spent the week at Disney for her birthday and wait like obviously knowing that we was going to hear the results at the end of the week. And so that's what we did. And we had like four week old Milo and we went, spent the week in Disney and I was on a scooter and, and just the whole time I just thought this, we are going to get good results. We cannot get. It can't be the opposite. And thankfully, thankfully, we got the call at the end of the week when we got returned from it and we got the call that it had not spread to my listeners. But still we had that whole kind of seven days of waiting. And also I did think to myself, even if it had at that point there was not like everyone was saying, you should have got it checked ages ago. Why don't you get that checked ages ago? At the end of the day it was that I couldn't change, I couldn't turn back time, could I? So it's, you have to deal with what's given to you at hand. So I, I did kind of. I did. They kind of spoke to me what the process would be afterwards if. If it had spread and stuff, and what. I would have to go, what? And I just thought, well, we will have to tackle that if that happens, you know, we will tackle that and we will, you know, whatever needs to be one of these needs to happen. But thankfully, it didn't end up being, oh, thank God. That way.

Did that change anything for you moving forward, like, with how you viewed family or how you viewed your business, or did it change anything?

There was a moment of thinking, wow, again, wow. How, you know, life just in general and how quickly things can change. Yeah. But I am also one of those ones where, I mean, even I say it to my kids grow. Like, Milo's only 3, but Coco's 10. But over the years growing up, it's. I always think to myself, there's someone else in a worse position. You know, there's someone else in a way worse position right now. Even though, yes, this could have been bad, and thankfully it wasn't. But, you know, someone's, you know, you turn on the news and all these awful things that happen to, you know, people and people lose, you know, their loved one, you know, and I'm like, God, look, I've got nothing to complain about. So I'm very much like one of those ones where, you know, you. I'm. I'm not going to moan, you know, you can pile a lot on me and say a lot to me, and I'm one of these people that will just brush it off and get on with it, you know, dust myself down, pick myself back up and move on. It did. I did think to myself, I do want to be a bit more present when I'm not working with my family. And, you know, at that time as well, three years ago, I do remember, you know, constantly having the words from my husband, like, emma, okay, you're home now. Put your phone down. You know, put your phone down. Because on the social media side of my work is that's another business alone, let alone. So I come home from a job and I'm, you know, either have my agent head on hustling for one of my girls to get, you know, pitch them a job, or I'm doing. Trying to do social media or, you know, so I do try to be a little bit more. Okay, Emma, it's okay. You can not respond for a few minutes, like, go and be with. With the family. So it did make me think that a Little bit. And I guess also take stock of what I'd achieved to date, like wide achieved. I don't ever pat myself on the back and I don't like I said a few times now, I don't take compliments that well. I mean that's the Brit in us, you down the pub in the uk, you just always get the piss taken out of you or whatever. You know, people, people, you know, you, you, you know, the more people that if they love you the most, they'll take the piss out of you the most. And so that it's that, that whole. So, you know, but over in, you know, la, everyone's very complimentary and very kind of, you know, can be. But at that moment I was, you know, just taking stock of everything and actually being like, okay, you know, I am, I'm proud of what I've achieved to date. I still so much more that I want to do, I would love to do. But being aware of what you've accomplished and you know, those milestones and thinking back what the Emma would think 10 years, you know, 15 years ago, or the Emma when she was, you know, 20 of what she'd gotten to and where she is in, in life now and kind of taking stock of that.

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Yes. Outfit? What is she wearing? I can right now. Yeah.

What is she wearing?

Oh, she's literally got. No, I'm not like that now, but she's got a little handbag, she's got sunglasses. This is like Milo almost by our 3 year old. Coco's not like it, complete opposite, but Milo is, you know, six pairs of sunglasses, wanting to dress herself, all changing all the time. I was like that as a kid. Very, yes. Just very kind of neat and tidy with like little tiny like, you know, shoes with maybe a little bit of a heel so I could hear them click. I used to love that. I do remember. And then like a little outfit had to match. Always neat and tidy out of my siblings. Like I was the one that had everything laid out so my parents would know. They'd be like, Emma, you're the one that's gonna like do that sort of. Yeah. Or something. Because you're just always like that. Yeah. Everything had to be perfect. Like in my mind, neat and tight.

So you have 8 year old Emma with a clickety heels.

Clicky heels, little handbags, her little handbag, sunglasses, maybe.

And she literally is in this room right now, and she's standing right in front of you, and she knows she gets to see.

Oh, my God, you're gonna make me cry. Oh, my God. I would. Oh, my God. Why am I getting emotional?

It's a very emotional thing.

I would, I would actually.

What would she say to you?

Oh, my God. Now everything within a flash has come over me with, like, going through that, all that cancer stuff and then, and just the milestones that we've achieved as a family and, you know, and then no one would be like, well, you know, about having Milo, because I was older, slightly older when I had Milo. And then what I've done,

it's very emotional.

I've done it myself, too. Honestly, I'd probably be like, you know what you've done? You know, the girl's done good, girl's doing good. You know, you wanted to live that dream in, in, in America, and you've, you've kind of, you doing it. You know, you live in it. Oh, my God. People were like, I, anyone that knows me listening to this now will also be like, Emma crying. I don't cry.

It's always.

But that's another thing. I don't actually cry. Like, I don't like. And the times I ever do get emotional, I mean, happy, this is happy emotional, right? So this is different. But, like, I also am one of those people that's like, you know, slap yourself out of it, because again, I think there's so someone out there right now. This, in a way, worst position. That would almost be like crying and like, grabbing at their claws to be where you are. Right?

Yeah.

To myself. There's no time. You don't just, you can't be, you can't get upset about anything. Like, you don't have the right to be upset about anything because how good is your life? You know what you're doing and you're living your dream. So, yeah, crying, I don't cry. I don't really allow my. But nowadays, I guess being a mum, I do cry about happy emotional things or anything to do with, like, animals and, and children and kids. I do cry now a bit more. But, yeah, I guess, yeah, I get. And I could almost like, see the A Being like, oh, yeah, check you out. Like, being that girl as well. Being like, look at you. But, but honestly, on the, yeah, it's.

Oh, my God.

That really kind of got to me. That's, that's, yeah, I, I, I Think. I think, you know, again, life is so fleeting and so short that we don't collectively, everyone, I think, doesn't like, take a moment to be like, oh, my God, look what's around you and be. I remember, I. I can't remember exactly how Gary Vee, right, Vinyl Chuck, how he, like, worded it one time, but he's like, you know, being content and happy with, you know, where you are right now. It's. That's not being, like, complacent or being, you know, not still wanting more or striving for more.

Right.

But just being. And I forget how he worded it as such, but just being very aware of, you know, the right now and being happy with, you know, because so many people just, you know, will carry on in their relationships or personal relationships or their work life just not being happy. Yeah. Because they think they have. They can't. There's not an alternative and there always is. And like I said about the money side, sometimes it could be that you have to take a step back from earning a certain amount, but, God, if that's going to make you happy. We only get one life, you know, we get one life and it's so fricking fleeting. And like, when you have to turn on the news and even social media, like to hear all these awful things that happen and, you know, when family member, you know, I don't even want to go to think about it, but to. So, to me, it's. That's why I have, I think, the energy and the hustle that I have because I just love living life with. With my loved ones, my family members around me and, and doing what I love with a passion and being able to do that, like, being able to still have those opportunities and like the people that call me and, you know, and I'm so still grateful, you know, even like my, my OGs, they'd be like, emma, why do you always say like, you know, of course we're going to call you? And I'm like, yeah, but you never know because one day you might, you know, just.

Yeah. You're deeply grateful.

Yes. Like very. It vibrates from you aware of, you know, of everything that today that's happened and what I'm trying to, you know, build and still keep creating. But they're very. Yeah. Very, very humbled, grateful and thankful for all of it and the journey, you know, because all of it is all about the journey and the memories you make and the people that you connect with. And, you know, and I think that is a big thing that can help people grow as well. You know, the connecting and being true to yourself and your genuine you. You know, don't. Don't try and perform for anyone. Don't try to think that you have to be someone different or do things differently because you think that's going to, you know, impress someone. Like, do you. And if you do you 150% with passion and grit and grind and hustle, I think you, everyone will be successful, you know, to a degree, you know, so it's.

Emma, I've loved this. Like, you are the. You've given business lessons, life lessons, gratitude lessons. Truly, it was. It was so much fun. I loved getting to chat.

Oh, my God, I've loved talking. I don't even know what I said, really.

Well, you'll go back and listen. You'll love it because I, I like, absolutely loved this conversation more than I could possibly tell you.

Oh, thank you.

And

it's like, emotional. It's like, it's very.

It's so. It's so great. I'm so grateful that you came on and you.

Thank you. But thank you for, for asking me.

Well, I had a great conversation with you in. In the chair for a very long time, so I knew it was going to be really good. And also, I just, I love watching women build their dreams. And you. How you are online and your energy like that is. If everyone can listen to this and pick up on the fact of your. You're. You're essentially bottling up and selling energy. And I think you don't even know you're selling it. But that's why everyone wants to be around you and in your atmosphere. And I do think for anyone who's like, oh, I'm not naturally like that, like, you can learn it. Like, go back and listen to Emma's podcast three times, because you can learn it. You can listen to how she thinks and you can listen to how she speaks. You can listen to her, like, pure enthusiasm on this podcast. So I'm so grateful for you. And I also want to make sure that people know how they can either, number one, their makeup done by you, number two, potentially think about joining your company. So where would they message you?

Yeah, Email or DM on. On my social media, I will sometimes it could be a delay in a few days or a week if I'm traveling, whatever. But I will, I promise you. I get back to actually now saying, this is a couple of artists that's reached out to me recently and via email. But even dms, I will. I Scroll through and I, I try to, you know, get back to everyone. Email is better. And the email is in my. In my. On my Instagram.

Perfect. What I'm going to do is I'm going to put that you guys in the show notes below. So all you have to do is go click down. I'll put all of your info in there. I'll put your Instagram in there. I'll put your email in there. So they just have to scroll down and they can see all of it right there. So thank you so much for coming on you.

Thank you. And I'm also very excited to finally try your glossy. It's gonna be great. Like, honestly, I've been serious. There's a story behind it, guys. If you get any, you tag this onto the end or whatever. But I've been. Yes, it's meant to be and I'm gonna try. Yeah, it's just gonna. Let me know. Yes. Yeah. Yes. Yeah.

You always get nervous before. It's probably like before you reveal makeup to someone sometimes I'm always like, well, I hope she likes it. I don't know.

I can just. If I can just tell. I am going to.

To.

And there's a PR box that Laurie sent me that it got like, this is another story, but got lost. And I. Yeah, so now that's why it's come full circle.

If it makes you feel better, I forgot I sent it to you, so.

Okay, there you go. There you go. That's great. I love that. That makes me feel better. That actually makes me feel better. But. But honestly, I actually, I know I'm going to because it feels like a full circle moment that, like, then you've even, you know, reached out about doing this, the whole podcast in general. And that's why I felt. Felt like it was so organic and so right to. For you to be my first podcast. Like.

Well, I hope this was great practice. Now I hope I see you on podcasts all the time and if people

ask me to, who knows?

What was the name of. Of your podcast? What was the chat?

Oh, what was we saying? Well, actually, I know there's, well, there's a little thing that, well, I'm gonna be doing with Coco, but we've seen more that. More of YouTube, but like coffee and Glow with Emma and Coco. Okay, there's a little like, you know, coffee and Glow with Emma. Like a little like the jingle with Emma and Coco and then maybe Milo with a little like tambourine. Like, I've already started to think about that. But then potentially we could be a. A YouTube thing. I'm not sure yet, but we need

some little microphones and end caps for you. It's going to be great. Well, thank you again for coming on.

Oh, my God. Thank you so much, Lori. Thank you so much. I'm going to remember this today. It's like, you know, same with little ones.

With the dogs. With the dogs.

The little ones are not so little.

All right, you guys, I'm so grateful for you. Thank you so much for tuning in. And make sure you go and check everything out below. And until next time, earn your happy.

Bye, everyone.